99: The Citrix Session: How to drive innovation and productivity for your distributed workforce

Feb 10, 2022

There is no more important fuel for the future of your organization than innovation. By supporting a culture focused on experimenting, devising, and creating new ideas for how your company can be more agile and productive, you set up your business for success. But now that hybrid-work models have become the default mode of working, how can you effectively drive innovation and productivity for your distributed workforce?

Hybrid work and innovation are not opposed to each other. Indeed, 80 percent of business leaders believe that in a post-pandemic world, their organizations will enter a phase of hyper-innovation due to tech-powered hybrid working generating more ideas than ever. However, unlocking this innovation demands a flexible workspace strategy that avoids the constraints of the past and puts technology to its best use. Here’s how Citrix can help you unlock the innovative potential of your hybrid workforce.

Host: Andy Whiteside
Co-host: Bill Sutton
Co-Host: Ben Rogers

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Andy Whiteside: Hello everyone and welcome to episode 99 of the citrix session i’m your host Andy whiteside big number.

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Andy Whiteside: Ben was talking about singing a little intro for us i’m not gonna put you on the spot and i’m going to ask him to do that, but we’ll we’ll let him if he wants to bill how’s it going.

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Bill Sutton: it’s going great Andy are you.

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Andy Whiteside: As you know, I was on vacation last week I am drinking by the fire hose but.

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Bill Sutton: How many emails unread emails do you have.

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Andy Whiteside: Only about 300 well I read I did some of mom’s gone.

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Andy Whiteside: Okay well and, to be honest i’m at a point at this point where i’m kind of CC or a lot of stuff is garbage.

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Andy Whiteside: I need to spend a little bit of time this week to just just focus and dig through what I can but it’s a it’s not as bad as it used to be, I used to go on vacation have to work all the time now, I can just I can just talk everything, things will get taken care of that’s great right.

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Andy Whiteside: So been Rogers is with has been as the sales engineer for citrix that works out of the Charlotte Office here local been this kind of i’ll say a sore subject but you’re you’re covering maybe upstate New York now as well.

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Ben Rogers: Yes, I have been moved out in North and South Carolina and now covering upstate New York so up there are 100% full time still live in North Carolina but.

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Ben Rogers: As bill and I were talking with the power of virtual technology, you can pretty much put me anywhere, and I can work from anywhere so yeah man upstate New York is my home for 2022.

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Andy Whiteside: Now that’s a good segue into our blog or viewing today the blog is from Elisa Eve from citrix I bet and it’s a how to drive innovation in productivity, for your distributed workforce.

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Andy Whiteside: drives the key word right because you’ve got the need to have people work harder work smarter drive more business at the same time you’re scared to death, that maybe people are.

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Andy Whiteside: Checking out on you and taking a paycheck I know and i’ve got situations here’s INTEGRA right where.

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Andy Whiteside: I literally had some I apologize, a couple days ago for taking a year off and they basically took a year off and pretended to work and we didn’t I didn’t.

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Andy Whiteside: You know, not a lot, I could do I couldn’t tell necessarily what they were doing and what they weren’t doing and they literally admitted to it without a lot of pressures of the day.

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Andy Whiteside: it’s it, this is a hot topic and I heard you and bill talking before we jumped on about your people that want to kind of hide away as much as they can you got people that want to be out there, full force again you have people that are kind of a blend of that.

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Andy Whiteside: And figuring out how we’re going to work going forward and getting people to do better work that had to be more work, but better work and produce more using the tools that we have is key and i’ll make one other comment real quick I I have come to the resolution that.

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Andy Whiteside: You know a lot of people in our industry like us don’t really understand what a digital digital workspace is and how to leverage it.

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Andy Whiteside: i’ve still got people sending out word documents to collaborate on and telling everybody hey make your edits send it back to me i’ll compile them all together, not realizing that through a single workspace they could have shared and communicated what to do and how to do it.

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Ben Rogers: I was, I was allocated something you know I enjoy working from home, but I do you think that there’s a built in in efficiency with it, and this is not citrix talking this is just me personally talking.

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Ben Rogers: I get my job done, but what i’ve noticed is that it’s it’s i’m working more hours a day and it’s due to the fact of distractions.

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Ben Rogers: Man i’ll get distracted with something something will take me away from my work for five to 10 minutes, and so what i’ve started to notice during the pandemic is i’m getting the same amount of work done.

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Ben Rogers: i’m getting it done in a work day, but my work day is changed, instead of it being a concentrated eight hours between eight to five now it’s worked a little bit get distracted a little bit work a little bit so now it’s more like.

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Ben Rogers: I start my day at seven might do a little little bit of work from seven to eight might take a 15 minute break at eight but.

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Ben Rogers: it’s more spread across the day because being at home being accessible to it, but also being distracted from being at home and that’s one of the things as a business owner, I think I would struggle with a little bit is the distraction.

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Ben Rogers: And then to your point, you know how efficient is the user at home.

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Ben Rogers: getting their job done and so that’s just a personal struggle for me is I look at myself, and I think i’m a good employee I get my job done, I get my tasks done but i’m not a status over a bigger period of time per day that I would really like yeah.

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Andy Whiteside: What do you guys.

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Andy Whiteside: That compensate for the distractions by adding more time to the beginning or end of their day are.

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Ben Rogers: You broke up on me for a minute there you’re asking what the statistic on that is.

