137: The Citrix Session: What’s New with Citrix — CVAD 2305 and Cloud Updates – Part 2

Jul 12, 2023

It’s no secret that Citrix continues to innovate and deliver new capabilities to make your environments more flexible, increase deployment speed, and improve end user experiences. Citrix is also fully committed to meeting organizations where they are in their deployment journeys, and the Citrix Universal subscription is only our first step in this journey. 

With the move toward Citrix Universal subscription, we are not only adding features to our Citrix DaaS cloud service, but we are continuing to add features and capabilities to on-premises deployments.

That’s why we are excited to announce the release of Citrix Virtual Apps and Desktops 7 2305! This IT-managed current release delivers new end user enhancements, security capabilities, and much more that we will discuss below.

As we evolve and gain input from our customers, we are building more functionality inside of four major categories. We have broken out our feature updates into each of these groups: 

  • Operational and IT Efficiency
  • Workload and Device Flexibility 
  • Security and Compliance
  • Employee Experience Technology

Our approach goes beyond the traditional cloud and on-prem categorizations, providing a comprehensive overview of the capabilities offered by the Citrix platform. Let’s dive right into these developments!

Host: Andy Whiteside
Co-host: Bill Sutton
Co-host: Geremy Meyers
Co-host: Monica Griesmer 

WEBVTT

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Andy Whiteside: Hello, everyone! Welcome to episode 100 thirty- of the Citric session. I’m your host.

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Andy Whiteside: Andy White Side got a got a good group with us again, as usual, bigger than normal. But that’s a good thing Bill.

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Bill Sutton: How’s it going? I was wondering there was more coming after that. Yeah, I’m going great, Andy, you know. Well, there, there was more coming after that, but I decided it wasn’t appropriate yet for this conversation.

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Bill Sutton: well, you got me wondering now, so we’ll see.

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Andy Whiteside: I think I think you’re probably going to bring it up so Jeremy Myers, local

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Andy Whiteside: partner technical specialist director. Did I say that? Right local in terms of living in what they called Zintagraville Or’s Integrity town a minute ago? Did you just corn that, by the way, do I get the call? It’s in Tigraville now in Segregville, whatever zoom tech right now. But, Jeremy, you were just highlighting something you are. I got the email internally about all the dazz enhancements coming out. I know you can’t go into details here. Some stuff’s not appropriate to talk about. But what what do you mean?

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Geremy Meyers: So so we talked about this all the time we talked about it for years. But you know, obviously we do a quarterly release. For see that on prem, which is great but in the cloud we have these releases that happen.

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Geremy Meyers: I want to say 2 weeks apart. I’m not entirely sure I’m not on a cloud offs team, but they they happen enough to where I get an internal email that will tell me some of the things that are coming down the pipe and or not just coming down the pipe. But things that have released sometimes they’re releasing features, sometimes their tech Preview features. But

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Geremy Meyers: I just made the comment that the list that I just saw was long this morning, so I don’t know which pieces I can talk about. So I’m not so how that? How’s that for a teaser?

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Andy Whiteside: But let’s talk about the concept so because it’s cloud, because it’s a platform as a service offering that makes up dazz and other things.

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Andy Whiteside: it really lives in a world of iterative development. And what you just said is, it’s every 2 weeks.

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Geremy Meyers: I think it’s every 2 weeks. But yeah, yeah, those release schedules are clearly more frequent than once a quarter correct.

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Andy Whiteside: And that’s the whole promise of this. It’s always up to date.

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Andy Whiteside: Companies like this in Tiger doesn’t have to charge you 2 weeks of services to update it.

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Andy Whiteside: you’re not chasing issues. For, say, they’re being discovered as a in a holistic approach through lots of customers.

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Geremy Meyers: That’s what you know what this is. This is probably a little embarrassing to say, but I’ll say it anyways, you know. So my team has a we have a desk in it that we use for customer demos internal trying, whatever right? but it’s not unusual for me to log in and go all that was just released. That’s neat.

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Andy Whiteside: So

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Geremy Meyers: you know, back in the day I used to follow these quarterly releases, I would get a Powerpoint that had all the features that are coming in this new release. And now I find that I log in to my desktop, and there’s just been a new feature released, which is.

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Andy Whiteside: it’s pretty awesome, actually and and ideally, it’s like. Oh, I needed that. I didn’t know I needed it. But there it is. Well, so here’s what’s interesting, too, is there are features that are in some of these are actually in the article we’re going to cover today or continue to cover. But some of these features are like new whip-do is like, oh, my gosh! You know what we finally support.

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Geremy Meyers: You know this cloud or this this whatever and in some cases it’s just making the product more supportable as well. So you know, they get feedback. Somebody support tickets to get opened, or less around functionality more about. You know, we probably have less support tickets of customers knew that this was here. So we’re gonna put the button here. which is, which is just as important, right?

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Andy Whiteside: So in addition to Jeremy. We have a Todd Smith, Todd. How it going?

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Todd Smith: It’s going really well, and I I like to use my last name because you introduce Bill this time. It’s Bill

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Todd Smith: which I think Bill has achieved the status that he’s got that one name word or 1 one word

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Todd Smith: name like share fiance auto

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Geremy Meyers: bill you just let with. I’d like I’d like to point out you love you led with share. So yeah, I wasn’t sure what that was supposed to be, and so I’ll just leave it alone.

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Andy Whiteside: Mr. Bill and I just got off a weekly team call, so I don’t think to say his name, but I’ll make sure I do it. Going forward, Todd.

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Todd Smith: you It’s been a while, I assume you’re enjoying your Canadian summers when you get it. It is so. So last week I had the opportunity to celebrate 2 holidays in one week, so we had Canada Day on Monday and Fourth of July or Independence Day on Tuesday, so I wasn’t sure which day to work.

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Todd Smith: So I worked in. I didn’t work.

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Geremy Meyers: so you had 1 one chance. You had one opportunity and you blow them both.

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Todd Smith: Yeah, as one shot.

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Andy Whiteside: So just for the record, your answer was, you worked both.

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Todd Smith: Yes.

