91: The Citrix Session: Recapping Citrix Launchpad: Cloud

Oct 19, 2021

Organizations everywhere are accelerating their IT modernization, working to remove complexity and to increase flexibility and control. They’re shifting infrastructure to hybrid environments, moving apps to the cloud, and consolidating access and app delivery and security solutions, all while looking to reduce costs.

During our Citrix Launchpad: Cloud session, we covered groundbreaking advances in app delivery and security; innovations in Citrix Virtual Apps and Desktops; new ways we’re adding value to the services of leading cloud providers; and work we’re doing with partners to help organizations manage and simplify their hybrid multi-cloud journeys and with leading cloud providers to add value to their services.

Here are highlights from the session and links where you can learn more.

Host: Andy Whiteside
Co-host: Bill Sutton
Co-host: Ben Rogers
Guest: Carisa Stringer 

WEBVTT

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Andy Whiteside: Hello everyone and welcome to episode 91 of the citrix session i’m your host Andy whiteside gotta have another good group with the bill bill sutton’s on building your maybe coming to Charlotte later today right.

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Bill Sutton: i’m leaving after this podcast and heading my headings, I guess, South yes yeah.

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Andy Whiteside: We look forward to getting you here, I know yesterday was your birthday, hopefully, you enjoyed that.

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Bill Sutton: I did very it was very, very non eventful in a during the day, but I had a nice dinner with my family and gifts and cake, so all the all the traditional things.

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Andy Whiteside: it’s sad when you get to a point where you’re not sad maybe appropriate when you go to deploy your birthday, you want it to be non eventful that’s that’s a gift right.

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Andy Whiteside: Right and you want it to not be too expensive like that’s.

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Andy Whiteside: funny that’s when you become an adult.

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Bill Sutton: I was pretty bad when you’re using a gift card for your birthday dinner, but it is what it is.

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Andy Whiteside: that’s All I want you to that means look time is the one thing you can’t buy more of is the.

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benrogers: One thing you can’t.

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Andy Whiteside: Yes, it’s worth a fortune anyway, you know all those things.

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Andy Whiteside: Oh yeah been Rogers with has been and we’re going to talk about kids here in a minute so just hold on to that.

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Andy Whiteside: Se with citrix both healthcare and local here in the carolinas been how’s it going.

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benrogers: Before it’s all happy birthday belated but i’m glad to see you had a good day and I was talking to another citrus cohort about birthdays and he kind of put it perfectly I got up breathing it’s the small things that matter.

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A great.

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Andy Whiteside: You get the one birthday and then the rest of them are just just gravy if you get any of those so.

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Right.

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Andy Whiteside: Chris a stringer zone with us from citrix Chris how’s it going.

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Carisa Stringer: Good Happy Birthday bill thanks for having me Andy much appreciated.

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Andy Whiteside: So krista we’ve known each other for a long time had lots of roles what’s your what’s your current role at citrix.

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Carisa Stringer: The latest action is focused on product marketing, so the virtual Apps and desktop or dad’s offering some analytics citrix endpoint management so.

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Carisa Stringer: and have a nice breath of the citrix solutions to these days.

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Andy Whiteside: And, and where did you start at citrix like we don’t have to cover all of all the jobs you’ve had but.

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Andy Whiteside: What what a part of citrix did you.

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Andy Whiteside: start off in.

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Carisa Stringer: I actually started out in citrix it, so I worked for a small company up in the DC area and citrix purchase them.

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Carisa Stringer: I was pretty young in those days, so the citrix it team brought me in as a consultant to help implement that product back in the day and I just stayed who knew who knew people really lived in stayed in Florida for so long, but now I actually have to call it home so.

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Andy Whiteside: there’s a bunch of you guys I could say you kind of started somewhere ended up there and stayed and there’s a bunch of people that come and go along the way, I guess, I came and went, but my I didn’t leave and go too far.

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Andy Whiteside: that’s.

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True.

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Andy Whiteside: So we were before we jump into the content, here we were having a good little conversation mega chris’s.

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Andy Whiteside: audio is a little delayed and and she had this look on her face next thing you know she goes hold on, let me go tell my kids to get off the Internet.

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Andy Whiteside: And then Ben jumped in and started talking about using the firewall to shut down his kids as they moved from device to device in it funny how some of the enterprise.

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Andy Whiteside: Issues of the past and present now show up in your home life and then you wonder how people who aren’t savvy technically savvy what what did they do.

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benrogers: that’s a scary question right there Andy because the kids like as savvy as I am I think sometimes my son is one step ahead of me like I was.

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benrogers: Telling the crowd you know my son got a little smart one day and.