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Andy Whiteside: Now, what do you think the number of people that actually add time to the beginning or end of their day to compensate for the distractions do you think everybody does that a.

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Andy Whiteside: small percentage do that and what percentage of people compensate for the distractions or how many people would just you know start at nine and end at five and whatever distractions accumulated for that’s just lost productivity.

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Ben Rogers: I mean that’s an interesting question I would love to have some some data from you know, one of the HR companies to kind of evaluate that.

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Ben Rogers: I mean i’ve talked to several professionals that they’ve kind of done the same thing I have it’s no longer like you used to separate word my physical locale.

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Ben Rogers: And I was telling bill earlier that man my desk has now become my home desk my work desk I mean it’s everything into me so.

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Ben Rogers: Whether i’m sitting down to watch a YouTube video about how to shoot a better putt or whether i’m watching a YouTube video to figure out how to do something in new tactics.

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Ben Rogers: It just seems like i’m working more I mean it’s just a weird vibe to me right now that i’m not sure i’ll come out of it man, I might always kind of be in this, this is that it’s been it’s been weird to kind of.

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Ben Rogers: find that in myself man, if I had to be honest with myself.

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Andy Whiteside: Well, going back to the article I think what we’re really talking about is 80% of what we do today is going to be normal going forward and you’re you’re you are never going to come out of it.

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Andy Whiteside: And even the employees that used to go into an office 40 hours a week are going to be working some type of hybrid model and the question is how do we, how do we encourage and nurture more productivity in that world.

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Bill Sutton: Well, I think a lot of it is, I think, and what they’re saying in the article as we go through a lot of it is, is the types of tools that need to need to lend themselves to remote type of work workspaces to your point.

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Bill Sutton: I mean, I think that’s a big part of it is, is making sure that they have the tools and the connectivity to be able to be to be productive.

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Bill Sutton: I know for myself i’m a little bit different than Ben I have a dedicated office, where I can basically lock myself away, so to speak, from the rest of the home.

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Bill Sutton: So i’m not interrupted nearly as much, perhaps, as you are been but, so I have a tendency to work a standard work day but I set goals each day.

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Bill Sutton: And if I achieve those goals, then you know i’ll wrap up at six o’clock quarter six something like that, if I don’t keep going or i’ll come back after dinner to get it done get everything done needs to be done.

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Bill Sutton: So it’s a different way of approaching it but to put some kind of kind of framework around it is kind of what I decided to do.

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Andy Whiteside: So you know it’s become painfully obvious to me in the last month that the are all the marketing and things that we’re doing around.

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Andy Whiteside: Digital workspaces is missing, our main goal as a citrix reseller and integrator is to create this idea, you have a.

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Andy Whiteside: Digital transformation that includes a workspace that brings into the fold other digital technologies so that your users truly have one place to go.

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Andy Whiteside: For hybrid work, whether they’re in the office or whether they’re at home, I was you know Ben was talking while ago by his golf game.

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Andy Whiteside: My guess is when it comes to that you probably just Google it right and Google gets you to YouTube or Google gets you to somewhere else, that you want to go look and and research on different aspects your golf game.

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Andy Whiteside: You know, Google has become my digital workspace from my personal life but that won’t work in the real world for work use cases I was with someone in this past week.

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Andy Whiteside: skiing and they were they I guess they assume they know what I do, but they never stop and really asked, but nonetheless day.

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Andy Whiteside: They were talking about office 365 being in all the digital workspace you would ever need.

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Andy Whiteside: And I was like yeah but two seconds ago you told me about three or four applications that aren’t Microsoft related, how are you getting to those.

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Andy Whiteside: We log in like we always did like well that’s that defeats the point of having you know, a very succinct powerful one sign in multifactor single sign on digital workspace and the response was well my it guys are smart they know what they’re doing like.

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Andy Whiteside: Okay.

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Andy Whiteside: um, but I think what we’re really talking about here is the idea that you know hybrid work is here to stay, how do we enable people to be more productive and also keep an eye on their productivity.

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Andy Whiteside: All along, I think this article release goes into the the first real section of the meat of the article and talks about user experience and how to make that better, which will hopefully drive productivity, hopefully.

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Bill Sutton: yeah I found it very interesting and reading this that the reference to 61% of employees, they they spend more time trying to get technology to work then they’d like that’s a lot higher than I thought it would be.

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Bill Sutton: But that’s where we, we need to be you know more efficient and putting together solutions with our customers, we all do.

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Bill Sutton: That work towards you know for the user and part of that understanding the user experience and customer success and things that we’re doing already Andy but but it looks like a lot of folks aren’t.

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Andy Whiteside: They haven’t even coming around to the idea that they need to.

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Andy Whiteside: write this.

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Andy Whiteside: Little you know they they’re using office 365 because it gets some functionality and and ease of use of a handful of things.

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Andy Whiteside: But they don’t know how to apply that to the other things and they’re willing to go old school for the other things not trying to figure out how to bring them into modern work portals exactly.

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Andy Whiteside: Then you see a lot of people still like how many meetings, a week, do you have where they’re talking about vdi.

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Andy Whiteside: versus a true digital workspace experience.

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Ben Rogers: Well, I mean some of the interesting conversations i’m having with customers are you know their hospitals are in a hosted chair, environment and now they’ve got a split off some vdi for very specific reasons and.

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Ben Rogers: Where I see this happening, a lot is like I could check in check and check out, we got scanners cameras in the end that’s not really a good environment for host a chair, so I do see a lot of organizations kind of taking a step back and going.

