157: The Citrix Session: Welcome to the Citrix platform

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Bill Sutton: Good. Good. Yeah. Good morning, everyone, and welcome to episode 1 57 of the Citrix session. I’m your host this morning, Bill Sutton, our fearless leader, Andy Whiteside is taking some much deserved rest and relaxation. So he will be back next week, I’m sure. With me this morning are 2 folks from Citrix Cloud Software Group Todd.

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Bill Sutton: you want to introduce yourself real quick for everyone. I think most everybody listens to this knows who you are. But go ahead.

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Todd Smith: Yeah, she’s sure it’s it’s always hopefully, we have some some new listeners and viewers to this. Podcast. But my name is Todd Smith. I’m the account technology strategist covering

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Todd Smith: North America public sector, specifically, Canada which includes the Canadian government agencies as well as 3 large healthcare organizations in Western Canada.

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Bill Sutton: Very good

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Bill Sutton: thanks for joining Monica. You want to introduce yourself real quick.

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Monica Griesemer: Yes, good to be back. Hi, all Monica Grismer. I am a senior product marketing manager for Citrix virtualization. So that’s virtual apps and desktops and Citrix Dazz.

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Monica Griesemer: The topics we’re we’re covering today is really top of mind. Had a lot to do with this launch, a lot to do with with the blogs so excited to be having conversations about our

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Monica Griesemer: vision, and where we’re headed into 2024.

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Bill Sutton: Thank you, Monica. Yes. What we’re going to be talking about this morning, and let me make sure. Am I? Can you guys see my screen, Monica and Todd.

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Monica Griesemer: Yes.

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Todd Smith: Yep.

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Bill Sutton: I don’t use zoom as much as I used to, so sometimes it’s it’s a little bit of a challenge. But nevertheless, the blog that we’re doing this morning is called is to entitled Welcome to the Citrix platform.

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Bill Sutton: And it’s written by Sridar Mulliputi. Little Pootie, I think Sridar is is a long time citrix person. I’ve I’ve met him many, many years ago. When I think he was a product manager or something he’s a really good, articulate individual, and this should be an interesting article. I know that a couple of us I don’t, Monica. I don’t know. Were you at unite.

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Monica Griesemer: I was not, unfortunately, but you 2 were.

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Bill Sutton: We? Yes, Todd and I were at least I saw Todd there. So yeah.

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Monica Griesemer: It’s kind of hard to miss.

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Bill Sutton: Yeah. She’s taller than.

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Monica Griesemer: And everybody else.

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Bill Sutton: So this is top of mind, because unite was, which unite was a a like a centric. Sales kick off, and then they added a day for the partners to come in and kind of learn about some of the changes to the Citrix packaging and offerings and how they’re gonna be taking the market. And so that’s really what this welcome to the Citrix platform focuses on. So I’m gonna kind of take a slight back seat here. I’ll just hit the highlights. I’ll kind of play Andy today. Although I may not talk quite as much as Andy, he’ll enjoy that

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Bill Sutton: nevertheless, the Citrix platform

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Bill Sutton: is again is really designed to, you know, obviously like it says in the blog dele with the platform, you can deliver monitor and manage secure application, access, kind of the things that Citrix has been doing for all these years. But they kind of simplified it, put it in a word, simplified the platform offerings

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Bill Sutton: as opposed to the previous offerings, where you had lots of additions, you know, standard enterprise. Platinum premium premium, plus what what have you? I’m sure I got some of those wrong and and then a lot of add ons that were available feature, add on. Some of them were included, but were additional pieces. Some were additional purchases. So now they’ve consolidated things and

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Bill Sutton: there are essentially, we’re gonna focus on 2 of the 2 of the offerings. I think today, the first being the enterprise or the universal hybrid cloud. So, Monica, you want to introduce that for us.

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Monica Griesemer: Yeah, no, thank you, Bill, for for that background. You really gave a lot of the the meat of the announcements. And what we’re gonna talk about today to preface a bit and step back just briefly.

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Bill Sutton: Hmm.

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Monica Griesemer: I

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Monica Griesemer: the platform. The Citrix platform is more of an idea. It’s an amalgamation of all of the capabilities

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Monica Griesemer: that you know and love from Citrix, and now not to, you know, steal my own thunder, but from net scalar as well. So the platform encapsulates

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Monica Griesemer: honestly what we do best virtual apps and desktops. It’s got built in security. We’ve got new capabilities, security features, new observability, features. That word is always so hard for me. I don’t know why my midwestern accent does not like the word observability, but Citrix does. So we’ve got some great

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Monica Griesemer: analytics built in there. We’ll get into that.

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Monica Griesemer: But when you see the platform? I don’t want it to be confused, as oh, Citrix has a new interface, or Oh, Citrix just has this new web thing. Let me move on. It’s really about the direction of our products

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Monica Griesemer: and bringing the best of our products together. And, Bill, I love that you use the word simplicity. That’s when it comes down to our licensing. So the platform as a whole, you’ll also see a brand new citrix.com look and feel. That’s a yeah. That’s a shameless plug for me and and our team.

