130: Citrix Session: Introducing the new Citrix strategy and product innovations – Part 2

Mar 30, 2023

Over the past few months, you may have heard about some significant changes to Citrix. Most notably, Citrix Systems went private in September of 2022 and became a business unit of Cloud Software Group.

Now, naturally you’re asking yourself, “What does this mean for me?” And honestly, that’s a fair question. After all, tech companies are restructuring and merging at a regular occurrence these days, and it often doesn’t alter much from a customer perspective.

However, in this case, Citrix going private means many positive, tangible changes are coming to our customers. With this new structure, the Citrix business unit of Cloud Software Group now has the flexibility and autonomy to focus on our core strength: providing an enterprise platform for app and desktop delivery. And that doesn’t just mean Windows apps. We’re evolving the platform itself to support and secure the growing number of enterprise web and SaaS apps critical to your business.

Host:  Andy Whiteside
Co-host: Bill Sutton
Co-host: Geremy Meyers
Co-host: Todd Smith

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Andy Whiteside: Hello, everyone! Welcome to episode 130 of the Citrix Session. I’m your host, Andy White side today. Is March 20, seventh.

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Andy Whiteside: 23,

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Andy Whiteside: and it might far enough into the year to stop making comments about how far the you guys go on.

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Bill Sutton: How fast a year? Is. Going? Yeah.

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Todd Smith: march madness.

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Geremy Meyers: Oh, that’s right for teams, none of which are the first, second, or third seeds that made it to the final 4, which is all right. So let’s let’s talk. It’s not unbelievable.

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Andy Whiteside: Let’s see. Now i’m gonna t this back in the Day’s podcast. It’s a different world in college basketball where now they have the transfer. Portal, and colleges are going to be able to pay at least the top. The top 25 or 30 colleges are going to be able to pay players to come in

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Andy Whiteside: college basketball, as we know it is never going to be the same, and the results of this year’s final 4, where the the seeds are all over the place in the final 4, I say is a good example of that. Happy todd You’re a basketball guy. You’re 8 feet tall.

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Todd Smith: What are your thoughts on that

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Todd Smith: capability when I played? Because I probably could have made 30 cents

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Andy Whiteside: then

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Andy Whiteside: 30 cents per game

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Todd Smith: Is that adjusted for inflation or not.

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Todd Smith: Yeah, it’s probably just highly for inflation, so it’s a bit back in my day it was probably 6 cents worth of thought worth of money I would have been able to gather.

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Andy Whiteside: But but Todd, does that mean you went to school to play basketball, to go to school to get an education to further your career.

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Todd Smith: I wish I went to school, play basketball. I went to school for the academics in the division free program. So

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Todd Smith: it was the student athlete component as opposed to the athlete student

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Todd Smith: aspect of it. But yeah, it was interesting because not only when it’s I

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Todd Smith: in a division 3 school, which didn’t give out scholarship money. But also I went to a school that had a co-OP program, which meant that you were working

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Todd Smith: full time as part of your education, and

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Todd Smith: twice I got a co-OP jobs during the middle by a basketball season. So it was

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Todd Smith: it was interesting. And it really schooled me really well on on how to do time management.

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Andy Whiteside: Yeah. Did they at least wash your clothes for you? Your uniform?

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Todd Smith: They did, and we had, you know we had it extra hours to the dining halls available, and things like that. But

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Todd Smith: yeah, it was a road trips where we were 3 or 4 people to a room which was interesting. You got a chance to know your team. It’s pretty well after that.

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Todd Smith: and you know it was good. It was great, you know.

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Todd Smith: Still, some of my best friends to this day are

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Todd Smith: our former team mates?

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Andy Whiteside: What kind of what kind of plays did you get to fly on.

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Todd Smith: So we flew up to Halifax, Nova Scotia, to participate in a Canadian tournament, and

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Todd Smith: we flew a dash 8,

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Todd Smith: which was a Turbo prop plane that had to stop halfway along the way to pick up additional fuel. So we flew from Boston to St. John.

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Todd Smith: New Brunswick, and then flew over from St. John over to Halifax. which was an interesting flight.

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Andy Whiteside: At least you survived.

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Todd Smith: Yes, we do

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Andy Whiteside: so. Bill and Jeremy, can you start to see at all where my mind is. That is how i’m gonna apply the new world of college basketball to the new citrus

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Andy Whiteside: or a new cloud.

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Bill Sutton: Bill Bill, you. You got a You got a thought on that.

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Geremy Meyers: I’ll be made to feel stupid here in a second when he’s it’s probably obvious it’s just one of those far from the trees things. So so I was listening to this visionary last 9 on 60 min, by the name of Charles Barkley.

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Geremy Meyers: talking about the N. Il. And he started talking about the New World, where there’s gonna be a finite number of schools

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Andy Whiteside: that are invested enough to be able to play the the right players to be able to be at this highest tier of college basketball.

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Andy Whiteside: and where I took that example and applied it to our world is, there’s going to be a set of citrix partners

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Andy Whiteside: that are going to be able to be invested enough.

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Andy Whiteside: and what Citrix is doing to really take advantage of where Citrix has, you know, the top 550 accounts in the country they cover direct, and it’s going to be up to those next level of customers and partners to work together, and both are going to be have to be invest in the relationship.

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Geremy Meyers: So let’s just talk about n il real quick. Just so everyone understands what that is. So why don’t you explain that for us here real quick?

