147: The Citrix Session: What’s New with Citrix – CVAD 2308 and Cloud updates – Part 1

Nov 6, 2023

Citrix is bringing new features to your apps and desktops quarter after quarter. And we are just getting started as we’re rounding out the second half of the year. These past few months have come with improved security features, enhanced user experience technologies, and streamlined management capabilities. 

We continue to bring more features and capabilities across cloud and on-premises environments and are truly making hybrid the destination. That’s why we are excited today that for on-premises organizations leveraging our Citrix Current Release, Citrix Virtual Apps and Desktops 7 2308 is now generally available! This release comes with enhanced reboot schedules, SQL server 2022 support, vertical load balancing improvements, and much more for on-premises. We have now also introduced a Trial Universal Subscription! You can find out all about the great benefits of Citrix Universal License here. 

With that said, it is important to note that this blog encapsulates the biggest updates from the last few months across both on-premises and DaaS. Citrix is innovating in four main categories, and we have sorted the new feature announcements into those four categories below:

  • Operational and IT Efficiency
  • Workload and Device Flexibility 
  • Security and Compliance
  • Employee Experience Technology

Host: Andy Whiteside
Co-host: Bill Sutton
Co-host: Geremy Meyers
Co-host: Todd Smith
Guest: Monica Griesemer

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Andy Whiteside: Hello, everyone! Welcome to Episode 1, 47 of the Citrix session. I’m your host, Andy Whiteside today is October 20, third, 2023. Let’s see, I got a group with me of knowledgeable experts.

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Andy Whiteside: Bill, let me give my commercial. By the way, if you’re working with a Citrix partner.

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Andy Whiteside: cloud software group partner cloud Software Group, Citrix, and you feel like there’s more you could be getting out of the product. In fact, I know there is, I know there’s more. You could be down the product. Talk to us. Let us talk to you. We do these podcasts to try to convey what the potential is we’re gonna talk today about about all the goodness cloud software group is investing into the Citrix business unit and the technologies there. II I’ll let Bill chime in on this one here in a second. But, Bill.

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Andy Whiteside: I never run into customers that are truly taking advantage of what they have.

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Bill Sutton: they’re just taking advantage of what they know. Would you agree with that? I completely agree with that, and it’s our job to to help them understand what’s out there and what they really should be taking advantage of. And we try to do this when we’re engaged with customers on projects is explain. You know, some of the benefits of some of the other capabilities that they possess within the licensing framework that they have, or even beyond and try to evangelize that and get them to bring that in where it makes sense which makes sense. In most cases

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Andy Whiteside: that was the voice of Bill sudden he runs our delivery team, and as Bill alluded to, we try to educate and teach along the way while we’re doing projects. At the same time we do marketing and sales to try to help

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Andy Whiteside: evangelize what’s possible. Jeremy Myers, Jeremy runs the technical specialist. For a cloud software group Jeremy lives local here, and Jeremy’s been a Co. Host with us for a long time. Jeremy, what’s going on?

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Geremy Meyers: Listen, I’m pretty fired up about today, actually, and we talk about how we’re reinvesting in the product. And I love these blog posts. And I love having Monica on because

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Andy Whiteside: a lot of times. I just can’t stay in front of it myself. So there’s always something that we’re being rolled out. And you know I was going through this blockbuster, for we hopped on. I’m like, man half this stuff I have not had a chance to dig into. So I’m pretty excited about picking Monica’s brain. Yeah. So Jeremy, just let the cat out of the bag. The number one, reason, we do these podcasts. So we can talk about this stuff and learn and then also convey through context

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Andy Whiteside: and content

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Andy Whiteside: what the what these different announcements mean to you guys. So Monica, Christmas on Monica’s our subject matter expert today, she wrote. The blog. What’s new with Citrix? Cvad. 2308, and cloud updates. Monica, how are you?

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Monica Griesemer: I am very well. Always a thrill to be here. You know, III thought you were, gonna say, the number one, reason why you do these podcasts is to have special guests on like myself, because it’s always such a thrill. But no, II love being here. Having these conversations.

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Monica Griesemer: I totally agree with both what you Andy and Bill said at the the top of this call is.

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Monica Griesemer: I think, people people have been using Citrix forever. We, we love our our customers that have been with us for years and years and years, but we are continuing to crank out features, capabilities to make your lives easier, to streamline costs, to help your users

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Andy Whiteside: and just taking advantage of any of these things that we’re talking about today, even if you just start trying one, I think will make a huge difference in your environment so excited to jump into it more. Yeah, something that the world has thought was very mature. You guys just keep proven. There’s things that that the product set needs that some of us never thought about. But obviously you’re listening to the customers and developing it in the product.

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Andy Whiteside:  well, I think, I highlighted here in the intro let me do this. I highlighted here in the intro. You know some of the ideas that you guys are investing. Jeremy, it was probably your idea that we do this blog as a series of podcasts. We won’t get it all done today.

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Andy Whiteside: Why do you think it’s important that people understand that

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Andy Whiteside: Citrix, in its new format in terms of ownership and go to market, continues to invest in the in the core product that got us here.

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Geremy Meyers: Well, I think. Why? Why is it important? I think, because it is important. It is what has run the business, and I think over the years. You know, we made acquisitions that

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Geremy Meyers: honestly, I think folks have struggled to figure out where that piece fit into the puzzle. And you know, ultimately, I think,

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Geremy Meyers: we needed to invest enough in this core product to just grow it right? So when I look at this, you know, it used to be the case. I got very excited about releases, because I was like, where’s that feature that felt like we were adding the ability to print money into the product or the ability to do something crazy. And I think what you’ll find is.

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Geremy Meyers: I mean, there’s a lot in the core product of what we’re adding is things that just evolve it and polish it even more. And there’s things that you know. Monica points out there where you’re like man, you realize we needed this. But you know, within the context of an enterprise environment, I mean, you need

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Geremy Meyers: a lot of these features. In fact, this is what the business is asking for. And so it’s really exciting to see Citrix listening to customers. What’s the most important things, and then them making it into the product. So it’s important that customers know that that’s happening. And it’s happening on a on a fairly.

