85: IGEL Weekly: Digital Thinking: Work Leaner and Smarter at the Endpoint

Sep 29, 2023

The principle of ‘waste not, want not’ was first declared 300 years ago. It is a reasonable idea, to avoid wasteful use of resources and provide for a more secure future. However, the principle has lost ground; the IT environment being one example. A spending study by Flexera reports underutilization or wasted IT spending of 36 percent for desktop software, 33 percent for data center software, 32 percent for SaaS and 32 percent for IaaS/PaaS.

The study confirms that enterprises continue to spend needless dollars and use precious IT time, loading up their hardware endpoint devices with up to a dozen pieces of software – and required agents – before the end user can even work productively with the device. It also confirms some of this software spend never even makes it to the desktop.

Host: Andy Whiteside
Co-host: Chris Feeney

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Chris Feeney: Everyone welcome to Episode 85 of Idel Weekly, and your host, Andy Whiteside, looking forward to talking to Chris Feeney. Chris has been a couple of weeks. How you been. I’ve been good good kind of got through the end of summer there labor Day holiday and picked team right up September hit. Of course.

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Chris Feeney: college football takes off so that’s always exciting.

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Chris Feeney: You know, weather begins to cool. We live in the Carolinas, as you know. It’s great time of year to to be outdoors

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before it gets a little bit colder.

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Andy Whiteside: No.

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Andy Whiteside: I mean, don’t let the secret out. I think a secret already out. For the most part I didn’t get that. We want you to come. Just just don’t move to my town in my neighborhood. Sounds good. It’s it’s great. Alright. So today is September 20, sixth, 2023.

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Andy Whiteside: Here comes my zintigra, commercial. I’ve started doing this at the beginning of every podcast if you are working with a Igel or an Igel partner, or both. And they’re not bringing real value. Add to the equation and helping. You understand how these solutions work by doing things like podcasts, webinars, lunch and learns just coming to see you and having open conversations around how the it ain’t. Windows. Message should be landing at your organization, reach out to me on Linkedin, Andy Whiteside.

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And let’s talk about this, I mean, we do these podcasts because we love to do it. But same time it’s a business. And there are so many people out there struggling with their end user compute world.

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Andy Whiteside: We just we wanna help, we can make a really good business just helping people. It’s awesome. It really is. Chris, you brought a blog today called digital thinking work, leaner and smarter at the endpoint, I think what you just said or what time in Simon Townsend who wrote this blog, was saying, it ain’t windows don’t use windows work, smarter work, leaner work more secure at the endpoint.

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Andy Whiteside: Why did you bring this particular blog?

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Chris Feeney: Well, just another way of reemphasizing obviously the key value. Prop that Ijo brings to a lot of organizations. And it’s and it kinda goes with our our theme of disrupt disrupt Euc. Just the the way of thinking the you know of of normally just replacing something every you know. Few years and just how much of that? Just if you add it all up, I mean just

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Chris Feeney: trillions. Probably at this point of

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Chris Feeney: of money spent where things maybe shouldn’t have been have been taken down that path. And I, Joel’s, you know, value prop is, we can extend the life of a lot of devices that

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Chris Feeney: are currently in use. And

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Chris Feeney: then just with a focus on the software, just bringing a a new way of thinking and with a lot of stuff moving to cloud based delivered either natively cloud or through a virtual desktop mechanism from like a windows. OS, you know, you don’t need you know. Continue to run

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Chris Feeney: the same old thing on the endpoint that you’ve had for years and years and years that

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Andy Whiteside: and so this is just more highlighting a study that was done that. We’ll kind of talk a little bit about about just wasted it, spending you add it all up wasted, spinning vulnerability attack. Vector increasing landfill e waste. I I’m moving. And I I’ve gone to the the landfill twice in the last 2 days, and is pain for me to have to take stuff and get rid of it that you know we had to have

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Andy Whiteside: at 1 point, or in some cases we didn’t have to have, we just we chose to have it, and nobody made you buy that. Let’s let’s let’s get smarter about it. And and what you’re really saying here is, let’s break the cycle of buying, you know, new computers when we don’t need them, and we could do it much more efficient. Alright. So the first section after the Intro is waste not your software spin. What is Simon covering there?