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Andy Whiteside: good.

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Andy Whiteside: That’s that’s the type of leadership we need.

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Andy Whiteside: Well, we also have with us the the guest star the blog, the blogger for the blog that we’re covering today, and that’s the monitor grist. We’re just to remind our listeners. This is we’re covering what’s new in Citrix. See? Bad. So citrix virtual app and desktop 2305. That’s the on premises option. And then, Citrix D’s cloud updates. and we’re lucky enough to have Monica with us. Monica, how’s it going?

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Monica Griesemer: Yeah, going? Well, thanks for having me really excited to be here. for those of you who haven’t virtually met me on these podcasts. My name is Monica Grimmer, and I’m a product marketing manager for Citrix. I was actually going through the my old calendar invites because I was searching for this one, and found that my first time on this podcast was in August of 2,020.

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Monica Griesemer: So I’ve been here been here for a minute. I think they was in the the 80, maybe 80 number of of podcast episodes. So yeah, excited to be back on and talk about

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Monica Griesemer: 2305, and all of the cloud updates. So obviously, that was in May of this year 20, I I literally just counted the number of months 2305,

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Monica Griesemer: and so it’s been a a few months here a month and a half, but we had a ton of good features come out. I know these blogs are incredibly long, but that’s kind of the point right? To showcase everything that’s happened across cloud across on Prem. Everything you need for the quarters in one spot.

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Andy Whiteside: So that’s that’s where these blogs come from. And they we put them out on a quarterly basis.

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Monica Griesemer: Hey? Famous last words, I’ll show up, you know, I I just love showing up places. So I’ll do that for sure.

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Andy Whiteside: Well, okay, so we are now doing part 2 of this can. So we didn’t have you last time. Sorry, that’s my fault for not being better prepared. Any just general ideas, any general mentions, conversations, topics. You want to bring up around what was in the introductory piece around what you guys are doing over at Citrix to invest in the Cvad and dance technologies?

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Monica Griesemer: Absolutely. I’d say, the red thread throughout the course of this year is the Citrix universal subscription. So hybrid writes forever.

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Monica Griesemer: and allowing our first to run in the cloud on premises for the length of their subscriptions. So that’s kind of where this destination hybrid hybrid as the destination comes from. And that’s why we’ve combined cloud and on purposes, features throughout

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Monica Griesemer: setting the stage for that. But also since this blog is so lengthy, and we cover so much as we’re going to do over this, this podcast multiple, we’ve chunked it up. And to actually feature categories. So across our roadmap, our marketing efforts.

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Monica Griesemer: we are placing features and capabilities into operational efficiency, workload flexibility, security and compliance and employee experience. So these are the 4 that we’re we’re hanging our hats on. If you’re familiar with the experience security choice.

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Monica Griesemer: It’s kind of the iteration of that. But the choice bucket we have gone into operational and it efficiency. So think, admin efficiencies, making their lives easier and then workload and device choice, offering those choices of hyper scalars, devices, workloads across the board. So I think we’re chunking it up by these 4 major categories. I believe we’re going into workload and device flexibility today.

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Monica Griesemer: But that’s that’s how we’re positioning across the board. Both our roadmap and our marketing efforts.

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Andy Whiteside: And that really aligns with the the core value of what Citrix brought to the market originally, and then continues to build upon.

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Andy Whiteside: So we did cover the improving operational efficiency operational and it efficiency last time like, if you had to just take that big section and boil it down to one or 2 things what would you call up?

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Monica Griesemer: I would call out

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Monica Griesemer: with making Admin’s lives easier, but also making this hybrid story easier, we’re bringing a ton of cloud innovations to on premises. I think that’s a big step

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Monica Griesemer: I’ve seen just over the course of this year. Thus far, things like bringing web studio to on-prem which allows us to bring auto scale on prem. Those cost savings we’re bringing Spa on. Prem, I think, I announced. That last quarter.

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Monica Griesemer: That’s probably the biggest piece of straddling and bridging any gap with what we have in the cloud and what we have on. Prem, but that’s not to say the cloud still doesn’t have major benefits. We were talking earlier. You get those rapid updates, you get things in real time with on Prem, you still have to make those updates yourself, but

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Andy Whiteside: kind of kind of straddling and making hybrid. Truly the destination for our customers

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Monica Griesemer: what do you mean by should be?

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Andy Whiteside: Are now, or what you think they should in the future. Well, so the general idea from this group Bill Todd, Jeremy myself in general, we have these, these, these podcasts.

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Monica Griesemer: We believe that 80 to 90% of the customers should fit in the day as world. And if so, then they should go there, 10 to 20 may still need that on premises. Control plane. what do you think about that comment? Yeah, I I would agree with that, I think, especially if you’re talking control plane.

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Monica Griesemer: The vast majority of customers, I’d say 8 or 80 or 90 could hugely benefit from having that control plane in the cloud. I think that 10 to 20 that’s the fully on-prem is those highly highly regulated industries where they have to keep a hold of all of their data, and they? They have to have their hands on it at all times, not to say the cloud is not secure. It it very much is. But I’d agree there, and

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Monica Griesemer: of the 80 or 90, I think also, if they’ve if those folks have already invested in cloud and for an on premises infrastructure for some of their workloads. You can keep it. We’re not telling them to throw that away, but move that management plane to the cloud burst to the cloud for for other opportunities. So yeah, I totally agree there.

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Andy Whiteside: Good.

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Andy Whiteside:  Todd, Jeremy Bill, this improving operational and it efficiency any specific things that we’re talked about in here that you want to ask Monica about. Maybe we left it vague. Maybe you had questions afterwards.