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Geremy Meyers: you know. Quick cadence as well. Would you say? That’s one of the reasons why the business is now carved up it the way it is, so that the the business through the business unit can go wide.

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Andy Whiteside: but the business units themselves can go deep.

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Geremy Meyers: II would think so. You’re absolutely right. Yep.

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Monica Griesemer: and I would I would, I would say, Monica would probably echo that I completely agree. And as an individual who sits inside the the Citrix business unit, right? This is what I get to live and breathe all day long, and

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Monica Griesemer: we talk about refocus a lot through our marketing materials. But genuinely, it’s refocus on the product. And what we do best. And the proof in this is, you know, if you’ve got any customers out there that talk to our product managers on a regular basis. You probably see it. A lot of new names come across your email coming across your desks.

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Monica Griesemer: The product managers and engineers are multiplying. And as a product marketing manager. That’s a problem that I love to have is getting to meet new people, discuss new things. They’re bringing new ideas to the table because there’s so much reinvestment that we’re reinvesting in our our people and our our teams as well to focus on

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Monica Griesemer: the biggest features that are needed.

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Andy Whiteside: hey? So I’ll add one of the pieces of this conversation. I’ll get Bill’s comment on and we’ll move it to the blog. I believe that Citrix Cloud Software group is investing in Citrix because they see the pie in terms of number of people that use published apps and desktops and even sassy type solutions growing as Microsoft becomes more engaged in this space, and makes and raises awareness for companies about how they should be, you know, delivering compute workloads versus deploying them, Bill, what do you think?

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Andy Whiteside: Rising tide raises all boats? Right? So yeah, I would completely agree with that, Andy. And that’s why, to me, it makes sense that cloud software groups investing in the Citrix product line. Yep.

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Andy Whiteside: Monica, Jeremy. one last comment on that piece, and then we’ll move into move into it.

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Geremy Meyers: I’ll just say this. You know we do run into customers who say, you know our use case around Citrix is is going down which is true, you know, I would say we do have customers who come to us and tell us that on the whole, we actually see the space growing which is pretty wild, right? So we’ve been talking about, you know, web apps for for years, and how that was gonna replace what is a windows app? And as it turns out.

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Geremy Meyers: we’re seeing web apps grow, but we’re actually seeing windows and desktop usage grow as well. So I don’t think we’re seeing the trend that we thought we’d see. And I don’t know if that is because what you just described Andy, you know.

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Geremy Meyers: you know Microsoft is raising the tide in this space, because maybe they’re just socializing it more. You know, it’s becoming more cloud centric. But

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Andy Whiteside: yeah, we’re seeing the growth in the space just explode. And I think Microsoft realizes selling compute work close to run application and sas applications. Makes more sense for them. Meanwhile, in parallel, you got security. Things like ransomware that are driving us off of windows at the endpoint. Now, that may not be happening a ton yet, but it’s going to happen.

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Andy Whiteside: Oh, actually know what it is happening if you take the rise of Apple Mac OS ios Android. OS chrome. OS, it’s actually happening a ton.

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Andy Whiteside: and has been for years are all around us.

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Andy Whiteside: It’s just that I hadn’t made it to the laptop and the PC. As much yet. Laptop kind of on the Mac side. But it’s coming. There’s going to be a

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Geremy Meyers: less windows on the endpoint now. Windows less windows on the endpoint might still be windows, just less windows on the endpoint.

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Andy Whiteside: Yeah, alright. Let me call out this, there’s a operate. The the 4 call outs as we start to go into the the subject matter here is operational and it efficiency. That’s one workload and device flexibility, hey? Sounds familiar. That’s 2 security and compliance is 3, which sounds familiar. And then finally, but not limited or not something we don’t wanna focus on, could we do is employee experience and technology as the fourth one. So, Monica introduce us to the topic of improved operational efficiency

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as a release of the blog.

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Monica Griesemer: Absolutely thanks, Andy, and the 4 that you just listed. Those are our 4 usual suspects, and how we

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Andy Whiteside: internally and externally are categorizing our features and capabilities to weave more of a story together. So the last. Yeah, go ahead real quick. You said. The 4 usual suspects. Yes, but let me go. I’ll walk you through them real quick operational. It efficiency more important than ever. Yes or no.

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Monica Griesemer: Absolutely workload and device flexibility more important than ever. Yes or no. Yup

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Andy Whiteside: security compliance more important than ever, yes or no employee, experience and technology, yes or no.

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Monica Griesemer: Yes. My, my point is, we’ve been on the right path since the mid to late nineties. It’s more important than ever.

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Monica Griesemer: agreed.

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Monica Griesemer: So that’s why we like to start with. Not that, you know. We can’t pick our favorite children here, but improving operational and it efficiency. We talk to these Admins all day long we talk to customers who.

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Monica Griesemer: in the mix of juggling these multi clouds, juggling all of these devices, juggling all of these asks from their users. We need to make their lives more efficient and more streamlined.

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Monica Griesemer: Additionally, this first one really excited to call out is an elevated admin experience for those it managed on premises, environments. And this is for Workspace, environment, management, or web.

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Monica Griesemer: So

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Monica Griesemer: this has a lot of of some of the best things that we’re doing across the board all in one update. To give you a brief overview. Our workspace environment management console has been available or workspace environment management has been on prem and in cloud, and when we migrated it to cloud the original console, just kind of got plopped into the web

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Monica Griesemer: interface. But now we have changed the Ui completely to streamline management. We’re bringing this streamlined Ui to on premises deployments.

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Monica Griesemer: So this is twofold. Not only is this ui way cleaner way, better to use for our cloud folks, but bringing the power of that to our on premises. Folks is really a a home run.

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Monica Griesemer: So that is what. And this is in tech Preview right now, this cloud based streamline console. But for on Prem.

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Monica Griesemer: and we’re getting a a ton of great traction, and I think whim is kind of an unsung hero and and of itself. So I know I threw a lot of things out there that I’m sure we could unpack for a while. But that’s that’s update number one here.