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Andy Whiteside: I’ll let Todd explain it real quick.

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Todd Smith: Yeah. So nil is to do it’s it’s basically a marketing program that allows players to get paid

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Todd Smith: while they’re in college based on their names, images or like so in the past

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Todd Smith: college athlete, would forego their their

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Todd Smith: use of their names, image, and like this, so a photo or

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Todd Smith: a name associated with it so, Speaker Sneaker contracts as an example, right? You’d have players that were

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Todd Smith: be forced to use to wear certain shoes based on what the coaches have decided, or what the universities decided. Same thing goes with any of the advertising was done.

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Todd Smith: Players got no, even though they were driving the recognition they were driving the brand awareness of the college and university.

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Todd Smith: The players are getting nothing out of it other than their scholarship money.

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Todd Smith: What an Il allows them to do is actually license their name image like this, and you actually get paid for it

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Todd Smith: Ironically, the 2 biggest people, or names, images and likenesses that are being paid are not even in college yet. one of them being Brawny James

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Todd Smith: and the other one is there’s a there’s a a female soccer player that’s coming out. That’s a that’s

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Todd Smith: built a built a pretty good size following out there. But

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Todd Smith: yeah, it’s it’s a way to it’s a way to pay the college athletes. money based on.

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Todd Smith: based on something that that that’s related to them as opposed to some someone else making a decision for them.

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Andy Whiteside: So let me try to tie this all back together real quick.

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Andy Whiteside: And Todd. I do want to talk to you later about where booster clubs fit into that, because they seem to be having some play in there. But what i’m getting at here is the folks that go out and put themselves out there and lead with marketing and lead with hopefully enablement and education like we’re doing here on this podcast. Those are the citrix part of the Cloud software Group partners that are going to rise above.

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Andy Whiteside: and everybody else is going to be left behind.

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Andy Whiteside: If they don’t invest, which is integral intentionally, invest in things in the in user compute digital workspace World

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Andy Whiteside: Cloud software group, citrix net scale, or you name it.

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Andy Whiteside: And we see this in the long run as working out in our benefit.

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Andy Whiteside: If you don’t believe me, Charles Working

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Geremy Meyers: lot, Bob, I got it now. I got it. Bill, you got. I got it.

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Geremy Meyers: Alright.

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Andy Whiteside: So let’s talk about today’s blog, which is, let me share my screen with you, gentlemen. This is part 2 of the blog by Calvin Shu

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Andy Whiteside: Galvin, good friend of Z. Integros, and the the name of is introducing the new citric strategy around product and innovations, and I don’t know that it really even talks about what I was just talking about here. This is really more the technical side of it, and the business objectives of it, as it relates to cloud software groups business unit citrix.

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Andy Whiteside: But what I would point out in that previous conversation is going to take partners to help

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Andy Whiteside: get this across to customers and evangelize what cloud software groups doing with the citrix business unit. And all these changes in that’s what we’re doing here today.

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Andy Whiteside: So I think we let all left off last week with partner integration, speaking of partners. But I don’t think that’s type partner we’re talking about here. I think we’re talking about Citrix’s ability to have integrations with other partners like a service. Now, which i’m a huge fan of

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Andy Whiteside: Jeremy. You want to start us off by talking about what partner integration the overall concept in this part of the blog is about

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Geremy Meyers: so. I mean, I think, generally speaking, there is a workspace. Api. That that we introduce. Now we’ve had Apis in the past. There’s a citrix cloud. Api.

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Geremy Meyers: But I think this workspace Api is, I think, a little bit more comprehensive, covers a lot more bases than you know the old sisters called Api did.

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Geremy Meyers: Now the old idea is it should be easy. Number one, I guess there’s 2 different things. So number one: if i’m a partner. It makes it easier to tie my solution into workspace. So, Andy, you mentioned, you know service. Now there’s another one, I guess that is the itms adapter. Its that we’ve got

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Geremy Meyers: which lets you do things, and this is very slick, you know. Integrate. Maybe your workflows from service. Now, whether it’s on boarding folks, whether or not it’s, you know, spinning up new desktops, starting down desktops. If i’m a user you know, how do I automate the business of the help desk and tie that right into workspace. It’s pretty slick.

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Geremy Meyers: but at the same time, you know, we’ve got customers who are looking for ways to automate.

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Geremy Meyers: You know their own workflows as well, so you could leverage the same Api

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Geremy Meyers: to potentially, I guess. Probably deploy resource location, spin up desktops, you know there’s very much a devops, you know, agile mentality to a lot of our customers. And so.

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Geremy Meyers: yeah, there are customers that we work with that Don’t use studio. They script everything, and they’re leveraging the Api’s, and you know you hear a customer start talking about Cloud native. My head, you know, immediately goes to an Api like this, because you know where they

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Geremy Meyers: You know what they’re thinking through here. So there’s a lot of value here, and this this workspace Api that

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Geremy Meyers: you know very candidly, I don’t know. feel the scope of it. But the link in this blog post will. you know? I think, right now it’s a private tech. Preview. Yeah. But some you go sign up for it.

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Andy Whiteside: So, Bill, is this a scenario where we have the workspace, Api, and we want a customer wants to do something magical with it.

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Andy Whiteside: They’ll have the Api available to them to make the integrations they want to make any, and it still be supported.

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Bill Sutton: Yeah, I think that’s exactly what it is. I we we have one. We’ve had one project. I don’t know that it obviously didn’t use this Api. But as you, some other Apis, was actually in Canada.