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benrogers: I didn’t want him to use his iPad and I was like man you got stopped you got to get off of there’s other things for us to do, and he continued to use it, so I.

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benrogers: took brute force, I went into my firewall here at the House and I corn team that device Well he got smart and he went to the next device so.

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benrogers: I have the technology that I can see him go from the device device quarantine everything he touched, but if I didn’t have the ability to do that, you know one thing that i’m searching for as a parent is.

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benrogers: i’ve got i’ve got some adult policies in my network that will prevent him from getting the you know adult content yada yada yada but i’d like something like a cat be that would allow me to say okay.

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benrogers: I don’t mind if he uses YouTube, but I want to restrict things inside of YouTube and I haven’t found that product, yet that would allow me to go here’s access to.

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benrogers: content, but I want to limit where you can go and that content, like a cash because so a lot of the signing up for citrix SIA but that’s not quite appropriate for my house, but that’s The next step and guarding.

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benrogers: My children from the Internet was is looking at some kind of catch me solution so that’s that’s my dilemma here from the Rogers household.

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Andy Whiteside: You know i’ve always thought it was an opportunity to go into like home consulting where you consulted parents that had a enough.

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Andy Whiteside: They were fluent enough to pay for someone to teach them the basics of what they can do and make sure it’s all locked down it’s probably a market there i’m not sure it’s worth our time I don’t know that I have any more time, but certainly a market there for somebody.

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Andy Whiteside: Well guys, I appreciate you i’m gonna share my screen here clarissa.

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Andy Whiteside: The blog that you put out.

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Andy Whiteside: A couple weeks ago, maybe let’s see how far how long has it been I know I reached out to you going.

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benrogers: To get i’m not.

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benrogers: recapping.

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Andy Whiteside: You guys getting all that background noise okay um so Chris if you could just just help us in our audience even understand what launch pad this launch pad thing from citrix is.

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Carisa Stringer: Sure, no, I think the launchpad is obviously a new concept, so we did three of them, we started out with the cloud launchpad and then we moved into security and then we just last week wrapped up the launchpad series with the work.

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Carisa Stringer: launchpad event but I, you know I give citrix a lot of credit we’ve traditionally done kind of big customer events.

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Carisa Stringer: Right we’ve done synergy in the past, last year we moved to a virtual session, and we did our.

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Carisa Stringer: citrix summit series, but overall, what we realized is that people just have a lot of virtual event fatigue.

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Carisa Stringer: So the goal here was to say what is, what are the big news topics from citrix, how can we get them out to our customer and partner base make sure everybody’s aware of all the excitement.

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Carisa Stringer: make it a high energy, you know kind of 30 minute rapid fire here’s all the different announcements and then here’s all the resources, where you can go.

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Carisa Stringer: and learn more about them, and it was rapid fire there’s no doubt but that was kind of the approach to this this time around, and the feedbacks been overall pretty positive.

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Andy Whiteside: Yes, so it’s a marketing series concept, and you have specific initiatives that you drill down on.

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Carisa Stringer: Correct correct.

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Andy Whiteside: will help us understand this, the first one, the very first one, I guess, it was the the cloud launch pad.

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Carisa Stringer: The cloud launch pad was really focused on bringing together, obviously, a lot of our new offerings and incentive to to make it easier for customers to adopt our cloud services and cloud solutions.

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Carisa Stringer: So we kicked it off with some big announcements around the APP delivery and security service.

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Carisa Stringer: i’m not sure if you want to scroll down there Andy and highlight that one, so a couple things that were super cool about this announcement, at least in my opinion.

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Carisa Stringer: The first one is that it’s an intent driven solution, so this is.

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Carisa Stringer: kind of cool because, instead of it being something that typically it might set a bunch of manual policies like we were talking about all the different details from a.

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Carisa Stringer: Networking perspective, the idea here with the services you actually set kind of the goals are the kpis or the intense.

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Carisa Stringer: And then that APP delivery and security service actually dynamically adjust based on the goals that you’re trying to achieve.

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Carisa Stringer: And then kind of jumping into that second paragraph there the citrix intelligent traffic management technologies to this is dumb technology we’ve had around for a little bit.

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Carisa Stringer: But, bringing it in with the APP delivery and Security Service, the other cool part to that is it actually also helps and says if i’m having these cloud hosted applications.

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Carisa Stringer: And I need to make sure folks like such as US located all in different locations, what is the best route, you know across the Internet to get the individuals to those applications.

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Carisa Stringer: So it’s real time analyzes you can see 10 billion data points and actually figures out the fastest route, how to optimize the applications from hosting locations to make sure the individuals are having that that best experience.

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Andy Whiteside: So so that’s kind of taking St when concepts and APP intelligence and analytics and everything you could possibly know about what you see going back and forth and routing that information, the best way.