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Andy Whiteside: So, Jeremy, your thoughts on what this is, and why it matters

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Geremy Meyers: so. Let me ask Monica a question. Do you think sort of the legacy look and feel of the console of Wem on. Prem is one of the reasons it just didn’t get a lot of adoption outside of maybe an awareness cause. I think there’s a lot of customers who didn’t know that was a thing. But

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Geremy Meyers: you know, in terms of

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Monica Griesemer: you know, the just. The Ui folks would take a look at it and go, you know, maybe this is not for me. I think so. We, we have an amazing user research team. And obviously, we talk to or user research meeting like Admin research, too, right? And

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Monica Griesemer: if you’ve worked with Wem in the past, it’s a lot of clicking into things and goois to get to what you’re trying to do.

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Monica Griesemer: and a web console by itself can be so much more dynamic. We have a great team that adds Pop ups like, Hey, did you know, this was here, and that’s just stuff you can’t do inside of a more legacy on premises console. So I think, absolutely right. You’re you’re you’re used to the the Gui’s, which are good. But then you get into the command line, and and all of this other stuff, and just streamlining it

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Monica Griesemer: is is gonna be huge for just ease of use and adoption.

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Andy Whiteside: So, Bill, how’s this going to impact projects?

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Bill Sutton: Yeah, I would echo really what Jeremy and Monica were saying, and and that is that when I first went into the the legacy web console, it was. It was somewhat daunting to be honest, and I think that a lot of customers felt the same way they did, didn’t really didn’t really know where to go, what to do, and and making this a more streamlined web console with pop ups and things like that will definitely impact adoption. I think. We already

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Bill Sutton: talk to customers about leveraging whim on just about every project. Because they in most cases they own it. And we want to make them aware of it, and what the benefits of it. Not all customers bite, but the ones that do are generally happy

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Bill Sutton: that they did, and and making it easier for them to manage it is gonna go a long way towards improving that adoption percentage.

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Yeah.

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Geremy Meyers: And I guess the other thing, too, Monica, is just from a maybe from a larger enterprise perspective. You know, we’ve added and opened up rest Apis and whatnot, for you know things like the Das service, and even on Prem. You know, Cvad, are we doing the same thing for women. The cloud, when on prem to where now you’ve got organizations that want to be able to script this and leverage these rest, Apis, and push configurations out to web.

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Monica Griesemer: Yep, I believe there is more Api work on the back end that we’re doing absolutely. And this is

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Monica Griesemer: the reason why I’m like all this update has so many layers to it. Because to your point, Jeremy, we are adding so many capabilities for our on premises, customers in general so like you said, adding the web studio to on premises. Now the web console to on premises. We had we the last time we were all together. We talked about auto scale, for on premises like.

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Monica Griesemer: I could rattle these off all day and and yeah, the rest Api work, I believe is going on in the background. I’m not as familiar with that, but just the initiative

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Monica Griesemer: for us to bring all of these amazing capabilities back to where our customers are has been huge.

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Geremy Meyers: That’s awesome.

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Andy Whiteside: So the next one lists is dazz desktop as a service monitor. New troubleshooting experience session network topology.

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Monica Griesemer: Yeah, so this one is is really exciting. So if you’re, we talk about studio, we talk about director. So studio is obviously management director is monitoring

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Monica Griesemer: in the cloud. It’s called Daz Monitor. So, director and monitor, we’re we’re talking about the same thing. But in in the cloud console we’ve added session, network typology.

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Monica Griesemer: So inside of Monitor. You can see the ika latency and the

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Monica Griesemer:  So the networking on the back end. So this is something that has been a huge ask

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Monica Griesemer: if you’re having latency issues, or if your users are having issues, it could be a network problem. And now, built into Citrix Monitor, you have a network information tab. Now that tells you

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Monica Griesemer: whose session like in this instance, it’s like Jonathan’s PC. And if their Ico latency is slow, they’re going through gateway service. So any of the networking back end stuff. So this has been a huge ask from customers.

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Geremy Meyers: Monica, I log into my cloud tenant maybe once a week, just to see if this is term I’m so excited about. You know this feature here. In fact, I think it 2 things, one I think this is what Admins have been asking for for a long time and number 2,

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Geremy Meyers: I mean, we’re just visual people. And so being able to visualize what’s going on is a little bit easier than just trying to read a spreadsheet or not a spreadsheet, but just a table of.

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Geremy Meyers: you know, round-trip times and things like that. So, looking at this like, it’s easy for me to just go alright. This is maybe where my latency is. This is what the vda, I mean, there’s just so much data

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Geremy Meyers: is packed into this. And yet somehow, it’s still simple at the same time.

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Andy Whiteside: Yeah, Jeremy, you can assume I’m already thinking about how we use this integration integrated with service. Now to start being proactive about, you know, user notifications and experiences.

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Geremy Meyers: Yeah, no, that’s a that’s a really great point. Yeah. One thing that you know. I showed this to my team a couple of weeks ago, Monica. And you know we noticed gateway services listed here. Is that what it works with today? Does it work with an on prem gateway? You know you can configure.

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Geremy Meyers: you know, brokering through a resource location with like a traditional net scalar. I could see that maybe being a challenge, unless you have that Netscaler tied in somehow with like the ATM service. But is this working primarily with the gateway service? Only I think it’s primarily gateway service, but I can double check on on premises gateway. Because I agree, I think

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Monica Griesemer: it is usually in the first step. It’s the the service based stuff is that is what we can get the information from first, but maybe if you do have it connected to an ATM service on premises, I will follow up with you on that one, Jeremy.

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Monica Griesemer: and you can hopefully bring it to the next call.

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Bill Sutton: Yeah.

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Bill Sutton: various locations. And then what the ultimate connection here it shows, the ultimate connection being between the Vda and the end user. And I think a lot of Admins still get get caught up on the fact that it’s going through the gateway, and it may be or may not be. And the fact that this shows that I think is definitely helps when it comes to troubleshooting.

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Andy Whiteside: Yeah, you can’t. You can’t believe how tempted I am to get off this call and go jump into my lab environment. See this thing. This has been a long time coming.

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Andy Whiteside: Alright, Monica. Next one is synthetic monitoring probes, multi factor, authentication and gateway support. What is this?