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Bill Sutton: where they essentially to to Jeremy’s Point

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Bill Sutton: didn’t use studio. They They leveraged the Api in the conjunction with parallel Powershell to do a lot of the things that we are custom to doing in in studio. They kind of built their own management later, if you will, and that’s possible with something like this for those customers that have the robust devops shop that are sufficient and talented enough to be able to do it.

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Andy Whiteside: So I I think that might be the perfect example where somebody kind of created their own role, their own, whereas in this world maybe they could have used the citrix one and got done without having to go, you know. Recreate the will to what you heard.

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Todd Smith: Yeah, and a lot of customers are are looking for this like like Bill and Jeremy. Just talk about as we’re moving more and more into devops, becoming the mainstream

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Todd Smith: as opposed to having dedicated Citrix admins that are going in and actually

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Todd Smith: doing a lot of it’s a routine tasks as routine repeatable tasks that are being triggered by some other activity in a completely different system.

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Todd Smith: Why not build some of these Apis? Why not make those

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Todd Smith: operational

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Todd Smith: to where the the end? User the administrators really don’t have to do an awful lot of extra work. and that repeatable task based work that that just kind of consumes

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Todd Smith: a lot of folks hours during their day.

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Todd Smith: if we can automate it and make it faster and make it better.

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Todd Smith: And not only not only automated, but also be able to have a system of record track it. and I think that’s the biggest thing, you know. If we can automate it. One of the key steps of automating any of the processes is providing some level of documentation, some audit log.

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Yeah.

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Geremy Meyers: So what? So I I managed to pull up a little bit of info on the workspace, Api, and one of the biggest use cases is.

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Geremy Meyers: you know, a lot of organizations already have some sort of web or client portal.

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Geremy Meyers: right? So there you get some sort of internal web page that they have folks hit. Now today. If you wanted to get folks into workspace, you gotta have a link on your portal that just takes into workspace, and the idea behind this is

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Geremy Meyers: with this Api you might be able to integrate workspace directly into your internal portal. The idea that you’re not actually having to technically send folks to workspace. We’re bringing workspace to where folks are already at right. So, just opening up the

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Geremy Meyers: the workflow. A lot of your users is pretty select, and it looks like we’re just

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Geremy Meyers: updating it with the brand new Api’s. You know, just modern authentication as well.

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Andy Whiteside: So Jeremiah last week to be with a customer. They wanted to talk about Vdi, and I had the conversation with them when I heard what they were saying, I said, I don’t I I know we won’t. Talk about Vdi and i’m more than happy about that. But I think you’re talking about digital workspace. I think you’re asking

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Andy Whiteside: for, You know, this holistic digital workspace and up until this moment for me that’s always been okay. There’s only a couple of players in the world, Citrix being one where you can roll everything or a big chunk of everything up behind this one workspace and get you all of it.

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Andy Whiteside: Third party internal, all this stuff and that’s still the case, I think. What this does. It allows you to use this Api to pull stuff out of workspace into other third parties, in case that’s the direction you’re going.

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Geremy Meyers: Exactly. Exactly.

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Bill Sutton: Yeah, You You might remember. Back in the day you could take us. You could create Ica files and put them on your sharepoint site or on an Internet, site, and they could put them in, get prompted for author. Then, eventually, there was this ability to pass through the off for the local machine, but via setting in the browser. Well, now, when you’ve got

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Bill Sutton: the the systems are more distributed. You’ve got the the workspace in the cloud. You’ve got other things in other clouds and on prem the ability to do the same thing. You can’t do it the way you did before, and lever at at least not as efficiently and as seamlessly as you can. Now using these Api. So the the project we have in Canada was very much like this. They built them management layer around it, but they also built custom portals

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Bill Sutton: that would literally show application icons or desktop icons, or even sas app icons from workspace directly into a custom portal. The customer themselves built

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Bill Sutton: via their devops shop.

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Geremy Meyers: You guys remember Wisp.

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Todd Smith: Yup: yeah.

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Andy Whiteside: Webin, please, for sharepoint that have an eyeframe that’s got on. My yeah, yeah, and and think about like this. And I’ve got my zoom bar in front of me here. I can’t really get to what i’m trying to show you. But what if I could go to you know, like maybe my defined maybe my choice of digital workspace workspace is.

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Andy Whiteside: you know, office 365. What if I could go to Portal office.com and pull up, and and then bring my citrix apps into that versus vice versa, where it’s been. Go to this, you know zintegr.cloud.com and bring office 3, 65 into those. And and the truth is, with this type of scenario you’re gonna be able to do whichever way you want.

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Geremy Meyers: Yup.

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Andy Whiteside: All right.

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Geremy Meyers: Next section is scaling with public cloud. Or

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Andy Whiteside: So, guys, we talked last week about on-premises versus as a service from the cloud.

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Andy Whiteside: Is this gonna be a scenario where you could choose which one of those users you think this is going to be mostly as a service from the cloud that’s gonna enable what we’re talking about in this last section of integrations.

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Geremy Meyers: I the way I understand it, I think this one will be cloud only

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Geremy Meyers: as a service.

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Andy Whiteside: Well, and i’m glad you said that, because I think it in the day or advice last week it went back. This is the podcast. I do it for fun. By the way, I don’t do if I have to. I like to, and I think what we talked about. And, Bill, I think we’ve got Bill to say 90 of the people need to do it as a service.