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Bill Sutton: Bill, go ahead. Anything that any of these that you specifically want her to take on

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Bill Sutton: questions about, particularly as as to what this was referring to, whether it was talking about auto scaling for on premises, workloads, or auto scaling for workloads that are running in the cloud with an On premises control plane. That that makes sense. I think I think that was a question that we had

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Geremy Meyers: as part of this section, if I remember correctly, keep me honest, guys, I think, yeah, I think I I think the question was, we’ve added on auto scale for on-premise my first got reaction was, why do we need that? Like the hardware on Prem is the sock cost? But I think, where we landed was. And this is to your point. Monica is, you know, we’ve added the ability to take a customer manage management plane right

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Geremy Meyers: and connected to cloud based workloads. And so in that scenario, it makes a whole lot of sense

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Geremy Meyers: for dynamic provisioning for auto scaling, because now, even though I manage my DC. Ddc’s now in my on-prem when I say on Prem, you know I have customers who have taken all of this and just run it in a cloud. But regardless the point is the fact that I can stand up workloads with, you know, the term base quote unquote, on-prem licensing means. I still need to be able to manage my resources, you know, in a in a cloud location. Maybe it doesn’t make as much sense if I own the hardware, but definitely in a cloud.

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Todd Smith: Yup, I think it’s go ahead, Todd. Sorry, sorry. But Jeremy on the on-prem. It actually makes a lot of sense, especially with energy costs going up.

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Todd Smith: you know, the the cost of running your data center is not just the hardware investment anymore. It’s the operational expense of

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Todd Smith: cooling it.

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Todd Smith: providing power.

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Todd Smith: You know all the all those additional things that are that are oftentimes the variables.

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Todd Smith: But oftentimes there are also just the cost of doing business if you can leverage a technology like auto scale to help manage that

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Todd Smith: especially when you’re looking at the workloads, right? So being able to adjust where the workloads are running, and then doing things like powering down a rack of servers or powering down an entire host.

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Todd Smith: that’s where some additional cost savings may come into play. and it gives you that dynamic

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Todd Smith:  allocation and asset allocation that that really a lot of organizations are looking to the cloud to do. Now you can have that same type of cost savings model. Apply on your on Gram environment as well.

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Andy Whiteside: Hey, Monica?

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Andy Whiteside: What was the answer. Is this for managing on-prem resources in the cloud resources? All from the on Prem control plane? Yeah, it’s it’s all of it. So

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Monica Griesemer: as Todd was just mentioning. We’ve got the last paragraph there that it allows for vertical load balancing to fill up machines before powering on new ones, so that can be on premises or in the Cloud scenarios. You can have that web studio on premises and then manage the birth scenarios in the cloud. So I would say, it’s it’s for both. You can manage workloads on premises and cloud.

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Monica Griesemer: But you could only do it in the cloud before.

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Yeah.

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Andy Whiteside: Okay, And Todd’s explanation of why it matters, for on premises is you. You’ll buy that one. Everybody should be looking at how they manage their data center, whether it’s a cloud data center or your private data center at all. It all adds up, it’s the right thing to do.

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Andy Whiteside: Yeah, to be clear, to T, to be clear. I do turn the lights off, and I’ll leave the room, so I don’t leave them on all the time. Much life looks like my servers. Any good job. It is. Kids all day, every day and night turning off lights. Well, that’s where we diverge. So correct. Alright, Jeremy.

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Todd Smith: with his with all his home automation stuff to to automatically turn lights off whether someone’s in the room or not.

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Geremy Meyers: That’d be. That’s the Nirvana right? I’ll tell you what I did have a question about So being someone who has used Pbs for a long time the idea that I can do some management

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Geremy Meyers: with Pbs,

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Geremy Meyers: for Mcs for Pbs. But what we we we we batted this around because we were trying to figure out. So there’s a piece in here. You can. How many create Pbs catalogs from Citrix, das studio tech preview, right? And it sounded like I could use Mcs probably to create my target devices. I guess this is probably what this means. it manage my identities with those target devices. All using Mcs is that kind of the gist of what this feature is here.

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Geremy Meyers: because if it is, it’s pretty amazing. And

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Geremy Meyers: you know, it’s really just one paragraph, actually. But this sounds pretty awesome.

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Monica Griesemer: Yes, that’s fair. I was. I was coming through this. I will say it’s a team effort, as always, so I am not the Pbs. Mcs Guru. I can go back to my my colleague, John de Gaudy, helps mostly with these. So I’m not exactly sure the backbone of this I will ask, and especially since it’s in tech Preview when it goes. Ga, I would love to have a a deeper conversation on it. But I apologize. I can’t answer that question for you right now

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Geremy Meyers: you’re up the hook. You’re all

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Andy Whiteside: all right, Todd. I think you are missing. Obviously you’re missing. We had that conversation earlier. What the was there anything in this first section that you want to ask about?

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Todd Smith: I I think a lot of the a lot of the improvements are a lot of these features that have been added in that Monica highlights in this article is that a lot of them are really impactful to the admin side.

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Todd Smith: and the cost containment is not just about the user experience. Right? So we need to look at what the Admin experience is.

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Todd Smith: And obviously, you know, I I’ll throw a a little monkey wrench into it, and that is, you know, the financial experience matters as well.

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Todd Smith: Right? So a lot of organizations kind of jumped into the cloud.

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Todd Smith: not realizing you know what some of the cost management tools are available. And then they’re saying, Hey, we’ve got these capabilities in the cloud. Let’s supply them to on-prem as well. And I think there’s a lot of

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Todd Smith: functionality there in cost. Management is not only the cost of the resources themselves.

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Todd Smith: But it’s also

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Todd Smith: the the time and effort it takes to manage some of these in environments. If we can automate it, it’s going to get to the user quicker.

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Todd Smith: It’s not going to cost as much. And more importantly, we have much more control over what’s going on.

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Todd Smith: And I think that’s a that’s a

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Todd Smith: Kennedy on some hero of what we’re doing here is

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Todd Smith: realizing that most organizations have to be maintained some level of compliance. That means they need to have auditing. They need to have logging in place, but they also need to find ways to to

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Todd Smith: gonna save some money and or make it more efficient.

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Andy Whiteside: A 100%. That is a common theme that

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Andy Whiteside: has been around should have been around needs to be considered. But I think we’ve just all

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Andy Whiteside: historically just kept doing it the way we were doing it not cost effective, not automated. And then companies like Citrix is going to drive us to have it easier to do, therefore we should adopt more of it.