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Monica Griesemer: We did a ton of work to update citrix.com to really encapsulate everything in this platform.

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Monica Griesemer: So it’s more just the Citrix story. Now, we’re gonna get into the licensing specifics and how to transact and actually get to use all of this great stuff, but wanted wanted to kind of jump up. And in the call there.

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Monica Griesemer: Todd, is there anything I missed before we kind of get into the specifics of the licensing.

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Todd Smith: Yeah. So so I think it does bring

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Todd Smith: a a a simple way to acquire to for a customer to purchase all of these components instead of having to go and pick individual skews and versions and things like that. It really is a a platform based approach. Right? So with one single platform license. I have the ability to

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Todd Smith: incorporate 0 Trust as my security model. I have the ability to to deliver and utilize virtual apps and virtual desktops, and I have have also have the ability to leverage netscaler

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Todd Smith: tie that all together with observability across the entire

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Todd Smith: architecture, the entire environment. And now, all of a sudden I’ve got one single license that enables me to do all of that without having to worry about picking and choosing the right versions and the right additions going to be on prem, and what it going to be in the cloud

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Todd Smith: variety of different things. I’ve got one license that rules them all.

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Monica Griesemer: yeah, I used to, sorry. Go ahead, Bill.

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Bill Sutton: I was just gonna say, and and we’ll get to it in a minute. But there, we’re gonna talk really about 2 of the 2 of the pieces of the of the overall. Changes here in a few minutes, so go ahead, Monica.

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Monica Griesemer: Yeah, no, I I hope everyone caught that lord of the Rings reference that Todd just just gave the one license to roll them all

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Monica Griesemer: I I used to say that about. I said, Yeah, that was pretty good. Actually, I said that about

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Monica Griesemer: universal that we introduced last year, and I think that.

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Monica Griesemer: Bill, if you don’t mind, we roll into the new Universal.

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Bill Sutton: Go ahead. Yeah. That’s what I. Yeah, go ahead.

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Monica Griesemer: Great. So I think that’s that’s a great segue of

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Monica Griesemer: last year we introduced a universal license. That was I. I kind of said one license to roll them all. But it was more about your management plan and your workloads.

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Monica Griesemer: So this is even more so. It’s almost like the ring. I don’t know. Times, 2 or whatever I’m I’m not super up on my lord of the ring, so I should probably quit while I’m ahead. But

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Monica Griesemer: as far as the new universal license it is called the universal hybrid multi cloud. So this is where I think the vast majority of our enterprise customers will sit. It’s the license that they will leverage the most.

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Monica Griesemer: And so it’s all of the capabilities of Citrix. Virtual apps and desktops on premises. Citrix does in the cloud, combined with security capabilities built in director monitor all of the things you know, and love, plus full featured net scalar with more than enough throughput for your enterprise.

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Monica Griesemer: So it’s also got premium capabilities. So I know, Bill, you were kind of rattling off the additions.

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Bill Sutton: Right.

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Monica Griesemer: It’s made my life a lot easier because we used to manage I and I’m I’m sure our customers lives. We used to manage 12 to 15 at least, just virtual apps and desktops additions across the board.

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Monica Griesemer: Now we’re down to 2

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Monica Griesemer: so

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Monica Griesemer: easier to pick from, easier to understand.

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Monica Griesemer: and the universal hybrid multi cloud is really about

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Monica Griesemer: leveraging your apps and desktops and app delivery, and delivering that exactly where you want on premises in the cloud. You can have your access layer, storefront, or workspace.

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Monica Griesemer: The management layer can be

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Monica Griesemer: on premises. Cvad. Cloud based. Citrix does your workloads can be a combination of any of them. So it’s really a super beefy entitlement, and is the next evolution of the universal license we introduced last year.

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Bill Sutton: But this this is like universal with hybrid rights. But we’re not worrying about hybrid rights anymore. It’s.

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Monica Griesemer: Hybrid rights forever.

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Bill Sutton: Titled to everything.

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Monica Griesemer: Yes, sir.

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Bill Sutton: With as listed here, the Cbad premium daz premium a lot of net scalar throughput with unlimited instances, and then also included in it is endpoint management.

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Monica Griesemer: Endpoint management. That is correct.

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Monica Griesemer: Yeah, separate.

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Bill Sutton: Add on depending on which license in the flight, in the menu of choices you had in the past. Now you have this choice. It’s pretty much everything you’d need to to have a really solid environment. Todd.

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Todd Smith: Yeah, yeah. And I I think, Bill, you you just touched on something that was very critical when you mentioned the hybrid rights, right hybrid rights was brought about, so that customers who own a virtual desktop in the cloud license could continue to run it on prem

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Todd Smith: that required a lot of administrative tasks to rescind licenses, get new license keys.

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Todd Smith: Figure out where I’m gonna be putting

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Todd Smith: those workloads right, whether it be on a private cloud, or whether it was going to be an azure or Gcp. Or Aws.

