130: Citrix Session: Introducing the new Citrix strategy and product innovations – Part 2

Mar 30, 2023

Over the past few months, you may have heard about some significant changes to Citrix. Most notably, Citrix Systems went private in September of 2022 and became a business unit of Cloud Software Group.

Now, naturally you’re asking yourself, “What does this mean for me?” And honestly, that’s a fair question. After all, tech companies are restructuring and merging at a regular occurrence these days, and it often doesn’t alter much from a customer perspective.

However, in this case, Citrix going private means many positive, tangible changes are coming to our customers. With this new structure, the Citrix business unit of Cloud Software Group now has the flexibility and autonomy to focus on our core strength: providing an enterprise platform for app and desktop delivery. And that doesn’t just mean Windows apps. We’re evolving the platform itself to support and secure the growing number of enterprise web and SaaS apps critical to your business.

Host:  Andy Whiteside
Co-host: Bill Sutton
Co-host: Geremy Meyers
Co-host: Todd Smith


00:00:02.460 –> 00:00:10.110
Andy Whiteside: Hello, everyone! Welcome to episode 130 of the Citrix Session. I’m your host, Andy White side today. Is March 20, seventh.

00:00:10.300 –> 00:00:11.900
Andy Whiteside: 23,

00:00:12.080 –> 00:00:17.920
Andy Whiteside: and it might far enough into the year to stop making comments about how far the you guys go on.

00:00:17.980 –> 00:00:20.790
Bill Sutton: How fast a year? Is. Going? Yeah.

00:00:21.440 –> 00:00:24.030
Todd Smith: march madness.

00:00:24.370 –> 00:00:33.400
Geremy Meyers: Oh, that’s right for teams, none of which are the first, second, or third seeds that made it to the final 4, which is all right. So let’s let’s talk. It’s not unbelievable.

00:00:34.360 –> 00:00:50.500
Andy Whiteside: Let’s see. Now i’m gonna t this back in the Day’s podcast. It’s a different world in college basketball where now they have the transfer. Portal, and colleges are going to be able to pay at least the top. The top 25 or 30 colleges are going to be able to pay players to come in

00:00:50.600 –> 00:01:03.640
Andy Whiteside: college basketball, as we know it is never going to be the same, and the results of this year’s final 4, where the the seeds are all over the place in the final 4, I say is a good example of that. Happy todd You’re a basketball guy. You’re 8 feet tall.

00:01:04.760 –> 00:01:13.070
Todd Smith: What are your thoughts on that

00:01:13.250 –> 00:01:16.430
Todd Smith: capability when I played? Because I probably could have made 30 cents

00:01:17.100 –> 00:01:17.780
Andy Whiteside: then

00:01:18.330 –> 00:01:21.790
Andy Whiteside: 30 cents per game

00:01:23.630 –> 00:01:25.660
Todd Smith: Is that adjusted for inflation or not.

00:01:25.760 –> 00:01:34.350
Todd Smith: Yeah, it’s probably just highly for inflation, so it’s a bit back in my day it was probably 6 cents worth of thought worth of money I would have been able to gather.

00:01:34.500 –> 00:01:39.780
Andy Whiteside: But but Todd, does that mean you went to school to play basketball, to go to school to get an education to further your career.

00:01:41.160 –> 00:01:48.070
Todd Smith: I wish I went to school, play basketball. I went to school for the academics in the division free program. So

00:01:48.540 –> 00:01:52.760
Todd Smith: it was the student athlete component as opposed to the athlete student

00:01:52.940 –> 00:01:58.410
Todd Smith: aspect of it. But yeah, it was interesting because not only when it’s I

00:01:58.440 –> 00:02:06.480
Todd Smith: in a division 3 school, which didn’t give out scholarship money. But also I went to a school that had a co-OP program, which meant that you were working

00:02:06.860 –> 00:02:10.990
Todd Smith: full time as part of your education, and

00:02:11.760 –> 00:02:17.580
Todd Smith: twice I got a co-OP jobs during the middle by a basketball season. So it was

00:02:17.590 –> 00:02:23.280
Todd Smith: it was interesting. And it really schooled me really well on on how to do time management.

00:02:23.510 –> 00:02:26.800
Andy Whiteside: Yeah. Did they at least wash your clothes for you? Your uniform?

00:02:27.560 –> 00:02:34.460
Todd Smith: They did, and we had, you know we had it extra hours to the dining halls available, and things like that. But

00:02:35.250 –> 00:02:43.640
Todd Smith: yeah, it was a road trips where we were 3 or 4 people to a room which was interesting. You got a chance to know your team. It’s pretty well after that.

00:02:43.680 –> 00:02:48.620
Todd Smith: and you know it was good. It was great, you know.

00:02:48.720 –> 00:02:52.140
Todd Smith: Still, some of my best friends to this day are

00:02:52.200 –> 00:02:53.440
Todd Smith: our former team mates?

00:02:53.930 –> 00:02:56.300
Andy Whiteside: What kind of what kind of plays did you get to fly on.

00:02:57.010 –> 00:03:03.700
Todd Smith: So we flew up to Halifax, Nova Scotia, to participate in a Canadian tournament, and

00:03:03.830 –> 00:03:05.550
Todd Smith: we flew a dash 8,

00:03:05.600 –> 00:03:15.590
Todd Smith: which was a Turbo prop plane that had to stop halfway along the way to pick up additional fuel. So we flew from Boston to St. John.

00:03:15.810 –> 00:03:21.980
Todd Smith: New Brunswick, and then flew over from St. John over to Halifax. which was an interesting flight.

00:03:22.810 –> 00:03:25.160
Andy Whiteside: At least you survived.

00:03:25.340 –> 00:03:26.330
Todd Smith: Yes, we do

00:03:26.910 –> 00:03:36.090
Andy Whiteside: so. Bill and Jeremy, can you start to see at all where my mind is. That is how i’m gonna apply the new world of college basketball to the new citrus

00:03:38.330 –> 00:03:39.630
Andy Whiteside: or a new cloud.

00:03:39.690 –> 00:03:47.640
Bill Sutton: Bill Bill, you. You got a You got a thought on that.

00:03:47.790 –> 00:04:00.250
Geremy Meyers: I’ll be made to feel stupid here in a second when he’s it’s probably obvious it’s just one of those far from the trees things. So so I was listening to this visionary last 9 on 60 min, by the name of Charles Barkley.

00:04:00.490 –> 00:04:07.380
Geremy Meyers: talking about the N. Il. And he started talking about the New World, where there’s gonna be a finite number of schools

00:04:07.390 –> 00:04:16.550
Andy Whiteside: that are invested enough to be able to play the the right players to be able to be at this highest tier of college basketball.

00:04:16.750 –> 00:04:23.270
Andy Whiteside: and where I took that example and applied it to our world is, there’s going to be a set of citrix partners

00:04:23.360 –> 00:04:26.070
Andy Whiteside: that are going to be able to be invested enough.

00:04:26.290 –> 00:04:40.500
Andy Whiteside: and what Citrix is doing to really take advantage of where Citrix has, you know, the top 550 accounts in the country they cover direct, and it’s going to be up to those next level of customers and partners to work together, and both are going to be have to be invest in the relationship.

00:04:42.360 –> 00:04:48.970
Geremy Meyers: So let’s just talk about n il real quick. Just so everyone understands what that is. So why don’t you explain that for us here real quick?

00:04:49.390 –> 00:04:51.080
Andy Whiteside: I’ll let Todd explain it real quick.

00:04:51.630 –> 00:04:57.610
Todd Smith: Yeah. So nil is to do it’s it’s basically a marketing program that allows players to get paid

00:04:58.080 –> 00:05:03.690
Todd Smith: while they’re in college based on their names, images or like so in the past

00:05:04.190 –> 00:05:08.440
Todd Smith: college athlete, would forego their their

00:05:08.500 –> 00:05:12.860
Todd Smith: use of their names, image, and like this, so a photo or

00:05:12.940 –> 00:05:20.690
Todd Smith: a name associated with it so, Speaker Sneaker contracts as an example, right? You’d have players that were

00:05:20.910 –> 00:05:30.290
Todd Smith: be forced to use to wear certain shoes based on what the coaches have decided, or what the universities decided. Same thing goes with any of the advertising was done.