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Ben Rogers: How can we, you know reorganize our I T infrastructure to better suit the specific places like an admin check in check out.

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Ben Rogers: In that and that’s changing the way that the admin organizations are having to look at their.

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Ben Rogers: Their end user compute rollout.

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Ben Rogers: And so it does add some complexity, but it also solve some problems from a remote work stand for what I think.

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Ben Rogers: most interesting is that you’ve got some companies like a call Center that historically did not want those users remote, but what the pen did.

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Ben Rogers: Make it has now made them forced him to haven’t remote or the workforce is no longer where they’re at, and they have to go more global to find that workforce.

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Ben Rogers: Then I think would be a pretty easy thing to bring into this type of environment because it’s task driven.

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Ben Rogers: When I was seeing the same to you and I discussed this, a couple of times I wanted to move appointments and the business office people to home, and one of the conversations that we had was how do we evaluate how good they’re doing.

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Ben Rogers: let’s say way that we evaluated when they’re in the building when you got an appointment person, how many appointments are they doing per hour.

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Ben Rogers: If they fall what’s The reason for that fall.

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Ben Rogers: And you can you can find some data within the application to help you that well it’s tricky is where you don’t have those tasks driven.

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Ben Rogers: day to day employees, similar to what you and I do more conceptual we’re working on projects these projects have multiple tasks that are clearly defined, but are there, but no stop and end date on them.

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Ben Rogers: And that’s where I see a lot of hospitals and healthcare facilities kind of run that challenge of how do we take non task driven people like a research person.

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Ben Rogers: and sending their to their home and they’re getting their job done when we can’t act really evaluated on given task in a given set hours.

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Andy Whiteside: And you know that, would you agree there’s more of those type of people today than ever and trying to figure out a way to measure their productivity, when you can’t see them produce is challenging.

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Ben Rogers: Well, I think that’s where you have to become you know creative as a manager or figure out ways to have touch points with them, or you know know what the product project is and how long it should take and.

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Ben Rogers: That that becomes an interesting management conversation, because now you’re.

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Ben Rogers: you’re having to place trust in the employees and I hope that everybody wants to hire employees that they trust, but at the same time you’ve got to have some accountability there so that trust is not the only factor that you’re looking at.

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Andy Whiteside: Right.

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Ben Rogers: I was surprised by the 61% number, because I would have thought by now two years into the pandemic as engineers and technologists we would have gotten a better job of condensing this environment where employees can get in and hit the ground running.

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Andy Whiteside: yeah and I give you example, what happened to me i’m coming back from vacation Sunday and I had one of the guys on my team say he couldn’t use.

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Andy Whiteside: The signature signing tool of ours and he’s been working with the help desk to try to solve that problem I use it every week, so I know it works, let me simplify the.

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Andy Whiteside: way and they did, and it worked and what I realized, there was the.

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Andy Whiteside: Support desk and the two other leaders in the company, he was talking to they don’t use the tool, the right way anyway to get through the digital workspace to access it so they were not able to help them, because not everybody in the company eat their own dog food.

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Andy Whiteside: i’ll go out on a limb and put bill inspiring and build a you use your virtual desktop and your digital workspace all day, every day, for everything you do.

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Bill Sutton: Not all day, every day, for everything I do know.

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Andy Whiteside: And I don’t either, and I preach it, but I still don’t do it, and then occasionally something doesn’t work and I report it and i’m the only one reporting it, but it doesn’t work across the company just you know it’s not limiting therefore people work around the system.

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Andy Whiteside: really got to be diligent, to try to keep them from working around the system but bill.

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Andy Whiteside: By.

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Andy Whiteside: 61% doesn’t surprise me.

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Andy Whiteside: People are still out there, struggling and a lot of that has to do with the company’s just you know standing up their own solutions and just like my example, while ago my it guy smart he knows exactly what he’s doing.

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Andy Whiteside: i’m like I do this i’ve been doing this for 25 plus years at least give me the benefit of doubt, and so he might not know it all.

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Andy Whiteside: years and has no, you know does everything his own way.

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Ben Rogers: Now Andy I will I will throw a compliment citrix is way man they kind of forced us into our digital workspace there are tools in my digital workspace that are not.

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Ben Rogers: not accessible to me outside that digital workspace or I don’t know how to access them outside my digital workspace so.

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Ben Rogers: I don’t want to say force because I don’t want to feel like i’m forced to do anything but citrix has done an excellent job cocooning me.

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Ben Rogers: and giving me the tools, I need inside that workspace and if i’m not in that workspace and i’m not able to be as efficient as actually be, and so I have to compliment.

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Ben Rogers: them as a company dealing with employees, like me and making sure that we stay cocooned inside the work environment that they need us.

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Andy Whiteside: But at some point Ben is it just not a matter of they they have to force it to come that way, they have to force you to get into the system that way turn off all of their access methods or you would just simply login using your local browser.

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Ben Rogers: i’m i’m a i’m a i’m a creature man, I like to do with my company said to do, and so they when I joined, they said here’s your workspace here’s all your tools, I really have like i’ve tried one time to.

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Ben Rogers: circumvent and get into salesforce without more through our workspace it man, it was more trouble than it was worth it asked me more questions, and I was used to answer, and it was, like all right it’s easier for me just go back to the workspace and launch it from there.

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Ben Rogers: So I think I think if you configure the workspace correctly and you build security in there again I want to say.