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Chris Feeney: Yeah, he’s kind of focusing really on you know, if you look at your initial software investment?

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Chris Feeney: You know, starting with

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Chris Feeney: what? What does you walk up to a device. What does user need to get to? I like to look at it from that perspective. Start there. and if they can do their job. You know, using the resources coming from

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Chris Feeney: on prem or remote location and the sense of delivered you know, from a browser or You know, a data center somewhere out there in the world. And the user experience doesn’t suffer.

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Chris Feeney: I mean, do they really need

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Chris Feeney: to have that on the endpoint, in many cases depending on their on the on their job. And so, you know, starting with there and just thinking, hey, what’s what’s the art of the possible. Well, if you have Linux on that endpoint, preferably igl Linux

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Chris Feeney: what capabilities exist that we can deliver in today’s world, or much of what you

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Chris Feeney: need to do to work and do. Your job can be delivered

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Chris Feeney: virtually or through just a a browser. We do so for the most part, you’re gonna connect to something else. Anyway, you’re gonna connect to a server or a cloud or something. Anyway.

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Andy Whiteside: much you can there reduce your attack. Vector, anyway, we’re gonna talk about that probably a million times. Now, there are use case. So II met with someone last week and the the conversation was about. They said everybody should replace every windows device in their organization like, no, no, that’s not what we’re trying to say, but we’re trying to say, there’s a percentage. Maybe it’s 10%. Maybe it’s 90%.

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Andy Whiteside: Could you be a smarter, leaner solution that’s gonna connect to stuff that’s more secure and more scalable anyway. That’s that’s it’s not an all or nothing kind of thing.

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Chris Feeney: Well, I mean, and

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Chris Feeney: I was thinking about this. I mean, just if you take it, just

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Chris Feeney: what’s what’s installed on the device? Just

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Chris Feeney: bear along with that I’ve got, you know, many devices where, if it’s running windows versus Igel.

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Chris Feeney: I mean, one of the most immediate things that you can see is that the battery life is

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Chris Feeney: extended, because if your OS is not constantly taxing the hardware just to run, for example, or whatever

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Chris Feeney: that can extend even further elongate the ability to use that device, especially if you need it to be unplugged because of whatever reason. You know, that’s just

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Chris Feeney: a very simple example of having just, you know, a 90% reduction in in terms of what’s on there, what’s needed to do to do the work, to use that resource? And

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Chris Feeney: you know how much more life you can get out of it. I’ve done it before, where I’ve literally worked all day on battery from an LG. Cram.

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Chris Feeney: you know, running my virtual desktop and it

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on a wifi, or even my hotspot.

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Chris Feeney: You know I was not experiencing. I could do these calls, these Zoom calls. I could do teams calls I could

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Chris Feeney: I? The user experience did not suffer one bit.

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Andy Whiteside: Yeah, alright, Chris, the next section says, leaning up the hardware conversation or con conservation.

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Andy Whiteside: leaning up the hardware.

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Chris Feeney: What’s Simon covered here? Basically removing applications that would normally be installed locally and and moving them. Cloud it actually, what are the benefits there, you know, from a from an it perspective. You know. You don’t need as much hardware in the endpoint to be able to run that application.

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Chris Feeney: The cloud having that back end infrastructure can actually process and and more

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Chris Feeney: you know, consume less gonna actually, faster user experience. We’ve seen this with with applications where they were. Typically, you know, fat type of OS is installed locally on devices. But as the vendor moved and and updated their product. They they leverage the power of the cloud. And now you just need a lightweight.