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Andy Whiteside: and this is a great example. If you did it as a service. Then you just tie in Api’s, and you can move forward versus handcuffing yourself with an on-premise solution.

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Geremy Meyers: Yeah, what what I like about this, By the way, is it looks like you can. So this this also links out to another blog post to talk specifically about this feature, and

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Geremy Meyers: you know, for like mobile apps, I mean, it looks in this case we’re using acme as a

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Geremy Meyers: as a company name. But if you dig into that, you’ll see. You know we’ve got the mobile app that’s branded as acne, which is pretty slick, so

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Geremy Meyers: you know again, under the hood still still workspace app but just branded for your organization.

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Geremy Meyers: which yeah, we I mean, this has been on the roadmap for a long time. I feel like it.

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Geremy Meyers: 5 years ago time didn’t we. This was a synergy announcement.

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Todd Smith: I I think we, as a company kind of looked at it, said, this is something that it’s going to be tied in more to the

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Todd Smith: the mobile space as opposed to a traditional user on a, on a larger form factor, like a like a laptop or a Macbook, or something like that. So it was really kind of focused more on

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Todd Smith: delivering it through secure mail and secure web.

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Todd Smith: which were mobile specific applications

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Todd Smith: designed for the tablets and for the phone factors, phone form factors.

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Todd Smith: but the inclusion with this into opening it up into being used on the workspace app itself.

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Todd Smith: which includes not only the mobile devices, but also the typical windows laptop as well as the the Mac Platforms as well. So

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Andy Whiteside: I think, Bill, because he and I may have done that blog when you get.

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Todd Smith: I don’t know how far go how long ago it was we did a blog about the app personalization service

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Geremy Meyers: that right there

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Bill Sutton: in for a while, but not exposed to the average.

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Bill Sutton: the average customer through the Api, because I know about law firm, probably 10 or 15 years ago, that when they launched Citrix apps that actually had an icon of their the name of their law firm versus the citrix

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Bill Sutton: Logo, if you will not icon, but the logo.

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Bill Sutton: So it’s. It’s obviously been possible. But you had to go through a lot of hoops, probably to get there. And now you Don’t.

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Todd Smith: Yeah. I I think some of the big confusion here is that this is different from branding the storefront.

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Bill Sutton: Yes.

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Todd Smith: and this is this is branding the actual application. Yes, it’s delivered

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Todd Smith: out there, which is critical right? So we had it. We had a couple of large customers that we’re doing this, and and

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Todd Smith: you know

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Todd Smith: we used to do it with some of the other products like share, file, and secure a web where we could actually inject the company’s logo there. and as an example we could say, hey, we’re gonna brand

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Todd Smith: secure mail is being acting right or

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Todd Smith: acme files for for share file. This is kind of taking it in

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Todd Smith: saying, hey, let’s take a step back and do the entire environment all of the capabilities, instead of just this one. one or 2 specific apps

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Andy Whiteside: has anything else on the integrations with these Apis this Api.

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Geremy Meyers: I mean, i’ll just say it’s another Api.

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Geremy Meyers: Yeah. So that’s just the how this works.

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Andy Whiteside: So the next section talks about scaling with public cloud providers. You know one of the things I love about the Citrix

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Andy Whiteside: Citrix’s new stance on this is you can go public cloud with the on premises. Public cloud with the As a service, you know, control plane in the cloud. But

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Andy Whiteside: this next section specifically talks about.

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Andy Whiteside: At least it starts on the first one with windows 365. I I want to have a quick conversation first around windows 3, 65,

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Andy Whiteside: Jeremy. What is windows? 365

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Geremy Meyers: I mean it’s a platform it’s a bunch of different things. It’s a license more more often than not it tells you to. You know, when those in this place case potentially Cloud, PC. Which is what we’re talking about, but I mean it’s in tune. It’s, you know, a license for windows, 10 windows, 11 avd all run in azure.

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Geremy Meyers: I think you’re talking about m 3, 65, i’m talking about just and you said it windows 3, 65.

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Geremy Meyers: Okay, I think this is Cloud PC. Is what it is. That’s what we used to call it. It’s just a very expensive PC. In the cloud, and I I love that Microsoft validating the space.

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Andy Whiteside: I just don’t know who it makes sense, for

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Geremy Meyers: you know. So I think if you need very predictable costs.

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Geremy Meyers: and you just don’t want to deal with it. Maybe it makes sense. I mean. So here’s what windows 365. This is. What Cloud PC. Is is i’ll compare it to windows abd so abd you are buying a windows license

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Geremy Meyers: that will let you run this version of windows, amongst other things. But at the end of the day you still have to go by azure consumption to run that virtual machine. So, even though I have a license for it, I go spin up

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Geremy Meyers: the clock ticks on azure, and if I got it running i’ll tick in the clock. I can shut it down. I can do some cool things with auto scaling to really manage my costs.

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Geremy Meyers: But there are some folks who would like to say, hey, can I just get a virtual desktop? It cost me $70 a month?

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Geremy Meyers: It’s not going to go up. It’s not going to go down, but at least I know how to anticipate what that cost is like. There are folks that that’s what they want.

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Geremy Meyers: Maybe a developer used case, maybe specific use cases, but the end of the day it is a cost that, you know, upfront for this desktop

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Geremy Meyers: plan it simple, and for customers who are looking for a very definite per user per month model. Maybe it makes sense, but it is more expensive.

