119: The Citrix Session: What’s new with Citrix DaaS and Citrix Virtual Apps and Desktops – September 2022 – Part 3

Oct 26, 2022

In the evolving world of hybrid work, Citrix is focused on delivering technologies that support organizations with streamlined maintenance and enhanced security, while ensuring users stay productive with high-performing access to corporate resources. Whether you decide to adopt on-premises virtual desktop infrastructure (VDI) or modernize your infrastructure with desktop as a service (DaaS), Citrix solutions can support your business however you choose to deploy.

Citrix DaaS and Citrix Virtual Apps and Desktops deliver new features and enhancements that make it easier than ever for organizations to create agile work environments with apps and desktops delivered securely anywhere, on any device.

Please use the following links to help you quickly navigate between sections in this announcement:

Host: Andy Whiteside
Co-Host: Bill Sutton
Co-Host: Todd Smith
Co-Host: Geremy Meyers

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Andy Whiteside: Everyone episode nineteen of the citric session of your host, Andy White. So we’re on a part four

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Andy Whiteside: of our uh topic of Citrix Ds and Cbad twenty, two o nine, and I’ve got a full panel today, and I don’t know we’ll get through it today hopefully. No, I hope that means we’re having all what around around, what’s going on. Get the bill sudden Director of Services Bill as it going. It’s integr,

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Andy Whiteside: though. You on your way to Charlotte today. I will be on my way to Charlotte within the next two hours,

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Bill Sutton: where we’re going next.

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Geremy Meyers: Uh, let’s see you’ve got Jeremy Myers back. Jeremy was missing last week. Jeremy, you what were you doing? Hopefully Some good? Oh, my! What was I doing? I don’t know it was. It’s been a busy. We had Qvr’s last week, so we got a lot going on. Yeah. Yeah. So that in Qvr’s right now are interesting. Is it? The Qvr. Is the t up fourth quarter or qvr’s that you have two thousand and twenty-three uh. Well, most of it is is q for sure uh, with a little bit of a look into the future, but mostly P. Four business for sure.

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Andy Whiteside: Yeah, I kind of missed those days of sitting in the vendor seat and going through Qvrs and talking about what’s working, what’s not working, and uh holding people accountable uh for knowing their accounts and what their what their goals were, and know why they were buying or not buying what they were proposed to be by.

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Geremy Meyers: Yeah, you know what I think. We We do have a slide where we do a look back now, and that’s always pretty useful because you kinda you. You remember the talk track you had, and kind of what you thought. And then what actually happened? There’s always a a pretty good conversation, you know. The other thing, too, is, you know, we usually think through. You know what kind of territory plan like? How do we approach? Not just individual deals, but just the business in general, thinking about what Citrix is selling, and all those things right, and then

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Geremy Meyers: to sit down and go all right. Well, what worked and what didn’t work is also usually eye opening as well.

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Andy Whiteside: So we have a and and part of that that was enjoyable. Um! When I was back in the role of the sales in here, I never was actually responsible for the exact answer I just had to what happened. Uh, I felt bad for some of the sales guys. You had to answer when things didn’t go right, which you know.

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Geremy Meyers: Well, that’s usually so. When I when I bring to folks some of the team and they’re going through their first Qvr. Trying to explain to them what to what to expect. And you know kind of what your responsibility is. Is

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Geremy Meyers: It’s always interesting. Um, because for the most part, you know we’re really just kind of in support I use. I like to say we’re the color commentator, if you will. Uh, but we’re very much a part of the sales team. But you’re right. Um, we’re We’re not as they say, on the hook, so I think the same thing. When I see Troy Akman and Joe Buck, I think. Yeah, I’ve literally thought that

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Andy Whiteside: all right, Todd Smith. How’s it going to

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Geremy Meyers: It’s Fantastic Andy

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Todd Smith – Citrix: Great Great week uh started off with a uh great event.

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Andy Whiteside: Well, one one real quick uh more pressure. Qvr: Uh. Or your son in future to get married to your daughter.

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Todd Smith – Citrix: Well, it’s interesting because the Qbr. You know the the the sales engineer Isn’t always on the hot seat. But when uh, when you’re asking permission to uh marry a daughter um, especially my daughter. Um, it can be a little bit uh intimidating. And yes, Steven is on the hook for uh,

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Todd Smith – Citrix: but he’s he’s good to her, and she’s good for him, and he treats her the right way, and I couldn’t be more happy. So my daughter Julian got engaged on Saturday morning

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Todd Smith – Citrix: what we’re looking uh. The sun was coming up over the ocean. Got a chance to uh

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Todd Smith – Citrix: catch a photo of what uh what happened. But uh, you know we’re wind weekend. Now it’s a matter of planning, and uh,

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Todd Smith – Citrix: you know the rest of the stuff of you know, planning and paying for it,

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Andy Whiteside: educating and setting the stage for six to many, many more months than that, just like we are here today. I mean, people know, are they? You know what they don’t know they don’t know how to get prepared for the moment.

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Todd Smith – Citrix: Yeah, And it’s interesting, because you know, the the wedding industry and the wedding venues have all been hit with Covid as well. Uh, and it’s the backlash of uh, you know they’re doing. They’re scheduling midweek weddings now, because the volume is such so backed up

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Todd Smith – Citrix: that they can’t find, you know, spaces with the the services that go along with it, and things like that, because for for the past three years people haven’t been able to do these things, and you know I I I think we’ve We’ve got a similar analogy going on in in our space.

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Todd Smith – Citrix: Um, In the fact that you know a lot of times people don’t keep current on versions and things like that of of, you know. Operating system upgrades application upgrades, you know, leveraging some of the resources that are out there, and you know people are becoming a Really, if you want to date,

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Todd Smith – Citrix: you can sometimes become very, very creative. Um! With what you can do uh about location and services and things like that, I I’ve never, never thought that

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Todd Smith – Citrix: a food truck catered. Wedding would be a uh would be an option nowadays, and uh, it’s certainly becoming options available nowadays. So

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Geremy Meyers: hybrid, hybrid work, hybrid Mac marriage no hybrid wedding, not marriage in the podcast. It’s a different turn. It’s hybrid what the hybrid marriage thing is kind of uh you just opened up a can of worms there.