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Chris Feeney: maybe client, perhaps, or even just a browser

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Chris Feeney: in many cases. But also, what does that also open up with these additional infrastructures? Hardware agnostics? We’ve seen the ability for applications to be supported across multiple types of platforms.

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Chris Feeney: And the user experience, generally speaking, would be roughly the same. Because it’s it’s the same type, you know, it’s actually a browser. Take office.com, for example. I mean.

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Chris Feeney: I would. I’m like, I’m gonna just guess here, through a number 90% of the feature functionality that you would need to run those office applications versus the

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Chris Feeney: the locally installed version of it is there, and it’s functional. You can do it. You might need something that the browser necessarily doesn’t have, but that’s getting smaller and smaller over the course of time.

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Chris Feeney: And so

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Chris Feeney: when you look at from the application and the ability to deliver. Now you look at okay, what hardware out there can I use to bring that experience? And that’s where Idro can come in. And

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Chris Feeney: obviously we’ve talked about this many times over. If you don’t know that Ijo can convert their devices and save them from going to the landfill.

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Chris Feeney: I mean, that’s a huge step up from. And and I would say, just in the last week alone.

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Chris Feeney: the meetings I’ve had that’s

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Chris Feeney: 95% of the conversation that’s happening not that, you know, they’re not looking at new ones. A. A. Again, always starting with, what do you have today. Can you leverage that device or devices, or the the, you know? Can you start there to get to deliver the user experience? You’re trying to take. Take them to? Sometimes the answer is a yes, sometimes it’s not because it’s just. It’s just older.

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Chris Feeney: and they’re gonna need to look at something elson that obviously lines up with our ideal ready program and a lot of the the options that exist there in terms of form factors. So we won’t get through this from a numbers perspective what percentage on the at the average company? What percentage of users have a 3 year old or less laptop at the average company just throw out a spitball number.

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Chris Feeney: I’m gonna go with 85%,

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Andy Whiteside: 85%. So if if it’s 85, and I were to ask the following question, what percentage of users at at an average customer actually travel for work like actually travel for work? What do you think the number is.

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Chris Feeney: I’m going to drop it, probably

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Chris Feeney: 40.

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Andy Whiteside: It’s yeah, 35, 40, maybe 1015, 2034. So why do they need a high powered laptop to do that if they don’t actually travel, I mean, look, I get on planes every week. I run podcast from, you know th, the subway station, whatever

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Andy Whiteside: I need a laptop. I need a full blown windows or mac laptop in most cases. but a lot of people don’t travel nearly like that.

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Andy Whiteside: but yet they have a thousand laptop that they’re given a new one every 3 years.

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Andy Whiteside: I don’t. I don’t quite understand the the default logic in that.

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I think it’s

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Chris Feeney: well, it’s first of all, I just probably not thinking about

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Chris Feeney: that.

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Chris Feeney: from a from that type perspective, like, let’s pull back and just think about. What? What do these folks actually need to use to do their job?

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Chris Feeney: I’m going to provide you a company asset.

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Chris Feeney: Does that also allow us to enable a BYOD scenario, if you’re not, if you don’t have a laptop and you’re in the office. But maybe you want to access resources when you’re at home. Am I going to allow for that

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Chris Feeney: or not? A conditional access measures may require that, hey? It has to be a device that we know about allowing you in to access company resources. But if it’s not, if it’s a BYOD

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Chris Feeney: we don’t allow for that, or here’s our policy, kind of thing, whatever. So

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Chris Feeney: but you’re right. I mean, you don’t always need. Honestly, I’m I’m looking at it all in one here that’s around the corner. it’s when I’m home. It’s such a huge screen, so much real estate.

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Chris Feeney: I love using it. but I just need to bring it into this one Workspace that I have.

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Chris Feeney: Because.

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Chris Feeney: I said, the screen is is usable that actually, you know, built in webcam that type of thing. It’s an Lg all on one and right now, I’ve got 2 monitors, which is fine. but that user experience is not. I’m not going to pick that up and take it with me when I travel. Obviously. But

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Chris Feeney: if that’s all I need, do my job. And it’s a fantastic user experience. I mean, you’re right.