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Todd Smith: or at some other, you know.

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Todd Smith: managed Cloud Service Provider, right?

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Todd Smith: that required a lot of work and effort to do that. And you know there was a lot of confusion around how to make, how to actually operationalize that

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Todd Smith: this approach towards hybrid multi cloud allows you to not worry about where those workloads are running.

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Todd Smith: because you you, as the customer, control

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Todd Smith: that license.

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Todd Smith: You could put that license. You could apply that license anywhere

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Todd Smith: on Prem in the Cloud. Private cloud doesn’t matter.

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Bill Sutton: Right.

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Bill Sutton: There’s there’s a really interesting graphic in the blog itself. I encourage listeners to to take a look at it. That that kind of demonstrates the access management workloads and hosting layers, if you will, of the of the solution, and then choosing your own device, and and where everything falls within those categories. It’s kind of gives you a really solid, snapshot picture of what this this hybrid multi cloud offering looks like

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Bill Sutton: any other final thoughts on hybrid multi-cloud.

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Monica Griesemer: Yeah, I, as as we kind of scroll down to. And this is in in the blog itself. But.

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Monica Griesemer: For organizations that have a number. A a big thing about the platform is, it takes a lot of point solutions and brings it all under the Citrix umbrella. So if you’re leveraging vmware as a point solution today, F. 5. For your networking, you are now entitled to all of those capabilities inside of the Citrix universal hybrid multi cloud license.

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Monica Griesemer: And we know there’s there’s a lot going on with vmware on that side, you know, not to speak too much about it.

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Monica Griesemer: but we we’ve had a lot of customer conversations of wanting to switch, wanting to leverage the full scope of the Citrix platform and our capabilities. So I think now is a great time to do that. If you’re thinking about maybe making the switch.

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Bill Sutton: Yeah, I think the reality is, we don’t really know what’s happening with with Vmware.

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Monica Griesemer: Yeah.

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Bill Sutton: The companies being acquired. And we don’t, you know, we we have no idea so obviously, customers who are concerned in that regard or or that wanna move from another platform or expand their existing Citrix environment. The

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Bill Sutton: the hybrid multi cloud solution which I’ve seen referred to as Hmc, is A is a definitely a solid offering includes a lot of functionality that historically, we had to purchase separately, or we had to be very tactical about how we selected the the right addition for our for our use cases.

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Monica Griesemer: And also one last thing that’s in the name is hybrid multi cloud. I don’t know if we really touched on the hosting, but still hanging our hats on the Citrix.

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Monica Griesemer: Any any, any message, any

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Monica Griesemer: hyperscaler? Azure. Google Aws, we play nicely with all of them. We’re also continuing to expand on all of them. We just announced a tech preview of Citrix for Amazon workspaces core, which is their compute. We still have the compute for

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Monica Griesemer: for Microsoft. So any of your entitlements there you can. You can use as well. So that’s also wanted to make sure that point was was clear. Any cloud we

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Monica Griesemer: play well with.

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Todd Smith: And and and I think for for both

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Todd Smith: the comment earlier about the

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Todd Smith: you know, looking at what’s happening with vmware. It’s not only it’s not only that’s not the only thing driving.

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Todd Smith: Sense of competition. Right?

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Todd Smith: I think every organization

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Todd Smith: is reviewing where they’re spending their money.

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Todd Smith: Are they going with something that’s gonna provide, continue to provide value?

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Todd Smith: Are they looking to reduce and manage and maintain the cost

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Todd Smith: structure?

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Todd Smith: are there, you know. Is it something that’s going to allow them to future proof, their environment

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Todd Smith: right? So

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Todd Smith: this inspection, this this rationalization exercise that almost every organization going through

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Todd Smith: is actually a good thing, right? And it would happen. I think

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Todd Smith: the economic factors are that everyone’s looking at their budgets and everyone’s looking where they’re spending their money. And

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Todd Smith: you know, we can get it off the shelf as fast faster than anyone else in marketplace. Right? So I think that’s a that’s a huge value. There, we don’t. We’re no longer kind of positioning a bunch of shelfware that’s gonna take a year to deploy.

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Todd Smith: Another critical piece of this right is that you know, we’re we have introduced a license that is not only simple, but

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Todd Smith: it’s technology that is well known and very easy to deploy.

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Bill Sutton: Yeah, absolutely. And I I think one other thing I would add to what you just said Todd, is is obviously as part of budget planning or planning. For, you know, planning strategically for future

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Bill Sutton: future rollouts and and solutions for our customers. Is obviously one of the key elements. There is business continuity and disaster recovery. And you want a solution that’s gonna enable that with a lot without a lot of a lot of add on products, or a lot of other elements that are required to make it work, and certainly leveraging hybrid multi cloud with its capabilities, being able to burst to the cloud or burst elsewhere and have multiple resource locations, plays right into that strategy, and certainly ought to be something worth considering.