00:05:30.340 –> 00:05:38.980
Todd Smith: Players got no, even though they were driving the recognition they were driving the brand awareness of the college and university.

00:05:39.170 –> 00:05:42.370
Todd Smith: The players are getting nothing out of it other than their scholarship money.

00:05:42.480 –> 00:05:50.000
Todd Smith: What an Il allows them to do is actually license their name image like this, and you actually get paid for it

00:05:50.070 –> 00:06:01.220
Todd Smith: Ironically, the 2 biggest people, or names, images and likenesses that are being paid are not even in college yet. one of them being Brawny James

00:06:01.440 –> 00:06:09.680
Todd Smith: and the other one is there’s a there’s a a female soccer player that’s coming out. That’s a that’s

00:06:09.970 –> 00:06:13.570
Todd Smith: built a built a pretty good size following out there. But

00:06:14.070 –> 00:06:19.960
Todd Smith: yeah, it’s it’s a way to it’s a way to pay the college athletes. money based on.

00:06:20.290 –> 00:06:26.370
Todd Smith: based on something that that that’s related to them as opposed to some someone else making a decision for them.

00:06:27.090 –> 00:06:30.710
Andy Whiteside: So let me try to tie this all back together real quick.

00:06:30.820 –> 00:06:50.650
Andy Whiteside: And Todd. I do want to talk to you later about where booster clubs fit into that, because they seem to be having some play in there. But what i’m getting at here is the folks that go out and put themselves out there and lead with marketing and lead with hopefully enablement and education like we’re doing here on this podcast. Those are the citrix part of the Cloud software Group partners that are going to rise above.

00:06:50.930 –> 00:06:53.090
Andy Whiteside: and everybody else is going to be left behind.

00:06:53.100 –> 00:07:01.170
Andy Whiteside: If they don’t invest, which is integral intentionally, invest in things in the in user compute digital workspace World

00:07:01.230 –> 00:07:04.170
Andy Whiteside: Cloud software group, citrix net scale, or you name it.

00:07:04.190 –> 00:07:08.540
Andy Whiteside: And we see this in the long run as working out in our benefit.

00:07:12.440 –> 00:07:14.400
Andy Whiteside: If you don’t believe me, Charles Working

00:07:14.590 –> 00:07:18.070
Geremy Meyers: lot, Bob, I got it now. I got it. Bill, you got. I got it.

00:07:18.440 –> 00:07:19.440
Geremy Meyers: Alright.

00:07:19.610 –> 00:07:29.300
Andy Whiteside: So let’s talk about today’s blog, which is, let me share my screen with you, gentlemen. This is part 2 of the blog by Calvin Shu

00:07:29.330 –> 00:07:46.960
Andy Whiteside: Galvin, good friend of Z. Integros, and the the name of is introducing the new citric strategy around product and innovations, and I don’t know that it really even talks about what I was just talking about here. This is really more the technical side of it, and the business objectives of it, as it relates to cloud software groups business unit citrix.

00:07:46.960 –> 00:07:51.310
Andy Whiteside: But what I would point out in that previous conversation is going to take partners to help

00:07:51.680 –> 00:08:00.550
Andy Whiteside: get this across to customers and evangelize what cloud software groups doing with the citrix business unit. And all these changes in that’s what we’re doing here today.

00:08:00.960 –> 00:08:16.360
Andy Whiteside: So I think we let all left off last week with partner integration, speaking of partners. But I don’t think that’s type partner we’re talking about here. I think we’re talking about Citrix’s ability to have integrations with other partners like a service. Now, which i’m a huge fan of

00:08:16.360 –> 00:08:21.760
Andy Whiteside: Jeremy. You want to start us off by talking about what partner integration the overall concept in this part of the blog is about

00:08:23.230 –> 00:08:35.409
Geremy Meyers: so. I mean, I think, generally speaking, there is a workspace. Api. That that we introduce. Now we’ve had Apis in the past. There’s a citrix cloud. Api.

00:08:35.610 –> 00:08:42.799
Geremy Meyers: But I think this workspace Api is, I think, a little bit more comprehensive, covers a lot more bases than you know the old sisters called Api did.

00:08:42.850 –> 00:09:01.510
Geremy Meyers: Now the old idea is it should be easy. Number one, I guess there’s 2 different things. So number one: if i’m a partner. It makes it easier to tie my solution into workspace. So, Andy, you mentioned, you know service. Now there’s another one, I guess that is the itms adapter. Its that we’ve got

00:09:01.510 –> 00:09:19.570
Geremy Meyers: which lets you do things, and this is very slick, you know. Integrate. Maybe your workflows from service. Now, whether it’s on boarding folks, whether or not it’s, you know, spinning up new desktops, starting down desktops. If i’m a user you know, how do I automate the business of the help desk and tie that right into workspace. It’s pretty slick.

00:09:19.620 –> 00:09:24.490
Geremy Meyers: but at the same time, you know, we’ve got customers who are looking for ways to automate.

00:09:24.610 –> 00:09:28.480
Geremy Meyers: You know their own workflows as well, so you could leverage the same Api

00:09:28.530 –> 00:09:38.500
Geremy Meyers: to potentially, I guess. Probably deploy resource location, spin up desktops, you know there’s very much a devops, you know, agile mentality to a lot of our customers. And so.

00:09:38.830 –> 00:09:53.920
Geremy Meyers: yeah, there are customers that we work with that Don’t use studio. They script everything, and they’re leveraging the Api’s, and you know you hear a customer start talking about Cloud native. My head, you know, immediately goes to an Api like this, because you know where they

00:09:53.970 –> 00:10:00.030
Geremy Meyers: You know what they’re thinking through here. So there’s a lot of value here, and this this workspace Api that

00:10:00.040 –> 00:10:10.860
Geremy Meyers: you know very candidly, I don’t know. feel the scope of it. But the link in this blog post will. you know? I think, right now it’s a private tech. Preview. Yeah. But some you go sign up for it.

00:10:10.900 –> 00:10:17.870
Andy Whiteside: So, Bill, is this a scenario where we have the workspace, Api, and we want a customer wants to do something magical with it.

00:10:17.920 –> 00:10:23.590
Andy Whiteside: They’ll have the Api available to them to make the integrations they want to make any, and it still be supported.

00:10:23.890 –> 00:10:34.600
Bill Sutton: Yeah, I think that’s exactly what it is. I we we have one. We’ve had one project. I don’t know that it obviously didn’t use this Api. But as you, some other Apis, was actually in Canada.

00:10:34.670 –> 00:10:37.390
Bill Sutton: where they essentially to to Jeremy’s Point

00:10:37.600 –> 00:10:57.160
Bill Sutton: didn’t use studio. They They leveraged the Api in the conjunction with parallel Powershell to do a lot of the things that we are custom to doing in in studio. They kind of built their own management later, if you will, and that’s possible with something like this for those customers that have the robust devops shop that are sufficient and talented enough to be able to do it.

00:10:57.930 –> 00:11:09.220
Andy Whiteside: So I I think that might be the perfect example where somebody kind of created their own role, their own, whereas in this world maybe they could have used the citrix one and got done without having to go, you know. Recreate the will to what you heard.

00:11:09.450 –> 00:11:19.540
Todd Smith: Yeah, and a lot of customers are are looking for this like like Bill and Jeremy. Just talk about as we’re moving more and more into devops, becoming the mainstream

00:11:20.010 –> 00:11:25.280
Todd Smith: as opposed to having dedicated Citrix admins that are going in and actually

00:11:25.430 –> 00:11:34.450
Todd Smith: doing a lot of it’s a routine tasks as routine repeatable tasks that are being triggered by some other activity in a completely different system.

00:11:34.540 –> 00:11:37.960
Todd Smith: Why not build some of these Apis? Why not make those

00:11:38.260 –> 00:11:40.510
Todd Smith: operational

00:11:41.570 –> 00:11:52.830
Todd Smith: to where the the end? User the administrators really don’t have to do an awful lot of extra work. and that repeatable task based work that that just kind of consumes

00:11:52.890 –> 00:11:55.870
Todd Smith: a lot of folks hours during their day.