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Andy Whiteside: here, here’s the one I have Monica, this one about the upgrade service. I I have been challenged in the last 6 months by somebody last name Templeton. To to rethink whether non persistent. Vdi is the only answer in, and my first knee-jerk reaction was, yeah, non persistent. We’ve gotten really good at that. It’s ransom where proof all the good stuff, more or less.

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Andy Whiteside: But if I could go persist if I was more open minded to the idea of persistent desktops mattered, and I could upgrade the Vda service, you know, automatically through this, through this service.

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Andy Whiteside: does. That does does. If I saw

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Andy Whiteside: the Vdi world quadruple in adoption because we did more persistent what I be winning or losing, and if I stop and challenge myself overall, I think I’m still winning, even though I’m a big fan of non persistent, and the security and things that go along with that. But the argument from some people is this, this focus on non persistent? Vdi has kept Vdi from growing as much as possible. What do you think of that argument?

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Monica Griesemer: That I hadn’t heard that one as of late? That is quite interesting, I think with persistent Vdi.

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Monica Griesemer: it does create a great user experience as well. If you know, you can jump right back into your work immediately. I think that’s a time to value thing. Todd was just mentioning that on the Admin side, but also think about it on the user side. So

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Monica Griesemer: sometimes, if environments aren’t configured correctly, and users don’t have a great experience that prevents them from adopting and it with persistent Vdi, if they get

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Monica Griesemer: a far better user experience than yeah, I think it could really

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Monica Griesemer: really expand all as the always consultancy. As the answer is, it depends. So I think it depends on your environment what you need your

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Monica Griesemer: desktops for, but I think, dipping into both persistent and non persistent could be great options depending on environments. And the vda upgrade service to your point is specific to persistent machines at this time and then automates that process. So if you implement more persistent machines and then you can automatically upgrade them, saves the Admins. Time saves users time

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Monica Griesemer: the value there is quite high.

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Andy Whiteside: Yeah, Todd Smith, you’ve been around this a long time. You haven’t been on some of these calls lately to have this argument with us, or discussion. If I were to say, Todd, you could quadruple the adoption of Vdi by embracing persistent more, what would you say?

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Todd Smith: I’d say, almost 100%. I agree with you.

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Todd Smith: I I think a lot of people like that customized

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Todd Smith: desktop that’s always available, regardless of what endpoint they’re using right? So if I can, if I bounce between machines or between locations.

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Todd Smith: and I will want to have that desktop follow me. You know we’ve got a great solution for that. If I want to be able to install applications into my desktop, into my environment.

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Todd Smith: that’s great. I can do that with persistence. I can also do a lot of things where?

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Todd Smith:  you know, I need that extra level of

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Todd Smith: access, or I need that. You know that. Follow me, desktop that that will.

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Todd Smith: that it was truly mine right? And think about is developers and folks that are creative

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Todd Smith: creating content and creating a a lot of

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Todd Smith: you know, either code or a variety of different other things that they may be working on where they they want that persistence.

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Todd Smith: the other thing that’s behind this is, you know, we we we first started looking at non persistent desktops because it was a cost issue.

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Todd Smith: Yeah, storage was expensive

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Todd Smith: compute resources were expensive and things like that.

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Todd Smith: and we also had the issue around. You know, how do I manage Antivirus? How do I manage all these things if I if I can.

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Todd Smith: You know we we now have some solutions out there

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Todd Smith: that when we dovetail these together, you know the the case for persistency.

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Todd Smith:  maybe out there.

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Andy Whiteside: Well, keep in mind. I’m I’m not obviously advocate for admin rights, but to your point. Sometimes they need to have and rights to do their own code development. So they’re an app. That’s fine. Let’s still put them in a Vlan back in the data center and is, let them off, and at the same time you could have lots of users like me that I don’t need admin rights, but I don’t have to deal with profile management stuff. I just wanted to work like a PC. A windows. PC. Was intended to work, and I’ve got a persistent and a non persistent. Sometimes I just go into persistent working that all week because it just feels good. And and I love it

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Andy Whiteside: all right. market. Thanks for playing along with us here.

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Andy Whiteside: Absolutely, I got lost here. Okay, so now, let’s move on to topic number 2 for Part 2 of this podcast series. And am I going by it? You went too far. Oh, stop this. This section is called delivering workload and device flexibility. Monica. What is what? What do you mean? But I don’t go into the detail the different pieces. But just in general, what’s like? If Citrix is adopting that as one of the core pillars. What does it mean?

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Monica Griesemer: It’s the any, any, any story that I think you all are used to, any device, anywhere, any cloud. That’s that’s the point of this category is

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Monica Griesemer: absolutely yep.

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Andy Whiteside: Yeah, Todd, I’ll hit you first just in general that why? Why does Citrix need that?

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Todd Smith: So it really it really allows the customer to have that choice. And it’s it’s the flexibility, right? So being able to say, Hey, no, we we work on

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Todd Smith: any cloud provider we work on any you can connect to it from any device.

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Todd Smith: any of the applications out there that are required. No, it all kind of flows in together.

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Todd Smith:  and it’s a continuation of the messaging that we’ve had.

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Todd Smith: you know. I think at 1 point in my career we came up with like 7 different. Any’s that could go into that. That any, any any message?

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Todd Smith: because it was so complex.

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Todd Smith: There was a lot of options there. I think one of the challenges we had was.

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Todd Smith: you know, sometimes customers want to have

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Todd Smith: be prescribed a solution instead of having to to face all these different questions and the answers that they can come up with.

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Andy Whiteside: what about your thoughts? Why, where does this fit to the Citrix old story? News story?

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Andy Whiteside: How’s it fit.

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Bill Sutton: Oh, I think it obviously it’s it’s the any. Any like. Everybody else is set on here, and and if you look one as we go through these we’ll see. This is really about focusing on expanding and improving, approvingly expanding on the availability of feature sets in the various hyper scalars. and you know, this is what we when you talk about the delivering workload flexibility. And then there’s obviously some discussions about the device side.