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Ben Rogers: You know man holds them in that environment that cocoon them in that environment Michael feel like I feel like.

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Ben Rogers: i’m going to get the most productivity, out of my day if I start my workspace for one I know everything’s there and I know there’s something that i’m, not forgetting or not going into if I didn’t do that I would feel like my day was fragmented and I was missing something.

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Andy Whiteside: Well, I think you know I did some key here they make it better and easier to do it, the company way.

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Andy Whiteside: And they don’t necessarily prevent you could do it the other way but they make it better and easier that’s what it’s all about right yeah if I want somebody to move from a Sedan to an SUV in terms of what they buy.

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Andy Whiteside: I better do everything I can to make the SUV a better experience for them.

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Andy Whiteside: it’s just like like kind of maybe a stretch here, but I noticed forward is really investing in making their traditional cars electric.

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Andy Whiteside: they’re not trying to force me into buying this new space alien looking car which a lot of people love, but I don’t want that I want some looks like a truck.

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Andy Whiteside: And i’m Okay, with it being electric I know that’s where it’s going, but I don’t want to buy this cyber truck looking thing that I can’t put a load of wooden.

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Andy Whiteside: um.

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Andy Whiteside: next section here talks about how to simplify it management for hybrid work with citrix so we know it, but Ben talk about what citrix is doing to make this easier to put out there and manage as the it group, not necessarily the end users.

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Ben Rogers: Well, I think one thing that we’re doing good is with our admin portal now you know, everybody said everybody has one pane of glass, but with studio for us man that is one pane of glass so.

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Ben Rogers: we’re in our studio in the web, we can see all the applications all the desktops I mean all the system administrators know this is just like our on Prem product.

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Ben Rogers: But that does give us one pane of glass and look at what are we distributing out not only from a desktop side, but now from an application side.

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Ben Rogers: And then we’re also building some.

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Ben Rogers: things in the portal that will allow us to do just application, so I think the ability to inventory what you have is making things easier on it.

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Ben Rogers: It admins it’s being able to see in Okay, this is what i’m, this is what i’m publishing out this is who is going to this is how it’s being consumed just given the tools to really.

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Ben Rogers: Give the administration staff, the confidence that the utilities are getting out to the users.

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Ben Rogers: The users are using the utilities it’s not just getting out there, but they’re being published and they’re being used.

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Ben Rogers: And then you know, basically, looking back at supported as we roll these things out what things bubble up as problems.

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Ben Rogers: Better yet what things disappear because they were corrected so.

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Ben Rogers: I see a lot of consolidation, I see a lot of ease of management, I see a lot of ease inventory, and these are all things administrators, need to be able to properly, you know resource the applications and desktops of the users and administration needs.

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Andy Whiteside: So Ben and bill think about it for a minute, let me ask you this question i’ll start with bill.

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Andy Whiteside: bill, how many solutions, how many vendors, are there on the market that can truly bring in.

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Andy Whiteside: The desktop experience from themselves or someone else application x86 application experience from themselves or someone else and the world of SAS applications under a single sign on zero trust model, how many vendors, are there in that space.

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Bill Sutton: I will be under 10.

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Andy Whiteside: it’s a small number right yeah yeah.

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Bill Sutton: I mean there’s probably three or four that are that are the major players and then the rest are much smaller you know bottom left corner of the of the magic quadrant type thing.

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Andy Whiteside: And, and when you have that bottom left hand corner the magic What are those ones that can bring their own delivery capabilities into the mix.

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Andy Whiteside: or they just aggregators for everybody else.

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Bill Sutton: they’re angry they’re aggregators yes.

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Andy Whiteside: i’m trying really hard to the best of my knowledge there’s there’s two.

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Ben Rogers: I would want to expand your question a little bit at how many of them can do it across multiple clouds.

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Andy Whiteside: i’m saying i’m in by clouds i’m talking about clouds SAAs clouds pass clouds I asked clouds I mean it is a very small.

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Bill Sutton: year if you frame it that way, it probably is too yeah yeah.

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Ben Rogers: And then, and then the other piece of it is you know what kind of like one of the things I love about citrix and the use of the resource locations is you can you can quickly identify where things live.

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Ben Rogers: Where Am I resource locations that.

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Ben Rogers: And then, based on those resource locations you then if you’re if you’re organized now man we’ve all been in installs where.

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Ben Rogers: resource locations where name one thing machine catalog renamed another and you’re like are they coming are they going.

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Ben Rogers: But if you have a you have a system and you try to be organized with you can really get down to where you can look just look at the machine catalogs or your your distribution groups and go here’s how things are laid out.

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Ben Rogers: And I think that’s key man is being organized and given the ability to quickly inventory.

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Ben Rogers: I don’t have to go to some grants spreadsheet or I don’t want to have to go to you know man ad and see what all my machines are, I want to be a look in the portal and very quickly go only need see one I know there’s 1000 out there, but this one is the one that’s important to me yeah.

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Andy Whiteside: Now i’ve been are you saying that in the context of an administrator you saying that in the context of a user.

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Ben Rogers: i’m saying that in the context of an administrator to a user, he should be I log in, and when I got one desktop.

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Ben Rogers: 10 applications whatever I shouldn’t be confusing the users environment will multiples of things they should see a clear window.

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Ben Rogers: Clear applications, one for them, they shouldn’t have to care where it lives that’s what the back ends about i’m talking more about the administrator this gotta keep up with you know i’ve got.