00:11:55.970 –> 00:11:59.240
Todd Smith: if we can automate it and make it faster and make it better.

00:12:00.510 –> 00:12:16.660
Todd Smith: And not only not only automated, but also be able to have a system of record track it. and I think that’s the biggest thing, you know. If we can automate it. One of the key steps of automating any of the processes is providing some level of documentation, some audit log.

00:12:16.990 –> 00:12:17.690

00:12:17.880 –> 00:12:26.060
Geremy Meyers: So what? So I I managed to pull up a little bit of info on the workspace, Api, and one of the biggest use cases is.

00:12:26.190 –> 00:12:29.550
Geremy Meyers: you know, a lot of organizations already have some sort of web or client portal.

00:12:29.770 –> 00:12:40.540
Geremy Meyers: right? So there you get some sort of internal web page that they have folks hit. Now today. If you wanted to get folks into workspace, you gotta have a link on your portal that just takes into workspace, and the idea behind this is

00:12:40.810 –> 00:12:54.130
Geremy Meyers: with this Api you might be able to integrate workspace directly into your internal portal. The idea that you’re not actually having to technically send folks to workspace. We’re bringing workspace to where folks are already at right. So, just opening up the

00:12:54.530 –> 00:12:59.730
Geremy Meyers: the workflow. A lot of your users is pretty select, and it looks like we’re just

00:13:00.160 –> 00:13:06.270
Geremy Meyers: updating it with the brand new Api’s. You know, just modern authentication as well.

00:13:06.360 –> 00:13:19.330
Andy Whiteside: So Jeremiah last week to be with a customer. They wanted to talk about Vdi, and I had the conversation with them when I heard what they were saying, I said, I don’t I I know we won’t. Talk about Vdi and i’m more than happy about that. But I think you’re talking about digital workspace. I think you’re asking

00:13:19.340 –> 00:13:32.900
Andy Whiteside: for, You know, this holistic digital workspace and up until this moment for me that’s always been okay. There’s only a couple of players in the world, Citrix being one where you can roll everything or a big chunk of everything up behind this one workspace and get you all of it.

00:13:32.900 –> 00:13:43.850
Andy Whiteside: Third party internal, all this stuff and that’s still the case, I think. What this does. It allows you to use this Api to pull stuff out of workspace into other third parties, in case that’s the direction you’re going.

00:13:44.260 –> 00:13:45.950
Geremy Meyers: Exactly. Exactly.

00:13:46.190 –> 00:14:05.210
Bill Sutton: Yeah, You You might remember. Back in the day you could take us. You could create Ica files and put them on your sharepoint site or on an Internet, site, and they could put them in, get prompted for author. Then, eventually, there was this ability to pass through the off for the local machine, but via setting in the browser. Well, now, when you’ve got

00:14:05.210 –> 00:14:28.860
Bill Sutton: the the systems are more distributed. You’ve got the the workspace in the cloud. You’ve got other things in other clouds and on prem the ability to do the same thing. You can’t do it the way you did before, and lever at at least not as efficiently and as seamlessly as you can. Now using these Api. So the the project we have in Canada was very much like this. They built them management layer around it, but they also built custom portals

00:14:28.860 –> 00:14:39.870
Bill Sutton: that would literally show application icons or desktop icons, or even sas app icons from workspace directly into a custom portal. The customer themselves built

00:14:39.920 –> 00:14:41.430
Bill Sutton: via their devops shop.

00:14:42.020 –> 00:14:43.310
Geremy Meyers: You guys remember Wisp.

00:14:44.150 –> 00:14:45.100
Todd Smith: Yup: yeah.

00:14:45.420 –> 00:15:05.760
Andy Whiteside: Webin, please, for sharepoint that have an eyeframe that’s got on. My yeah, yeah, and and think about like this. And I’ve got my zoom bar in front of me here. I can’t really get to what i’m trying to show you. But what if I could go to you know, like maybe my defined maybe my choice of digital workspace workspace is.

00:15:05.760 –> 00:15:24.260
Andy Whiteside: you know, office 365. What if I could go to Portal office.com and pull up, and and then bring my citrix apps into that versus vice versa, where it’s been. Go to this, you know zintegr.cloud.com and bring office 3, 65 into those. And and the truth is, with this type of scenario you’re gonna be able to do whichever way you want.

00:15:25.550 –> 00:15:26.310
Geremy Meyers: Yup.

00:15:27.950 –> 00:15:30.070
Andy Whiteside: All right.

00:15:30.850 –> 00:15:39.270
Geremy Meyers: Next section is scaling with public cloud. Or

00:15:39.510 –> 00:15:44.640
Andy Whiteside: So, guys, we talked last week about on-premises versus as a service from the cloud.

00:15:45.120 –> 00:15:56.180
Andy Whiteside: Is this gonna be a scenario where you could choose which one of those users you think this is going to be mostly as a service from the cloud that’s gonna enable what we’re talking about in this last section of integrations.

00:15:56.900 –> 00:16:01.620
Geremy Meyers: I the way I understand it, I think this one will be cloud only

00:16:01.910 –> 00:16:03.050
Geremy Meyers: as a service.

00:16:03.060 –> 00:16:18.360
Andy Whiteside: Well, and i’m glad you said that, because I think it in the day or advice last week it went back. This is the podcast. I do it for fun. By the way, I don’t do if I have to. I like to, and I think what we talked about. And, Bill, I think we’ve got Bill to say 90 of the people need to do it as a service.

00:16:18.360 –> 00:16:26.370
Andy Whiteside: and this is a great example. If you did it as a service. Then you just tie in Api’s, and you can move forward versus handcuffing yourself with an on-premise solution.

00:16:29.370 –> 00:16:39.040
Geremy Meyers: Yeah, what what I like about this, By the way, is it looks like you can. So this this also links out to another blog post to talk specifically about this feature, and

00:16:39.090 –> 00:16:43.590
Geremy Meyers: you know, for like mobile apps, I mean, it looks in this case we’re using acme as a

00:16:43.740 –> 00:16:49.980
Geremy Meyers: as a company name. But if you dig into that, you’ll see. You know we’ve got the mobile app that’s branded as acne, which is pretty slick, so

00:16:50.450 –> 00:16:55.580
Geremy Meyers: you know again, under the hood still still workspace app but just branded for your organization.

00:16:56.370 –> 00:17:01.170
Geremy Meyers: which yeah, we I mean, this has been on the roadmap for a long time. I feel like it.

00:17:02.040 –> 00:17:08.240
Geremy Meyers: 5 years ago time didn’t we. This was a synergy announcement.

00:17:08.319 –> 00:17:14.329
Todd Smith: I I think we, as a company kind of looked at it, said, this is something that it’s going to be tied in more to the

00:17:14.520 –> 00:17:27.740
Todd Smith: the mobile space as opposed to a traditional user on a, on a larger form factor, like a like a laptop or a Macbook, or something like that. So it was really kind of focused more on

00:17:28.250 –> 00:17:30.940
Todd Smith: delivering it through secure mail and secure web.

00:17:31.200 –> 00:17:35.600
Todd Smith: which were mobile specific applications

00:17:35.830 –> 00:17:41.560
Todd Smith: designed for the tablets and for the phone factors, phone form factors.

00:17:41.820 –> 00:17:47.660
Todd Smith: but the inclusion with this into opening it up into being used on the workspace app itself.

00:17:47.860 –> 00:17:57.030
Todd Smith: which includes not only the mobile devices, but also the typical windows laptop as well as the the Mac Platforms as well. So

00:17:58.270 –> 00:18:02.910
Andy Whiteside: I think, Bill, because he and I may have done that blog when you get.

00:18:05.050 –> 00:18:09.850
Todd Smith: I don’t know how far go how long ago it was we did a blog about the app personalization service

00:18:10.950 –> 00:18:18.840
Geremy Meyers: that right there

00:18:18.930 –> 00:18:22.710
Bill Sutton: in for a while, but not exposed to the average.