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Bill Sutton: But yeah, I I think this is. This is ideal. There’s some things in here that I’ve that I see that will go over, that I’ve run we run into on projects on one of which we’ve actually already implemented for a customer. So this is definitely relevant to what we do every day in my division.

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Andy Whiteside: And, dear me, your thoughts on this.

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Geremy Meyers: I mean, listen, I think it’s This is always spoke to my soul because I I can obviously see different perspectives from every customer. Right? They want what they want, for whatever reason that they want it right. And I think Citrix is carved out a niche of

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Geremy Meyers: bring whatever you got. You know, we’ll make it work. So I think it’s very difficult to wedge in a very narrow solution these days.

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Geremy Meyers: and be successful. Yeah, I think you gotta be willing to integrate with just about anything. And I think that’s been the mantra of Citrix for a long time.

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Geremy Meyers: But you know, we’re not in a sole windows world anymore. You know, it’s not all active directory or in T domain services for back into. If you guys remember that. you know, I think customers bring their own solutions, and you know, to make it all work. You’ve got to be open. And so

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Geremy Meyers: yeah, that’s what’s honestly kind of fun working with Citrix is. We’re always learning about some new thing customers are bringing into the mix. And so That’s what I love about this, but I also think that’s why it’s so important is to constantly be open to. You know what our customers are using. And honestly, that is the mantra of citrus leadership now is, you know, what do our customers need? Let’s integrate it in. Let’s go figure it out. And so I’m not saying. That’s not what it used to be, but it’s definitely double down over the last 12 months.

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Todd Smith: So I think one of the one of the things you’re going to hear a lot of into you and and the

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Todd Smith: team here is that the you know you’ll hear and meet the customers where they are.

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Todd Smith: which means that the customers have the ultimate choice in where what they want to do

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Todd Smith: and how they want to go about doing it. We provide the mechanism

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Todd Smith: on how to get where they want to go. And

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Todd Smith: I I think that’s a critical thing that we used to, you know. Look back a couple of years ago we used to push customers to do a certain thing. Now it’s more along the lines of Hey, we’re not going to make you disrupt your business.

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Todd Smith: we’re going to identify ways to optimize it

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Todd Smith: and potentially give you some some ideas with some paths to a different

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Todd Smith: different way of getting there. But you’re still going to determine what your destination is.

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Andy Whiteside: So I’m gonna throw one. Recall into all your comments. We all have a common.

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Andy Whiteside: I’m I’m intentionally not saying enemy. We all have a common need to circumvent Microsoft, who is saying they can do it all, and we need to bring it all together and show that you need a you need an ecosystem

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Andy Whiteside: equally treated ecosystem to be able to really do this right.

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Geremy Meyers: You’re not wrong, you know what. Listen, if you’re a customer that can do the entire stack with Microsoft, I say, go do it right. But here’s the other thing is most customers I talk to. They can’t do it all. It’s just an entire, just one stack, right? So there’s something that throws a curve all in either. A. It needs to be on. Prem, be it’s a different identity. See whatever right? There’s always something

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Geremy Meyers: that keeps you from being a monolithic stack, right? And so you know we bump into it every day. listen, Bill, and and that you probably bump into it more than we do.

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Geremy Meyers: But you know, I think that’s just the nature of hybrid. And I say, hybrid. A lot of folks think cloud on-prem, you know, Cloud doesn’t matter. It’s just a variety of different areas. I mean what customers are bringing to us and saying, Make this work is all over the map, right? And so I think that’s kind of our goal here. Yeah, I’ll I’ll have one thing to what Jeremy said. If you can technically do it appropriately, and it’s cost appropriate, then do it.

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Andy Whiteside: But somewhere in all that. something breaks down more often than not. If you truly start looking through it.

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Geremy Meyers: Yeah.

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Andy Whiteside: all right. market new enhancements with Google Cloud.

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Monica Griesemer: yeah. So we’re starting off this section with Google, and we continue to bring not only a lot of provisioning enhancements, but the top one we have here is the Google Cloud support for Google Cloud identity.

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Monica Griesemer: So this was, I think, Jeremy mentioned in his laundry list. There, like you, we no longer have just as your Id. One or 2 identity providers, we have identity providers all over the map. So if you’re a Google shop and leverage that Google cloud identity, we’ve got it built in to the Citrix Cloud console now.

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Geremy Meyers: So, Monica, let me ask you this. this is this is again. I thought this came out a long time ago. has it been tech preview for a while? And now it’s finally Ga, I think it was a tech preview for a while. Yup, okay, okay. I remember doing a Poc. I shouldn’t say that. I remember testing this with the customer. We’ll say that. I feel like a couple of years ago. Why do you think sometimes we have features that go tech preview? And then I mean, it’s 2 years on, and we’re finally gone. Ga, with this.

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Monica Griesemer: I think it comes down to user feedback and testing a lot of the time. So sometimes when it’s in that tech preview stage, some things are are found, and that’s the exact reason for tech previews. So we make sure it’s completely completely solid

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Monica Griesemer: when we roll it out for every single customer within the console, and sometimes, especially when working with alliance partners. It’s just a back and forth of what needs to go where you know a a little bit of red tape, not saying this particular one was that situation, but I’d say, sometimes we do run into that.

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Monica Griesemer: but we’re willing to go through the red tape, and we’re willing to to take those steps and listen to the customers and make sure it’s fully baked and ready to rock when we put it Ga.

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Andy Whiteside: and Todd, I have to believe this is probably the number one investment you guys can make to grow that Google integration story.

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Todd Smith: But A, and I think that that’s the biggest one is, you know. It seems that everyone and his brother is now getting a Google account

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Todd Smith: to to either go alongside their AV account

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Todd Smith: or as a potential replacement for an an ad account, but really adding, adding a Google identity to our solution. Was it? It seemed like it was a no brainer.

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Todd Smith: it does. It did take a little bit while, or a little sorry little while to to to get it out of tech review. But

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Todd Smith: you know it’s rock solid right now.

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Todd Smith: you know, we’ve got customers that are saying, hey, you know what we, we, we’ve moved over to

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Todd Smith: a Google identity providing our as our primary identity.