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Ben Rogers: i’ve got next gen out there in this version and i’ve got another version of next gen is being used by test users, I mean when you start getting into those types of environments, it can get very complicated very quickly right.

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Andy Whiteside: yeah having a solution set that really solve the problem for the end user and the administrator at the same time and brings in the analytics piece that we’ve been talking about as a possible way to measure somebody’s performance.

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Andy Whiteside: it’s all there it’s just a matter of simplifying yet.

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Andy Whiteside: I wish I could go into detail, as some of the things I got to tackle the day but I mean I go out if I go out really looking for who’s doing their job.

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Andy Whiteside: It really becomes obvious quick and the data is all there I just need a I need a better way to to find out about it versus having to go looking around.

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Ben Rogers: You know, one of the things I talked to customers about particularly ones that are that when you sit down with them, they go I need to get a grip on cloud I gotta do something with it i’m getting pressure from Microsoft or I got some kind of project was.

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Ben Rogers: Pushing me to it but it’s it’s really.

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Ben Rogers: The ability to know where your resources are and once you get into a hybrid cloud environment that gets difficult quit because you might have specific reasons, you need to publish an aws.

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Ben Rogers: Or you need to publish in Google, or you need to publish an azure or you need to keep that on Prem.

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Ben Rogers: Once you start spiraling out the hybrid cloud I think it’s going to be even more important for administrators to stay organized.

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Ben Rogers: to know where the resources live, and so I see complexity coming on board with multiple clouds, but I also see citrix having a.

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Ben Rogers: tool set to take that complexity and put it under a single pane of glass, what I do with customers I I throw paint balls on the wall in my PowerPoint I go.

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Ben Rogers: You got data Center a yet data Center be you’re managing both of those and two panes of glass let’s merge those into one pane of glass that’s not the only thing you’re mad managing.

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Ben Rogers: you’re managing azure to be managing tcp can be managing aws let’s not make that a separate pane of glass and so as you start to throw these resources on the wall it starts to look like this to splattered mess of ink.

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Ben Rogers: And that’s where citrix really comes in and does a good job of flattening that out and going here’s your control plane here’s your infrastructure here’s where fans out and here’s how you can get to those resource locations, just like you would anywhere else.

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Andy Whiteside: Now you factor in that, and the ability to deliver Apps from your platform from within the same platform and then.

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Andy Whiteside: The list of opportunities potential companies to solve that problem got down to two or roughly two.

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Andy Whiteside: And somebody else will correct me and say there’s a couple others but there’s really only two that are even focused on that and have been for a couple years.

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Andy Whiteside: I take the comment was made to me around Microsoft and Microsoft doesn’t care anything about your legacy application from Google legacy nothing legacy your Google application that somebody in the company decided to add it’s not likely they’re going to treat it like a first class citizen.

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Ben Rogers: would do i’m i’m shocked at how many companies are going non Microsoft.

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Ben Rogers: i’ve talked to two companies they go it’ll be out of here two years and i’m like what are you what are you replacing it with a madman Linux desktops are making a big swing these days.

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Ben Rogers: Man non Microsoft applications, I mean I just had a friend of mine move over to a company they’re not a Microsoft shop he’s in Shell shocked trying to figure out how to do the world without Microsoft.

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Ben Rogers: But you are starting to see companies look at other solutions outside of Microsoft right.

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Ben Rogers: Are you guys, seeing that.

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Bill Sutton: i’m not seeing it i’m seeing it some but I wouldn’t call it a you know watershed, so to speak, I don’t i’m not seeing a lot of it, but we see we’ve seen a couple of customers that are that are folks that are moving away from 365 to another platform, but it’s very small at this point.

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Bill Sutton: Although I am aware of some really large ones really large companies friends of mine work for that that are all Google and, basically, with the exception of a few departments have gone away from office 365.

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Ben Rogers: So visual maxim that.

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Andy Whiteside: So, so let me, let me answer the question first.

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Andy Whiteside: bill, the ones that are moving away from Microsoft, we tried this right, we tried this back in the day with the open office and getting away from the office platform.

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Andy Whiteside: Why are the ones that are moving away from Microsoft doing it, what do you think the number one and number two maybe three reasons are.

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Bill Sutton: Well, I think a big reason is number one is cost to some degree, the other, the other big reason is they’re hiring a lot of.

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Bill Sutton: Young workers who have grown up on Google platforms and school using chromebooks and things like that, and so they’re.

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Bill Sutton: There it’s a natural shift for them they’re there they’re bringing workers in who don’t know excel they know sheets.

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Bill Sutton: And that’s another reason, I think that you’re seeing some of these companies, particularly the larger ones that are I mean this one company that i’m speaking of is.

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Bill Sutton: has a very young workforce, even though it’s a big company they hire a lot of folks out of college and and you know young workers that are accustomed to the to the Google platform, much more so than if you were to throw that at me i’d be like your friend Ben i’d be lost and mission.

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Ben Rogers: yeah that’s interesting that you say that, though I.

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Ben Rogers: mean how times have changed.

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Andy Whiteside: yeah well, and so I think bill sitting on a key thing there used to be this barrier to making this transition, because people were already trained on excel or word or PowerPoint.

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Andy Whiteside: The people now coming up they’re trained on the Google applications, just as much, if not more so that barrier there’s gonna be a tipping point.

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Andy Whiteside: Where some of those legacy products that are super powerful and 95% of what those Apps can do we don’t leverage some people do, but for the most part we don’t.