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Chris Feeney: I mean, use a laptop when you need it.

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Andy Whiteside: And, Chris, I know you. You are a power user. You probably need a windows laptop. You really do. But a lot of people don’t, and a lot of people don’t need the the High End Pcs to sit on it. And I think what’s gonna happen is as as the economy comes and goes, which it always does.

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Andy Whiteside: There’s gonna be harder conversations to be had around saving money and how to reduce the attack. Vector all the same point and reduction. Alright. The next one says, flagging, utilize under utilization. Help us understand how people first of all need to be aware of that number 2, how they could measure it. And then what the results could be.

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Chris Feeney: Yeah, well, I think.

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Chris Feeney: we’re talking, as you know. Do these software audits? Right? You you buy software licensing oftentimes. That’s where can it be installed? And when folks do these?

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Chris Feeney:  license audits right? You know, how many instances have we have been using? Is it actually being used? It’s very often that. Goodness gracious! You know, we don’t actually need

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Chris Feeney: that. Many installed versions of the software. We could actually leverage the mobile version, or a just a cloud based version in and of itself. If a company has that that type of breakdown of their licensing and so

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Chris Feeney: one of the things that we’ve done is we’ve we’ve moved our license components to the cloud, and from there we can actually see.

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Chris Feeney:  you know, are the licenses being consumed.

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Chris Feeney: A customer can see that, too. But it allows us, you know, to to have some visibility there. And but there’s also that tremendous flexibility that hey? You know. We can move these over to other devices for different reasons.

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Chris Feeney: because a new set of users occur. Maybe it’s a merger occurs, and we we have a tremendous use case scenario over there, and we’ll just move those licenses over there. And

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Chris Feeney: so I think

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Chris Feeney: having that visibility of knowing where those licenses are being used and consumed often times, I think, from the Citrix perspective right, the concurrent licensing you should be able to know for sure

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Chris Feeney: if those licenses are being consumed or not.

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Chris Feeney: you know. And I know you. You work with a lot of different software vendors.

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Chris Feeney: I’m sure that they have some way of checking to see, you know, hey? That 500 less set of licenses? Are they being used or not. So anyways, but that that type of asset management platform to be able to audit and track that is is key.

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Andy Whiteside: and without a doubt. Okay, my answer service. Now, service. Now get service. Now in place.

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Andy Whiteside: You can see what all your different products are doing in one pane of glass and one dashboard to figure out what you’re using.

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Andy Whiteside:  I don’t think in enough companies have a handle on that. In fact, I know most don’t have a handle on that last section. Simon brings up. Here is a leaner blueprints.

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Yeah, I think.

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Chris Feeney: it. It kinda just reiterates. I mean, just

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Chris Feeney: we hear a lot of of this we’ve talked about before, just sort of cloud first.

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Chris Feeney:  I think about them and the companies that I’ve worked with in the last, you know.

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Chris Feeney: 20 years roughly combined.  on prim kind of solutions is where things started and then shifting to cloud based versions of that?

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Chris Feeney: And so.

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Chris Feeney:  yeah. And then that thinking oftentimes, you know, built for the traditional method of of what’s out there, what do we deliver what we install on but as the world of virtualization. And now the cloud has emerged. It’s really begun to, you know. Rethink like, hey that it spend? What?

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Chris Feeney: What do we really need on the end? Point?

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Chris Feeney: And and not just that. But what are the capabilities when we’re on there. And so

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Chris Feeney:  you know, he’s basically emphasizing the fact that you know, rather than you know, go off and traditional buy hardware. That doesn’t have really much of a return on your investment there.

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Chris Feeney: You know, if you’re going to be leveraging these cloud based Vdi platforms to deliver these applications. You know.

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Chris Feeney:  I, Jo, can bring a a clear roi by leveraging the equipment you you have in your inventory.