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Monica Griesemer: So we’ve had app and desktop probing for a while to be able to check and make sure that sessions are going to run properly before a bunch of your users jump on them.

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And so.

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Monica Griesemer: previously the citrix app and desktop probing didn’t support Citrix gateway or storefront with Mfa or to Tp.

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Monica Griesemer: So about 45% of our customers weren’t supported. This enhancement allows customers with both Mfa. Or to Tp. To leverage the Citrix app and desktop, probing in combination with their storefront and citrix gateway. So for those folks that have been interested in app and desktop probing, and haven’t been able to use it before. We’ve now added that support.

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Geremy Meyers: So let me point out the obvious here?

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Geremy Meyers: Because this feature is slick.

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Geremy Meyers: Do we really have 45 customers who aren’t using some sort of Mfa or one time password

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Geremy Meyers: technology like that is? That’s that’s like one of the biggest security risks ever just from a password perspective. You got a password. You don’t have that second factor. That’s a big deal.

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Monica Griesemer: So

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Monica Griesemer: I think what it’s saying is, 45% of our customers are using Mfa and tootp. But with storefront or gateway, I think on them

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Monica Griesemer: so they weren’t supported with the probing feature. So I think our customers are doing well at Mfa. Yes, absolutely. Absolutely. But good. Call out, though, like, if you’re not doing that today, probably should be well. You still hear the news all the time where people are getting ransom weird or something, cause they didn’t do that. And that’s like.

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Andy Whiteside: I gotta. I got a question for Bill.

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Geremy Meyers: like, this. Whole feature is really neat because it synthesizes a user logging in right? So the idea that you can anticipate if your actual users can’t log in, and for what reason?

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Bill Sutton: Seems like something that it seems like a no brainer to turn on do you find customers turning this on? Are you doing projects where folks are leveraging this? No, I’ve never had a Co. Project to date. That’s leverage this, I think, largely because customers don’t know about it. To be honest with you. And

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Bill Sutton: certainly a lot of the customers that we’re seeing today are going daz but definitely, we still have something on Prem that can benefit for this. So this is topic for discussion, going forward to make sure we bring this up to customers that that haven’t have a need or an interest.

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Andy Whiteside: It’s a no brainer like Jeremy. It’s a no brainer. Everybody should do it, but most don’t do it. They should also do load, testing every time they make a change the environment. But they don’t do it. The the truth.

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Andy Whiteside: The truth in our space is Daz vdi. These are desktop guys that have never had enterprise methodologies in their wheelhouse, therefore they don’t do it. I mean, that’s my honest answer.

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Andy Whiteside: I’m sure the oracle guys figure out new capacity all the time, but desktop dies because it’s been a distributed system that that that

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Andy Whiteside: well distributed. So the measuring the load wasn’t all that important. You give one user complaining, another user complaining. But holistically, the you know, the environments working. They just don’t think about centralized monitoring and planning.

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Geremy Meyers: So what I always loved about director, and this has been a feature for a long time is just picking apart the login process, like, how many times have we gone into director figured out why, our login tons have been really long, only to go look at the graph and find out. Oh, it’s cause my Gpo. Is taking 5 min to process, or my login script, or you know any of those pieces. So that’s been super helpful. This this kind of takes a different slant on it, which is, which is fantastic where it’s picking apart

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Geremy Meyers: that entire process. But it’s doing ahead of time. Whereas Director is doing it on an actual user real time. This is saying, how do we get in front of this to your point, Andy? Can we leverage this data in the future to do something along the lines with like a service. Now, right? So be proactive around. Kind of an outage with the Itsm adapter that we’ve talked about before.

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Andy Whiteside: Okay.

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Andy Whiteside: next one on the list is a citrix workspace app for mobile leverages, any endpoint management solution.

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Monica Griesemer: So this falls into the

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Monica Griesemer: Admin operational and it efficiency category because

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Monica Griesemer: we’re making workspace app management work inside of the endpoint management solutions you may be using today. So whether it’s citrix endpoint management that one’s kind of a no Brainer, but things like intune, mobile iron, Cisco. And more. We’ve integrated apis for Workspace, app for ios and workspace app for android, so that you can do your Workspace app management inside of the

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Monica Griesemer: End Point management solutions that you might be using to day.

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Monica Griesemer: So this is just that giving. It’s both admin efficiency, but also choice. It’s it straddles both of them. So, giving Admins the option to do that management inside of their endpoint management solutions.

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Monica Griesemer: And, Andy, I see you’re playing the video here, a plug for our Citrix blogs and Citrix Youtube Channel. We have these great Citrix features explained videos. So a lot of the things we’re talking about today are very visual. So do take a look at these on what this looks like for you, where you need to click, because that’s just stuff we can’t

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Andy Whiteside: cover on our end. But does this mean we’re using, ma’am, from those other providers. but it works within the workspace app.

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Monica Griesemer: So I don’t know if it’s just, ma’am, I think it’s configuring the app itself. So if you want to do

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Monica Griesemer: you can modify like the store and the store. URL, inside of these

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Monica Griesemer: workspace. Yeah, these

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Monica Griesemer: endpoint management solutions.

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Andy Whiteside: And I should have said, ma’am, so

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Andy Whiteside: mobile app management versus Mdm. Mobile device management and the ability to do, ma’am, within Citrix were, and in order to be able to use those other technologies on the back end, but yet make it show up and work very natively, looking and feeling within. Citrix Workspace. App Jeremy, am I? Am I making sense here?

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Geremy Meyers: You? You are I guess my my question cause I’m I’m thank you for playing the video, Annie. Cause. What you’re doing is creating an app configuration policy within.

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Geremy Meyers: Well, this looks like intune but we’re pushing that out from intune as opposed to.

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Geremy Meyers: Yeah. One of the other services that have been rolled out recently are the global app Configuration service, which I think only works with windows, the Mac maybe just windows and Mac endpoints. I can’t remember. Yeah.

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Geremy Meyers: but here, you know, we’re configuring Workspace apps specifically. But we’re doing that.