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Andy Whiteside: I think it is nearby. I mean, they’re saying you were given Jeremy hard time about the his Carolina panther shirt, and actually getting, I guess the second when the second one Yeah. Yeah.

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Geremy Meyers: Well, you trade away your best player and you get rid of your head coach. I mean, you know that’s a formula for success anywhere. Well, I think the head coach was that was expected. And to be perfectly honest, I would say good for Kristen Mccaffrey right? So I think

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Geremy Meyers: number one, You know, I don’t know how much stuff like he’s got left right. So go play for a team where you can actually get something done. And then number two. I think the maybe the pan at this came out on top because we we need some help definitely on the uh the draft schedule. So

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Geremy Meyers: yeah, I think it’s a I think the panther came out on top. I think Christian came out on top. I’m not so sure about the forty-nine, or I guess we’ll see he’s he’s certainly played well yesterday in the forty-nine years game, although the forty-nineers didn’t

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Todd Smith – Citrix: didn’t play well as a team. Christian played really well, so

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Geremy Meyers: one of the losers was, and that whole thing,

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Andy Whiteside: Me, I was gonna listen. Let me Let me explain Why, we’re going to talk about daz, which is uh central app and desktop as a service platform and then we’re going to talk about citrics. Virtual happen desktop um um non-service, which is where you build on your own premises.

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Andy Whiteside: Well guess what uh no one in my family owned the Carolina pan through Jersey until two weeks ago,

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Andy Whiteside: And guess who’s Jersey, both of my kids, Bob Jersey.

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Andy Whiteside: We made the move, and then the panthers in the Nfl. Transformed Aka digital transformation,

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Andy Whiteside: you know. Kind of concept, and

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Andy Whiteside: i’m out of date already. Thank you, Bud.

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Geremy Meyers: Yep.

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Andy Whiteside: That’s why I should just get. I should just buy, you know, Phil, and you go to a game. You see, you know Jersey’s from people you know. Twenty years ago they weren’t even. I mean It’s one thing it feels a you know Nfl. Hall of Famer you’re with. Okay? Fine. That makes sense. Uh It’s another thing where Jersey from somebody who is irrelevant just happens to be. You brought at the moment, and within you know, three months or a year they’re going

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Andy Whiteside: um that whole transformation thing that we’re going to talk about here in a minute, is It’s everywhere.

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Geremy Meyers: It is, I mean, I guess we’ll we’ll find out who the Tim be. Akabatuka is of transformation, because that was my first jersey. If I tuck it around some. If I look somewhere, I still probably still got it. But that guy was probably running back for ten minutes and gone, and there you go.

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Todd Smith – Citrix: So So one thing one thing: since we’re talking about Jersey’s uh i’ll throw in a Boston college reference here. The number one selling Jersey at Boston College. Football stadium is still the Doug fluty number Twenty-two

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Todd Smith – Citrix: and unfortunately. Well, fortunately, unfortunately, that was almost forty years ago,

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Andy Whiteside: and then Russell Wilson. There he had an email,

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Andy Whiteside: I digress.

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Andy Whiteside: Alright, Well, Guys thanks for jumping on this again as part for this topic around Das two thousand and nine, which means September of two thousand and twenty-two by heather. Tat um let’s see we got to the point. Last time we talked through the Google stuff right time,

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Andy Whiteside: and that now gets us to our friends. Aws: Okay, at the stage. I have this conversation with people all the time. How this comes to the multi, there’s no such thing as the cloud.

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Andy Whiteside: There’s clouds, And then there’s in the world of I as there’s public clouds. There’s Gws Google um microsoft is your um, and then there’s you know, semi-private clouds. So maybe it’s so something like a rack space, maybe sintegras data center. And Then there’s even customers cloud where they build it in a kolo, and maybe even hire somebody to manage it separately, and they get all the benefits of cloud, or some of the benefits cloud uh depending on whether this we’re arguing capex or opex, or what have you uh? The thing is

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Andy Whiteside: when you adopt technologies and um and uh workloads specifically in this case, desktop computing virtual apps and desktop virtual desktops. Uh that cloud story is very, very robust,

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Andy Whiteside: and as you are adopting Citrix specifically. You have to make sure you’re buying and adopting and moving towards the one that meets your clouds needs, and you know a lot of times people get hung up on Well, it costs three dollars more license. I don’t want to do that, but if it enables initiatives that are clouds, types of it is that you need to get done for your business. That three dollars more user isn’t really a big deal.

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Andy Whiteside: Speechless degree.

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Geremy Meyers: Yeah, no, no, no, you’re You’re right. You’re right. I mean, scale is

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Geremy Meyers: scale. Is king right?

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Andy Whiteside: Well, not only that, but i’ll ask Jeremy and Todd this question um of the customers, you can off off top your head. How many of them have ever effectively,

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Andy Whiteside: uh, inefficiently and financially justified having a second data center for for desktop and that workloads that may or may sit there doing nothing most of the time.

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Geremy Meyers: Most a lot, I mean, that’s not in common, but I mean I come from a day and age when that was just expected to right even before the cloud you just assumed. If you,

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Geremy Meyers: I mean you built the second data center out, and you know it became a Is it? What kind of data center is it? Is it cold, warm, or hot, right? And that was the biggest.

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Andy Whiteside: I want to answer. That’s high, right. And you got to have desktops sitting there, oracle workloads or whatever they will have two data centers and have one, a second one, either hot or at least kind of very warm. But for their desktop virtualization, environment, you’d ask them to see that second scenario, and it was trivial at best.