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Carisa Stringer: Correct and actually the other two things to maybe highlight there is we’re actually offering it in two ways one is a citrix managed and then one is kind of a self managed.

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Carisa Stringer: Offering as well, so a little bit different from how we’ve done it in the past and it’s actually in public preview today so it’ll GA the target to aim for early 2022 but already in public preview.

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Andy Whiteside: and Chris I wanna I want to go over to bill and been in a second, but this is kinda like the nirvana of this traffic shaping world and I guess.

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Andy Whiteside: i’ll bring it up the idea that citrix can see into its ICA protocol and others, maybe can’t is what kind of gives you guys and a leg up in a customer that has a traditional citrix environment would that be fair.

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Carisa Stringer: agreed on my side i’ll defer to Ben.

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Andy Whiteside: Ben bill been i’ll start with your thoughts on this service.

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benrogers: Oh Oh, I think this is good.

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benrogers: Oh sorry.

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gotcha sorry.

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Andy Whiteside: Hello yeah they’ve been i’ll come back to bill.

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Bill Sutton: Are you wearing the service I, I attended the launchpad event, excuse me, I did attention 10 the launchpad event and I found a found this stuff really interesting I i’m very interested in seeing how this intent based.

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Bill Sutton: How this looks once it, that has not been released in tech preview yet has it or has it for us uh.

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Carisa Stringer: You know I.

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Carisa Stringer: i’m not sure i’d have to double check I know the option is in public preview but I don’t know if the intent based details are there yet.

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Bill Sutton: Okay yeah i’m very interested to see what that looks like in terms of how you set things and so forth, so very interesting concept and the itm technology yeah Andy I think that.

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Bill Sutton: I don’t know what that is is using the sd when but certainly citrix having knowledge and the ability to look into the Sep protocol I would think would would be a great benefit and making this work, the way they intend for it to work.

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Andy Whiteside: they’ve been we’ll try again now, you back.

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Andy Whiteside: And it looks like he’s I can see his webcam so he’s previously working on getting connected but something’s going on with him.

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Andy Whiteside: You know, career, so this is kind of like the nirvana of this place right, the idea that in the cloud on premises, we can make traffic.

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Andy Whiteside: go where it needs to go function, how it needs to function and secure it all at the same time, as well as keeping an eye on what’s happening within that traffic.

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Andy Whiteside: This is kind of like the evolution of these network shaping tools, when you isn’t that what the what we finally looks like we’re getting towards.

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Carisa Stringer: Oh definitely and the the intelligent traffic management, I just maybe i’ll add a tidbit there.

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Carisa Stringer: Obviously that’s where some of the analytics capabilities data being able to process how all those different locations are performing.

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Carisa Stringer: and being able to adjust routes on the fly to me that some really exciting the intent based and self healing capabilities, but also just the amount of data processing is going through those things I think are pretty cool and pretty exciting right.

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Andy Whiteside: affordable for this topic will give them one more shot stevie’s back up, then you can you hear us.

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benrogers: I can hear you can you hear me.

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Andy Whiteside: yeah you sound good now do you have thoughts or comments on the APP citrix APP delivery and security service.

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benrogers: yeah, so I think this is going to be awesome, and the reason I think this is going to be awesome is for companies that have a global spread.

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benrogers: And kind of talking about you know, being able to get users closer to their technology.

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benrogers: With these services, because we can just distribute them across the globe into many different POPs.

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benrogers: We can look at customers that have call centers in the United States that have people that are servicing those call centers in India or some other foreign country when you say hey.

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benrogers: let’s put technology on the edge for them, let them use local Internet to these edge POPs and then rod these POPs back in, and then the intelligent.

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benrogers: The intelligent routing is going to give us the ability to go hey we see this users coming from this region, but we need to route them correctly across what’s the best path to do that.

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benrogers: So this is really going to be good for international customers customers that are you know, based in different regions and really needing to get that technology closer to the user.

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benrogers: and take the reliance off the local Internet it starts to get them into a commercial backbone and being able to intelligently route that so i’m very excited to see this come down the path.

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Andy Whiteside: yeah the idea of relying on those router table sitting all over the place.

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Andy Whiteside: that’s a thing of the past right we we know we got to look at the data what’s in the application in the data and figure out the best way to get there, not just look at whatever roads were put in place and logged along the way.

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benrogers: Now the the i’m i’m also kind of seeing this being like.

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benrogers: The IBM PC intelligent traffic management we’ve had that on the DC side I know for two or three years now.

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benrogers: But you’re now starting to see more of this being wrapped into the cloud and being able to deliver this cloud first.