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Geremy Meyers: you know from. And we’ve called out, you know, Citrix and point management, of course. But you know, intune mobile iron Cisco’s Maraki. I gotta assume any any solution out there. Because this is an Api. It’s pretty open. You can tap into whatever you got. Right.

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Yeah.

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Andy Whiteside: Bill, we we haven’t done a lot of citrix ma’am, and Mdm. Projects of late. However, I think you probably see value, and how this would allow people to integrate those other products into the workspace app. Yeah, of course. I mean, when you think about it, if you’re deploying it on a windows machine, or you’re using the the Configuration service, or you’re even using legacy group policies to manage the workspace app. It’s always been a challenge to try to manage

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Bill Sutton: the workspace app running on a on a mobile device on Android or an Ios, and and giving the capability to do this through these solutions, of course, is is the next step in being able to

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Bill Sutton: to more granularly manage the manage those apps on these devices? Then we were able to do do so before, and of course, again, Citrix, extending this to other other Mdm. Ma’am. Providers, of course, makes it a lot easier for us to adopt it.

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Geremy Meyers: I remember back in the day. It’s it’s been a while. But you know we could push out workspace app with an Mdm solution, and then we had to push out like a I’m gonna use the wrong word here, but it was like a weblink to your store that would get pushed out to the desktop of your your ipad. You’d have to click that.

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Geremy Meyers: you know, on the desktop of the ipad. I can’t believe I just call that a desktop, but anyways on your on your screen, and then it would open up inside of Workspace, app and configure it for you at least pre populate the Urls what it did, which is a little bit kludgy, you know, and it sounds like we’re just a little bit more efficient in how we can do this. Now we’ve got away from within our Mdm. To just push a link out.

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Geremy Meyers: you know, to work Workspace app at this point and just pre-configure it, which is pretty slick.

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Monica Griesemer: It’s it’s it’s easier on the end user for sure.

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Monica Griesemer: And this is. I will say.

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Monica Griesemer: phase one or an early phase of a a bigger initiative that we’re working toward. Because with things like the iphone 15 having a

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Monica Griesemer: like a Usbc connector on it, using a mobile device as a workstation

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Monica Griesemer: is becoming more and more prevalent. Do I think everyone’s gonna have just an iphone, and they’re gonna turn it into a virtual desktop. Maybe not. Do I think more people will start doing that and using that as a workstation, and maybe dock it and put it into a a bigger screen. Yeah.

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Monica Griesemer: So bringing more capabilities to endpoint management solutions into workspace app for mobile is certainly a priority for us to use those mobile devices as workstations, albeit you know zebra devices, iphones, ipads, etc. So I think that’s an exciting initiative, too, especially if you’re looking at

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Andy Whiteside: different mobile devices to use as workstations. Well, let’s let’s pull through. And just talk about the idea that Citrix is embracing other Mdm. And Mam solutions as part of their coexisting story is that a is that a strategic direction that you guys are able to talk about?

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Monica Griesemer: I think in general endpoint management solutions are are becoming we need to support more and more of them to just offer the choice and meeting our customers where they are.

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Monica Griesemer: It’s it’s part of the hybrid story

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Monica Griesemer: for sure, and you know. So II would say, yes, it’s it’s part of our direction and support.

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Monica Griesemer: I don’t know if that’s the biggest part of our direction. But bringing it into the hybrid story is absolutely a priority for us. Would you agree, Jeremy?

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Geremy Meyers: Yeah, I would. I would. You know we’ve we’ve

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Geremy Meyers: talked frequently about the openness, and we’ve done this for years on the Hypervisor side. You know, our hosting connections inside of Dazz is, you know, cloud on from, you know you bring whatever you need to, even though we’ve had our own product. And Zen server.

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Geremy Meyers: I mean, I think it makes sense just based on.

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Geremy Meyers: just based on the industry in the space is, you know, we’ll need to support everything that customers bring in. And oh, by the way.

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Geremy Meyers: you know, we look at that list that we’ve got on the blog post right now. You know, just given how acquisitions work. You’re gonna have customers with multiple versions of this as well. You know a little bit of Citrix. Maybe some Maraki you’ve got intune, and it just becomes the nature of having to support these, you know, hybrid environments.

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Geremy Meyers: I don’t necessarily mean hybrid cloud and on prem, but just bring your own vendor, you know idp authentication.

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Geremy Meyers: Well, I think we’re probably gonna see a lot of a lot of intune right by default, because it’s part of Microsoft stack. Let’s go bring it into the family here.

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Andy Whiteside: Alright. So next section talks about secure private access on premises.

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Andy Whiteside: Admin configuration tool. First of all, Monica, I think you put the blog together. Thank you for not saying Spa, and just everybody know that. Me. So let’s take a step back. We’re in the realm in this conversation around 0 trust

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Andy Whiteside: Sassy, and in this case secure private access to on premises what I believe is gonna be web apps. But tell me, I think we’ve been doing it for apps forever. And this is really talking about the admin configuration tool walk me through this real quick. So so obviously, 0 trust is 0. Trust. It kinda makes sense what it means sassy stands for, and what is it overall?

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Monica Griesemer: You had to put me on the spot with that one?

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Monica Griesemer: The acronym sassy cause. I have to look it up every single time, secure access service edge edge. There we go is secure. Private access, part of a sassy strategy, or those 2 things in parallel that work within a 0 trust strategy?

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Geremy Meyers: The answer is, yes, it is a part of of a of a secure access service edge or sassy.

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Andy Whiteside: Okay, strategy for sure. Yeah, I just I love the tech guys. Sometimes the sales guys who listen to tech guys just throw around the acronym sassy, and have no idea what it means

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Andy Whiteside: in this case secure private access. What do people throw around with Spa? So again secure private access on premises. Admin configuration tool, Monica. What’s this about

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Monica Griesemer: so secure private access at its base is allowing for security around your web and Sas applications. So that’s what makes it both a sassy solution and inherently 0. Trust not to keep throwing around, you know, acronyms there, but with

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Monica Griesemer: the tool so secure, private access was historically only a cloud based capability. And we brought this to on premises earlier this year, which was a huge announcement in and of itself, for anyone using on premises storefront your on premises. Cbad environments. You’re gonna have webinars, applications, too. That’s where the world is. And so being able to put things like watermarks. Put limit copy paste

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Monica Griesemer: also, adding the secure citrix enterprise, browser, having that enterprise, level, browsing capability which I know we’ve all talked about before.