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Geremy Meyers: I I think it depended right. So you got to understand that, Citrix, the desktop environment is just the front end for the back end in a lot of cases. So you know one of the first things that I usually ask when it comes to, you know, putting quote unquote citrix in a second data center is,

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Geremy Meyers: Well, what’s your application strategy like where you just replicating data? Are you replicating the back end like What’s that? Look like, because I think that is probably when that is as important as the front end, right and just understanding what that strategy is, will tell you everything

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Geremy Meyers: I mean, Citrix is the easy part is right. I mean just getting desktops out to a second location is not tough, you know. There’s things like profiling, and you know the hypervisors, and how you spin them up, and all that good stuff. But I mean, if you’ve got an epic customer, ask them what that looks like, right? So there’s a lot to it, sure,

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Todd Smith – Citrix: and I think so much of it. Jeremy is is based on the industry and the compliance programs and the governance programs that are out there Right? What if you’re in financial services which I was before many years ago? Um,

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Todd Smith – Citrix: you know we had requirements to have a hot data center uh hot data center for our, for not only for our production, but also as our backup. And we would actually do things like a three phase commit where

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Todd Smith – Citrix: we would not only

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Todd Smith – Citrix: have it in production, but we would also make sure it was copied over to our secondary data center as well as it was on backup tape somehow, backup media um. And that was just the rule that we had. The other thing is, we had requirements to test the ability to flip the phone system over for our customer care operation. Right? So every week we would do a phone switch test. Um, We would also do

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Todd Smith – Citrix: testing of. You know, we had one hundred and fifty seats at our backup data center facility or or disaster recovery site that had updated computers, and that was that was part of our monthly task is to send people down to that backup site

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Todd Smith – Citrix: to make sure that every operating system was patched. And this was in the day where you’d have to walk around with Cds and discounts and basically manually patch a hundred to one hundred and fifty machines to make sure that in case we do have that disaster, because we had a four hour turnaround time,

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Todd Smith – Citrix: So we have to return to operations within four hours of declaring a disaster,

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Todd Smith – Citrix: and it was a challenge, and it was expensive to do it that way, too,

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Andy Whiteside: I think, Todd, What i’m getting at is in today’s world. When we decide we’re going to go in strategically and virtualize the desktop or the application. The client side of the application relationship. I still see tons of customers that they they’ve got the redundancy for their you know, critical business application,

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Geremy Meyers: but they haven’t realized that the virtual desktop. That they’ve now adopted in some large degree is part of that critical business system, and they’re still sitting with that which is, that’s in one data center, and they’d have to rebuild that somewhere else. I mean, I think the and maybe what you’re hitting that is business. Continuity is so much more than what we think it is right. It’s not only preserving the data itself right, but access to the data right? So it just because you’ve replicated something out. I mean, how do you get folks to it? I mean, that’s a as big a deal

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Andy Whiteside: is actually, you know, maintain the data itself,

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Andy Whiteside: and I bet if they walked around the the office at night they’d see Laptop sitting on desks. Was this this pain in the butt guy me who went and ran a report and found that the Cio came up with a plan. Didn’t take his laptop on,

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Andy Whiteside: and that log in his Vpn. Had been accessed in over a year.

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I was like, okay.

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Andy Whiteside: Anyway, I bring all that up, because if you adopt I as either public clouds in my private cloud, whatever, and you adopt in conjunction with that pad. In this case, Citrix D. All of a sudden the opportunity to get this done becomes much more doable than ever before

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Geremy Meyers: it does it. Does anyone who’s ever stood up quote unquote citrix in two different data centers just knows the effort involved for sure, and it’s it’s greatly simplified.

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Geremy Meyers: So I’ve got a i’m in the middle of an opportunity. Now, um customers got eight data centers all over the globe, and this completely simplifies that entire model. Grant. It’s not all you know, for Dr. Some of it is just. That’s where they I mean it’s distributed data. That’s the other piece right is, you know, I and I think, and we talk about this all the time is,

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Geremy Meyers: you know I don’t think we see customers going all in in a specific cloud, it becomes, maybe, where they land eventually is the data. The applications live

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Geremy Meyers: where they need to live, whether it’s a cost, issue or compliance, issue a governance issue whatever you know you’re gonna have. You’re gonna have applications and data in multiple locations. How do you simplify access to it? And that’s kind of the the citric story,

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Andy Whiteside: and and the only time I see people that I truly agree with going all in on public cloud is when they have what Jeremy just said, which is a true need for eight data centers. That’s super hard to do yourself, or even with a strategic partner like us. Um! The public cloud has to become part of that story, if if not for all of it, at least for some of it.

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Andy Whiteside: All right. This I said all the after. Now let’s talk about aws. Um, Todd, you want to jump on this one? What are you guys announcing with aws part of this latest release.

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Todd Smith – Citrix: So so really it’s It’s a couple of things right. So being able to improve our scalability within aws, but also being able to, you know work with the throttling right to optimize start instances. So it’s a lot of it was a lot of it’s catching up on the features

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Todd Smith – Citrix: that we’ve had with some of our other cloud providers. Um! But really comes down to being able to to improving scalability, and also including the management and operational aspects of it.

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Andy Whiteside: You you guys going to season Tiger, Make some big announcements around aws in the coming weeks. Uh, what are the top reasons why you see people uh adopting um aws versus let’s say, an azure or Gcp.

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Geremy Meyers: Hey? That’s a great question. Um,

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Geremy Meyers: I would say um a it. It’s first of all, it’s very regional. So i’m finding the customers in the Atlanta area, and I don’t know why tend to be doing a lot of aws. I mean, they are. The original sort of infrastructure is a service cloud, if you will.