00:18:22.780 –> 00:18:35.130
Bill Sutton: the average customer through the Api, because I know about law firm, probably 10 or 15 years ago, that when they launched Citrix apps that actually had an icon of their the name of their law firm versus the citrix

00:18:35.730 –> 00:18:38.310
Bill Sutton: Logo, if you will not icon, but the logo.

00:18:38.490 –> 00:18:43.600
Bill Sutton: So it’s. It’s obviously been possible. But you had to go through a lot of hoops, probably to get there. And now you Don’t.

00:18:45.810 –> 00:18:51.640
Todd Smith: Yeah. I I think some of the big confusion here is that this is different from branding the storefront.

00:18:51.680 –> 00:18:52.580
Bill Sutton: Yes.

00:18:52.610 –> 00:18:57.400
Todd Smith: and this is this is branding the actual application. Yes, it’s delivered

00:18:57.450 –> 00:19:04.100
Todd Smith: out there, which is critical right? So we had it. We had a couple of large customers that we’re doing this, and and

00:19:04.400 –> 00:19:05.120
Todd Smith: you know

00:19:05.210 –> 00:19:18.790
Todd Smith: we used to do it with some of the other products like share, file, and secure a web where we could actually inject the company’s logo there. and as an example we could say, hey, we’re gonna brand

00:19:18.800 –> 00:19:23.860
Todd Smith: secure mail is being acting right or

00:19:24.300 –> 00:19:29.040
Todd Smith: acme files for for share file. This is kind of taking it in

00:19:29.130 –> 00:19:37.890
Todd Smith: saying, hey, let’s take a step back and do the entire environment all of the capabilities, instead of just this one. one or 2 specific apps

00:19:40.810 –> 00:19:44.600
Andy Whiteside: has anything else on the integrations with these Apis this Api.

00:19:45.330 –> 00:19:47.040
Geremy Meyers: I mean, i’ll just say it’s another Api.

00:19:47.270 –> 00:19:50.330
Geremy Meyers: Yeah. So that’s just the how this works.

00:19:50.810 –> 00:20:00.260
Andy Whiteside: So the next section talks about scaling with public cloud providers. You know one of the things I love about the Citrix

00:20:00.360 –> 00:20:10.880
Andy Whiteside: Citrix’s new stance on this is you can go public cloud with the on premises. Public cloud with the As a service, you know, control plane in the cloud. But

00:20:11.270 –> 00:20:14.850
Andy Whiteside: this next section specifically talks about.

00:20:14.930 –> 00:20:22.240
Andy Whiteside: At least it starts on the first one with windows 365. I I want to have a quick conversation first around windows 3, 65,

00:20:22.950 –> 00:20:25.190
Andy Whiteside: Jeremy. What is windows? 365

00:20:25.930 –> 00:20:45.100
Geremy Meyers: I mean it’s a platform it’s a bunch of different things. It’s a license more more often than not it tells you to. You know, when those in this place case potentially Cloud, PC. Which is what we’re talking about, but I mean it’s in tune. It’s, you know, a license for windows, 10 windows, 11 avd all run in azure.

00:20:45.130 –> 00:20:50.880
Geremy Meyers: I think you’re talking about m 3, 65, i’m talking about just and you said it windows 3, 65.

00:20:50.920 –> 00:21:00.350
Geremy Meyers: Okay, I think this is Cloud PC. Is what it is. That’s what we used to call it. It’s just a very expensive PC. In the cloud, and I I love that Microsoft validating the space.

00:21:00.670 –> 00:21:02.720
Andy Whiteside: I just don’t know who it makes sense, for

00:21:02.910 –> 00:21:07.800
Geremy Meyers: you know. So I think if you need very predictable costs.

00:21:09.720 –> 00:21:19.780
Geremy Meyers: and you just don’t want to deal with it. Maybe it makes sense. I mean. So here’s what windows 365. This is. What Cloud PC. Is is i’ll compare it to windows abd so abd you are buying a windows license

00:21:19.800 –> 00:21:30.600
Geremy Meyers: that will let you run this version of windows, amongst other things. But at the end of the day you still have to go by azure consumption to run that virtual machine. So, even though I have a license for it, I go spin up

00:21:30.670 –> 00:21:37.770
Geremy Meyers: the clock ticks on azure, and if I got it running i’ll tick in the clock. I can shut it down. I can do some cool things with auto scaling to really manage my costs.

00:21:37.950 –> 00:21:43.750
Geremy Meyers: But there are some folks who would like to say, hey, can I just get a virtual desktop? It cost me $70 a month?

00:21:43.810 –> 00:21:49.810
Geremy Meyers: It’s not going to go up. It’s not going to go down, but at least I know how to anticipate what that cost is like. There are folks that that’s what they want.

00:21:50.130 –> 00:21:57.610
Geremy Meyers: Maybe a developer used case, maybe specific use cases, but the end of the day it is a cost that, you know, upfront for this desktop

00:21:57.620 –> 00:22:05.780
Geremy Meyers: plan it simple, and for customers who are looking for a very definite per user per month model. Maybe it makes sense, but it is more expensive.

00:22:06.140 –> 00:22:13.340
Geremy Meyers: Then say leveraging Avd and then managing your auto, scaling, turning things off and on, managing your cost for sure

00:22:13.600 –> 00:22:28.180
Andy Whiteside: what it’s a misuse case. We’re just letting z integr host you a desktop persistent desktop and our database lettings integrate host to your desktop. So, Jeremy, you said everything I needed you to say, which it’s a very very expensive predictable calls, and I think a lot of people are just gonna go for it because they don’t know any better.

00:22:28.470 –> 00:22:39.450
Andy Whiteside: I have a huge fan of windows, 3, 65, and Microsoft validating the concept. but their actual implementation of it, I don’t think, makes sense for almost anybody but it’s Microsoft. So people are gonna buy it.

00:22:39.610 –> 00:22:53.070
Geremy Meyers: We don’t want the if you’re only in the Microsoft ecosystem. I mean, what are your options? I mean, this is it right? I’ll give you a Microsoft. The Linux i’ll give you whatever you want, but that’s but that’s the mattel that’s where folks are coming from, right? So I mean

00:22:53.180 –> 00:23:01.480
Geremy Meyers: folks are looking at it. Well, i’m going to do this with Microsoft. Why wouldn’t I just spin up cloud? PC. Right. I mean, that’s where folks are coming from. I don’t disagree with you. But i’m just saying this is the starting point.

00:23:01.490 –> 00:23:06.520
Geremy Meyers: and so we think there’s a better way. But that’s why I think Microsoft introduced it, you know.

00:23:07.140 –> 00:23:10.720
Todd Smith: Got any additional thoughts on windows 365.

00:23:10.740 –> 00:23:17.710
Todd Smith: So so so to kind of tag on to to the explanation, Jeremy just gave it to the equivalent of going into your buying a car.

00:23:18.210 –> 00:23:26.640
Todd Smith: Bring it to your dealership for every single maintenance activity that you’re doing, buying the service, plan buying the tire protection and then buying your gas with the

00:23:26.840 –> 00:23:37.300
Todd Smith: at the service at the dealership as well. Right. Some people want that convenient. Some people don’t want. They want one check to pay. They don’t care what the price is, but they do want that. That

00:23:37.380 –> 00:23:42.760
Todd Smith: convenience factor of it, and it’s something that they know, because they haven’t gone out and shopped around.

00:23:44.000 –> 00:23:46.420
Todd Smith: which is a big what’s his big challenge? Right?

00:23:46.490 –> 00:23:52.240
Todd Smith: Is it for everyone? Probably not. The consumer is going to eventually make a decision to say.

00:23:52.290 –> 00:24:11.870
Todd Smith: Hey, I’m gonna. There’s some things I can do on my own. I want that choice. I want the flexibility of service plans, and I I still need a car. It’s how i’m going to pay for it. So Todd, I I love your example minus one piece. You still got to take it to that trusted mechanic down the street to actually manage the thing.