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Monica Griesemer: What we’re saying here is continuous evolve evolution of this capability. We have added an admin configuration tool. So

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Monica Griesemer: you can leverage this tool. It’s just basically a gui that we’ve plopped into the on-premises version of secure private access.

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Monica Griesemer: and you can configure your app settings, so restricting clipboard printing, restricting uploads, key logging, but also inside of this you can configure your net scalar, gateway and storefront settings. So the route, the the gateway, and the storefront URL. So adding this user interface to make it easier for the configuration of secure private access for on premises.

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Monica Griesemer: So it’s it’s been really cool having conversations with customers. And I think this is showing the the evolution of Citrix 2 that we talked about from the jump of the call is okay. Our our desktop admins they. They’ve seen it. We’ve got a couple of legacy apps on Citrix. But

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Monica Griesemer: this is this is the future of Citrix is securing all of your app and desktop, can we? Can we talk about that a little bit because, I swear drives me nuts. I go into these meetings, these Citrix meetings and and and people.

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Andy Whiteside: First thing they tell me is how they roll out meta frame or winframe. And I’m like, Oh, I got somebody caught in 25 years ago, and they’re from 25 years ago. II just I am floored with the number of people that don’t understand the value in the Sas apps being delivered from a centralized digital workspace.

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Andy Whiteside: I guess I’m just venting here because it it’s beyond me that people don’t realize that the what was good for these apps is also good for these sas apps, and you can’t just let them be free range forever.

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Monica Griesemer: agreed. And II heard this analogy the other day. I think.

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Monica Griesemer: It’s almost like when we’re we’re talking metaphrame. We’re talking 25 years ago. That’s almost like the lower case. See? Citrix. Right? That’s kind of like where we’ve been, if you know, you’re kind of used to this

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Monica Griesemer: thing. That Citrix was but the capital C. Citrix as a part of cloud software group as a business unit that’s doubling down. It’s it’s the future of how apps and desktops are delivered. But it’s also

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Monica Griesemer: it’s securing every single thing that you have. It’s not just this one line item that you used 25 years ago. It really is more than that.

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Monica Griesemer: Well, and it’s great to see the company making progress in providing more capabilities, including on Prem, that’s amazing.

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Andy Whiteside: IIII struggle with the amount of people that aren’t listening to. Why, this is important. Jeremy, do you? Do you see this all the time?

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Geremy Meyers: Ii do. I mean, it’s it’s funny how many conversations I’ll walk into where? there’s an assumption. Oh, I understand, Citrix, you know I like they walk into

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Geremy Meyers: the conversation like I know how to publish web web apps. I know what this looks like, and they sort of missed where the future of a lot of this is going and trying to walk back. Someone who doesn’t think they need to learn something is tough, right? And so.

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Geremy Meyers: honestly, this is usually where I start with a demo, and some folks will ask me, why are you publishing that, and I go. Well, this isn’t published, which is kind of what we’re looking at here. You know, we’ve got a different method

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Geremy Meyers: of delivering centrally these sas apps and it’s pretty powerful. And the fact that the browser is already included with what you’re already deploying, probably, anyways, with the Enterprise browser. It’s a part of Workspace app

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means that you’ve got half of the store already built.

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Andy Whiteside: Yeah, here you go. Let’s start delivering some sas apps this way, and if you’re doing in this, you’re delivering Sas, and you had that one pain in the rear end. Legacy application that you can’t get rid of, including windows.

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Andy Whiteside: you know you’re covered.

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Geremy Meyers: Yep.

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Bill Sutton: I can’t. Begin to say how many times I’ve gone into organizations that are publishing sas apps via

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Bill Sutton: a citrix virtual app. A published app, or even within a desktop. And that’s the only way it’s delivered, and that, you know, 20 years ago, 10 years ago that was that was how we secured them right if we wanted to. We wanted to provide a, an, an environment where we where everything stayed in the data center, so to speak. Then that’s how we did it. And that’s not how it needs to be done today. And we’ve started to see some interest in this. I’ve got a project right now that

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Bill Sutton: that is, include that includes this. It’s the Cloud Service version. But bringing this on Prem certainly is going to help improve adoption. And in addition, I noticed Monica in the first sentence of the tool.

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Bill Sutton: It actually says, this this tool does all of the heavy lifting, as it were.

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Bill Sutton: from the standpoint of what it need, what you need for storefront as well as what you need for the gateway, which is huge cause. A lot of Admins may not be gateway experts, or or Netscaler experts, and the fact that this tool can generate the scripts that can then be passed on to the Netscaler. Admin for review and incorporation into the environment is really really beneficial to the, to the Admins.

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Andy Whiteside: Next topic to keep moving along. Now we’re moving into delivering workload and device flexibility first call out here is around the universal subscription licensing for Japan control plane. Is that is that really what this this part is, this one? Yes, yeah, yeah. So yeah, we just kind of wrapped up the operational and it efficiency. But we put I like to put back to back. It’s like, II plan this blog or something.

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Monica Griesemer: The delivering workload and device flexibility because those conversations go hand in hand, obviously, is

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Monica Griesemer: making Admins live simpler. But at the same time we

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Monica Griesemer: to to what we’re using, whether it’s what we would talk about today, endpoint management solutions, control planes, clouds, public private. Our answer is, yes, so just kind of showcasing what new capabilities we’ve added. This point here is

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Monica Griesemer: pretty simply, we have added the universal subscription to the Japan control plane. So within the space in Japan, they’re highly regulated with their security needs. So we have a specific cloud control plane for Japan. And now we have introduced the universal subscription in that geographic location off not offensive offensive trying to get you know Japan listeners. That would be so cool.

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Monica Griesemer: A good question.

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Monica Griesemer: I think I know there’s one for Japan there. I believe there’s a Gov. One, Jeremy, you’d probably know better than I.