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Bill Sutton: Yeah.

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Todd Smith: In fact, I’m working with a customer now that they’re looking at, including some azure instances as part of their Dr. They’re they’re primarily on Prem.

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Bill Sutton: Yup!

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Todd Smith: But they’re putting an instance in azure, just so they can have it there. So when they do have to fail over, they don’t have to build anything out in azure. The only thing they’re building out is they’re just adding more capacity. The the the nuts and bolts

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Todd Smith: and the infrastructure is already there, and that used to be for them. It used to be a

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Todd Smith: always active or an active, active

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Todd Smith: backup data center that they were spending a lot of money on that they never got a chance to use

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Todd Smith: with leveraging the cloud to burst out right and think about it. Disaster is no longer a natural or physical disaster

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Todd Smith: sometimes. You could have a disaster if you all of a sudden have to onboard a thousand new employees.

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Bill Sutton: Right.

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Todd Smith: It’s the same function, it’s the same process that you need

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Todd Smith: to to follow.

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Todd Smith: So this is this is because the disaster, recovery, business continuity conversation. They’re happening a lot more frequently.

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Bill Sutton: Well, you know, to your point another. This is probably business continuity. But you have a problem in your main data center. You can fail over to a different location or to to the cloud and allow users to work from there for a few hours while you get your environment back up and running, and that sort of thing. Certainly that’s business continuity, but

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Bill Sutton: it’s not as complex as it was 10 year 15 years ago. With and without the citrix ecosystem. I wanna I wanna double down on something, Monica said. As well. She referenced. Citrix daz with Amazon workspaces. Cord core. This is a, you know. Amazon Workspaces. Core has been out for a little while, and they partner with other providers, and they’ve finally gotten to Citrix and partnered with Citrix. We are

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Bill Sutton: we as integrous, shameless plug here are building a demo environment within that in that

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Bill Sutton: in in that solution right now, actively, one of my consultants is working on it, and just stay tuned. We’ll be doing some events with Citrix and Amazon, or aws to try to explain how that solution works, what what its benefits are, and so forth. So stay tuned on that one

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Monica Griesemer: And I’m sure if I were a betting woman we’ll have a blog coming soon, so I’ll probably be back on here talking about it. So yeah.

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Bill Sutton: I think that’s a fair to say.

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Monica Griesemer: Yeah.

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Bill Sutton: Fair to say, for sure I think there is actually already might be a blog.

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Monica Griesemer: There’s a tech preview blog out.

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Bill Sutton: Yeah, yeah, cause I was.

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Monica Griesemer: There’s there’s been a lot happening the past few weeks, so I don’t think we’re at a lack of content or so.

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Bill Sutton: Stay tuned. Yeah.

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Monica Griesemer: Everyone listening. Yeah, we’ve got a lot.

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Bill Sutton: So next I wanna the the the overarching concept is called the Citrix platform, and it’s part of that is the platform license. So

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Bill Sutton: I’ll I’ll just throw it out there, either. Whichever one of you want to take that and start talking about the platform license. Whoever speaks first.

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Monica Griesemer: Yeah, I can. I can go ahead and run with it. So the platform license is the other pillar of our subscription changes and

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Monica Griesemer: the platform license

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Monica Griesemer: is really what Todd spoke about at the beginning. It’s everything that Citrix, as a as an organization, offers all within one singular license. So, in addition to what we talked about, and universal hybrid multi cloud with virtual apps and desktops, net, scalar capacity, security, endpoint management inside of the platform license. You also get secure private access.

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Monica Griesemer: So secure your web and sas applications and enhanced observability. I think you also saw we announced the Uber agent acquisition. So that’s even another pillar of analytics. Observability insights into your environment.

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Monica Griesemer: These licenses

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Monica Griesemer: are really built for customers that are looking to be to have strong partnerships with citrix leverage

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Monica Griesemer: the full scope of the platform inside of their environments.

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Monica Griesemer: And again, I say partnerships. But it’s truly be partners with us, even inside, to pull back the curtain a bit inside the organization.

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Monica Griesemer: We’re really looking to work with those customers and make sure

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Monica Griesemer: they’re getting the most out of their environments. They give us direct feedback to make sure that we are meeting their top use cases.

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Monica Griesemer: And that’s what the platform license is built for that symbiotic relationship, leveraging everything that Citrix has to offer. So with that said, it does take a little bit more doing to get a hold of the Citrix platform license. I won’t say you can go and and you know, buy it off the shelf today.

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Monica Griesemer: It’s really about that relationship.

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Monica Griesemer: Todd, do you have more to add? There.

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Todd Smith: Yeah. And and I think part of it is, it’s a mutual investment, right? So while customers are buying a platform license

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Todd Smith: Citrix is committed to make an investment in the customers as well in forms in the terms of support ability product management

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Todd Smith: activities, right? So so being able to go to those platform level customers and not not perform a lot of customizations. But more importantly, get

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Todd Smith: input on future product directions. Right? So what are the critical components that a platform customer needs to have to to not only be successful, but also to be able to expand out and use all of the functionality that’s available.