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benrogers: I think that’s exciting time to because you’re starting to see more of the portfolio transition from on Prem physical base to now virtual base.

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benrogers: and getting up in the cloud and so that’s exciting to me, as well as you don’t necessarily have to sell a black box anymore, to get some of these features and again it just makes it more.

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benrogers: Reliable more agile for the customer, and then it gives citrus a chance to deploy more Marcus because we’ve got better technology, be able to do that.

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Right.

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Andy Whiteside: it’s a visual it’s coming to me is like you know here locally, I use Google maps to get places, even though I know the way.

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Andy Whiteside: Now the sudden this starts to allow me to in the cloud and on premises use something like a Google maps type thing virtually here not not actual Google maps, but to figure out how i’m going to get from you know one continent to another.

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Andy Whiteside: But also understanding, you know kind of the reasons why i’m going from one to another and helping to use that as information for decision making.

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Andy Whiteside: All right, Chris the next section talks about citrix daz desktop as a service innovations, you want to do and hit maybe these bullets, one of the time.

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Carisa Stringer: yeah sure we can start out with service continuity, so this one to me is super exciting.

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Carisa Stringer: If I think of people right, I think, then, making the comment about folks looking to go from on Prem to the cloud service is very relevant here.

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Carisa Stringer: Obviously, a lot of people making that transition, but still trying to figure out how do I make sure if I have.

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Carisa Stringer: Apps and desktops on premises and i’m using cloud infrastructure in parallel, how do I aggregate and load balance and make sure I maintain connectivity.

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Carisa Stringer: To service continuity is is pretty cool it’s not just one thing right it’s an aggregate of many things as part of the citrix virtual Apps and desktop service.

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Carisa Stringer: So the cool thing here is pretty much from an end user perspective if, for some reason Internet service providers down identity is down some other cloud service that has a dependency that you need.

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Carisa Stringer: To be able to get to your virtual virtual desktop instances service continent actually has the intelligence.

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Carisa Stringer: To cash and encrypt the information that they user needs to connect to that resource, even if something else in the mix is down.

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Carisa Stringer: So this is an iterative announcement we’ve obviously we’re publicly GA and the first step in the journey, but a lot more excitement and enhancements coming with this one.

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Andy Whiteside: then build any thoughts or comments on this particular topic.

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Bill Sutton: yeah I think this is, I agree with you, Chris I think this is a huge one for customers, I know.

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Bill Sutton: i’ve managed the consulting team here and they get a lot of my consultants get a lot of questions from customers about what happens if.

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Bill Sutton: The cloud goes or the control plane goes down or what happens if you know if this goes down how are we going to continue to connect to our resources and service continuity, when it was.

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Bill Sutton: In tech preview we started talking about a little bit and customers started reading about it and have lots of questions.

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Bill Sutton: it’s nice to see this GA and and also some of the enhancements that have come around relative to integrating it with chrome and edge some of the things.

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Bill Sutton: That you guys are doing to make it work, not just with the workspace APP but also with with browser based access yeah, this is a this is huge for those customers that have those concerns, which really is most of them.

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Andy Whiteside: had been any thoughts on this topic.

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benrogers: yeah I think this is a, this is just a pie that keeps getting better as they add ingredients to it, you know At first it came out, it was it was very.

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benrogers: Narrow as far as you had to have workspace APP on windows he had to have certain i’s and t’s crossed.

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benrogers: But as we’re getting into it, I mean they’re coming up with the Linux version of it man there now I will do it away without workspace or have workspace in it, but can do it from browser based.

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benrogers: So there’s just expanding the format of this, I think this is going to be really good for customers, especially they have anxiety with.

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benrogers: What ifs, you know and healthcare is big for that what if something goes down what’s our back door for this.

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benrogers: So again, the more they bake this the better that it gets and I have not had the opportunity to put this in the wild yet i’m looking forward to that, but i’m just glad to see that the model is expanding so it’s not such a restrictive conversation, it was it was two or three months ago.

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Andy Whiteside: So it’s Christmas next one, which I find very interesting being old school citrix guy the provisioning services within azure.

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Andy Whiteside: I don’t necessarily understand where this fits but tell us what this means, and why this is important to citrix customers looking to run desktops or work with desktop workloads are APP workloads in azure.

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Carisa Stringer: or so, you know Andy at the same kind of like the citrix PBS or provisioning services we call it, like the secret sauce right.

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Carisa Stringer: If you were doing that image management to rapidly push out those changes to make an update very quick to that kind of golden image.

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Carisa Stringer: A lot of customers were very adverse it did become PBS has become so integral to their on premises deployments.

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Carisa Stringer: That some were hesitant to actually make the transition to the cloud because they felt like they were losing you know some of those capabilities.