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Geremy Meyers: Then say leveraging Avd and then managing your auto, scaling, turning things off and on, managing your cost for sure

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Andy Whiteside: what it’s a misuse case. We’re just letting z integr host you a desktop persistent desktop and our database lettings integrate host to your desktop. So, Jeremy, you said everything I needed you to say, which it’s a very very expensive predictable calls, and I think a lot of people are just gonna go for it because they don’t know any better.

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Andy Whiteside: I have a huge fan of windows, 3, 65, and Microsoft validating the concept. but their actual implementation of it, I don’t think, makes sense for almost anybody but it’s Microsoft. So people are gonna buy it.

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Geremy Meyers: We don’t want the if you’re only in the Microsoft ecosystem. I mean, what are your options? I mean, this is it right? I’ll give you a Microsoft. The Linux i’ll give you whatever you want, but that’s but that’s the mattel that’s where folks are coming from, right? So I mean

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Geremy Meyers: folks are looking at it. Well, i’m going to do this with Microsoft. Why wouldn’t I just spin up cloud? PC. Right. I mean, that’s where folks are coming from. I don’t disagree with you. But i’m just saying this is the starting point.

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Geremy Meyers: and so we think there’s a better way. But that’s why I think Microsoft introduced it, you know.

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Todd Smith: Got any additional thoughts on windows 365.

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Todd Smith: So so so to kind of tag on to to the explanation, Jeremy just gave it to the equivalent of going into your buying a car.

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Todd Smith: Bring it to your dealership for every single maintenance activity that you’re doing, buying the service, plan buying the tire protection and then buying your gas with the

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Todd Smith: at the service at the dealership as well. Right. Some people want that convenient. Some people don’t want. They want one check to pay. They don’t care what the price is, but they do want that. That

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Todd Smith: convenience factor of it, and it’s something that they know, because they haven’t gone out and shopped around.

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Todd Smith: which is a big what’s his big challenge? Right?

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Todd Smith: Is it for everyone? Probably not. The consumer is going to eventually make a decision to say.

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Todd Smith: Hey, I’m gonna. There’s some things I can do on my own. I want that choice. I want the flexibility of service plans, and I I still need a car. It’s how i’m going to pay for it. So Todd, I I love your example minus one piece. You still got to take it to that trusted mechanic down the street to actually manage the thing.

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Andy Whiteside: manage the applications, and manage the workloads inside of the windows. They don’t manage anything. It is like it is a PC. That they give you, and you gotta

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Geremy Meyers: all the agents, all the things you got to do it yourself. Yeah.

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Todd Smith: but it beats the old days of having us to have to go and build our own right when everyone

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Todd Smith: you know, when they first rolled out the cars, you know. There wasn’t

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Todd Smith: a lot of places we had. You didn’t have a lot of choices on where to bring it to get it fixed. You either did it yourself, or you brought it back to the

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Todd Smith: the factory or dealership.

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Todd Smith: you know, to to to get those repair stuff it really comes down to.

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Todd Smith: You know. There, there’s people people are willing to pay a premium for for that convenience.

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Andy Whiteside: and i’m going to use again for this one. We’ve got a friend of ours person who works here is integr that somebody backed into or ran into their Tesla.

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Andy Whiteside: and all the only place you can take. It is Tesla, and maybe a handful of body shops.

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Andy Whiteside: and when they took it there they said, Of course, totals like it’s not total. This is dinted. No, no, this one little piece under the sheet metal here is is broken, therefore it’s total. You need to buy a new one like oh, crap!

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Geremy Meyers: Oh, my!

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Geremy Meyers: Oh, my! But yes, so

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Geremy Meyers: that is that’s windows 365 in a nutshell

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Andy Whiteside: Well, and and what we’re really highlighting here is Citrix understands people are going to go that route. They need a better remoting protocol with more channels and more features. Therefore Citrix hdx plus now exists, Bill. You remember the podcast we do on that one

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Todd Smith: any any specific takeaways on that podcast that you would share as part of this one.

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Bill Sutton: Well, as part of this one. What there’s one thing in here I didn’t realize, and I don’t know that it was Either I missed it or it wasn’t a disclosed in that podcast, because that was early on after the announcement, I think.

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Bill Sutton: and that is the it says this is a new entitlement for all our D’s additions. I didn’t realize that. So, customer that’s already got that in place, and the right licenses for Dads wants to add a subset of their users

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Bill Sutton: with to when this they can leverage the Hdx integration. The way I read this automatic automatically, and that’s that could be beneficial for those who already have

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Bill Sutton: the the management infrastructure for specific use cases, but in terms of anything that’s the only thing I can think of with respect to differences between our

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Bill Sutton: previous podcast in this one

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Geremy Meyers: here Here, here’s what I love about this. So you know there’s 2 things, one at the end of the day. This is just remote, PC,

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Geremy Meyers: you know. So we’re in into cloud PC. In the windows 365,

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Geremy Meyers: just to add all the things that Hdx does. So the experience. Sure, all the security analytics works with the you know, flexible all the things right. But it’s a little bit different in the fact that man we can manage our 365 licenses from the Citrix portal. So if I decide, I need to user that needs call PC. Part of your onboarding of this service

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Geremy Meyers: is the fact that you can go into cloud and go. Hey? You know what Todd needs call PC. Boom. I’m gonna assign a license from the Citrix portal. And magically again, this is all Api’s flying across the Internet. Here. It just enables it, and then Todd logs in and makes you know he’s got a $70 desktop, but

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Geremy Meyers: hopefully got a $70 a month.