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Geremy Meyers: Um, you know Platform. So a lot of folks look to aws is sort of the the standard

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Geremy Meyers: for sure, but I mean they They’re probably one of the best well understood. I think a lot of cloud native applications run on aws, And so I think that’s where the development, you know. Community is kind of started and continues to thrive. So I think there’s a lot of um, Certainly a lot of traction behind it to us to be a customer is definitely investing there for sure.

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Todd Smith – Citrix: And I think the other thing to go on Jeremy’s common, you know. Not only do they have the infrastructure, and they’ve got, you know they’ve got a little bit bigger of a footprint

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Todd Smith – Citrix: when it comes to there. That’s certainly been around longer. But, uh, aws! What we found is that they they tend to have a lot more influence into our customers base outside of it,

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Todd Smith – Citrix: right? So a lot of customers are using services that are being provided by

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Todd Smith – Citrix: Aws uh, whether it be data lakes, or whether it be some type of process improvement. Um. And for a while, you know, aws is making a huge investment in their technology professionals, right? So the folks that are actually going out and architecting solutions. Um,

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Todd Smith – Citrix: you know a lot of them have done big things in the business world, whether it’s being running social media for campaigns, whether it be architecting large scale business transformation, business process transformation projects.

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Todd Smith – Citrix: Um, you know. So they’re they’re getting in, but they’re getting in at higher levels than most it organizations are.

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Andy Whiteside: No, And they’ve been in there like you guys are alluding to Bill anything that you’re seeing that?

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Bill Sutton: Yeah, I I first of all, do you agree with the other two and anything else?

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Bill Sutton: Um, they have a very strong eye as environment. We just don’t see in our in our customer base that many that are doing aws. It’s uh it’s of the other clouds that we see more more frequently. Um. You know I have seen some aws relatively recently. But it’s not a lot at this point.

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Andy Whiteside: That’s why do you think that you’re someone This isn’t bad? This is pretty good timing, really. Why Are you guys seeing aws as a little bit of a catch up versus I assume Azure is going to be the one where you see most of the features happening first.

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Todd Smith – Citrix: Sorry. Yeah, I was just gonna say I I think the I I think the reason why people are kind of think about as your first is because almost every single one of our products run on a windows operating system,

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Todd Smith – Citrix: and it just was a natural migration to think. Well, why, don’t. I just keep it on on azure, and build the azure first, and build to the other one second. Um,

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Todd Smith – Citrix: but I also think it’s the familiarity that people have. You know people people understand how to manage and manipulate the windows management tools.

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Geremy Meyers: Well, I think the the other thing, and Andy and I talk about this all the time is Microsoft makes it very advantageous to run windows, workloads, and azure, and

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Geremy Meyers: you know it becomes less advantage to do it in other clouds. Right? So it’s simply from a licensing perspective. So a lot of what you see bundled into an m three hundred and sixty-five license. Now is

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Geremy Meyers: so when those ten license right? So that’s just something you get um, you know you don’t need rds anymore. If you’re going to run windows ten multi-user right, and what they’ve done around hybrid rights, and in the sense that you know you’ve got a you got a license. Maybe you’ve already paid for that just kind of works,

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Geremy Meyers: you know, in azure you’re paying that that bare metal Linux rate for instances. So there’s a lot of financial value that Microsoft to your point. Todd is the platform of windows. It’s just making it financially, compelling to want to do it in azure, and not so much in other clouds. So I would add on to that, that when you really, when you really look at it that

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Bill Sutton: think about office a lot of customers have office three hundred and sixty-five. What does that typically run? Exchange online that runs an azure, right?

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Bill Sutton: So they’ve already got an active an interactive directory established. They’ve got an identity provider established. Um! It seems that a lot of customers say, Well, I’ve already got this identity thing going. I want to do, Mfa: I can do that in azure, if I need to go to another cloud. I’ve got a I’ve got to consider other products potentially, maybe not in every case, but in most cases. So it’s just it becomes kind of the default, if you will, because they’re already there.

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Andy Whiteside: Yeah, i’ll take this back to my the guy who helped me build my second Citrix environment is one thousand nine hundred and ninety-nine.

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Andy Whiteside: He walks in. I’ve got novelle servers. I’ve got Microsoft servers, and he had formerly worked in Microsoft, he said. You know the Microsoft servers are gonna went out, and it’s like No, no bills better at this. Better that Microsoft’s good at the other stuff, and he said, It’s gonna come down to where the applications that matter to the end users run. That’s why Microsoft Um has has more of the mind share here, even though aws is probably maybe bigger in terms of I asked. Historically. They started the whole space. It’s Microsoft understands, and they’re doing things

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Andy Whiteside: question of only that are driving people to get into and get stuck into their data center for at least the end user side of the equation.

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Geremy Meyers: And what’s the golden rule of then user compute?

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Geremy Meyers: You got closest to the to the delivery. You know it right? So you know, if i’m going to put my windows endpoints for my windows, desktops, and azure, Then maybe it makes sense to put the application in there, too. So

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Geremy Meyers: but here the just to go back to the interviews thing, so I don’t want to draw this out, so we don’t have week, seven of this one blog post, even though that’d be awesome too. Um, what’s interesting is so we’re we’re talking about scalability of vms and aws and throttling and things like that which is awesome. But, um! It really kind of points out to the fact that there are a lot of like individual pecadillos.

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Geremy Meyers: If I can insert that word in the podcast around each of the clouds. Right? So you know, when you think about it, we’re leveraging an Api. There’s some things that are unique to Gcp

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Geremy Meyers: as your aws, Oracle Cloud, and all those sorts of things. So you know, in terms of value that the dazz platform brings. Is it happens really fast, too. So when they update aws, you know we’ve got to be, You know It’s agile enough to do that right? So the whole idea of you know patching your citric server once every year and a half to a major upgrade to get the new feature that’s supported in a certain cloud. That’s really tough. So you know, part of this is is just keeping up with a lot of these changes

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Geremy Meyers: to increase scalability. This has been a big issue in Aws for a while. So it’s really cool to see that we’re we’re hitting on this.