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Chris Feeney: a

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Chris Feeney: putting it on there, putting our OS on there under management, with just enough OS, and just what the customer needs and always the ability to add more as use cases change. So

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Chris Feeney: again, it’s really just, you know.

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Chris Feeney: fully understanding what options you have when Igl is in your back pocket. You know. There, there’s my, there’s much more. And you guys know this very well as a partner.

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Chris Feeney: And the customers that you’ve worked with. So

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Andy Whiteside: yeah, Chris, I think we’re really highlighting here is having that more thought, more well thought out blueprint that includes a massive dose of deliver, not deploy

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Andy Whiteside: includes, and could be actually led by the conversation at the end point.

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Chris Feeney: Yeah, I mean, we’ve done many of these things before. And and

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Chris Feeney: I’ve heard you go in and and talk to customers about what’s your endpoint, strategy?

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Chris Feeney: Or or various ways of asking the same thing. Let me come on that real quick. I love where you’re going with it. I walk in and say, what’s your digital workspace strategy? What’s your end? User? Compute strategy?

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Andy Whiteside: No real answer there. And then. Finally, okay, what is your endpoint strategy? I mean, surely you got an point. And and most people don’t have an endpoint strategy. I was listening to a podcast over the weekend, talking about these new neural neu neural cpus where they’re going to take the power of of processing at the edge, as it relates to AI

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Andy Whiteside: and they’re gonna put the power or the processing at edge. Because if you stop and think about it, the most computing power on the planet is at the edge. Not not. I’m sorry at the edge, not in the middle, not the data center. It’s at the edge. If you aggregate it altogether.

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Andy Whiteside: And and guess what? The only people who figure that out are the bad guys.

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Chris Feeney: Yeah, if you look at what gets hit with ransomware, what? What are they generally trying to attack

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Chris Feeney: the low hanging fruit? The end point and I see a lot of these joint solution type things going out there. The

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Chris Feeney: you know the the antivirus, the you know the mitigation type solutions, or the be able to recover all that built for the status quo of generally windows on that endpoint.

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Chris Feeney: And and if you just put agile on there from just in of itself not really much to even configured. You’re already in a much more favorable position from a security perspective

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Chris Feeney: and much less of an attack. Vector.

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Chris Feeney: and you can always tighten it down to your liking. So

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Chris Feeney: starting there and then

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Chris Feeney: what what am I gonna get to? I’m gonna get to a digital workspace delivered through XY or z so but that’s that’s certainly the the the approach that Igel certainly promotes quite a bit, and there’s a ton of bit devices out there existing or new, that can bring and deliver that for customers. So

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Andy Whiteside: okay, the whole point here is this is challenges. I mean, just because we always have doesn’t mean it’s the right thing to do. We live in a different world. It’s a different environment, different economy, different security posture that needs to be had. At least for some segment of user population. Don’t just give them a windows anything, give them something that is right sized and and leaner and more secure. Can’t just keep doing it the old way.

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Andy Whiteside: Yeah.

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Andy Whiteside: Well, Chris, that gets us to the end of that blog, and thank you to Simon for writing that it it it really does align with what people need to be thinking about.

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Chris Feeney: Yeah, we certainly appreciate your your partnership and leadership, and and challenging the the way people have been doing things. And so thank you for that. The truth is, Chris, I get up every day, and I have a moment of

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Andy Whiteside: man. I just want to be done. And then I have 5 min later. It’s like, I can’t wait to go attack it again. It’s yeah. Well, I think we’ve all been there.

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Chris Feeney: Certainly I have definitely woken up and like I’m ready to crush the day. And sometimes that doesn’t have the same feeling. But then

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Chris Feeney: a text, a call, an email, whatever or something. And you know, next thing you know, the you’re excited to go solve problems in the world. So anyways.

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Chris Feeney: I appreciate your time, brother friend. Yep, we’ll do it again in 2 weeks. Thank you. Alright. Take care.