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Todd Smith: and that seems to be working really, really well.

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Andy Whiteside: And just to be clear. This is so. The Admin can log into the workspace users can law both

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Geremy Meyers: right now. It’s just right. Now it’s just

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Todd Smith: It’s just for accessing works. But I don’t think this is for the Admin experience just yet.

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Monica Griesemer: This is a user accessing workspace using their Google identity. Correct?

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Geremy Meyers: Yeah, first so real quick. So I I think this is this is awesome. I love the fact that it took a while for it to roll out, because I think what’s really important is, you know, it’s not just, you know, product management creating a feature, testing it internally and putting it out there like, there’s a pretty rigorous testing process that goes on with something as tech for you. In fact, I’ve had customers tell me they appreciate being a part of that process and giving that feedback.

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Geremy Meyers: we’ve got another tech preview that’s been out for a while. I’m not sure if it’s in this blog here. But it’s a we call it the Vanity URL. But ultimately it is a URL that’s not a cloud.com. You’re also, for instance, you sign up for a dazed in it.

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Geremy Meyers: You call it whatever you want, right? But it’s got a cloudcom URL to it. We’ve got a feature that lets you do a custom, URL, and it could map to whatever you want. but that’s been tech preview for a while. but what’s awesome is when we released it. A lot of customers jumped on, but they’ve given a lot of feedback. We’ve constantly had to iterate that. Which is why it hasn’t gone live yet. Is they uncover things in their own use cases. They’ve given the feedback, and that’s why it’s it’s it’s still coming.

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Monica Griesemer: Yup. And we you actually jumped ahead a couple of weeks. There. I think you got your time machine there, Jeremy, because it’s at the bottom of the blog. It’s we call it Custom Domain or custom, URL, and it’s it is in Tech Preview. Yep, and I’ve been working, I’ll say, with the Pms. On getting this live soon, I’ll say it like that. So so keep an eye on on the Vlog site for that one just a little, a little teaser for you.

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Monica Griesemer: There’s more in this about Google than just identity. What else? We’re also I love what Todd said about meeting customers where they are. That’s really something we’re we’re speaking to a lot this year, and we’re a lot of them are as the respective marketplaces of the hyper scalars. And so we’re adding more and more to the Google Cloud marketplace. I mentioned here specifically the Citrix for prepared Vda images.

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Monica Griesemer: I think we have 2 in the marketplace. So if you’re starting brand new with Citrix and Google Cloud, you can actually take these prepared images and drop them straight into your environments. It’s a time saving thing. It’s an easy onboarding thing. So we’re adding more of those prepared images straight into the marketplace, which is very cool.

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Andy Whiteside: So what does it mean? I I wanna spin up a citrix instance. It’s gonna come

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Andy Whiteside: ready to be part of my my domain. Not domain. Can I have Vda installed already? What does that mean?

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Monica Griesemer: So this one is a the one we talk about specifically. Here is Rocky Linux multi-session with the latest Vda installed and ready to use with Citrix as so. Yep. It’s it’s ready installed.

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Geremy Meyers: So rocky. Linux used to be sent. OS, which is a spin on. Why, it’s been off. But it’s a a version of Red Hat enterprise. Essentially same code base is what it is.

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Andy Whiteside: Okay.

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Geremy Meyers: here’s the other thing in the article here that’s really important to point out as well. So we’ve been able to do this on the Microsoft marketplace for a while, which was

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Geremy Meyers: you want to buy daz? You can actually use the funds

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Geremy Meyers: from your azure. Commit to help pay for the Microsoft license, or at least you could use that. Your dad’s license to help buy down your commit. It’s probably better way to say it. And it sounds like, according to what you’re saying here, Monica, that I can do that with Google now as well.

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Monica Griesemer: I yeah, I believe so. So using those commit funds for Google, I believe. when we did that with azure. My, my boss, Chris, a stringer at the time

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Monica Griesemer: referred to it as chucky cheese tickets. And you can use these turkey cheese tickets equaling your azure commit or your Google commit. And you can use them toward Citrix products. So you can use your cheese tickets that more than just chucky cheese. Now it’s a it’s a funny example. But yeah, just having that commit those commit dollars. So

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Monica Griesemer: that’s a that’s a big deal.

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Geremy Meyers: And here’s why it’s important is the more you spend with any of the hyper scalars, right? The bigger commit you have the better rate you get on the resources you deploy. Right? So again, the cloud has a Costco model, too. And if you’re willing to spend more in Google, so Costco and Chucky cheese. But if you’re willing to stay more in Google, Google or Google File, Google will give you a better rate on your compute resources. Right? So. But the end of the day you’ve got a you’ve got to consume them, and so you can leverage. You know your Dad’s licenses to help buy down that commit

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Andy Whiteside: Monica the next or the last section here, I believe, last one, the Google pieces Mcs machine creation services for Google Cloud, how has that changed

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Monica Griesemer: across the board? We’re making Mcs and provisioning updates where applicable. And so this one specifically talking about selecting a Google Cloud instance, template as an input for the machine profile. So those are lightweight resources in Google cloud and super cost effective. So just adding those machine creation services enhancements

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cool

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Andy Whiteside: anything else around Google you’d want to talk about.

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Monica Griesemer: I think that’s all I got for Google this quarter. But I mean, we’re always throwing more in there.

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Andy Whiteside: Yeah, there’s easy, real investment in that relationship for sure. And hopefully, it’s a hopefully, it’s bi-directional. And they’re bringing you guys to me. You guys seem to be the answer for bringing windows in Linux, machines to the end user for the Google story.

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Andy Whiteside: All right. Next section is for for visioning and performance enhancements with the guys from Amazon. aws, Amazon web services.

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Monica Griesemer: Yep. So this quarter, mostly around aws, was those pro provisioning updates.

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Monica Griesemer: So we’ve added enhancements with Citrix and machine Amazon machine images or amis and adding filter capabilities for ami inventories and accelerating ami resource, loading to speed up admin processes. So this is more technical.