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Andy Whiteside: You know it’s not going to be the showstopper it was 10 years ago, Dr.

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Ben Rogers: I have a funny story to talk about technology, so my 10 year old and I were in the variety store, the other day and samsung’s got this new this new.

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Ben Rogers: tablet phone out and it can fold out to look like a small tablet or can fold up look like a phone and I was looking at this and I was like yeah this is kind of cool, but you know I see limitations man my 10 year old picks this thing up and he he sees moment.

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Ben Rogers: rotations yes these.

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Ben Rogers: possibilities, and so it was amazing to me the paradigm difference of looking at this device and so bill to your point of powering younger workers who didn’t come from a Microsoft world.

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Ben Rogers: hell i’m worried about my son being the type of worker that he didn’t work on a laptop man everything he does is on a tablet.

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Ben Rogers: He does not flow towards a keyboard, it has to be master image i’ve tried to put him in front of a mouse and a keyboard.

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Ben Rogers: And you guys know dad I want to touch it, I want to you know expand on it, he knows more the finger moves than I do, and so.

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Ben Rogers: It will be real interesting over the next 10 to 15 years to see how the workplace adjust to differences in hardware that people use different in applications that people use, so I find it very interesting that we’re starting to see the beginning of that shift now.

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Andy Whiteside: So something I want to go back to the question I was asking bill but ask you and i’m gonna ask it differently, do you believe that the.

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Andy Whiteside: The security dynamic that now exists with malware and ransomware is causing people to pull the plug on the very successful Microsoft platforms, because they feel like they don’t have a choice.

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Ben Rogers: I mean I.

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Ben Rogers: I believe anything’s susceptible to security so man to say that a windows machine is less secure than a Linux machine I don’t I don’t, particularly by that and I think everything’s vulnerable, and I think with enough time.

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Ben Rogers: A smart person could, could you know compromise those vulnerabilities I think cost is a lot of it, I think, Microsoft has also.

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Ben Rogers: taken this strong arm you’re going to cloud man and we’re going to force you in some companies just really have not bought off on that Microsoft way to cloud and so that’s now got them looking at Google and other companies that are born in cloud.

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Andy Whiteside: yeah.

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Andy Whiteside: Is that excuse they needed is that the excuse they needed to say Okay, if I gotta go there, anyway, maybe I reboot the whole my whole platform.

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Ben Rogers: Exactly especially there’s going to be expensive, for you know.

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Ben Rogers: I don’t know there’s part of me that would love to go back and be a customer now because i’d like to see what the cost of my Microsoft is going to cloud and how they could.

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Ben Rogers: You know, say penalize but you know how they can make it costly for you to remain on Prem I know with some a citrix is pricing.

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Ben Rogers: You know this reality of the market, man is going to be cheaper for you to go to our cloud products than it is to stay on Prem.

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Ben Rogers: And it’s just where the marketplace is going so i’m not sure end I think a lot of it’s just there’s a new way of doing it people want to explore that they’ve gone down the Microsoft path.

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Ben Rogers: Man i’ve got a lot of customers that are just frustrated with the Microsoft way they’ve.

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Ben Rogers: they’ve gone the cloud they’ve gone azure to get some of the things still persist this problem fs logic not playing well and azure environment, so I think some people see that.

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Ben Rogers: cloud and azure of being a way of getting out of the day to day problems that they exist on Prem but sometimes you just see the same things in the cloud and bar yeah.

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Andy Whiteside: So i’m going to slightly disagree with you guys, I agree with everything you’re saying, I think the security conversation yes anything’s hackable, but when you.

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Andy Whiteside: When you close down, most of the common areas of attack and you no longer can side load applications you can’t just go put whatever random software you on because you have admin rights.

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Andy Whiteside: I think the security, peace and part of the article here talks about zero trust, I think the zero trust model of even the operating system or the cloud environments.

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Andy Whiteside: That the Microsoft has to deal with because their legacy and the others don’t I think that really helps move the needle alive.

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Ben Rogers: So let me ask you Andy we’ve we’ve talked about this in the past, you know when we when I wasn’t seeing the say and we ran.

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Ben Rogers: The HP thin clients we didn’t have a lot of endpoint scans on those things, and that always made me nervous.

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Ben Rogers: I don’t know if that situation has been resolved or not these days I haven’t I haven’t seen a lot of thin client customers talk about putting you know, an antivirus or the endpoint protection on that.

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Andy Whiteside: So those were a windows in points.

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Ben Rogers: Now those were, I think, then ios smart ios or whatever they call it.

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Andy Whiteside: Okay, so as Linux.

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Andy Whiteside: Yes, did you allow people to install their own applications.

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Andy Whiteside: Know there’s there’s, in my opinion 98% of your problems just left.

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Andy Whiteside: Right, you know they they can’t put their own crap on there, I was with an attorney actually here in the lake Norman area 20 years ago and i’m looking at his.

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Andy Whiteside: Computer and it’s full of malware and junk where and all kinds of stuff.

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Andy Whiteside: And he looks at me and says Why did I, why did you let this happen to my computer i’m like I didn’t do that you did that.

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Andy Whiteside: They are super smart guy.

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Andy Whiteside: he’s an attorney I get it, he says he didn’t read those agreements, he just says yes install this piece of software and the other 30 things that came with it, that was his fault, but he still thinks it’s me my fault, because I came once a year to update is antivirus.