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Carisa Stringer: So we’re excited that PBS is coming to azure and then Google cloud so follows.

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Carisa Stringer: From there because it’ll give that same kind of capabilities, I also think just.

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Carisa Stringer: like to give a use case scenario, taking the ability to take something that might be an on Prem Dev environment to move it to cloud, to be able to keep consistency across all that environment.

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Carisa Stringer: And then of course the speed of which you can push things out i’ll be very, very excited we have some performance testing and stuff but their early indicators.

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Carisa Stringer: show that it’s actually kind of faster than using the native hyper scale it or to do some of the the provisioning so very excited for that one.

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Andy Whiteside: curious how that works, I could see where it would be faster and more controllable and certainly more portable and I guess if you if you take away the potential network challenges we’ve had historically had it might actually make more sense and i’m giving it credit for.

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Andy Whiteside: bill you’ve been around PBS for a decade or so thoughts.

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Bill Sutton: Since they acquired it, yes, the old tweet Georgia brown video we all remember right.

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Bill Sutton: yeah this is going to be interesting i’m looking forward to being able to test and play around with this one, a little bit, so I would agree that.

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Bill Sutton: Chris I think there are a lot of folks that have have grown up with PBS and continue to use it, especially the large organizations that have come to rely on it, and I can certainly see why it might have.

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Bill Sutton: might have reduced their desire to go to the cloud, and this will help with that, I think, but.

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Bill Sutton: There are folks that are that really don’t want to use anything but PBS and I think those will be the ones, are we looking at this first so i’m gonna i’m looking forward to being able to test this little bit, so it looks like.

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Andy Whiteside: Then I took.

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benrogers: me this one up, I think I think this has a lot to do with what bill said just creatures of habit, you know you got you got administrator that know PBS.

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benrogers: But PBS does have some advantages man, especially when you talk about burgeoning.

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benrogers: And so, for me, when i’m having conversation with my healthcare customers they be they’ve got to keep up you know they just can’t.

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benrogers: update a desktop and then let that roll without some way of going backwards and PBS is king it out, from what I understand it, so.

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benrogers: The ability to do version is kept people with PBS and the ability to go backwards and.

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benrogers: i’m excited to see this because, again, it takes a barrier out of our conversations with them when trying to get them the cloud.

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benrogers: Your PBS customer is dependent on PBS for your version we get that we now can do this and azure and as your article says here is coming to Google soon.

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benrogers: So creatures of habit, I agree, but also know some industries that they really want that granular image management that PBS brings so i’m excited to see this COM goes again it just takes down another barrier of conversation that we have.

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Andy Whiteside: Well, and if you’re you know, an azure shop and maybe you have Google as well, for your eyes now Now you can take that same image and put it in a bbs environment both places.

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Andy Whiteside: Maybe that makes it easier well here here’s the next comment citrix image portability is that related to this PBS conversation or is that I think that’s another service you guys are coming out with right.

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Carisa Stringer: Yes, another service there, I would say they’re related in the world of image management and kind of cloud migration.

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Carisa Stringer: they’re not intertwined quite yet, but they may be someday just to maybe give you a little high level summary of citrix image portability.

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Carisa Stringer: So if i’m running on premises images right and i’m running on a beefier citrix hypervisor even a hyper V.

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Carisa Stringer: i’ve got to have that image configured to run on top of that native hypervisor I have to have the necessary tools there’s driver mappings that come into play.

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Carisa Stringer: The minute I want to take that image and move it to a native cloud infrastructure now, I have a new set of configurations and things that I need to make as part of that so.

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Carisa Stringer: What image portability doesn’t you know, probably, if you think through the the pandemic and all the pressure we had to move people from home.

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Carisa Stringer: What image portability would let you do is take that native image and actually move it very seamlessly to.

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Carisa Stringer: Public cloud infrastructure auto configure the image so it’s going to run optimized for that native hyper scale or infrastructure and that’s kind of the first step is getting it to the cloud, but then you could see it even coming into play, is it.

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Carisa Stringer: You know, between cloud locations, I have some folks in the East and the West.

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Carisa Stringer: You know, in my world and your guys world right we’re on hurricane watch through the end of November, if all of a sudden, I gotta switch over to infrastructure in a different GL I can do that.

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Carisa Stringer: And then ultimately down the road it’ll get into multi cloud being able to move between clouds as well.

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Andy Whiteside: That I could see that extremely valuable for organizations that.

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Andy Whiteside: they’re gonna have a multi cloud approach like we talked about a little bit so far and sounds like this gives us going to give us two options, one would be the portability service, now that would be standing up PBS in both environments, maybe tweaking the tools if tools are included.