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Geremy Meyers: I don’t. So on the Guff side. I’m not sure. I know there’s a government in the Us. I’m not sure there’s a govern outside the Us. And I guess there is one in a mia and the one in Apj, because I haven’t had too much experience in Apj is, I don’t know where that one sits.

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Geremy Meyers: So now we’ve got the Japanese, but I don’t know if we’ve got one in Australia.

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Monica Griesemer: We may.

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Monica Griesemer: Yeah, I’ll have to see if I can get that answer, too. That’s all right. I just this will call me off guard, and I skipped it somehow when I was preparing for this

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Andy Whiteside: mark anything to add to that, bill, Bill, do you have any thoughts on the Japanese Control plan?

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Andy Whiteside: I, not really. Yeah. Other than it’s great that they’ve got that capability for the for the folks in that region, of course, but we we haven’t run into any projects with that yet. I was just using that. I mean, obviously, Citrix understands our customers and realizes government control playing. There’s apjones and others as needed. Just part of being a mature company.

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Monica Griesemer: call out, not not just the the geography of that one, but then the universal subscription. Right? We’re that’s kind of bringing us back to center. And the things that we are talking about with all bringing features to on premises and cloud right the universal subscription. I think Jeremy likes my references. 1 one subscription to roll them all, one license to rule them. All right, put your workloads and your apps and desktops wherever you want. Deliver

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Monica Griesemer: your web. Sas published legacy, new old homegrown, virtual apps inside of

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Monica Griesemer: you know either the the cloud ui or the on premises. Ui.

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Monica Griesemer: so bringing that flexibility. And here, obviously, we doubled down on the geography and the regulatory and compliance needs. But I gotta plug the universal subscription every time I’m on here, cause it’s really what’s kind of our gravitational pull, you know, it’s what customers were demanding for so long. And then, Citrix. And these changes has decided to bring it forward. And it’s it really does make a lot of sense for customers

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Geremy Meyers: that that part’s been a no Brainer in conversations. I will say this real quick, just to just to make sure we’re clear. It is Australia.

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Geremy Meyers: I did Google that on the fly. And it is in our documentation. So

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Geremy Meyers: yeah, we’re the so we’ve got a in fact, it shows up in your when you sign up for a new tenant. Ask you where you want to host it. You’ve got the United States, Amia and Asia Pacific South.

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Geremy Meyers: which just happens to be in Sydney.

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Andy Whiteside: Yeah, when you go check that out?

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Geremy Meyers:  if it went so far to fly.

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Monica Griesemer: Yeah, yeah, I, mean, we can do a tour and and find all of the locations. I mean, I’d I’d be down. Gentlemen, we could do a podcast on the road seamless user, authentication with Google as the identity provider. What’s new here?

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Monica Griesemer: This one is about Google as an Idp, right? So Google as an identity provider.

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Monica Griesemer: So if you’re invested in Google Workspace and cloud identity, the collaboration between the 2 of us brings together the advantages of like simplifying your deployments to lead to cost savings and

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Monica Griesemer: active directory and cloud connectors. Those needs are eliminated. So just bringing support as Google as an Idp which has been a customer, ask for for a while now. And so the Admin has been around for a while. Now, it’s the end users that can be the identity from Google, right?

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Monica Griesemer: I believe. So yeah, utilize Google Idp for authenticating user access to Citrix as yep.

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Geremy Meyers: Yeah, is this something that’s been in check preview for a while, Monica? Because I feel like, because I feel like this is something. We? Okay.

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Geremy Meyers: yeah, I feel like this is something that has been available in my console for a while. But

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Geremy Meyers: you know, the nice thing about the cloud is tech previews show up all the time, which is awesome. So you can start testing these features before they go live.

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Geremy Meyers: But I guess what we’re saying, here is this is officially Ga. Generally available, and

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Geremy Meyers: it’s supported is the biggest. the biggest bullet to that. But we don’t have time now. I’d love to hear from Bill how that’s in this impacts the user flow all the way into the the leg. Not Lexie, but the Vdi, the server desktop the published app.

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Andy Whiteside: Bill and Jeremy both does that work these days. If you come through a different provider has that, I know it’s been evolving.

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Bill Sutton: We’ve done this with with a customer? Already. Yeah, we kind of we’re on the cutting edge, so to speak, because they were a Google Workspace client and wanted to leverage. They did not want to leverage active directly, didn’t we have to build all that infrastructure? So it it is. There are some, you know caveats there in terms of what you have to do on the endpoint. But it’s really not all that difficult once you understand it, and I imagine it’s gotten a lot better now that it’s ga but we have done this, and and it works very well.

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Geremy Meyers: in fact, just bring it full circle. Andy is this customer wanted non domain joined Vms. Because again, they’re not using don’t wanna use active directory. So they’re logging in with Google Idp. They are launching desktops that are not attached to a domain. And oh, by the way, they still wanted profile management. So how do you do that? If you don’t have a domain to start posting. So we use web, which also supports non domain join machines. And

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Andy Whiteside: magically it worked. And that goes back to my commercial in the beginning. I mean, we were doing that before it really was mainstream. And you know us. Our relationship with Citrix probably had a lot to do with getting that one done successfully. Yeah, Dan, right?

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Geremy Meyers: Alright. Well, you know, II think the the other thing about this is

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Geremy Meyers: man. It’s amazing what customers have brought us, and said, Hey, does this work like? It’s easy if you’re in a in a very specific silo, very cohesive ecosystem of like all Microsoft, for instance. But

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Geremy Meyers: I mean, I would say, Mr. Customer, just bring whatever scenario you’ve got. I think we’ve got a solution for you. It just takes sitting down with a partner like integrity to go. Hey? Let’s put it on the whiteboard. See? All the dots connect. And it’s probably gonna work.

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Andy Whiteside: So, guys, we’re trying to get through the end within this hour. And we’re and we’re going to the next one is a Linux enhanced delivery. Excuse me, Linux enhancements deliver workload choice, and I wanna cover this one. But I really wanna get to the service now. And after that. So let’s Monica, the the Linux piece here. Yeah, I mean rapid fire. So

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Monica Griesemer: we’ve added a number of updates to Linux. We’ve got session recording in Linux. Now, we also have introduced xtp enhancements for supporting user experience and adding efficiency.