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Yeah,

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Andy Whiteside: not, you know.

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Andy Whiteside: I think aws is in this to play as Well, I think all three are going to be in a player in the space, and we’re talking about a player. I mean it might be your, you know one tenth the size of what Microsoft has in terms of desktop workloads. That’s still a really big number.

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Andy Whiteside: Let’s keep going Alright, Alright, So now we’re going to talk about the Uh citrics enhancements to d Desktop as a service which used to mean one thing uh now, partner has opened up with that means to me not just a desktop running in a cloud, it and hosted, and maybe even managed, but certainly hosted by someone else. Now it means that platform that enables Desktop to be accessed. Whether or not the desktop is fully offered as a service or not

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Andy Whiteside: is kind of up to you,

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Andy Whiteside: and a lot of providers, including Citrix, can bring that uh first. One first topic here talks about something that’s near and dear to my heart, and most people don’t put enough thought into, and that is understanding the applications, and whether or not they’ll work well or be supported in this world. So the first one is support for msi. X and Mi. S. M. Is

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Andy Whiteside: the msi msi. X, or Ms. Ix. Habitat. Let me let me start real quick by giving us the history of applications, right? It used to be that you got a a floppy disks

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Andy Whiteside: hopefully. Some of you guys know what that is. A floppy disk, and it had the application on it. You put the floppy disk in the drive, you your you uh browsed you uh you went through your cli, your client interface down to that level of the C drive. More than likely. And you launched setup you you launch uh run dot dxe

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Andy Whiteside: uh not set up. That’s not it. It would run Dxe, and it would. Everything it needed was on that floppy drive, and within a matter of seconds or more your application would start running.

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Andy Whiteside: Microsoft specifically realized that, uh, we need to. Something smarter. Hard drives got bigger, and we can now take that application and pre install it into the computer on the hard drive, and then use this thing called the registry to make it accessible in a meaningful way. One of the moments in my life there was pivotal, pivotal uh to all. What’s one is when I used to see my my girlfriend’s brother uh actually uses dos computer to play games online that fascinated me, and I

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Andy Whiteside: I I thought it was amazing. He could type like a command and stuff would happen. Um! And then the the other thing was, I was at a conference one time, and they ask you, I mean Brian Madden, which i’m sure all you guys know Hopefully, some of our listeners do. The biggest thing is held us back. And he actually said the Windows registry, and at the moment I was like, Well, it’s kind of right if you didn’t have to deal with that thing. What’s more, could we get done? And then I started realizing all the value in the registry like somewhere to keep all that information so that you didn’t have to know a bunch of commands to make things happen. Um, but that’s the world of of an executable.

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Andy Whiteside: Well, Microsoft realized at some point to get that data from the software into the computers hard driving into the registry. They needed a a piece of a software um, the Microsoft installer um. They could leverage a certain extension, a certain file type, a a bunch of files, actually, and that’s where this concept of mix in in my Msi to replace just an executable that you ran,

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Andy Whiteside: and then from there. Now we have Msi. X and uh Msi. X appetite. No, i’ll go to you first. Msi. X.

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Andy Whiteside: Pick up where I just left off for the Msi in half.

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Bill Sutton: Uh essentially it’s. It’s essentially, from what I understand, essentially packaging the app in A in a manner similar to what you do with an Msi. But then it can attach using appetite. It can attach to the uh to the running session at runtime, or or on log on

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Bill Sutton: um very, very quickly, and then unattach or d attach, I guess, detach when the user logs off, So it’s kind of um

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Bill Sutton: to some degree. I guess you could. You could. You could compare it to app layering, but it’s a native technology to that Microsoft has developed further to enable the quick the quick onboarding or loading of applications uh and and unloading of applications on long off

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Bill Sutton: like this? Is it kind of like an elastic layer where you know, But it’s application layer. It’s not like a user layer.

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Andy Whiteside: Here’s a word from the past for you guys that have been around for a while. It’s almost like your real time slip streaming the application into the operating system, and then taking it back out as you need to.

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Todd Smith – Citrix: You said the key thing. There. Andy is taking it back out, because that was always the challenge

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Todd Smith – Citrix: right, and part of it is because it’s still leaving behind some footprints in the uh in memory, and you know it’s got hooks into the processor, and things like that, and it doesn’t always detach the way it really should. Um. So over time you would run into problems like your memory would start to overflow, or you’d run out of buffering space. You’d run out of things in, you know. And of course

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Todd Smith – Citrix: the solution for everything is to just reboot the session or reboot the machine, and then your Then you’re good to go because it re it. It clears all those hooks, and it clears out that buffering um. But it it was really kind of a a challenge. Right? Is, how do you effectively

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Todd Smith – Citrix: um insert and remove uh applications? You know, from A. From A, user especially those applications that people don’t want to include in their, you know, their master image or their golden image right? The The applications are maybe used once or twice

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Todd Smith – Citrix: a week, or a month, or a year uh type of thing where you don’t want to have to include those into everything because of it could be licensing. It could be a variety of different reasons Why, Um, But the biggest thing is,

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Todd Smith – Citrix: you know, the the the whole changing of how we deliver applications to to the user whether it be in a session, or whether it be on a virtual machine, or even on the physical devices, you know that’s all changing

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Bill Sutton: is um, so msi x is a replacement for at V. To understand correctly, I don’t think it’s actually isolating it from the os like at the end. It’s more like layering uh where you’re you, you know, if you’ve got I I presume, if you have an Msi attached that, and it’ll allow the conflicted with another Msi, you could have an issue potentially. But um,

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Andy Whiteside: so it’s not isolation. It’s just a packaging and and layering like isolation. It’s intended to integrate into the Os real time in such a way that all the other apps don’t know it’s not actually there. They they it It looks like it’s been symbolically linked to the operating system. It looks like it’s in the registry, and always was there, and then, when it’s when it’s removed totally cleanly takes itself out.