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Monica Griesemer: just speeding up the provisioning of Aws across the board. We’re continuing to work with them on a strategic level. And we also have 2 editions of Citrix D. And the Aws marketplace, but these were the updates for this quarter.

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Andy Whiteside: Todd, Jeremy Bill. Any aws related projects and things that you’ve seen lately that you’d want to talk about.

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Geremy Meyers: nothing specific. But I am super excited about this, because provisioning with Mcs has gotten. Let’s just say a lot better of the last 6 months, just faster, as I guess. Part of the best way to put it.

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Todd Smith: Yeah, I’d have to agree with chairman

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Andy Whiteside: all right. Cost saving and flexibility on that. That’s Microsoft azure thing.

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Monica Griesemer: Yep. So, moving on to our azure section. This first

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Monica Griesemer: topic is about adding the capability for deployments to switch to a lower lower tier storage type at shut down for cost savings so

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Monica Griesemer: and making it simple for machine profile catalogs to ease feature, adoption, and expand available properties so just overall that cost savings with azure across the board.

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Andy Whiteside: So, Jeremy Todd, you guys running into customers that they love the idea of running their desktop workloads on azure. They just struggle with the overall cost of it.

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Todd Smith: and then they realize that they have to define some ways to reduce the cost. and this actually helps

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Todd Smith: helps do that right.

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Todd Smith: pay for high to your storage when the devices act, or when you on the machine is active.

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Todd Smith: and then when it goes into a dormant state. you know what we want to use a lesser performing or lower cost, you can drop it down to a lower to your storage.

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Andy Whiteside: Yeah.

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Bill Sutton: I was just gonna say, I think this plays well into the argument or the statement you made around, or the question you had around persistent versus non persistent when you go persistent in in a cloud or hyper scale, or that that machine shot. Stay on it, still consuming that storage right? And and you’re hey? It’s not. It’s not as expensive, obviously as when the machine is running, but the ability to take that take that storage and flip it from a premium to a standard tier can. When you, when you do that at scale, it can have a big impact on the on the

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Bill Sutton: the cost to the customer for the the all of those workloads. So I think this is really a a really neat feature, and something that I’m glad to see.

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Geremy Meyers: So here’s what’s what’s interesting is. Listen, I know Citrix is not the first to do this. But this is clever, right? So I don’t think that we’re used to thinking in terms of this thing is turned off. How can I

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Geremy Meyers: flip some knots and switches when this thing is not running to help save some money? This is not anything we’ve ever considered like on premium, maybe with tiered stores on Prem, you could take something that hasn’t been touched for a while and move it to a different tier of storage. But the fact that you can do this on the fly. I mean, it’s pretty slick, right? And I think this is kind of what the flexibility of the cloud does is number one. We’ve got technologies that let you lose. Use it lower tier. Anyways, you don’t need premium. SSD, because you can cash.

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Geremy Meyers: And now we’re saying, you turn the guy off. You don’t need SSD. At all. You can use that lower to your hard drive, I mean, that’s that’s pretty slick. It might not make a difference with 5 machines. But you scale that out to a thousand. And it’s a big chunk of change.

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Andy Whiteside: So I I love these discussions about optimizing efficiencies. But at the same time, when I’m running an azure, is it not common to want to be running in a multi-session scenario where these things

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Andy Whiteside: can’t apply.

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Geremy Meyers: I mean, they always apply even with the multi session session. You’re using auto scale and maybe scale vertically now. And you still gotta pull the machines that will turn off. And you’re optimizing. I just think there’s several opportunities.

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Geremy Meyers: And granted, this is where I think a lot of folks aren’t thinking from a customer perspective because they never had to. But listen, you get a lot of options, whether it’s, you know, turning things off or just optimizing the things that are running to consider when you do this. And what’s interesting, even more, is every platform azure. Aws, Gcp is going to be a little bit different, you know. I think that’s the onus on Citrix is to figure out the nuance

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Andy Whiteside: and make it play nicely.

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Andy Whiteside: You still have scenarios where you may have to tone it down. where there’s nobody using the box and you want to you know decrease your spin, in that that moment in time.

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Bill Sutton:  Yep.

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Andy Whiteside: alright. Monica. Next one is citrix support for newtonics. cloud clusters on azure

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Monica Griesemer: Yup, so at the new tanks. Next event, which I got to see all of you, I think, except for Todd in person. There, get to say hello. We announced that we had Nc. 2 Newton’s Cloud cluster support on azure for citrix as and see bad.

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Monica Griesemer: So this has been long awaited for those joint citrix and azure customers to allow for the new Plugin for Nc. 2 actually ensure seamless migration of citrix workloads from on prem infrastructure to the cloud.

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Monica Griesemer: So it really streamlines this operations across multiple clouds without that added complexity. So I believe we’ve had this for support on Aws previously. And now we’re we’re bringing it to azure. So this was this was a big announcement a few months ago when we were at the next event.

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Andy Whiteside: And is it really as simple as I’ve got new tanks through prism on premises. I’ve got it in Z integros data center. Aka cloud. I’ve got it now in in C 2 and azure potentially aws at the same time. And it’s it really is the same interface interface across all those different footprints.

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Geremy Meyers: Yes, I believe so.

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Geremy Meyers: You know I’m not going to go off on this one, but I did do a session on this at it next. I’m I’m working with our internal team on this. There’s a Newtonics validated. Design this out for Nc, 2, I think it’s being updated because Pvs, I think, is coming later this year. as well. But you know again in C 2 is you’re running. Basically.

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Geremy Meyers: wow! Was it escaping me?

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Geremy Meyers: the OS, the new, the tanx OS, what’s it cost? Yeah, I’m you’re running Acropolis on azure natively. And you’ve got one look at a data center that spains both on Prem in the cloud, you know, desk and tie into it, just using the same plugin we’ve been using for a while. It’s been updated, of course, for and C 2. But

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Andy Whiteside: and you know, you talk about through common out University University Universal across the different platforms. That’s that’s like the

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Andy Whiteside: the prototype for all that. All that. All right. next section expanding choice with Linux Vda Monic.