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Andy Whiteside: But what I do like about this is you then could work with zoomtag or get that trusted mechanic using those trusted tools. Ak: Citrix. And if you’re just heck bent on spinning the money and doing windows 3, 65.

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Andy Whiteside: You still have that partner ecosystem to make it the best it can be, and you’re not limited to what window 365 can do on its own.

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Geremy Meyers: I mean, what about how am I installing apps in this thing? How am I updating? I mean, this is this is another endpoint that needs antivirus. Now, I mean, there are so many things to think about outside of the fact that you just spun up a desktop that

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Geremy Meyers: listen. If this is not what you do for a living. You really do need to think about just what you’re opening up by by enabling it so couldn’t agree more the the first time I saw this thing presented in the in person I was at a conference, and the guy beside me, large, healthcare organization, and I sent him. How? What? What you think of this? Oh, it’s awesome like.

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Andy Whiteside: Are you gonna you guys gonna do it’s like head? No, the way too expensive. It just didn’t make sense.

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Andy Whiteside: Alright, so next section this one talks about the Gcp. Or Google Deeper support for Google related technologies. Todd, You want to take this one.

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Todd Smith: Yeah, I think the biggest thing here is, you know, working with all of the hyper scalars is the critical thing to take out of here right. It’s not just

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Todd Smith: an azure, only environment that we’re You know, we we’re not limiting our playing field to just working with azure.

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Todd Smith: you know, supporting Google supporting Google Idp is another example of where. you know, we we realize that a lot of customers are looking at alternatives, and they’re looking at alternatives based on cost performance.

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Todd Smith: and you know their their regionalization that they’ve had out there right so, being able to to to use more more available options that could be more cost-effective. That makes a lot of sense.

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Andy Whiteside: Yeah. And and it could be. This is you just already chosen to go this route, Google identity Provider, for example, and you need a technology that’s open minded and bringing all these things together. So we did a. So Bill and I ran through, I think, for a customer recently where they wanted to use Google as the Idp.

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Geremy Meyers: which was not. This is something new. It’s the first time I’ve seen this up close and personal. In fact, not only did they want to use Google as an Idp. they also didn’t want to use the domain whatsoever. So no active Directory at all

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Geremy Meyers: fully, not domain join. And so, you know, the past with this meant is, you would probably had to have stood up a net scale or specifically a use.

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Geremy Meyers: Google’s idp, or maybe do sample or something very specific. This is just like kind of an easy button, right? So when you hit the workflow. If you ever set up the azure AD side of this.

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Geremy Meyers: it is literally what is your domain? Boom, boom, boom! You got it integrated.

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Geremy Meyers: The idea is to do the same thing here with Google. Id so we’re starting to see this more and more. It’s pretty slow.

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Andy Whiteside: And if you take just the statement. Aws as your Google Cloud

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Andy Whiteside: Aws, for example, I didn’t realize. I went to the conference few months ago. Now one of the largest technology companies in the world. It came out of nowhere for me, and I knew it kind of sort of, but I wasn’t deep into it, and when I saw how much tech and how many different offerings were there. I was. I was shocked.

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Andy Whiteside: And in this world of digital workspace and user compute Ddi post apps, whatever you call it, in your mind. knowing that you can bring in those other players, and it’s somebody’s there to, you know. Be conducive to that is, is is a huge win.

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Geremy Meyers: It’s funny. So I went to what is a to us call their thing, is it? That’s what it is.

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Geremy Meyers: Yeah. So I went down to Atlanta one time to the Royal Congress Center to that event. And here I am, the Citrix Virtualization guy right? So i’m gonna show up. I’m in the booth. I’m thinking.

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Geremy Meyers: you know, hey? I’m gonna be the guy. Everyone talks to it we show up in. I mean the expo for us.

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Geremy Meyers: There’s a lot of vendors there, and they all wanted to talk about that scalar, because in the world of devops and things like that they’re trying to figure out how to orchestrate the networking side of this. But

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Geremy Meyers: you know ultimately I felt like, you know, I was the one getting launched for the n scale guys.

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Geremy Meyers: But ultimately I was just completely surprised at the just the ecosystem that surrounds.

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Geremy Meyers: You know any of the well hyper scalars. But yeah, I think a us, I mean that’s exposed to me for sure.

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Andy Whiteside: All right. The next one is expanding connector appliance integrations. But i’ll go to you first on this. This is

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Bill Sutton: long, long term conversation for you in in your worlds, including Z Integr: yeah, I think we talk. I don’t. We talked about this on another another podcast, I think at some point

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Bill Sutton: I don’t know if it was the one you were on Andy or not. But yeah, this it looks like they’re adding a Hv. As one of the connector appliance supporting hypervisors in addition to the the standard ones, so as well as they’ve made it a lot easier in the in the hyper. Scalars, like, you know, like azure aws and Google

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Bill Sutton: to

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Bill Sutton: pull them from the the marketplace rather than having to do an import. Those sorts of things. So this is really really a a big deal for those customers using these. And and now they’ve added the other mechanics, a. H. V, which is fast, and come fast and becoming a more prevalent hypervisor.

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Bill Sutton: That’s an ideal thing for customers.

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Andy Whiteside: and and I think in the podcast that we didn’t listen to over the weekend while I was doing stuff around my house. Sad, but truth you actually indicated. You think a lot of people are going to pull out of Public Cloud hyper scalars. For various reasons.