00:24:13.240 –> 00:24:22.360
Andy Whiteside: manage the applications, and manage the workloads inside of the windows. They don’t manage anything. It is like it is a PC. That they give you, and you gotta

00:24:22.490 –> 00:24:26.180
Geremy Meyers: all the agents, all the things you got to do it yourself. Yeah.

00:24:26.420 –> 00:24:32.370
Todd Smith: but it beats the old days of having us to have to go and build our own right when everyone

00:24:32.380 –> 00:24:35.620
Todd Smith: you know, when they first rolled out the cars, you know. There wasn’t

00:24:35.670 –> 00:24:43.470
Todd Smith: a lot of places we had. You didn’t have a lot of choices on where to bring it to get it fixed. You either did it yourself, or you brought it back to the

00:24:43.630 –> 00:24:46.160
Todd Smith: the factory or dealership.

00:24:48.080 –> 00:24:53.050
Todd Smith: you know, to to to get those repair stuff it really comes down to.

00:24:53.280 –> 00:24:58.250
Todd Smith: You know. There, there’s people people are willing to pay a premium for for that convenience.

00:24:58.500 –> 00:25:06.260
Andy Whiteside: and i’m going to use again for this one. We’ve got a friend of ours person who works here is integr that somebody backed into or ran into their Tesla.

00:25:06.390 –> 00:25:10.150
Andy Whiteside: and all the only place you can take. It is Tesla, and maybe a handful of body shops.

00:25:10.300 –> 00:25:21.100
Andy Whiteside: and when they took it there they said, Of course, totals like it’s not total. This is dinted. No, no, this one little piece under the sheet metal here is is broken, therefore it’s total. You need to buy a new one like oh, crap!

00:25:21.580 –> 00:25:22.450
Geremy Meyers: Oh, my!

00:25:24.340 –> 00:25:26.970
Geremy Meyers: Oh, my! But yes, so

00:25:27.290 –> 00:25:30.030
Geremy Meyers: that is that’s windows 365 in a nutshell

00:25:30.080 –> 00:25:43.190
Andy Whiteside: Well, and and what we’re really highlighting here is Citrix understands people are going to go that route. They need a better remoting protocol with more channels and more features. Therefore Citrix hdx plus now exists, Bill. You remember the podcast we do on that one

00:25:43.220 –> 00:25:47.590
Todd Smith: any any specific takeaways on that podcast that you would share as part of this one.

00:25:48.070 –> 00:25:58.320
Bill Sutton: Well, as part of this one. What there’s one thing in here I didn’t realize, and I don’t know that it was Either I missed it or it wasn’t a disclosed in that podcast, because that was early on after the announcement, I think.

00:25:58.320 –> 00:26:10.620
Bill Sutton: and that is the it says this is a new entitlement for all our D’s additions. I didn’t realize that. So, customer that’s already got that in place, and the right licenses for Dads wants to add a subset of their users

00:26:10.760 –> 00:26:21.730
Bill Sutton: with to when this they can leverage the Hdx integration. The way I read this automatic automatically, and that’s that could be beneficial for those who already have

00:26:21.770 –> 00:26:32.110
Bill Sutton: the the management infrastructure for specific use cases, but in terms of anything that’s the only thing I can think of with respect to differences between our

00:26:32.180 –> 00:26:33.880
Bill Sutton: previous podcast in this one

00:26:34.650 –> 00:26:40.750
Geremy Meyers: here Here, here’s what I love about this. So you know there’s 2 things, one at the end of the day. This is just remote, PC,

00:26:40.780 –> 00:26:46.140
Geremy Meyers: you know. So we’re in into cloud PC. In the windows 365,

00:26:46.140 –> 00:27:05.170
Geremy Meyers: just to add all the things that Hdx does. So the experience. Sure, all the security analytics works with the you know, flexible all the things right. But it’s a little bit different in the fact that man we can manage our 365 licenses from the Citrix portal. So if I decide, I need to user that needs call PC. Part of your onboarding of this service

00:27:05.170 –> 00:27:20.860
Geremy Meyers: is the fact that you can go into cloud and go. Hey? You know what Todd needs call PC. Boom. I’m gonna assign a license from the Citrix portal. And magically again, this is all Api’s flying across the Internet. Here. It just enables it, and then Todd logs in and makes you know he’s got a $70 desktop, but

00:27:21.320 –> 00:27:23.530
Geremy Meyers: hopefully got a $70 a month.

00:27:23.590 –> 00:27:35.700
Andy Whiteside: But what I do like about this is you then could work with zoomtag or get that trusted mechanic using those trusted tools. Ak: Citrix. And if you’re just heck bent on spinning the money and doing windows 3, 65.

00:27:35.720 –> 00:27:42.110
Andy Whiteside: You still have that partner ecosystem to make it the best it can be, and you’re not limited to what window 365 can do on its own.

00:27:42.480 –> 00:27:53.650
Geremy Meyers: I mean, what about how am I installing apps in this thing? How am I updating? I mean, this is this is another endpoint that needs antivirus. Now, I mean, there are so many things to think about outside of the fact that you just spun up a desktop that

00:27:53.980 –> 00:28:11.950
Geremy Meyers: listen. If this is not what you do for a living. You really do need to think about just what you’re opening up by by enabling it so couldn’t agree more the the first time I saw this thing presented in the in person I was at a conference, and the guy beside me, large, healthcare organization, and I sent him. How? What? What you think of this? Oh, it’s awesome like.

00:28:11.950 –> 00:28:17.230
Andy Whiteside: Are you gonna you guys gonna do it’s like head? No, the way too expensive. It just didn’t make sense.

00:28:18.160 –> 00:28:27.360
Andy Whiteside: Alright, so next section this one talks about the Gcp. Or Google Deeper support for Google related technologies. Todd, You want to take this one.

00:28:28.080 –> 00:28:36.820
Todd Smith: Yeah, I think the biggest thing here is, you know, working with all of the hyper scalars is the critical thing to take out of here right. It’s not just

00:28:36.860 –> 00:28:43.740
Todd Smith: an azure, only environment that we’re You know, we we’re not limiting our playing field to just working with azure.

00:28:44.940 –> 00:28:58.850
Todd Smith: you know, supporting Google supporting Google Idp is another example of where. you know, we we realize that a lot of customers are looking at alternatives, and they’re looking at alternatives based on cost performance.

00:28:58.980 –> 00:29:13.170
Todd Smith: and you know their their regionalization that they’ve had out there right so, being able to to to use more more available options that could be more cost-effective. That makes a lot of sense.

00:29:13.920 –> 00:29:30.780
Andy Whiteside: Yeah. And and it could be. This is you just already chosen to go this route, Google identity Provider, for example, and you need a technology that’s open minded and bringing all these things together. So we did a. So Bill and I ran through, I think, for a customer recently where they wanted to use Google as the Idp.

00:29:30.920 –> 00:29:42.630
Geremy Meyers: which was not. This is something new. It’s the first time I’ve seen this up close and personal. In fact, not only did they want to use Google as an Idp. they also didn’t want to use the domain whatsoever. So no active Directory at all

00:29:42.640 –> 00:29:50.580
Geremy Meyers: fully, not domain join. And so, you know, the past with this meant is, you would probably had to have stood up a net scale or specifically a use.

00:29:50.640 –> 00:29:59.430
Geremy Meyers: Google’s idp, or maybe do sample or something very specific. This is just like kind of an easy button, right? So when you hit the workflow. If you ever set up the azure AD side of this.

00:29:59.450 –> 00:30:03.670
Geremy Meyers: it is literally what is your domain? Boom, boom, boom! You got it integrated.

00:30:03.690 –> 00:30:08.340
Geremy Meyers: The idea is to do the same thing here with Google. Id so we’re starting to see this more and more. It’s pretty slow.

00:30:09.180 –> 00:30:13.240
Andy Whiteside: And if you take just the statement. Aws as your Google Cloud

00:30:13.420 –> 00:30:28.140
Andy Whiteside: Aws, for example, I didn’t realize. I went to the conference few months ago. Now one of the largest technology companies in the world. It came out of nowhere for me, and I knew it kind of sort of, but I wasn’t deep into it, and when I saw how much tech and how many different offerings were there. I was. I was shocked.