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Geremy Meyers: So there was. There was always a little bit of a limitation on things like at the we were packaging and isolating. Um, do you know what makes for a good Msi. X package. I mean it could be anything. Or

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Andy Whiteside: are there the things that just don’t make a good fit? I’ve had a lot of conversations about with people recently about this, and what I want to be clear this is Microsoft’s latest way of integrating apps on demand, whether it’s through layers streaming, or what have you? Um! And it’s not perfect, either. There’s still challenges that others are trying to solve. Bill, you had an answer. But

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Bill Sutton: oh, I was just gonna say that um that it uh

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Bill Sutton: a a again. It’s just simply not the isolation. I think I’ve I’ve already said that, though sorry.

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Geremy Meyers: Is there a client? Is there a client involved? As well? You know there was the at the client that was responsible for You know the man. I just think it in terms of like integrating into um the operating system, and then, you know, like the attaching it and making sure it kind of cleans itself up. Is that just something that’s native to windows these days? Or is there a client that requires? Well,

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Andy Whiteside: I i’m gonna say native to windows. That’s part of the idea that this is all Microsoft, that to me Microsoft windows and application. This is there’s an application inside Microsoft windows. It brings these other applications into the mix. And now that Microsoft is fully supporting this world of delivered compute, not just deployed, compute probably more favoring delivery compute, because that’s what gets the azure consumption meter going. The idea of uh bringing in apps real time uh is something they’re more excited about solving than ever.

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Bill Sutton: Yeah, and I think it does. It does have restrictions similar to what you were saying, Jeremy, Like certain apps like any virus or drivers and things like that. Yeah, it’ll fit the the mole there.

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Andy Whiteside: Sorry to go by the ones um if we wanted to, or we we needed a package office with the other app. And now, as it sip streams in

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Andy Whiteside: office in the windows operating system doesn’t know it’s not there. It just uses it

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Geremy Meyers: awesome. Hey? By the way I did do a little trivia Google here, right? What was the last version of windows that you could get on a set of floppy? And how many floppy did it take

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Andy Whiteside: um, I know for fact windows in t i’m gonna go um windows Two thousand

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Geremy Meyers: what you got Bill, I’d say two thousand windows ninety-eight, and it came on thirty-nine floppy disks. If you were so inclined right so just imagine getting to floppy Number twenty-three, only to find that it was not not good.

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Andy Whiteside: I first got into this. I was uh like five or six, just the windows in t four onto a laptop, which was up seen. Nobody did that. Um! I had a laptop and gateway. I put it on, and then there was like two days worth of getting the drivers and stuff updated through a dial up model.

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Todd Smith – Citrix: My, my, my first official real job out of college was as a technical editor for a Pc. Hands on magazine, and we had. We sent out discounts to every subscriber,

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Todd Smith – Citrix: and we had a duplicating machine that basically would copy three and a half inch floppy or three and a half inch just gets

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Todd Smith – Citrix: put the label on them, and make sure they went out with every single copy. So it was. Uh, this is back in the days, you know, we even had a compass for Forum for the magazine. It was kind of interesting.

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Andy Whiteside: And Todd, You thought you were the coolest thing ever

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Andy Whiteside: all right. Next, the topic in line here is introducing Citrix Hypervisor Cloud Management Service. This is interesting, especially for me, with some of the things I’ve got going on on time. I’ve heard all that. You know. It’s in service. Tell us about it.

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Todd Smith – Citrix: So so, hey, one real quick uh comment before we go down this path. Andy is um. The The Msi x uh is available in a in a tech preview right now. So if you, if you know, for our listeners want to check out the uh the blog that we’re referring to. There’s links in there to sign up for those previews for that tech preview. So uh just a little public service announcement on that part.

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Todd Smith – Citrix: Um, but we can certainly talk about uh. We could certainly talk about the Citrix hypervisor. You know the Cloud Management um service. Um. So a little known. I think some people probably forgot about Citrix hypervisor, formally known as Xenserver.

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Todd Smith – Citrix: Um, but in it’s coming back as Zenserver. Um. But this is custom bill for uh, you know It’s it’s included in uh Citrix Ds and virtual apps and desktop deployments. Um, and it allows people to utilize the citrix xenserver hypervisor as as a

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Todd Smith – Citrix: on-prem solution. Right? So you can actually run it as if you were running hyperv, or uh

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Todd Smith – Citrix: v sphere, or anything like that. Um! But what we’ve done is we’ve added in uh the once again. This is also a preview uh to be able to manage the hypervisor and the the hypervisor, both the on-prem as well as the cloud uh directly through your

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Todd Smith – Citrix: citrics management. Service.

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Andy Whiteside: So this this uh management service specifically only for Zen server? Or is there other hypervisors that might be in your data?

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Todd Smith – Citrix: So this is primarily for our own.

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Andy Whiteside: And does it go through the uh, the cloud connector to do this with what it’s a avenue to get back in the days.

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Todd Smith – Citrix: So it would go through the cloud connector.

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Andy Whiteside: That’s

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Andy Whiteside: look um. I haven’t seen this stat in a while, but let’s say Vdi for a while. What percentage of Vdi workload Citrix Vdi workloads actually run on the citrus hypervisor today. All part.

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Todd Smith – Citrix: It’s really really probably a low percentage um from a Vdi perspective. But one of the bigger use cases for uh, for citric hypervisor is n server uh this is the this is the inherent hypervisor is built into our Sdx appliances as well.

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Andy Whiteside: I I was gonna do this real quick, and this I guess it’s been a while times fly, but maybe five years ago that Citrix estimated that half of all of their Vdi workloads actually ran on on zoom server uh i’m sure that’s come down some. But still it’s there’s a there’s a number out there where this we still run into people that are still doing it.