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Andy Whiteside: bill disparate show up in your world thoughts.

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Bill Sutton: yeah I can I mean we’ve got some projects right now that are for folks are migrating from on Prem to cloud and typically they just build that new, but I can certainly.

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Bill Sutton: I can certainly say where this I will, I know a couple of cases where this would definitely help because they’ve got they’ve invested a lot in there on Prem image and they want to move it to azure and.

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Bill Sutton: Being able to get that have a means of getting that image up there without without a lot of hassle certainly would be a benefit, so I, this is another solid offering I think citrix is is coming out with and definitely going to move in move us and making it easier for customers.

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Andy Whiteside: Then, have you run into customers as.

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benrogers: Well, this takes me back to the old days of being on Prem with ghost and having different machine builds and just the complexity of managing all that what machine he got a bill what drivers do they need and.

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benrogers: You kind of want to nirvana where you’re like I need one image that does all of this.

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benrogers: And so I see, this is a godsend to be real honest with you, let me look at my staff and go hey worry about this one image it doesn’t matter where it goes, we can port it to wherever we need it.

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benrogers: We now just get the concentrate on this so.

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benrogers: From a from a management administrative level, I think this is going to be a godsend to engineers and I think they’re going to salivate when they really see this in action and go Oh, I can build something and I can send it everywhere.

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benrogers: i’m looking forward to putting this in front of customers and developing a DEMO on this so very excited about this, but aging myself.

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benrogers: As Chris was talking, I was thinking about the old ghost days and oh I got a DC 500 now I got a DC 510 and it’s got different drivers and so again, it just takes me back to those old days.

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Andy Whiteside: Everything old is new again.

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benrogers: Exactly same old problem different way to solve it.

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Andy Whiteside: Next, one is a nap providing support for azure vmware solution is krista that’s where you’re running a vmware based solution on top of azure as your compute right.

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Carisa Stringer: Correct and just taking it we’ve done citrix ready certification of that in the past, so now kind of moving it to the next level, I will say on.

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Carisa Stringer: That one a little bit more info and some reference architectures targeted to come out around Microsoft ignite time so just maybe as a nod to that one.

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Andy Whiteside: um so the last bill, you have your integrated citrix daz with service now virtual agent as a citrix partner who’s.

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Andy Whiteside: Trying to do more and more with service now this this sounds exciting and it sounds similar to what maybe microsoft’s doing on their desktop as a service empowering the user to make requests from within the desktop itself is that is that what this is.

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Carisa Stringer: Correct and actually you know, maybe to give a little bit more click down into it so obviously you could go into service, now the ID sm system and enter a ticket, you know.

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Carisa Stringer: This is happening or something and go through the manual process of resolving that ticket.

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Carisa Stringer: This is actually great on both sides to the service now has a virtual agent, just like you were saying so now Andy with them within the desktop as i’ve got that virtual agent, I can actually make a.

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Carisa Stringer: comment or remark, you know if there’s something going on with my citrix virtual APP or virtual desktop session but it actually goes one step farther so.

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Carisa Stringer: Service now will actually make the direct call to the citrix virtual Apps and desktops broker.

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Carisa Stringer: And it will actually go ahead and for a common set of scenarios, it will actually run through automatically process that users request resolve it and let the user know it’s been taken care of form, so a lot more automation and integration happening between the two system.

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Andy Whiteside: Then, if you run into customers looking for integration with citrix and service now.

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benrogers: I have a dd and I need to get back with them and let them know this is coming, they were actually looking to do some micro APP stuff with us.

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benrogers: To get in things in the service now, so this is exciting and I need I need to circle back around with them and let them know this is coming so i’m glad to glad to see this.

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Andy Whiteside: deal I know you’ve had several customers that we’ve worked with it we’re looking to integrate with service now just another example where your citrix is trying to play along with the industry leader and give people enablement to be part of their own workflows.

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Bill Sutton: Oh yeah I agree with that and and and what Ben said as well, probably need to circle back with these customers and talk about this.

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Andy Whiteside: So, Chris to the next section i’ll do a little disclaimer here citrix and Microsoft and you were.

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Andy Whiteside: talking earlier about making sure we just kind of stick to what’s on the text here because I want to make sure we don’t say thing that Microsoft hasn’t.

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Andy Whiteside: agreed for us to say yet, because I know big things are coming, I will say that.

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Andy Whiteside: It was really interesting when Microsoft announced their windows 365 and there was no no citrix related to that you probably can’t go into a lot on that, right now, but.

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Andy Whiteside: Obviously you to have a long history, together, and if you’re going to be doing, you know windows 365 desktop as a service sounds like citrix at some point can help out with that chrissy you want to just cover this topic to be on what I just covered.