00:30:28.210 –> 00:30:40.800
Andy Whiteside: And in this world of digital workspace and user compute Ddi post apps, whatever you call it, in your mind. knowing that you can bring in those other players, and it’s somebody’s there to, you know. Be conducive to that is, is is a huge win.

00:30:40.870 –> 00:30:47.960
Geremy Meyers: It’s funny. So I went to what is a to us call their thing, is it? That’s what it is.

00:30:48.140 –> 00:30:59.260
Geremy Meyers: Yeah. So I went down to Atlanta one time to the Royal Congress Center to that event. And here I am, the Citrix Virtualization guy right? So i’m gonna show up. I’m in the booth. I’m thinking.

00:30:59.390 –> 00:31:03.930
Geremy Meyers: you know, hey? I’m gonna be the guy. Everyone talks to it we show up in. I mean the expo for us.

00:31:04.160 –> 00:31:14.820
Geremy Meyers: There’s a lot of vendors there, and they all wanted to talk about that scalar, because in the world of devops and things like that they’re trying to figure out how to orchestrate the networking side of this. But

00:31:14.860 –> 00:31:19.090
Geremy Meyers: you know ultimately I felt like, you know, I was the one getting launched for the n scale guys.

00:31:19.400 –> 00:31:24.920
Geremy Meyers: But ultimately I was just completely surprised at the just the ecosystem that surrounds.

00:31:24.970 –> 00:31:32.220
Geremy Meyers: You know any of the well hyper scalars. But yeah, I think a us, I mean that’s exposed to me for sure.

00:31:32.930 –> 00:31:38.370
Andy Whiteside: All right. The next one is expanding connector appliance integrations. But i’ll go to you first on this. This is

00:31:38.990 –> 00:31:50.790
Bill Sutton: long, long term conversation for you in in your worlds, including Z Integr: yeah, I think we talk. I don’t. We talked about this on another another podcast, I think at some point

00:31:50.930 –> 00:32:07.340
Bill Sutton: I don’t know if it was the one you were on Andy or not. But yeah, this it looks like they’re adding a Hv. As one of the connector appliance supporting hypervisors in addition to the the standard ones, so as well as they’ve made it a lot easier in the in the hyper. Scalars, like, you know, like azure aws and Google

00:32:07.350 –> 00:32:08.220
Bill Sutton: to

00:32:08.470 –> 00:32:23.560
Bill Sutton: pull them from the the marketplace rather than having to do an import. Those sorts of things. So this is really really a a big deal for those customers using these. And and now they’ve added the other mechanics, a. H. V, which is fast, and come fast and becoming a more prevalent hypervisor.

00:32:23.620 –> 00:32:25.910
Bill Sutton: That’s an ideal thing for customers.

00:32:25.960 –> 00:32:39.840
Andy Whiteside: and and I think in the podcast that we didn’t listen to over the weekend while I was doing stuff around my house. Sad, but truth you actually indicated. You think a lot of people are going to pull out of Public Cloud hyper scalars. For various reasons.

00:32:40.090 –> 00:32:58.680
Bill Sutton: I think I don’t that’s been what I’ve been reading, you know. We’ll see. We’ll see what happens. But I’ve been reading a lot about the about folks that have gone all in in the cloud, and then the bills come to. And now it’s really starting to look at what they can spend that money on, and some of them are bringing it back and doing a reverse migration, not for all of it.

00:32:58.700 –> 00:33:09.090
Bill Sutton: but for some workloads where it makes sense. Obviously, and certainly having this integration with on-premises, hypervisors, including mechanics, is a a big part of making that work

00:33:09.410 –> 00:33:13.930
Andy Whiteside: you you want when you want is the key. Go ahead.

00:33:13.980 –> 00:33:22.360
Geremy Meyers: I I say. I wondered why it took so long for us to do this. I mean, we’ve got a We’ve got a long standing partnership with Newtonics.

00:33:22.620 –> 00:33:30.840
Geremy Meyers: but I think you know one of the challenges we had is this connector appliance is what enables things like secure private access. Spa: so you don’t know what that is.

00:33:30.940 –> 00:33:47.610
Geremy Meyers: you know. So this is something you would install in a location where there’s a resources that you wanna you want to serve up. We it used to be called the Gateway Connector, so a different appliance altogether, and then I guess, as part of a shift to this new appliance. Maybe that’s why

00:33:48.000 –> 00:33:55.130
Geremy Meyers: I just said that we never came out with the gateway connector. Now it’s out for the connector plan. So this is a this is certainly a welcome change, for sure.

00:33:55.310 –> 00:34:03.200
Todd Smith: and I think it. I think Jeremy kind of ties with the whole concept of consolidating some of these connect these unique connector appliances.

00:34:03.580 –> 00:34:09.780
Todd Smith: the single purpose connectors, and actually putting them into more of a universal approach towards these connectors

00:34:10.050 –> 00:34:18.760
Todd Smith: because I I’ve got a customer that basically they looked at the number of connectors that they were going to have to spin up, and it was 3 times as many as they currently had on from.

00:34:18.949 –> 00:34:23.190
Todd Smith: They were looking at the it was a it was a cost sticker shock

00:34:23.460 –> 00:34:27.870
Todd Smith: until they realized that. Hey? There’s some of these that we can actually consolidate

00:34:27.969 –> 00:34:32.600
Todd Smith: and reduce our overall cost and save. you know, potentially save some money. That

00:34:33.530 –> 00:34:42.830
Geremy Meyers: yeah number one question I get is when i’m going to see one connector to rule them all. It might be a while, you know. We’ve got some things running on the windows connector that’ll take a while to move to a

00:34:43.500 –> 00:34:45.040
Geremy Meyers: and to a different platform.

00:34:45.230 –> 00:34:48.659
Todd Smith: So the I mean think about it. We tried to do that with the consoles.

00:34:49.120 –> 00:35:01.650
Todd Smith: and it took us a long time to to reduce the number of consoles that we have, and we still have. you know, depending on who you’re talking to. We’ve got anywhere from 3 to 4, but that’s better than 17 that we had.

00:35:04.050 –> 00:35:06.000
Todd Smith: So some of these things just take time.

00:35:06.330 –> 00:35:07.030
Geremy Meyers: hey?

00:35:07.350 –> 00:35:12.150
Andy Whiteside: So, guys, i’m gonna take us to the next section, which is one of my favorite ones. I run around teaching, I gel, or

00:35:12.200 –> 00:35:19.920
Andy Whiteside: you know, teaching people how to all the time. Chrome OS. As well doing both of those these days. Love it. I got all of them sitting on my desk right here somewhere.

00:35:21.480 –> 00:35:27.500
Andy Whiteside: Todd, i’ll use you for my little Got you a joke here. You ever use the rideshare app?

00:35:29.040 –> 00:35:31.070
Todd Smith: Yes, yes.

00:35:31.200 –> 00:35:36.660
Andy Whiteside: Did you get in your car to drive somewhere to meet the rideshare service to ride your app service

00:35:37.170 –> 00:35:42.620
Todd Smith: ironically. Yes, I did, because I was happen to be in Canada, and I didn’t want to

00:35:42.740 –> 00:35:54.240
Todd Smith: drive my vehicle and roads that I wasn’t really sure of. So I parked at the hotel and met the Uber driver there, but that’s like a one off right, but in general you don’t drive somewhere. You may walk a block.

00:35:54.470 –> 00:36:09.830
Andy Whiteside: My My point in the whole conversation is, if we’re talking vdi specifically or just anything you access to a browser chromium, Mo Mozilla water edge at this point. Why would you get into windows to go meet windows or some other browser based app somewhere else.

00:36:09.860 –> 00:36:15.090
Andy Whiteside: Use something smarter, something lighter, something more cost-effective, something more manageable

00:36:15.260 –> 00:36:20.420
Andy Whiteside: the topic of this validating endpoints for hassle-free rollout to me it’s just like I don’t

00:36:20.500 –> 00:36:31.520
Andy Whiteside: get in my car to go meet the rideshare app. I just take the easiest path to get there and have a meet me where i’m at same conversation. Here I don’t have to use windows to go connect to windows or other browser related things.