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Geremy Meyers: Yeah, that’s probably a good question for for Bill. There, right so. And customers as you bump into how many customers are Just ballpark it like. Are you seeing it pretty consistently?

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Bill Sutton: I’m not seeing xen server i’m seeing mostly most mostly vmware um, and the cloud obviously, or a cloud. Um

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Bill Sutton: xen server. We we do see it occasionally, and it’s interesting. Most of the projects, if you want to call them projects. They’re more like, you know. Um help bail me out of the river here. I’m drowning where they’ve got version six, five of Zen server running, and it’s breaking, and they can’t get support, and they and we’ve had. We bailed a couple of customers out of that situation.

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Bill Sutton: Um, so that that’s been more common. Um,

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Bill Sutton: but as a as a general of it, it’s it’s declined, and I think it’s declined over the past four years since I’ve been here because of the lack of focus or or lack of presence in the market. Um, although I think we are

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Bill Sutton: there, there’s probably more of an appetite for it now than ever. Uh, from what I see in the market, folks that are going to other hypervisors because of the the costs that Vmware has for keeping it in keeping it in place.

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Andy Whiteside: I think my take on this is, Citrix continues to do something that it’s a viable place. Uh, if you understand what you’re getting into on a bunch of desktop workloads, and if you do it in such a way that you have redundancy and capabilities, you can get it done, and it there’s no cost.

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Bill Sutton: Yeah, it’s absolutely viable. I mean. I did it a lot back in the day, and and uh, I had it in my lab for the longest time. Um still do have at least one running Zen server, and I loved it. Um! It’s really simple

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Bill Sutton: um to get set up and and it works. And uh, you know, I I think I’m hopeful that with continued focus we’ll we’ll see a lot more of it.

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Geremy Meyers: Well, and we’re talking as a bunch of Americans. If there’s any Europe is listening to us, they’re probably yelling at us because there’s a there’s a larger Oh, Yeah, Yeah. And so. And if you head out to the Cloud dot com website, so you’ll see that one of the business units outside of Citrix Net scalars. A few of the T Go ones is uh the zoom server business unit. Actually,

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Geremy Meyers: they did. Yeah, Yeah. So you scroll down. You can see the different views, and one of them is Zencer interesting. So I I know there is a focus on z server going forward

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Andy Whiteside: alright, uh Samuel Um and group based administration. First of all, somebody to find what Samuel means.

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Geremy Meyers: I mean same old modern off, right? So you know, you think of um the way a lot of organizations authenticate. It’s been, you know, Active Directory, Kerberus, that sort of authentication model. Um Samuel, looks like you’re Google in this to get something very specific here. But but but you’re right. I mean something a certain markup language security. Yeah. Yeah. So you know the idea that listen. You get a lot of authentication not based on ad

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Geremy Meyers: right. And so how do you? How do you tile that together? Um! And That’s essentially what Samuel does? Right? You’ve got something called an identity provider, which is essentially a directory of some kind. Not just the Directory. Um, you know, doesn’t necessarily have to hold

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Geremy Meyers: the accounts. It just needs to a broker accounts in some cases, and you’ve got a certain with what they call a service provider. So that’s the actual. You know application that you wanna you want to support um logging into right. So let’s just take salesforce, for instance, for whatever reason i’ll use that. But you know salesforce will be your your service provider, you know.

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Geremy Meyers: Yeah, we’ll just say, you know, as your ad would be your idp and your account known as your Id to log you into this application. So you say, Hey, salesforce, I want you to trust as your ad,

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Geremy Meyers: and anyone who’s trying to log into salesforce. I’m gonna trust as ready to be my directory if you will. So uh, in this case we’ve supported azure. Id as an identity provider for identity and access management into Citrix Cloud for a while. Um,

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Geremy Meyers: but we’ve opened that up, and so now it’s more generic sample um, and I think we’ve got twenty listed providers. But at the end of the day Samuel, I think, is a standard. So if you’ve got a you get a platform that supports Samuel, you know, maybe it wasn’t tested, which means it didn’t show up on the list here. But

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Geremy Meyers: uh, it sounds like we can uh

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Andy Whiteside: all right all over the place. So So here we’re talking about Samuel group based administration. So we’re able to in your Citrix dot com portal. We’re able to break down a little deeper. Who can do what?

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Geremy Meyers: Well, not just that. But not only can you break down. Um,

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Geremy Meyers: yeah. Who can log in? But in the past you were assigning it to individual users. Now you can do it to groups so

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Geremy Meyers: as much as I would like to add. All forty of my citrix admins into the cloud. I’d much rather just, maybe, you know, import in one group that, said Citrix, admins.

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Andy Whiteside: And how um

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Andy Whiteside: I guess over time you’ll be able to delegate more and more things based on that group membership.

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Geremy Meyers: Uh, I would think so. Uh, I need to drill into this to find out, you know. So one of the pieces. Here is role based administration. But um, you know, when you add an administrator, or in this case a group of administrators into the cloud. One of the things that you can give them access to is certain services in the cloud. So most folks are probably thinking the Dash Service but secure private access endpoint management. You know Citrix files that sort of thing. There’s a lot of things that run there. So when you add an admin, you say, hey? This is what I’m going to give you access to. And so

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Andy Whiteside: so okay. So we have that in our real lives

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Andy Whiteside: one of the first things. It’s not the first thing. Well, what was the first thing you’re given when you’re born? Probably the name and the first thing they do once they have that name is, they take it, and they apply it to

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Andy Whiteside: to what they were birth certificate. If you will first to get the thing it’s, turn to do at some point the social security number and your name and that number you’re together forever.