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Carisa Stringer: yeah sure i’m not allowed to deviate much from the text that basically says we’ve worked together for years and we’re working together create a complimentary solution.

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Carisa Stringer: Basically, this announcement was stay tuned right when we get a lot more details finalized obviously we’ll circle back and be very excited to share this.

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Carisa Stringer: The other thing that maybe i’ll highlight in that announcement, oh no and, if you want to walk through it kind of in two parts.

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Carisa Stringer: But maybe at a high level what I will summarize a few other things it’s kind of interesting there, but the presence of the citrix solutions in azure marketplace.

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Carisa Stringer: A lot of folks have used their signed up for maybe it’s an azure I think they call it consumption commitment or as your commitments.

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Carisa Stringer: So one of the other great things that we announced as part of the citrix and Microsoft partnership is if the customer has those as your commitments they can actually leverage those.

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Carisa Stringer: Now to purchase the citrix virtual Apps and desktop services and then of course we’ve done a lot of work regarding our integration with azure virtual desktops.

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Carisa Stringer: So we have a great new cost paper we have kind of four different customers that we brought in Forrester, to run a total economic impact analysis.

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Carisa Stringer: And it just really shows the value of integrating citrix with a native as your virtual desktop solution, so a few other key highlights kind of wrapped up in there yeah.

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Andy Whiteside: So it just makes sense that you guys will continue to expand upon what Microsoft does and try to round out some of the pieces and make it a better solution for customers you’ve made the investment or thinking about it.

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Andy Whiteside: All right, last one here citrix and new tonics we’ve had several podcasts on the citrix side of the Atlantic side, but just kind of highlighting again the idea that you guys are our partners and see where this value on both sides to bring to each other, do you want to cover this.

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Carisa Stringer: door so again, this is kind of a reminiscent down citrix past citrix history so new tannic having you know such a huge presence in running underneath so many citrix installations.

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Carisa Stringer: So pretty much the join announcement is that you know each other’s kind of become a preferred solution.

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Carisa Stringer: So very exciting very excited to start working with a lot of our friends more deeply over it new tannic so this, this has been around for a long time, but we’re kind of taking that relationship to the next level.

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Andy Whiteside: So then bill you’re welcome to come in and so we’ve we’ve covered it a decent amount, but you guys know that.

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Andy Whiteside: Its integrity partners a huge fan of the new tannic citric story anything you guys would like to highlight, on that.

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Bill Sutton: Now I think you know that would really just echo what you said Andy i’m you know newt annex is a solid platform for citrix and i’m glad to see that they’re continuing to develop the relationship yeah.

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Andy Whiteside: I can tell you personally i’ve spent all morning building out a vmware environment for.

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Andy Whiteside: For a customer conference later this week where i’m using that, as my hypervisor and my infrastructure and.

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Andy Whiteside: You know it’s been a lot it works it works great, but there was one key thing I forgot to do and it’s been a long time since i’ve done it and I just I caught myself about four hours worth of setup time and i’ll know next time, maybe if I don’t forget again.

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Andy Whiteside: well.

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benrogers: I think this is a good market strategy for us to be real honest with you this.

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benrogers: You know customers that rely on the tactics got a new tactics infrastructure, looking at new tactics being part of their future build because they’re getting into the cloud environment as well, I think this is just.

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benrogers: strengthens that partnership and will allow us to be able to services customers that have moved new tactics part of their solution, so I applaud it man i’m glad to see that we’re growing in the different models and clouds that we are.

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benrogers: Now.

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Andy Whiteside: You know it’s it’s a world where everybody needs partners or by needs friends and.

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Andy Whiteside: A lot of these players on the infrastructure side needs citrix to make a great solution and citrix needs.

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Andy Whiteside: Lots of infrastructure plays to make make their solution work right you gotta have that execute that.

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Andy Whiteside: That consumption piece, whether it’s in a cloud or whether it’s on premises or hybrid somewhere in between, so it really just makes less sense to take best of breed pieces and put them together, where where you’re trying to solve real problems.

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benrogers: I think I think it’s the commitment to any device any location anywhere, I mean I think that’s really what citrix has touted for years and will continue to tout I think that this is the proof in the pudding you know that we can do this.

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benrogers: And so, for customers that have diversity loads they look at us, because we can get you to about anywhere that you need to be.

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Right.

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Andy Whiteside: yeah I was literally thinking, the way to grab a sandwich few minutes ago, somebody asked me to implement another uc solution.

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Andy Whiteside: A much lesser uc solution, the other day and i’ve been working with the customer in question for a decade or more, and the customer always runs into challenges that even citrix hasn’t solved.

