Media Center

The XenTegra logo is a vital representation of our brand and must be used with precision and consistency. It is designed to work harmoniously across all platforms, from digital to print, ensuring brand recognition and integrity. When applying our logo, consider the following:

1. Digital Media: Ensure the logo is clear and legible on all digital platforms, including websites, social media, and digital advertisements. Avoid resizing that compromises clarity.
2. Print Media: Use high-resolution versions of the logo for all print materials. The logo should maintain its integrity in various print forms, such as brochures, business cards, and stationery.
3. Merchandise: When used on merchandise, the logo should be prominently placed and adhere to our color standards. It should be easily identifiable and maintain its proportions.
4. Environmental Branding: In physical spaces like offices or events, the logo should be used in a way that commands presence and aligns with our corporate identity.
5. Collateral with Partners: When used in conjunction with partner logos, ensure our logo retains its prominence and clear space.

By adhering to these guidelines, we can ensure that the XenTegra brand is represented consistently and effectively, reinforcing our professional image and market presence.

Do’s and Don’ts for Using the XenTegra Logo:

Do:

1. Maintain Proportions: Always keep the logo’s proportions intact. Scaling should be uniform in all directions.
2. Use Approved Versions: Only use the logo versions provided in our branding materials.
3. Preserve Clear Space: Ensure there’s sufficient clear space around the logo, free from text and graphics.

Don’t:

1. Alter the Design: Do not modify, add to, or alter the design elements of the logo.
2. Change Colors: Do not change any colors of the logos. Use only approved logos above.
3. Rotate or Skew: The logo should not be rotated, skewed, or distorted in any way.

The XenTegra brand features a distinct color palette that is essential to our overall brand identity.

Adherence to our designated colors ensures uniformity across all mediums:

1. Primary Colors: These are the main colors in our logo. Use them prominently in all branding materials for immediate brand association.
2. Secondary Colors: Complementary to our primary palette, these colors should be used for background, accents, and to support the primary colors.
3. Digital and Print Reproduction: Pay close attention to color codes for different mediums. Use RGB for digital displays and CMYK for print materials to ensure color accuracy.
4. Backgrounds: When placing the logo on colored backgrounds, ensure there is enough contrast for the logo to stand out. Avoid using colors that clash with our palette.
5. Consistency: Consistently use the color palette across all platforms, including websites, presentations, marketing materials, and merchandise.

By carefully applying our color palette, we enhance our brand’s visual coherence and recognition, further establishing XenTegra’s presence in the market.

These guidelines are designed to help our team communicate consistently as a “trusted colleague,” and they are crafted to be appropriate for both our internal team and our customers.

Our Voice: Approachable, Expert, Reliable

• Approachable and Friendly: We speak like a friend—warm, welcoming, and accessible. This ensures our communications are engaging and builds a strong, trusting relationship with our audience.
• Expert and Informed: We share our knowledge confidently and clearly. This positions us as a credible source in our industry and earns the trust of our audience.
• Reliable and Consistent: We maintain a steady and dependable voice in all communications, reinforcing our reliability and building confidence in our brand.

Our Tone: Educational, Empathetic, Encouraging

• Educational and Supportive: When explaining concepts, our tone is patient and helpful. This approach makes complex information accessible and fosters a learning environment.
• Empathetic and Understanding: We listen and respond with empathy. This shows we value and understand our audience’s perspective, creating a deeper, more meaningful connection.
• Encouraging and Positive: We keep our communication upbeat and optimistic. This positive tone inspires and motivates our audience, enhancing their experience with our brand.

These guidelines are a roadmap for all our communications, ensuring that every message we send is infused with the essence of Xentegra – a trusted colleague in the industry. Whether you’re part of our team or a valued customer, these principles guide our interactions, reflecting our commitment to excellence and trustworthiness in everything we do.

Internal teams should connect with our marketing team for more detailed information.