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Bill Sutton: I think I don’t that’s been what I’ve been reading, you know. We’ll see. We’ll see what happens. But I’ve been reading a lot about the about folks that have gone all in in the cloud, and then the bills come to. And now it’s really starting to look at what they can spend that money on, and some of them are bringing it back and doing a reverse migration, not for all of it.

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Bill Sutton: but for some workloads where it makes sense. Obviously, and certainly having this integration with on-premises, hypervisors, including mechanics, is a a big part of making that work

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Andy Whiteside: you you want when you want is the key. Go ahead.

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Geremy Meyers: I I say. I wondered why it took so long for us to do this. I mean, we’ve got a We’ve got a long standing partnership with Newtonics.

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Geremy Meyers: but I think you know one of the challenges we had is this connector appliance is what enables things like secure private access. Spa: so you don’t know what that is.

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Geremy Meyers: you know. So this is something you would install in a location where there’s a resources that you wanna you want to serve up. We it used to be called the Gateway Connector, so a different appliance altogether, and then I guess, as part of a shift to this new appliance. Maybe that’s why

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Geremy Meyers: I just said that we never came out with the gateway connector. Now it’s out for the connector plan. So this is a this is certainly a welcome change, for sure.

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Todd Smith: and I think it. I think Jeremy kind of ties with the whole concept of consolidating some of these connect these unique connector appliances.

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Todd Smith: the single purpose connectors, and actually putting them into more of a universal approach towards these connectors

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Todd Smith: because I I’ve got a customer that basically they looked at the number of connectors that they were going to have to spin up, and it was 3 times as many as they currently had on from.

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Todd Smith: They were looking at the it was a it was a cost sticker shock

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Todd Smith: until they realized that. Hey? There’s some of these that we can actually consolidate

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Todd Smith: and reduce our overall cost and save. you know, potentially save some money. That

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Geremy Meyers: yeah number one question I get is when i’m going to see one connector to rule them all. It might be a while, you know. We’ve got some things running on the windows connector that’ll take a while to move to a

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Geremy Meyers: and to a different platform.

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Todd Smith: So the I mean think about it. We tried to do that with the consoles.

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Todd Smith: and it took us a long time to to reduce the number of consoles that we have, and we still have. you know, depending on who you’re talking to. We’ve got anywhere from 3 to 4, but that’s better than 17 that we had.

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Todd Smith: So some of these things just take time.

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Geremy Meyers: hey?

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Andy Whiteside: So, guys, i’m gonna take us to the next section, which is one of my favorite ones. I run around teaching, I gel, or

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Andy Whiteside: you know, teaching people how to all the time. Chrome OS. As well doing both of those these days. Love it. I got all of them sitting on my desk right here somewhere.

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Andy Whiteside: Todd, i’ll use you for my little Got you a joke here. You ever use the rideshare app?

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Todd Smith: Yes, yes.

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Andy Whiteside: Did you get in your car to drive somewhere to meet the rideshare service to ride your app service

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Todd Smith: ironically. Yes, I did, because I was happen to be in Canada, and I didn’t want to

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Todd Smith: drive my vehicle and roads that I wasn’t really sure of. So I parked at the hotel and met the Uber driver there, but that’s like a one off right, but in general you don’t drive somewhere. You may walk a block.

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Andy Whiteside: My My point in the whole conversation is, if we’re talking vdi specifically or just anything you access to a browser chromium, Mo Mozilla water edge at this point. Why would you get into windows to go meet windows or some other browser based app somewhere else.

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Andy Whiteside: Use something smarter, something lighter, something more cost-effective, something more manageable

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Andy Whiteside: the topic of this validating endpoints for hassle-free rollout to me it’s just like I don’t

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Andy Whiteside: get in my car to go meet the rideshare app. I just take the easiest path to get there and have a meet me where i’m at same conversation. Here I don’t have to use windows to go connect to windows or other browser related things.

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Todd Smith: Yeah, I think we’re going with this we, and we just proved that this is not a recursed

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Andy Whiteside: podcast. You gave me the honest answer. It was the wrong answer, but it was an honesty. And the truth is, oh, hold on so real quick on that note. There are times where it makes sense to. I’m using windows right now to do this podcast, because I didn’t have time to come in here and jump on my igl unit and remote into my virtual desktop. I came from one meeting to the next.

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Andy Whiteside: There are times when it makes sense to use windows, and I’ve got a virtual desktop open at the bottom of my other screen over here. There are times where it makes sense, but for the most part you don’t need windows to go connect the window through

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Todd Smith: W, which is One of the things that we’ve seen historically kind of ring true is that.

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Todd Smith: you know 80 of our used cases, for oftentimes the the customer, the user just wants to get to the application. They don’t care how they get there.

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Todd Smith: They just need to get access to the application. whether it’s through. You know. Traditional zen app publish application, or whether it’s through a browser, or whether it’s through a full-blown desktop, there’s different requirements

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Todd Smith: that may direct them to use a specific path. But the destination is all the same to that application or to manipulate a data set.

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Andy Whiteside: We were. We were doing the Ij workshop last week, and I told somebody to apply a profile now, so can I use Gp: Gp. Update force to make sure it got there in the Gp. Results he’s like is that on here? I’m like, hey? No, you don’t need that stuff anymore.