00:36:31.610 –> 00:36:35.640
Todd Smith: Yeah, I think we’re going with this we, and we just proved that this is not a recursed

00:36:36.130 –> 00:36:55.850
Andy Whiteside: podcast. You gave me the honest answer. It was the wrong answer, but it was an honesty. And the truth is, oh, hold on so real quick on that note. There are times where it makes sense to. I’m using windows right now to do this podcast, because I didn’t have time to come in here and jump on my igl unit and remote into my virtual desktop. I came from one meeting to the next.

00:36:55.850 –> 00:37:05.780
Andy Whiteside: There are times when it makes sense to use windows, and I’ve got a virtual desktop open at the bottom of my other screen over here. There are times where it makes sense, but for the most part you don’t need windows to go connect the window through

00:37:07.770 –> 00:37:12.910
Todd Smith: W, which is One of the things that we’ve seen historically kind of ring true is that.

00:37:13.030 –> 00:37:21.140
Todd Smith: you know 80 of our used cases, for oftentimes the the customer, the user just wants to get to the application. They don’t care how they get there.

00:37:21.190 –> 00:37:33.330
Todd Smith: They just need to get access to the application. whether it’s through. You know. Traditional zen app publish application, or whether it’s through a browser, or whether it’s through a full-blown desktop, there’s different requirements

00:37:33.470 –> 00:37:43.110
Todd Smith: that may direct them to use a specific path. But the destination is all the same to that application or to manipulate a data set.

00:37:44.380 –> 00:37:57.150
Andy Whiteside: We were. We were doing the Ij workshop last week, and I told somebody to apply a profile now, so can I use Gp: Gp. Update force to make sure it got there in the Gp. Results he’s like is that on here? I’m like, hey? No, you don’t need that stuff anymore.

00:37:59.910 –> 00:38:19.500
Andy Whiteside: Jeremy. Thoughts on this topic is about ij like Chrome OS on whatever hardware you want, including hardware. You’re already on just to connect to browser based digital workspace stuff apps, desktops. You name it, Jeremy. Are you guys seeing this help your customers, knowing that they can be simplified on the asynchronous solution, where the endpoint doesn’t need to be as

00:38:19.530 –> 00:38:22.210
Andy Whiteside: powerful or as smart or as capable as it used to be.

00:38:22.450 –> 00:38:37.700
Geremy Meyers: that No, absolutely. In fact, I did a it wasn’t long ago. I did a it was part of a demo for a customer where they were looking at, doing desktops and azure. I can’t remember what it was, but ultimately they wheeled in. This is school system right? So think about the budget they have. Think about what they’re dealing with.

00:38:38.010 –> 00:38:41.360
Geremy Meyers: They will in this machine, by the way, still running window 7.

00:38:41.420 –> 00:38:44.700
Geremy Meyers: And they turned this guy on, and it took no less.

00:38:45.100 –> 00:38:53.520
Geremy Meyers: Then. 15 min to boot up. 15 min, right? Why? Well, the hard drive was slow. It wasn’t. SSD. It was a clunky hold 7,200 Rpm.

00:38:53.550 –> 00:38:58.570
Geremy Meyers: Because it was.

00:38:58.610 –> 00:39:08.970
Geremy Meyers: Get the duty pocket right? This is the Igl. Based USB: Plug it in, you boot this piece of hardware off of the USB. Drive, and we were up in the windows 10 and like

00:39:09.490 –> 00:39:11.730
Geremy Meyers: Oh, my gosh! 3 min at the most

00:39:12.510 –> 00:39:27.960
Andy Whiteside: I I met with another company that does fed work a while back, and I walked in their office and said, hey, can I demo something for you? And they said, yeah, let’s turn on the the computer here in the room here. 15 min later it still hadn’t totally booted up, and i’m like that’s why we need to work together. They didn’t get

00:39:28.160 –> 00:39:32.880
Andy Whiteside: like it takes 15 min, and to be kidding log in to do a presentation.

00:39:33.250 –> 00:39:42.720
Geremy Meyers: Yeah, I it. Listen. You can replace all this this hardware, but that is your budget, for you know either you know the Igl or you. Even Chrome. OS right, so

00:39:42.750 –> 00:39:48.800
Geremy Meyers: promised Flex, is is a similar solution that boots up to the chrome. OS pretty select.

00:39:49.200 –> 00:40:06.120
Bill Sutton: Feel fair to say that the endpoint is part of every project we do, and understanding what that is, is something we need to scope somewhere along the way with something we scope, and it’s obviously something we consider when we’re doing designs, what it’s going to be running on the endpoint. And how does that? How does that impact the design and policy setting and those sorts of things?

00:40:06.120 –> 00:40:11.190
Bill Sutton: You know the key thing about that I like about is that it’s it’s software, right

00:40:11.220 –> 00:40:29.020
Bill Sutton: it it. Some folks, I think, still think of Vagel as a thin client manufacturer, and they used to do that. But they’re a software company, and they Agl OS. Can we have a lot of customers that take basically take existing devices and re purpose them with the Igl OS install them on the hard drive or the SSD. On an endpoint.

00:40:29.020 –> 00:40:34.530
Bill Sutton: and that becomes a User’s device for accessing their virtual apps to desktops, and it works wonderfully.

00:40:37.450 –> 00:40:43.470
Andy Whiteside: Alright, so the last section is delivering solutions for all of your app and Desktop needs.

00:40:43.540 –> 00:40:47.460
Andy Whiteside: And if you listen to that. You would think the desktop is just a big app.

00:40:48.180 –> 00:40:50.790
Andy Whiteside: How? Why is it important that Citrix

00:40:50.810 –> 00:40:59.800
Andy Whiteside: gets? It rises above the foot, and people realize that what they thought was going away is really just a reinvestment into the core of the what Citrix has done for all these years.

00:41:00.680 –> 00:41:06.810
Todd Smith: Yeah, I think it’s. I think it’s kind of a manifestation of, and justification of what we’ve been working on for the past

00:41:07.090 –> 00:41:16.060
Todd Smith: 25 plus years. It’s it’s connecting that user regardless of where they are. on whatever device they are to

00:41:16.660 –> 00:41:22.160
Todd Smith: the applications and the data and the services that they that they need to be able to be productive, and

00:41:22.520 –> 00:41:37.470
Todd Smith: that really Hasn’t changed over the over the course of our our history. What has changed since there’s been a lot of disruptive technologies that have been introduced into not only our own company, but also into

00:41:37.520 –> 00:41:39.190
Todd Smith: the ecosystem in general.

00:41:40.270 –> 00:41:55.390
Todd Smith: You know, we’ve heard for years that the browser is going to eliminate the need for Citrix or a modernized application that’s going to eliminate the need for Citrix. Well, that’s great until you start talking about things like security and performance and reliability

00:41:55.540 –> 00:42:09.210
Todd Smith: in the ability to provide that consistent experience out to that, user regardless of what device there are. And you still need to do things like all of the all of the additional tasks.

00:42:09.290 –> 00:42:21.420
Todd Smith: additional services that that people expect to be able to use when they’re on a virtualized environment. They want to be able to control where they print to. You want to be able to control and have security around USB. Devices that are being plugged in.

00:42:22.170 –> 00:42:25.420
Todd Smith: You can’t do that in a lot of these native solutions.

00:42:26.120 –> 00:42:31.350
Todd Smith: so they will. They will consistently and and continuously be a a requirement for

00:42:31.420 –> 00:42:38.310
Todd Smith: for Citrix to deliver on this. and whether it be on the browser side, or on the full-blown desktop or an application side

00:42:39.140 –> 00:42:43.030
Andy Whiteside: when Todd i’m glad you mentioned browser they actually call it, on the article here. And that’s

00:42:43.090 –> 00:42:58.700
Andy Whiteside: you know the fact that Citrix has a enterprise browser that you maintain and control through your Citrix technologies is further evidence that they see the day coming where it’s all browser based. But it might still be decades away. But it’s important that we start controlling the browser. Use cases as well.