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Monica Griesemer: So we have a also added multi session vgpu support. So we have a whole blog out there.

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Monica Griesemer: I believe, or maybe at least in in docs, for sure to be able to search what’s happening in Linux. So just always bring in Linux to the table. It’s always an option for you

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Andy Whiteside: Bill, Jeremy, anything specific you wanna talk about as it relates to the Linux enhancements?

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Geremy Meyers:  no, she covered it. It’s great. I love Linux.

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Bill Sutton: where? Where? Where it’s being used, it is strategically part of the application delivery story. Then, absolutely yeah. We’ve we’ve seen some interest in it from certain industries. But and and I’ve built it in the lab. But we’ve never actually been asked to deploy it, to my knowledge.

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Andy Whiteside: Alright, the next section says, bringing more to the citrix, it Sm. So it service management adapter for service. Now, as you guys know, that’s what most passionate about Z. Integral these days, tying service now, and our key technologies like Citrix Netscaler you name. It had a conversation this morning around share file that Jeremy was probably on everywhere. Service. Now, re integration first one says, support parameters for run Powershell on any machines, and that sounds powerful Monica. What’s that about?

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Monica Griesemer: So previously we had a custom activity for it. Administrators to execute Powershell strips on a machine from service now? But we’ve actually added an improvement

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Monica Griesemer: to this custom activity by supporting script parameters so that you can feed the activity with a Json string containing parameters and values for the Powershell script.

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Monica Griesemer: So just making that much stronger and and much easier to use.

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Andy Whiteside: Hear me comments there.

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Geremy Meyers: I mean, it sounds like we just opened up another one of the one of the stuff. I’ll I’ll stick with the Lord of the Rings. Reference, you know, feel like we just gave service. Now, one of the rings, because, you know, this is, you can run anything on a machine with Powershell.

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Geremy Meyers: which is pretty amazing, right? So we’ve got these out of the box and workflows already. The fact that we can run just about anything on a on a Vda now is pretty impressive, and I’m assuming you’re doing that through the agent. Therefore, you have some kind of elevated privileges.

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Monica Griesemer: I am, I believe. So. Yeah.

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Andy Whiteside: okay, well, the the concepts there. What? What right with power shell on that endpoint kind of within? I guess that’s within the windows world at that point that customers probably gonna need active Directory. That one we’re talking about a while ago.

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Geremy Meyers: More than likely. Yes.

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Bill Sutton: ability comments on this Powershell piece. I just. I’m interested. I’m interested in the fact that you can leverage Json for this, which makes it even more powerful, and the ability to include multiple parameters. In a single command or single workflow. So certainly a lot more powerful than just the the custom, activity, capability that was there before.

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Andy Whiteside: Alright. Last one here for today. And then we got a whole bunch more to cover. We’re about halfway through, I guess. Integrate with Citrix cloud health status cloud com again. Yeah, we get all this stuff into integrated with service, now that we can do lots of things with it. Monica, what’s this one about?

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Monica Griesemer: Pretty straightforward, but the itsm adapter for service? Now it now supports status cloudcom. So it helps your risk management strategies. Right? So you can subscribe to alerts and notifications from Citrix to define policies and service now. So if there is a an a cloud status update, or you can, you can subscribe a policy and service now, de

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Monica Griesemer: based on the alerts from status cloudcom. So just adding more and more capabilities into the Itsm adapter. Jeremy.

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Geremy Meyers: No, this is great, I mean, I think being able to not only

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Geremy Meyers: basically bubble up status within the console.

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Bill Sutton: I’m assuming you probably take some proactive actions based on this as well. So that’s pretty exciting. You can do whatever actions you can set the actions and service now, based on the input from status cloudcom.

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Andy Whiteside: Yeah.

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Monica Griesemer: I also, yeah, just wanted to throw out here on the its and adapter for service. Now, obviously great partners like Zintigra are kind of beating the drum on our integration with service now, but this is also a great opportunity to optimize costs. Right? If you’re if you have Citrix, if you have service now today, leverage them together and save on your help. Desk tickets save time, automate restarts.

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Monica Griesemer: And then

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Monica Griesemer: adding these integrations. In addition to the new capabilities we’ve added to the workspace app, like activity manager. Let users self serve so that it saves your

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Monica Griesemer: help. Desk folks and admins a ton of time, and therefore money so

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Andy Whiteside: wanted to throw that one out there, too, and and virtual agent integration. There’s so much you can do with service now. And and companies like Citrix and other Cloud Software group technology business units that are being proactive about how to integrate the 2. And it just makes the value. What? You all go through the roof.

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Andy Whiteside: Hey, guys, I think I think we’re out of time. I’m sure you guys got other meetings, and we’ve gonna we got Monica scheduled for a week or 5 to come back.

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Geremy Meyers: No, I am looking for the I love this blog post anytime we, this series comes out. We get pretty fired up about having mock on to go through it. I mean, it’s the same thing I’ve said time and time again, and I’ll just say it one more time, and that is, it’s great to see Citrix Cloud Software group continuing to add value to the product. Both for the cloud for dazz as well as on premises. And this is just

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Bill Sutton: testimony to their willingness to continue to expand and and improve and innovate. And II love seeing this kind of stuff. I love this blog, too. I love when it comes out. I almost always try to read through through it as much as I can with the time available, and of course it’s great to be able to go through it like this.

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Andy Whiteside: Alright, Monica, anything else?

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Monica Griesemer: No, I just appreciate this support and the conversations it really helps bring these blogs to life. I’m glad we get so much traction because they are such a team effort. And just, you know, months and months of

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Monica Griesemer: of combination, of research with Pm’s Pmmm, so I’m glad they’re of such value. And we can really have these open and honest conversations about it. So I think the concept is to get the content out like we were talking about. Jeremy learned a lot and gets to get deeper while we have these Conversations Bill, myself, too. And I think even you are learning stuff as we challenge some of the things that are written and absolutely context matters. That’s my Tagline.

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Monica Griesemer: Alright, guys, thank you. We’ll do it again next week.