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Todd Smith: And also plan for the future. And I think this kind of goes back to this integral messaging around.

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Todd Smith: You know the majority of customers that that’s integer has is, you know, are not really

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Todd Smith: utilizing all of their their resources. There’s an integration job is to to help you maximize that get the most most value for your dollar.

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Bill Sutton: Absolutely, and I think I think I don’t know if you touched on it or not. Monica, like you indicated. You can’t just go by the citrus platform license off a you know, by self. It’s an invitation only. But one thing that I learned that

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Bill Sutton: at unite was that this invitation only is not necessarily restricted to the you know, the largest enterprise customer. It’s it can be a mid market type customer for for a lot of our listeners. That may be, many of who are listening. And the really the core of what I understood was that they’re to your point, Monica, if they’re using it strategically across the enterprise or across the organization, they’re obviously gonna need to be of a certain size. But I think even that

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Bill Sutton: fluid and then partnering directly with Citrix, and working directly with them, to take advantage of all of the capabilities that the platform license offers which are to your point more than the hybrid multi cloud license, obviously the the the ztna web browser security spas and other cap uber agent

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Bill Sutton: are part of the platform license and those capabilities. Citrix is certainly going to want to partner with customers. They’re gonna want to use those and use them strategically, not just as point solutions.

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Monica Griesemer: Absolutely. And it’s also bringing together multiple parts of your organization, maybe multiple folks.

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Monica Griesemer: Both Todd and I had the opportunity to be at hymns, the Healthcare Conference this week.

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Monica Griesemer: and we had whole conversations on life beyond the, you know. Electronic health records. Obviously, we do a ton of work there a ton of virtualization security around those health records, but also within even hospital systems. They need web browsers. They need Sas applications, those needs secured.

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Monica Griesemer: And

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Monica Griesemer: what Todd said, and Bill’s and Tagger is great at is being like. Did you know your Citrix can do this like? Did you know your Citrix can help you secure your browser can help you manage. Even built into the daz, console your director. You can do workspace environment management. You can increase like there’s so much that we can do just beyond.

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Monica Griesemer: probably the tunnel vision that a lot of our organizations have of Citrix does X Citrix virtualizes this app. I move on with my life. So when folks see and hear that we can do so much more than that, it’s really about having that partnership, and then when you they get into the product, saying, Oh, maybe you can do this. Maybe it can do that. It helps us innovate. It helps you all

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Monica Griesemer: work, better, work smarter within your organizations.

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Todd Smith: Yeah, I think one of the one of the great things that

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Todd Smith: we saw down at the the hymns last week at Monica was that the impact of this move towards

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Todd Smith: in person healthcare or in home healthcare.

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Todd Smith: And we’re not talking about a visiting nurse we’re talking about, you know, the doctors actually going out and visiting visiting a patient in their home. You know, doctors doing house calls, and sometimes that’s in person, right? But a lot of times that’s being done through telemedicine.

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Todd Smith: Healthcare is so used to having this lockdown environment where you go to a hospital that you cannot access the building unless you have. You know. You go through the main door. You go through the emergency room door. There’s very limited. There’s a lot of security

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Todd Smith: capabilities built into their operating model.

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Todd Smith: but yet, when you could do telemedicine, you’re going in over a zoom call, or you’re going in over a teams meeting. You’re going in through some other third party tool, and you need to be able to provide that same level of security, that same level of privacy that you would normally do if you’re going to an exam room hospital

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Todd Smith: that has that has had a huge impact. The other piece of it has been the introduction to a lot of the AI and augmented reality. Components of it right? The facial recognition, the doing

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Todd Smith: doing not only diagnostics, but actually capturing

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Todd Smith: information. During that during that telemedicine session or during that home visit. That traditionally, you know, you wouldn’t be able to do, and that requires more than just access to the medical record.

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Todd Smith: That requires access to, you know, some web based applications, some sas based applications.

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Todd Smith: You need to be able to once again provide that level of security, privacy as well as efficiency to the operations. Piece of it.

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Monica Griesemer: Even sometimes device cameras and peripherals, and managing all of that and securing all of that. So it becomes a lot.

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Todd Smith: Absolutely.

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Bill Sutton: Yeah, for certain. And one of the things that to kind of drill just a little bit deeper here, and I think you might have mentioned it. Monica the platform license obviously includes every capability that that we have or the citrix has in the in the portfolio, but

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Bill Sutton: it’s also indicates in the blog here that it will include future innovations, and one of those, the observ observability umbrella is Uber agent, which was a is a observability monitoring tool

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Bill Sutton: that, Citrix announced. They were acquiring 2 weeks ago. We we at Zentegra, one of the biggest, if not the biggest Uber agent reseller in the Us. We use it internally in our in our hosting environment, and have for a number of years, and find it to have found it to be a really

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Bill Sutton: solid deep, you know, good product. And so this is a great addition to the

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Bill Sutton: to the monitoring and observability, capabilities of of Citrix, and it’s part of part and parcel of the platform license. Anybody.