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Andy Whiteside: yeah I think the I think the security aspect is pushed people over the edge and now they’re going to go they’re going to try harder to go that way but.

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Andy Whiteside: In that world they need some type of technology, like a citrix workspace that brings in the aggregation of the end user experience single sign on single identity multifactor.

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Andy Whiteside: also brings in security elements of zero trust into that world all at the same time, while providing the administrator a.

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Andy Whiteside: way to solve his needs in terms of managing this all in place literally the person I was with last week, asked me hey you know citrix is going by by.

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Andy Whiteside: What are you going to do i’m like what are you talking about me and what they do is more relevant than ever.

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Andy Whiteside: I get there some change in the company, but man it’s it’s what we do around digital workspace and doing it right, which again there’s only one or two people that even do it right.

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Andy Whiteside: it’s it’s it’s only going to accelerate as people understand what it is they’re really trying to accomplish yeah.

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Andy Whiteside: All right, ah this last section says, unlocking hybrid works innovation in your organization I don’t think it really tells you how to do that, other than day give us a call, let us show you.

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Andy Whiteside: And I think that’s it right we’ve got to get to the point where we eat this week eat sleep breathe this stuff and use it ourselves, so that when somebody wants to say how does this stuff work we say like this.

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Ben Rogers: gotta be able to do a DEMO on your phone.

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Bill Sutton: that’s right yeah.

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Ben Rogers: that’s that’s a that’s one of the things when I first started in citrix we had a Vice President, that I hear a rumor he would catch you in the halls and go give me your workspace demand from your phone.

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Ben Rogers: If you didn’t have it configured.

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Ben Rogers: Man, you were in a world of hurt so i’ve always got my workspace on my phone ready to go in at have actually demoed this at the ball game that you are, you and I were at.

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Ben Rogers: Last year, to one of our customers, because they have they gotten into citrix and they did it primarily for a vdi they had no idea of workspace they had no idea that we had a portal to bring things into.

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Ben Rogers: When I showed them at your ball game that started a very good conversation with them and they were like we never even really was this was the thing it’s funny.

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Ben Rogers: I want to talk about you know our buyout what’s happened in there, a lot of people are shocked at the value of that number of the $16 billion, they got how.

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Ben Rogers: Well, are you a $16 billion company.

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Ben Rogers: Man citrix is not just virtualization man, we have a very, very robust networking products at the adc and a lot of people incorporate that into the virtualization.

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Ben Rogers: Product, but that thing can stand by itself and there’s a lot of large companies that are using that to balance their loads large companies.

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Ben Rogers: And then the whole right piece, and you know a lot of people are familiar with right these, but when you look at citrix you’re really looking at.

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Ben Rogers: three pillars of a company, and when you look at that man that’s what sets the $16 billion price tag I mean $16 price tag on it, because there’s a lot of technology that we own.

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Ben Rogers: that’s not always visible to the customer so that’s been an interesting conversation for me just for people to go, how did you get to that kind of bow.

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Ben Rogers: And then explaining the different pillars of products that we have and how they work in conjunction with each other, but also how they can work independently of each other.

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Andy Whiteside: So i’ve been I was trying to pull it up, while we’re while you were talking there.

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Andy Whiteside: I did some research, the other week just to figure out what the digital workspace market looks like over the next 510 years.

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Andy Whiteside: I don’t remember exactly the number, I came up with, but it was so it was it was unbelievable.

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Andy Whiteside: Where this is heading So if you think companies like citrix and others are dead in the water, because of office 365 it’s it’s just part of the overall solution that is in the I don’t know I think it’s like $275 billion space it’s going to grow into that over the next couple years.

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Ben Rogers: Oh yeah no doubt man and it’s like we’ve always talked about, I think the introduction of smartphone tablet this single interface.

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Ben Rogers: that’s prime people to go into a digital workspace and be able to use that digital workspace the same across multiple devices, I mean.

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Ben Rogers: I now can work from my phone from my tablet my PC I get all my work done everything’s presented to me is presented to me in context of where i’m at it’s a stellar solution man I don’t see any where I see the buyouts making citrix strong.

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Andy Whiteside: yeah the worldwide market is summer 73 billion a year.

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Andy Whiteside: that’s that’s why this stuff’s valuable now been going back to your DEMO conversation a minute ago, did you.

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Andy Whiteside: have somewhere to pull you aside right now and say show me citrix.

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Andy Whiteside: or show me how you work even better yet would include single sign on multi factor authentication.

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Andy Whiteside: single identity access to all your applications, or would it be what I think a lot of people would show me which i’ve done for years.

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Andy Whiteside: A virtual desktop and accessible virtual desktop for your phone how many people have taken the story that far I think at citrix a bunch of you probably could.

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Andy Whiteside: But I think when you talk about your partners in the customer, a lot of much still going to just pull up a virtual desktop and say that’s citrix which i’m thinking of unfortunate a lot of people are stuck on the idea that’s what it is.

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Ben Rogers: yeah you and I, you and I think you and I were in a meeting together, I believe it was you and I, in the customer said, I just want to do desktops.

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Ben Rogers: And you and I were looking at each other, like that so 10 years ago.

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Ben Rogers: The market has moved past that so I don’t I don’t doll customers for having just the vdi desktop there’s definitely a place for that, but man, the technology has moved where it’s really about portal and employee access more than it is giving them a desktop these days.