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Andy Whiteside: And i’m like I don’t know how in the world i’d begin to do that on this very you know rudimentary level.

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Andy Whiteside: solution that’s that’s also available to that customer part of an entitlement that they have but they would waste more time and money, trying to make it work than just than just putting citrix in the mix.

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Andy Whiteside: So, Chris this last section talks about learn more I think that’s maybe just a promo on more of these topics is that true.

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Carisa Stringer: yeah definitely just to try and cause some attention to the other launchpad events that we had there was one other announcement not kind of in there, but this is a reference to.

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Carisa Stringer: large scale implementations that we had with some of our global system integrators just the scale of which we have implementation so far, so one more note there and there’s a few more kind of follow up action items, you can take.

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Andy Whiteside: Well, Chris I appreciate you joining us always and, as you write more blogs will certainly have you back on love love having you on loved your experience your history and your passion for the space and citrix specifically.

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Carisa Stringer: Oh, surely appreciate it really appreciate the invite great to get to chat with such a wonderful crew here today.

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Andy Whiteside: he’s been for dropping the highlights, you want to bring up outside of this.

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benrogers: I do it, I do add it goes to a conversation, you and I were having the other day, with a user’s group.

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benrogers: In you and I asked them what they wanted to DEMO and you and I were thinking, the latest and greatest and they took us 10 years back, you know they were like we want to see citrix basics.

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benrogers: And you and I kind of scratched our heads and we’re like we could have had that conversation 10 years ago we’re ready to have a conversation about the products and assets that we have today.

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benrogers: I think that’s one thing that launch pads really going to be good for, for you know traditional customers is this gives them a mechanism to see what we’re doing new.

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benrogers: And what all products that are coming out that you know it’s hard to get people to meet these days, because people are busy they’re running businesses they’re trying to get tasks done.

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benrogers: they’re being asked to do more with less I applaud citrus for doing this launchpad because.

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benrogers: This will give us a way to interact with customers at their own pace and allow them dissolve the new things that we got coming down that we can’t do in an hour DEMO.

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benrogers: Or that we can’t do in a you know our users group session driving them to this site will really help them absorb of what all citrix is doing the day and so.

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benrogers: It as as I looked through the content of this it kind of took me back to that moment that meeting, where you and I were like let’s show you the new.

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benrogers: And then we discussed a lot of our traditional customers might not know what all the new is or how they can take advantage of it.

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benrogers: launchpad will give them the way to be able to do that at their own pace, without pressure of a sales REP or an engineer sitting behind them so.

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benrogers: listeners get out there absorb this view always got any questions reach out to us directly but i’m excited for this series and excited to see more come down the pipe because I do think it’s geared towards helping our customers comprehend what all citrus has going on today.

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Andy Whiteside: You know it’s it’s a challenge for me it comes back to this conversation that we’re having someone now, and also the conversation we had the other day if you’re a real citrix.

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Andy Whiteside: consultant engineer administrator you got to think about the old stuff and what they’re doing new to the old stuff and you also have to put on a different hat and look at what the new stuff is.

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Andy Whiteside: and try to try to interact, the two, as well as keep them separate so you can keep your learning it’s all moving so fast.

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Andy Whiteside: And a lot of that old stuffs not you know it’s not dead, it continues to evolve and involved in evolving good ways that add value to the legacy solutions that are still very relevant.

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Andy Whiteside: A bill you’ve seen live been through all that’s got probably 10 more years for you call it quits you up for the challenge.

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Bill Sutton: i’m up for the challenge and they wouldn’t be here if I wanted, but no I I would echo a lot of what Ben said I attended all three of the launch pad events, I found them very informative.

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Bill Sutton: Obviously they they spur questions by customers and when those customers have questions, one of the thing they can do is listen to this podcast that try to get a little bit more detail on on what’s been what’s been discussed, as well as hear from folks like clarissa.

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Bill Sutton: To help explain some of these elements and then spur interest to go further, to go deeper and engage our sales resources and our sales engineers so.

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Bill Sutton: it’s a win, win all the way around I think it’s a great series, and I hope they continue it but.

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Bill Sutton: That said, I also hope that we will get back at some point, in addition to this, to the in person summits and and synergies, I really.

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Bill Sutton: Think those have great value to the to the user base and to the partners into citrix as an organization so i’m hopeful, we can get back to that, if not next year, then maybe then the year after but.

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Bill Sutton: I do think the launch pads are a great a great way to get information out the customers and I applaud citrix for for developing it and continue to do it.

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Andy Whiteside: With that guys, thank you, Chris and thank you again and we’ll look forward to having you on and joining us at another time.

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Carisa Stringer: Thanks everybody.

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Bill Sutton: You guys, thank you.