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Monica Griesemer: Yes.

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Bill Sutton: And on that at all.

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Monica Griesemer: Well, first of all, I love that plug Bill. I didn’t know

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Monica Griesemer: I didn’t know that about Zintegra, and and how big of a reseller. You are of Uber agent.

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Bill Sutton: Yeah, we we Andy, with he were on here, he would say. We had some renewals coming up about the time that the citrix announced the acquisition, and those renewals went boof! So.

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Monica Griesemer: Oh!

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Bill Sutton: That’s so. That was.

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Monica Griesemer: Well, hopefully. They can convert to.

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Bill Sutton: Exactly. Yeah.

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Monica Griesemer: Okay, I understand. But

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Monica Griesemer: no, it’s still, it’s

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Monica Griesemer: analytics has always been something that

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Monica Griesemer: we’ve. We’ve kind of been doing over the years we’ve already built in

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Monica Griesemer: director and monitor into your daz and see add consoles. But beyond that we added analytics for security over the past few years, analytics for performance.

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Monica Griesemer: Getting the scope of what’s happening in your environments

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Monica Griesemer: is obviously huge and taking action on those things. Uber agent

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Monica Griesemer: gives us even more information into what’s happening in virtual environments. Because we’re we’re just saying, I mean, they have user experience. They have security. They have.

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Bill Sutton: Hmm.

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Monica Griesemer: To like tons and tons of capabilities in there. I was given a demo a few days ago, and I’m like I can’t even keep up with how much this can do and how much data you can have. So having access to that data and then being able to take action on. It

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Monica Griesemer: is really exciting.

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Bill Sutton: Yes, absolutely. It is I. You know we like, I said. We use it. And but I I’m not I I don’t really have not really seen it, and when I went through the blog article about the announcement, I had no idea that they did the security things that they do so.

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Bill Sutton: I don’t have my eyes open there with regard to that, because that’s not something I thought uber agent was a part of that that was part of Uber, agent.

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Todd Smith: Leaps and bounds from the days of Veg site.

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Bill Sutton: I was just gonna say to all of our listeners who’ve been here a while, this is not edge site. So.

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Todd Smith: But but you know what I I think. There, I think that brings up a really good

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Todd Smith: segue for for the conversation. Right it it. It’s

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Todd Smith: a lot of these tools are great at gathering information.

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Todd Smith: It really comes down to how that information is interpreted, how it becomes operationalized. Right? So

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Todd Smith: if I’m starting, if I’m using analytics as an example to to gather up the information.

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Todd Smith: that’s one thing to gather and report it, it’s another thing to have the ability to integrate it with things like service. Now, where it automatically opens up a ticket. So say, for instance, I’m having a network performance issue

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Todd Smith: that’s detected by Citrix analytics

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Todd Smith: via uber Asia, and via a a variety of different

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Todd Smith: data sources

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Todd Smith: that’s going to be much more valuable

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Todd Smith: if I can automatically detect

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Todd Smith: that that needs to go and open up a service. Now, ticket for our networking team to investigate a node that’s not performing, or I’m starting to see storage

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Todd Smith: get expanded beyond. You know I’m starting to hit thresholds on my storage. I’m starting to see cpus being overloaded

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Todd Smith: right?

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Todd Smith: The value there is that you’re going to be able to automate a lot of those responses based on those triggers

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Todd Smith: and not have to worry about the human manually intervening in that that whole process.

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Bill Sutton: Yeah, hopefully, this gets us to the point where we identify the issue and begin addressing it before we even get a call. Right? That’s that’s the Holy Grail. So.

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Monica Griesemer: And it is.

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Bill Sutton: Identify the problem, resolve it, if possible, but at least start working on it before you start getting calls. So to the extent Uber agent, and as well as the the analytics for performance and security can help with that. That goes a long way towards getting there and and integrating with with platforms like service. Now. So I wanna keep moving

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Bill Sutton: in the blog article it talks it talks about. In addition, Uber agent and license includes. And I think we’ve already covered this, but highlighted so obviously app desk and virtualization. So see that premium and citrix premium that scalar. I believe it’s unlimited.

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Monica Griesemer: Yes, I was about to say not to bury the lead, but at the bottom section there you’ll see.

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Bill Sutton: Yeah, there it is.

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Monica Griesemer: Get unlimited capacity for all of these things. So again, that’s another thing about the relationship and understanding the environment, but having the unlimited capacity and expanding. How your organization needs to expand makes it incredibly flexible. So so yes, that that is a huge bonus for this as well.

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Bill Sutton: Yeah. And in addition to those items, the mon like, we just talked about monitoring and insights. So analytics for performance and security and Uber agent are all part of the platform license and then finally secure private access and endpoint management are also part of the. So it really includes everything that we’ve historically seen as individual point type products that are really collapsed into this one this one offering that gives customers the strategic option

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Bill Sutton: to leverage the platform, the platform holistically throughout the organization.