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Bill Sutton: kind of had to didn’t I mean we’re not talking about windows 32 based windows based Apps anymore we’re talking about SAS based Apps like salesforce and workday and concur, and all these other SAS Apps if you ask that person.

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Bill Sutton: To show you their digital workspace and they launch a virtual desktop my next question would be what Apps do you access and if they go within that virtual desktop to.

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Bill Sutton: salesforce then that seems to me like an opportunity to explain the workspace concept to them and how leveraging the workspace could allow you to access that securely.

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Bill Sutton: With a single sign on the same way you access to virtual desktop but not having to go into the virtual desktop to get to that yeah.

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Ben Rogers: yeah to answer your question amy yes man when I log in citrix asked me for my user ID and my password.

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Ben Rogers: it’s then sent to okta which then sends you know, a verification code is it really you are you coming from this device yada yada yada.

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Ben Rogers: And then man I don’t really use a desktop anymore, to be possibly i’m mainly using the applications, these days, because.

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Ben Rogers: To bill’s point going into a desktop is just a just another launch factor for me that you know I don’t really need that anymore so.

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Ben Rogers: i’m used a lot of the applications native coming off the citrix you know, using the APP and then they feel, just like are native to my device to whatever device them on.

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Ben Rogers: I knew salesforce a lot from my phone because i’m on the road i’m in my car i’m being asked questions.

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Ben Rogers: Is it perfect no but will it get the job done yes it’ll get the job done till I get back to a location, that I can you know, have a full doodle 32 inch monitors and all that so.

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Ben Rogers: I see it, getting better all the time, and I see again to bill’s point with the younger generation and younger generations don’t sit down bcc more my son does not sit down a laptop he sits down as his tablet and that’s what he wants to sit down at.

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Andy Whiteside: Right right.

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Andy Whiteside: Now i’ll tell a quick story that I was on the flying back some fly from business trip last week.

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Andy Whiteside: And somebody had a really nice tablet stuck into the back end airline seat, and then they pulled it off and stuck a keyboard it was you know I haven’t seen a lot of the iPad pros the big big screen ones.

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Andy Whiteside: But that’s ideal for the future, I you got tablet tablet tablet you want to do some production, though a keyboard on and go go go, you went through it back on the back of the Chair and watch a movie battery life was great.

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Andy Whiteside: But what’s going to facilitate the ability to the end user to run all these legacy applications, including a desktop which that’s just a gateway to get into a digital workspace it may take people a decade to get on to that and all for that.

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Andy Whiteside: But it’s coming you know another part of the conversation is the the endpoint devices driving decisions to how people can work because some of those endpoint devices people want to adopt or limited.

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Andy Whiteside: It all it all just points to 100 different reasons why whether it’s cost whether it’s in user acceptance, whether it’s security, whether it’s the device in question that you want to use.

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Andy Whiteside: They all drive back to a connected world of digital works, a digital workspace that connects the rest of the world behind it, to make the end user happier and more productive and now let the citrix is in a good spot for that.

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agreed.

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Andy Whiteside: Well guys I think we’ve covered it, I appreciate you jumping on after a couple weeks of being often.

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Andy Whiteside: As always, great to great to talk and.

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Andy Whiteside: we’ll get this out and share it with our listeners, and hopefully more listeners will share with other people I got to start doing that I got to start prompting people to to share this more but it’s good content, and I think there’s there’s value in what we’re doing.

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Ben Rogers: Oh Andy I will I will tell you that my linkedin page bars up every time we do one of these, there are people listening, there are people that have reached out to me through this.

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Ben Rogers: Man kudos to you as INTEGRA for having this i’m glad you have any part of him, and I look forward to 2022 but I honestly believe this is working just from my.

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Ben Rogers: personal view of it and how people have reached out to me through linkedin you know just knowing i’m part of this podcast man it’s a good job.

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Andy Whiteside: Well, you enjoy doing it.

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Ben Rogers: yeah it’s fun man work something yeah I had a little embarrassing moment, the last thing because I didn’t realize that we had you know, taking some technology from on Prem to cloud, so I mean I had to go back to the boss ago.

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Ben Rogers: A little little weird moment that you guys go that’s part of being human and I appreciate that but yeah man, I always learned a lot from this and you, you and your organization are pushing the envelope and push me and.

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Ben Rogers: I appreciate the opportunity and I hope that the listeners appreciate that we’re honest and if we don’t know something we say we don’t know it it’s hard to know all this stuff man keep up with is changing constantly yeah.

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Andy Whiteside: Well that’s the whole point right it’s fun to have these conversations and we’re also learning and, hopefully, people are listening and learning and sharing with other people so it’s a you know it’s just it’s how I spend lunch on Wednesday on Mondays for this group anyway.

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Andy Whiteside: bill anything else.

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Bill Sutton: No, I would, I would echo what Ben said, you know i’m really enjoying this I learned things as well, and next week, when we get on this it’ll be episode 100 so we’re to make sure that we trump that up as much as we can.

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Andy Whiteside: You know.

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Bill Sutton: it’s hard to believe.

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centennial.

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Andy Whiteside: You know I think we’ll probably just do what we always do, which was is have a good conversation talk to each other, maybe the the linkedin posts all millionaires 100 years.

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Andy Whiteside: ago it’s going to do what we do here, I would.

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Bill Sutton: just do what we do yeah.

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Andy Whiteside: Alright guys well appreciate it, and thanks for joining.

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Ben Rogers: How going thanks.