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Monica Griesemer: I really enjoy speaking to the Linux Vda with every quarter, because quarter after quarter we’re continuing to add features to be right in parity with the windows. Vda and the Linux Pda. If you’re not using it today, is great for developers, it’s great for testing environments. It’s great for

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Monica Griesemer: getting around Microsoft licensing, if that’s your choice. and we we brought stuff this past quarter for things like support for 502 h. 2, 64 lost list. Compression for HD. X. 3, 3D. Pro. And adding citric session, recording and tech preview.

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Monica Griesemer: So those features that may have been a barrier to entry for you to adopt the Linux Vda before we’re bringing them to you. And so that I always love speaking to that in these blogs. And then we’ve actually added a video of an overview of the Linux Vda. Maybe if you’re trying to get internal buy in or test it out, it’d be good to take a look at to.

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Bill Sutton: hey, Bill, do you have a example of a customer we’ve had? We’ve been building the Linux Vdi for? No, I’ve had a we’ve had a couple that that wanted us to help them, and we did a build up a or build out a Vda on a Linux distro just for testing But we’ve never really had anybody doing a scale thus far. I think we’re just talking to some of the wrong clients. It’s it’s out there. Jeremy Todd, any. Oh, yeah. And and and such are are using it.

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Todd Smith: Yeah, lot of research institutions, research labs are using Linux, because primarily the applications that they’re running

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Todd Smith: our Linux based apps.

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Todd Smith:  we’re also seeing it starting to a lot of the the stem programs in K 12, education. you know, they’re starting using Linux

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Todd Smith: for for a couple of reasons. One is it’s easy to code

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Todd Smith: number 2 is the price to entry is fairly low.

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Yeah.

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Andy Whiteside: And it makes sense. I mean, if you’re not, if you don’t need windows.

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Andy Whiteside: you can remove that security attack, vector, you can get the job done. Maybe it’s an appliance types in here, or a very isolated types here. And maybe it’s for a user that, you know may use a browser all day for their their workloads. For a they need more to. You know, technology, civic Linux apps. And I think a lot of the robotics and the automation systems are Linux first. Yeah.

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Andy Whiteside: but I have a have a thing, a personal thing, right? I believe they took the name. The name of Avd. As your virtual desktop was as your virtual desktop. It became Wvd. Windows virtual desktop. I think Microsoft had a need to re borrow that for the windows 365 world plus Avd is more open to a Linux first world, which you know 10 years now, maybe look up, and a lot of these desktops running in azure are Linux desktops.

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Andy Whiteside: and that the name of lines all right Monica. Last section here on this part of it, and it is a citrix endpoint management give it just a just a quick spin or quick conversation around Citrix. And what they’re doing here.

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Monica Griesemer: Yeah. So Citrix endpoint management is still a part of the Citrix family of products, and we are continuing to add support. So here we are supporting Ios, ma’am, SDK frameworks of Xamarin and Cordova.

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Monica Griesemer: So just continuing to add that support for those framework so that customers using endpoint management today can have the most Updated versions. I’d say we’re slowly but surely given a little bit more love to endpoint management. I know we focus primarily on dazz and Vdi secure private access and analytics, but there we are still moving, moving the ball along for endpoint management across the board.

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Monica Griesemer: and I don’t know if Todd or Jeremy you want to speak to that, too, but did did want to show kind of we’re we’re still doing more here.

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Todd Smith: Yeah, I I think endpoint management was kind of one of those hot potato products that we bounce back and forth. And then

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Todd Smith: I I think there was some fairly good size or fairly large customers that were starting to adopt endpoint management

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Todd Smith: and our approach towards that point, which is

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Todd Smith: as much on the device, but even more on the application itself. Right? So the ability to sandbox. That application is something that we’ve done for years. And then

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Todd Smith: it was a core component of our strategy. But the problem is that we we talk about endpoint management from a device side. any

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Todd Smith: created some confusion out there with customers?

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Andy Whiteside: Right?

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Andy Whiteside: Well, yeah, that’s where Citrix had, like some really special sauce was on the man. The mobile application management side.

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Andy Whiteside: Jeremy, are these endpoint management conversations coming up with customers?

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Geremy Meyers: they are actually so I’ve actually had customers reach out net new customers looking for a good partner to do some Citrix endpoint management with. So we’re have folks reaching out for sure. And these are folks who have not used it in the past. So you know, we’ve I’ve had to dive back in and dust off my chops for sure. I I know a partner that they can help. I know we do. I think we both do. Yup ability thoughts on citrics in point management as part of the solution stack.

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Bill Sutton: Yeah, I mean, we’ve we’ve done some endpoint management over the years I was when when Citrix first acquired it. I learned it pretty extensively and did the several implementations. But I haven’t seen a lot of it lately, and and to tal, it’s point it kind of Ping ponged around there for a while. I wasn’t sure whether it was going to stay around or not. But it’s nice to see, you know some. It’s getting some love, so to speak.

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Bill Sutton: And I I noticed that the the reference here to the ma’am SDK that the the legacy one actually, I think goes end of life the end of this month. So this is important to see that Citrix is extending that to other sdks that can be leveraged by customers to build apps and and wrap them, and get them into management on Ios devices. So

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Bill Sutton: I mean, the used cases have not gone away. They just continue to come out of the woodwork. They do. Yes.

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Andy Whiteside: all right. Well, we’re done with that section, Monica. You can do a join us next next Monday, 2 Mondays from now.

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Monica Griesemer: 2 money for now. Yes. Have you too?

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Andy Whiteside: Well, we appreciate you jumping on and going through this with us and guys as always. Thanks for the opportunity to have these discussions. It’s I mean, there’s a gazillion, more things we could be talking about.

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Andy Whiteside: but hitting what we cover, what citrus covers in these blogs. I it’s it’s gotta be helpful for those that listen. And you know you never know when you run into somebody who has a certain question. You can refer them back to this and and add that value.

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Todd Smith: Absolutely.

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Geremy Meyers: Guys. Thank you. And we’ll do it again in 2 weeks.