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Bill Sutton: Let’s see.

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Bill Sutton: So lastly, to talk the article, you want to speak to this Todd, on investing in your success. Maybe talk a little bit about the kickstart program.

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Todd Smith: Yeah, so, so, so, part of this is, you know, we talked about this earlier is is, you know, in this investment on both sides. Right? So it’s investment by the customer in the license model. And it’s an investment by Citrix and making sure that you’re successful in

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Todd Smith: in deploying this and actually getting value out of it. Right? And part of this is, we’re leveraging things like not only, you know, the the financial investment tools, but also leveraging things like some of our services to get it to get things up and running right. Oftentimes it’s referred to as a kickstart program.

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Todd Smith: right? It’s a focused project to get things up and running, whether it be. You know, Spa or analytics and things like that. We’re also adding in, we’ve changed our services model. So where, instead of having to pay for technical support, or, you know, typical, you know,

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Todd Smith: typical support services. Right? We’re adding a lot of those capabilities built into the licensing program itself. Right? So instead of having to pay an additional priority support fee.

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Todd Smith: we’ve added in

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Todd Smith: Escalation management, we’ve added in regular frequent health checks and assessments and things like that helping with design work and things like that.

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Todd Smith: but we’re still going to leverage partners like like Zentra to to actually do a lot of the implementations piece of it. So the the the build and operationalized components are still going to be done through partners. But some of the design work and some of the assessments and things, some of those reviews would would typically be done via via this unified services approach

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Todd Smith: the benefit there is to establish a more regular cadence with the overall Citrix team. Alright. So this is a

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Todd Smith: this is not just.

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Todd Smith: hey? You hear from your sales rep every time there’s a renewal event coming up. This is going to be more onus on the account team to manage. So not only the the selling component of it, but also the services that go along with it, and really look at that success model as being. It’s the continuum across the board. It’s not just in individual event, based activities.

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Bill Sutton: Absolutely, and I think we are

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Bill Sutton: very encouraged by this obviously being able to partner in a you know more in a deeper way with Citrix and with our customers to kind of have the 3 legged stool. We’ve got the customer, and then we’ve got citrix unified services for

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Bill Sutton: for support design architecture, and then Us. Us. Or the partner they are able to help for kind of do it. Do a lot of the implementation services and things along those lines. But then leverage the efforts that unified services

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Bill Sutton: or citrix is done around the architecture and design, and that way that customer kind of is is part of the team. It’s not the customers not passing it off to somebody to do. And they’re kind of in a vacuum. We’re all working together and creating a unified approach to the solutions for the customer, which I think is a really good model.

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Todd Smith: And and and I think I I think I I’m I’m gonna jump in on this this last comment here last piece of the the comment, because I think this is also one of those cases where we buried the lead.

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Todd Smith: on on this, and that is a lot of organizations have taken advantage of the past of our education services, right? So product training technical certifications, things like that. So one of the things we’ve done is we we recently partnered with plural site which is one of the top technical education

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Todd Smith: vendors out there. To provide all of the courseware for Citrix and Netscaler

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Todd Smith: being delivered via plural site courses. Right? So the benefit here is that if you own a Citrix license, you have access to

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Todd Smith: the Citrix and Netscaler content on a plural site.

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Todd Smith: This is this is beneficial in a couple of ways. Number one is, it gives you one place to go to get your technical education.

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Todd Smith: Number 2 is

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Todd Smith: floral site. Also hosts a lot of the education courseware for other industry, ecosystem partners of ours, whether it be new Tanics, or Cisco or Microsoft?

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Todd Smith: A variety of different technical partners that are out there, and number 3? Is it provides you with the visibility into all of your courses. Right? So you’re not having to go and say, Do I have certifications that are updated in this? Do I have have I? What are the courses that I need to take that are adjacent to my Citrix and Netscal, or courses?

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Todd Smith: Right? So I need. I may need to go out and take an updated course on

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Todd Smith: Microsoft Server Administration or SQL, dba, type of things. I’m going to one place. That’s a huge benefit.

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Todd Smith: Yeah.

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Bill Sutton: Absolutely.

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Monica Griesemer: Yeah, no, I was gonna mention the same. We

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Monica Griesemer: have a new web page. So if you search citrix training and certifications, there’s a single web page that talks about all of the the plural site. There’s a banner at the top that’s like login to plural site so that you can go there. It talks about instructor led trainings which are still through

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Monica Griesemer: localized partners, I think. Yeah, if you scroll down one more.

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Todd Smith: One more. Yeah.

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Monica Griesemer: There you go.

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Monica Griesemer: localized partners depending on your region. I know Layer 8 is a big partner of ours, and then our certifications. You can get through Pearson View.

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Monica Griesemer: So just

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Monica Griesemer: some specifics on there, it’s citrix training and certifications on citrix.com. So you can click through and see. But yeah. Those plural site links in that banner at the top there, bill that learn more button goes direct to on demand training on plural site.