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Geremy Meyers: Yeah, it’s like your permanent token. If we’re going to same same a language here unless you die, and then they reuse your number after a certain period of time

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Andy Whiteside: when that does happen. But in the world of technology. Hopefully, the number is big enough in patched enough,

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Andy Whiteside: but that that’s the Lj user You’re one in Canada. You get to some point. You need some. You get some kind of number that tells you what your number is. Everybody’s a number uh, and then some way to prove that that is you. When the time comes from there. You can get into a bar some day and drive on the road, and, you know, even get a risk band to hang out at a resort for a week

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Andy Whiteside: that it didn’t get used all over the place. But there’s some protocol in this case the sample protocol um, and Then at some point you get grouped into a bunch of people. So you know Bills.

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Andy Whiteside: He’s part of that group because that’s where he that’s where he lives where he’s born, and where he lives,

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Andy Whiteside: both two separate groups, people born in Virginia, and people who currently live in Virginia,

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Andy Whiteside: and that gives him the right to do stuff in Virginia.

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Andy Whiteside: You think special You can do, Virginia. The rest of us can’t do, Bill,

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Bill Sutton: not you? Our detectors not use radar detectors right, Our detectors. Thank you. Yeah, that’s a good one. I’m: in the middle of right now about my kids, because they, because I live in North Carolina, can go to the University in North Carolina at for a State discount.

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Bill Sutton: Same here.

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Bill Sutton: Uh Virginia College University, not North Carolina.

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Yeah.

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Andy Whiteside: Alright, uh, let’s jump on this next one. How we we got five minutes left. Let’s knock out these three, and then we’ll be heading towards uh, you know. Part eight Sunday uh application, delivery, active directory with connector appliances. Todd. Go ahead. What’s that? One?

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Todd Smith – Citrix: So So this is a This is ways to uh ways that you can immediately leverage. Um

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Todd Smith – Citrix: these capabilities within your citrix D’s deployment, right? So being able to take an active directory with uh with your connector appliance, basically you can use that to connect to the resource location to the forest

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Todd Smith – Citrix: uh that Don’t contain all those eighty join resources right? So you you know, In the old days you used to have to create uh two different cloud connectors per domain, and then you would have to uh

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Todd Smith – Citrix: build up all this additional infrastructure uh, to be able to make this work. And what that does is the the net of this is that it reduces your total cost of ownership on the infrastructure and the administrative side.

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Andy Whiteside: I saw this come across the other day. I was super excited about it, and waiting for for a while. So, Bill, I guess we’ll be doing projects. Two years from now we won’t be setting up a windows servers for cloud connectors, or we just setting up two or more appliances.

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Bill Sutton: Well, we’ll be setting up the connector appliance, but we won’t have to set separate connector appliances for every domain, or even for those machines that are not a member of a domain. So we historically, if we had multiple domain domains that Weren’t trusted we might have to create a pair of collect, connect, client, our connector appliances for domain, A. A pair for domain B, et cetera, or for as they for us, B looks like Now we don’t have to do that

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awesome

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Todd Smith – Citrix: and and honestly, the biggest area where this is gonna have an impact is these customers that grew through a lot of acquisitions that never went through and cleaned up their domain. Infrastructure.

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Todd Smith – Citrix: They just added these trust relationships and these forests out there, and you know they just let them be. And what happens is, it costs a lot more

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Bill Sutton: right.

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Geremy Meyers: So just so. We’re all clear about what these appliances are right. So there are two different kinds of connectors, if you will. There is the um.

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Geremy Meyers: I’m going to book this up. Um, you’ve got the windows connectors that Andy was just talking about right, So if you’re running the desk service. Um! The windows connectors are imperative because it runs most of the services that we care about right, so it’s proxy. It’s the Dvc. If you will, for your for your Vdas. It is the um, you know it’s the interactions, the power management. It’s all those things that you need. The connector appliances is actually a separate appliance altogether

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Geremy Meyers: right. And right now it supports the image portability service it’s required for secure private access. It’s also going back to what you said Todd earlier. It’s the hypervisor management service as well. Right So today

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Geremy Meyers: you need both right to Bill’s point, and what we’ve just turned on is the ability for this appliance to basically traverse a force which is a big deal. Um, because right now you need a pair of connectors in every single domain that you need to provide access to. And And so just to be clear, the connector appliance is that

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Geremy Meyers: it’s probably a net scale or another hood it for being honest. Um, you imported in super easy to deploy uh, but now it lets you traverse a force which is a big deal. So when you’re applying uh group and user membership to applications when you publish them.

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Geremy Meyers: Now, you’ve just reduced your footprint across the board. But you still need to win those appliances as well. Because, again, that is your Ddc. That’s the local host cache. That is power management. That is all the things that the data services require.

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Andy Whiteside: I think what this is saying is it Traverse? Multiple like a forest? Is everything ad under one forest? It It sounds like you can actually have to not trusted forces and actually have it. Look at both, and I guess it goes through one and then the other. But you don’t have to have them trusting each other, those two two for us.

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Geremy Meyers: Yeah, it it looks like, and I haven’t been through the documentation yet, but it lets you go through and define a lot of those different domains within the appliance itself, so as opposed to

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Geremy Meyers: it with the one those connectors, it was relying on the domain membership of those windows connectors. And that’s kind of how it worked. So that’s why you had to keep dropping these things in everywhere. Um! But there’s a spot here. We can configure different domains, and trust within.

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Geremy Meyers: Uh looks like the appliance, so I have to to spin this up and play around with a little bit.

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Andy Whiteside: Alright, they look we’re out of time, I think Todd just dropped off the earth on us. Uh so we’re we’re without him now. But let’s Let’s stop here, which make a middle note. That this is where we’re going to pick up next, and these are great conversations. And if This takes, you know, seven weeks to get it all out there. That’s fine. Um! The conversations are worth it.

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Andy Whiteside: So with that we’ll let you guys go, and the bills got to get on the road. Jeremy. I’m sure you got like eighteen more meetings before five o’clock. You’re You’re not wrong all right, guys. We’ll listen to have a happy Monday. Thanks, you guys.