00:42:58.860 –> 00:42:59.430
Todd Smith: Yep.

00:43:00.650 –> 00:43:07.900
Andy Whiteside: Jeremy, Your thoughts on, you know, bringing this all together, and where Citric sees the future going, and how he wants to be different

00:43:08.080 –> 00:43:09.560
Andy Whiteside: and go along with the future.

00:43:10.030 –> 00:43:18.150
Geremy Meyers: I mean, you talked about it earlier. I mean it’s a digital workspace, and the idea that here’s a single point that takes you to wherever your apps are at right.

00:43:18.190 –> 00:43:24.060
Geremy Meyers: So it turns out lot of them are virtual still right, and they could live in clouds, desktops, and

00:43:24.240 –> 00:43:27.100
Geremy Meyers: azure it could be on for it. Doesn’t matter right. That’s the whole point.

00:43:27.230 –> 00:43:34.010
Geremy Meyers: This Enterprise Browser is one of my favorite new apps, and I use it daily. So there are a lot of

00:43:34.150 –> 00:43:39.090
Geremy Meyers: applications that are internal to Citrix that i’m using workspace app on my local machine.

00:43:39.320 –> 00:43:48.870
Geremy Meyers: I’ve got enterprise browser, I mean. It’s baked right into it, easy to launch, and i’m hitting all these internal websites that have in the past required me to fire up a desktop

00:43:49.010 –> 00:43:51.460
Geremy Meyers: or hit a VPN.

00:43:51.610 –> 00:44:04.080
Geremy Meyers: And so you know that requirement goes away. And so it just is so simplified. It’s a local containerized browser, so I can provide all security that I’m used to with my virtual environments, and i’m just applying that to

00:44:04.850 –> 00:44:14.010
Geremy Meyers: you know my women’s asset. So this is your enterprise. Browser is running locally on your machine, leveraging the local resources of the hardware.

00:44:15.720 –> 00:44:29.910
Geremy Meyers: and we’ve gone to Google and I don’t rely on admin templates and group policy madness to make it work? No, no, in fact. But there is because this is, you know, this is a citrix published browser. There is a config service that you can leverage

00:44:30.120 –> 00:44:34.060
Geremy Meyers: to configure the hardware. I mean to configure the browser itself

00:44:34.430 –> 00:44:42.460
Geremy Meyers: on the flip side. There’s just policies you can turn on as well, you know again, water, market copy, and pay spreading restrictions. Things like that. It’s all part of.

00:44:42.460 –> 00:45:01.820
Andy Whiteside: and I can choose when I have. So somebody goes to, you know, like integrity cloud.com. It’s my workspace. If I want to use their local, you know consumer Grade browser will be fine, but if I want it to be in a sandbox world, I could go in the browser a secure browser service, but if I want them to be in a pseudo controlled sandbox on my machine, using my local resources.

00:45:01.820 –> 00:45:02.890
Andy Whiteside: I can do that, too.

00:45:03.320 –> 00:45:06.320
Geremy Meyers: and it’s a light way. It’s fast, and it’s pretty impressive. Actually.

00:45:07.730 –> 00:45:24.040
Bill Sutton: bill thoughts on this. Bring it all together for situation. Yeah, I would. I would, listening to Jeremy. He was basically hearing all the points that I would have made but one of the things you know that I really like about this is the policy element, and the fact that we don’t have to leverage gpos and

00:45:24.040 –> 00:45:30.380
Bill Sutton: and we can. You know we can restrict we can. We can say to a, to an end. User You can access salesforce and

00:45:30.380 –> 00:45:45.490
Bill Sutton: work day and other apps, but they have to be done from the the Enterprise browser. You can’t do it from your local browser. If you want to go to Facebook. It’ll kick you out to the browser service kind of the things that you guys have already said. But you know, putting it in specific terms. It it really gives us the ability to

00:45:45.560 –> 00:45:52.260
Bill Sutton: to manage and and secure those Sas apps that historically, we’ve done by publishing a browser via Citrix. Right?

00:45:52.750 –> 00:45:53.410
Andy Whiteside: Yep.

00:45:53.940 –> 00:46:04.000
Andy Whiteside: Yeah. So I guess 2 comments from me 3 number one at a high level. Citrix gets it. They’ve gotten it now that they’ve changed their model to work more with partners and focus on the tech

00:46:04.100 –> 00:46:14.190
Andy Whiteside: that to me allows us to now go execute together. On this. I was with someone last week, former Citrix employee that said how sad it was that Citrix was failing and going away, and like

00:46:14.270 –> 00:46:25.590
Andy Whiteside: I mean, I didn’t argue with them. But like hey, if they accomplish what they’re actually saying they’re doing now. They get back to our roots. And what you’re saying is, you know whoa Citrix is actually old Citrix brought back to reality.

00:46:25.600 –> 00:46:30.430
Andy Whiteside: And that’s where you know we partners customers are going to benefit from that.

00:46:30.640 –> 00:46:37.290
Andy Whiteside: It really is a a brand new day, but we have all the legacy stuff the good stuff to bring forward with them.

00:46:39.580 –> 00:46:47.430
Andy Whiteside: I would I would also highlight something to highlight on the screen here, and that is, without needing a traditional VPN, that for the people they could hear my voice.

00:46:47.510 –> 00:47:03.980
Andy Whiteside: And please Don’t, get mad at me for challenging on this. But if you have users still using a VPN in 2,023. You are doing it wrong, and if you would like for us to have a top conversation with you around. That, or maybe you believe it, too, and you need help supporting, you know. Have those conversations with your leadership?

00:47:04.090 –> 00:47:16.440
Andy Whiteside: No one in 23 should be using a browser, they should be using a digital workspace with micro micro. Excuse me, no one in 23 should be using a VPN. You should be using a digital workspace with micro. VPN. Technology is built into it

00:47:17.140 –> 00:47:18.750
Andy Whiteside: and secure browsers.

00:47:19.210 –> 00:47:20.100
Bill Sutton: Great

00:47:21.560 –> 00:47:22.560
Geremy Meyers: It’ to be more.

00:47:23.070 –> 00:47:29.090
Andy Whiteside: Well, guys, I appreciate you guys cover this topic with us, excited to see if we can pull this off

00:47:30.550 –> 00:47:33.880
Andy Whiteside: and help customers continue to move forward

00:47:34.010 –> 00:47:46.440
Andy Whiteside: in a world where there’s a lot of noise and a lot of competition and citrix, just like with the Api conversation a while ago, is just one of those solutions that can be part of the overall solution doesn’t have to be the whole thing by itself.

00:47:46.710 –> 00:47:47.310
Todd Smith: Yeah.

00:47:49.580 –> 00:47:52.590
Andy Whiteside: all right. Well guys anything we didn’t cover that you wanted to bring up.

00:47:54.390 –> 00:48:02.190
Geremy Meyers: We covered all the bases. We’ll see who this time next week, but we know who was the final next Monday night.

00:48:02.390 –> 00:48:04.100
Geremy Meyers: It’s Monday night. Okay.

00:48:04.520 –> 00:48:07.480
Andy Whiteside: So if you’re going to be the ideal disrupt. We’re hosting a party Monday night.

00:48:07.660 –> 00:48:13.800
Andy Whiteside: Do you watch the game and give away some free stuff and hang out and have some drinks, and

00:48:13.850 –> 00:48:14.780
Andy Whiteside: we’ll see you there.

00:48:14.870 –> 00:48:16.670
Geremy Meyers: I love it. I’ll see you guys there.

00:48:16.750 –> 00:48:19.510
Andy Whiteside: Awesome.

00:48:19.770 –> 00:48:26.040
Andy Whiteside: We’ll do it again next week. Maybe maybe not, or they’ll be so busy. It’d be nice to be one in person. But

00:48:26.820 –> 00:48:30.900
Geremy Meyers: I don’t know if I ask you too much. I’ll be like.

00:48:30.980 –> 00:48:32.640
Andy Whiteside: yeah, I see you then.

00:48:32.710 –> 00:48:34.010
Geremy Meyers: Alright, so you guys guys.