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Bill Sutton: Yeah.

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Bill Sutton: yeah, I think that’s really key. I mean, we we used plural. I’ve used plural site in the past. And it’s a really solid platform. It’s great for tracking, tracking, training and seeing who’s who’s interacting with it and who’s not and helping create incentives for them to do it. So I think that’s a great place to to host it. There are few faqs here. I think we ought to just touch on I’ll take the first one, because it’s easy. When will the new licensing become available? It it is available now. It would actually went live. March fourth.

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Bill Sutton: Talk a little bit Monica, I guess, about the eligibility for the platform license or hybrid multi-cloud.

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Monica Griesemer: Yeah, so it gets into some specifics. Universal hybrid multi cloud subscription is for net new for 250 users and up. So you can talk to your Citrix partner and or representative to get more information on on that. And then, if you’re currently a Citrix customer today, how to renew, etc. They can work with you there and then, just to to reiterate the platform license is by invitation only.

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Monica Griesemer: So if you’re super keen, really excited about everything we talked about today. Wanna have a symbiotic relationship continuing with Citrix with our partners. Then talk to your rep or partner for more information. There.

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Monica Griesemer: Yep.

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Bill Sutton: And, Todd, you want to take the last one there.

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Todd Smith: Yeah. So so questions come up around, how do I? Ha! I’m an existing customer on Citrix analytics, or uber agent, or Spa as a standalone product? Right? So what do I? You know? How do I? How do I deal with the renewal, or how do I get licenses?

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Todd Smith: So analytics and Spa went end of sale as a standalone offering as of December sixth, 2023

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Todd Smith: E. Existing customers can renew up through

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Todd Smith: up until December 2024.

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Todd Smith: Uber agent maintenance is available renewals is available for current customers only. So it’s going to the only way you’re gonna be able to get a per agent moving forward are going to be through the Citrix platform. And if you’re interested in this, if you wanna know more about this obviously contact, your citrix representative? And you could do that either by contacting your Citrix account manager directly, or can we, through

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Todd Smith: any of our great partners likes integral.

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Bill Sutton: Exactly.

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Monica Griesemer: Absolutely. And you can bring up the kickstart program. So now that you’ve you’ve heard more from

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Monica Griesemer: from us, from Todd on the kickstart program that might be of interest to you all as well.

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Bill Sutton: Exactly.

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Bill Sutton: So. That’s that’s the end of the blog. You know, I obviously the announcements they’ve made really is simplifying things for customers and and and partners to be honest. And really, the the last section here be above the faxes Citrix is clearly dedicating their resources to helping customers in the application delivery landscape. And and the change challenges that are in this hybrid world where we have on prem and multiple clouds. So

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Bill Sutton: definitely a a solid offering going forward. And with that any final thoughts, Todd.

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Todd Smith: I I I think I’m I’m I’m very excited about a lot of these lot of these changes. Obviously

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Todd Smith: making it simpler for a customer to to weed through. The number of different unique skews that we had in the past has been very beneficial. But I also think, having

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Todd Smith: you know, having one skew, or or or definitive set of skews to get to get everything on the truck. Is very beneficial, right? And I think the other component of it is.

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Todd Smith: you know, when you have a universal license that allows you to place the workloads wherever you need them is absolutely critical right? It gives you the utmost flexibility. And it also gives you a lot of scalability as well.

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Bill Sutton: Alright. Thank you.

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Bill Sutton: Monica. Any final thoughts for our listeners.

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Monica Griesemer: Yeah, I totally agree with you both

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Monica Griesemer: from the content side, getting more information side. citrix.com slash blogs where we’re where we’re looking at today is always the latest and greatest information, and updates

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Monica Griesemer: also the new citrix.com as a whole. Take a look. It’s

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Monica Griesemer: there’s

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Monica Griesemer: we completely overhauled, I think, 40 pages, and redirected a number of other ones. So not that you need all of the minutia of that, but there’s probably new stuff in there that you haven’t seen in a while, or that you’ve never seen, or if you haven’t been on scissorscom in a while, it’s probably completely new. So check out the components of the platform there, training and certifications. We’ve got

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Monica Griesemer: a Calvin video a video from Calvin Shoe that talks about all of this, and more, so great content out there.

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Bill Sutton: Absolutely. And also I’d I’d be remiss if I didn’t do the shameless plug again, and that is, if if you need help digesting. If you’re listening to this, and you need help digesting any of this, you can always reach out to your Zenter account manager or to me directly, I’ll get you the right person. We can help you understand this, and and we Zentagra also are committed to to enabling and supporting customers through additional training. So stay tuned for some some webinars that may be forthcoming on this topic

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Bill Sutton: in the near future. So that’s that’s kind of a teaser, I guess. So thank you guys for joining this morning. And we’ll talk to you again next week.

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Monica Griesemer: Sounds, great.

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Todd Smith: Thank you.

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Monica Griesemer: You.