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Andy Whiteside: Jeremy. Thoughts on this topic is about ij like Chrome OS on whatever hardware you want, including hardware. You’re already on just to connect to browser based digital workspace stuff apps, desktops. You name it, Jeremy. Are you guys seeing this help your customers, knowing that they can be simplified on the asynchronous solution, where the endpoint doesn’t need to be as

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Andy Whiteside: powerful or as smart or as capable as it used to be.

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Geremy Meyers: that No, absolutely. In fact, I did a it wasn’t long ago. I did a it was part of a demo for a customer where they were looking at, doing desktops and azure. I can’t remember what it was, but ultimately they wheeled in. This is school system right? So think about the budget they have. Think about what they’re dealing with.

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Geremy Meyers: They will in this machine, by the way, still running window 7.

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Geremy Meyers: And they turned this guy on, and it took no less.

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Geremy Meyers: Then. 15 min to boot up. 15 min, right? Why? Well, the hard drive was slow. It wasn’t. SSD. It was a clunky hold 7,200 Rpm.

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Geremy Meyers: Because it was.

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Geremy Meyers: Get the duty pocket right? This is the Igl. Based USB: Plug it in, you boot this piece of hardware off of the USB. Drive, and we were up in the windows 10 and like

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Geremy Meyers: Oh, my gosh! 3 min at the most

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Andy Whiteside: I I met with another company that does fed work a while back, and I walked in their office and said, hey, can I demo something for you? And they said, yeah, let’s turn on the the computer here in the room here. 15 min later it still hadn’t totally booted up, and i’m like that’s why we need to work together. They didn’t get

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Andy Whiteside: like it takes 15 min, and to be kidding log in to do a presentation.

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Geremy Meyers: Yeah, I it. Listen. You can replace all this this hardware, but that is your budget, for you know either you know the Igl or you. Even Chrome. OS right, so

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Geremy Meyers: promised Flex, is is a similar solution that boots up to the chrome. OS pretty select.

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Bill Sutton: Feel fair to say that the endpoint is part of every project we do, and understanding what that is, is something we need to scope somewhere along the way with something we scope, and it’s obviously something we consider when we’re doing designs, what it’s going to be running on the endpoint. And how does that? How does that impact the design and policy setting and those sorts of things?

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Bill Sutton: You know the key thing about that I like about is that it’s it’s software, right

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Bill Sutton: it it. Some folks, I think, still think of Vagel as a thin client manufacturer, and they used to do that. But they’re a software company, and they Agl OS. Can we have a lot of customers that take basically take existing devices and re purpose them with the Igl OS install them on the hard drive or the SSD. On an endpoint.

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Bill Sutton: and that becomes a User’s device for accessing their virtual apps to desktops, and it works wonderfully.

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Andy Whiteside: Alright, so the last section is delivering solutions for all of your app and Desktop needs.

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Andy Whiteside: And if you listen to that. You would think the desktop is just a big app.

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Andy Whiteside: How? Why is it important that Citrix

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Andy Whiteside: gets? It rises above the foot, and people realize that what they thought was going away is really just a reinvestment into the core of the what Citrix has done for all these years.

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Todd Smith: Yeah, I think it’s. I think it’s kind of a manifestation of, and justification of what we’ve been working on for the past

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Todd Smith: 25 plus years. It’s it’s connecting that user regardless of where they are. on whatever device they are to

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Todd Smith: the applications and the data and the services that they that they need to be able to be productive, and

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Todd Smith: that really Hasn’t changed over the over the course of our our history. What has changed since there’s been a lot of disruptive technologies that have been introduced into not only our own company, but also into

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Todd Smith: the ecosystem in general.

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Todd Smith: You know, we’ve heard for years that the browser is going to eliminate the need for Citrix or a modernized application that’s going to eliminate the need for Citrix. Well, that’s great until you start talking about things like security and performance and reliability

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Todd Smith: in the ability to provide that consistent experience out to that, user regardless of what device there are. And you still need to do things like all of the all of the additional tasks.

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Todd Smith: additional services that that people expect to be able to use when they’re on a virtualized environment. They want to be able to control where they print to. You want to be able to control and have security around USB. Devices that are being plugged in.

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Todd Smith: You can’t do that in a lot of these native solutions.

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Todd Smith: so they will. They will consistently and and continuously be a a requirement for

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Todd Smith: for Citrix to deliver on this. and whether it be on the browser side, or on the full-blown desktop or an application side

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Andy Whiteside: when Todd i’m glad you mentioned browser they actually call it, on the article here. And that’s

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Andy Whiteside: you know the fact that Citrix has a enterprise browser that you maintain and control through your Citrix technologies is further evidence that they see the day coming where it’s all browser based. But it might still be decades away. But it’s important that we start controlling the browser. Use cases as well.

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Todd Smith: Yep.

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Andy Whiteside: Jeremy, Your thoughts on, you know, bringing this all together, and where Citric sees the future going, and how he wants to be different

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Andy Whiteside: and go along with the future.

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Geremy Meyers: I mean, you talked about it earlier. I mean it’s a digital workspace, and the idea that here’s a single point that takes you to wherever your apps are at right.

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Geremy Meyers: So it turns out lot of them are virtual still right, and they could live in clouds, desktops, and

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Geremy Meyers: azure it could be on for it. Doesn’t matter right. That’s the whole point.

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Geremy Meyers: This Enterprise Browser is one of my favorite new apps, and I use it daily. So there are a lot of

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Geremy Meyers: applications that are internal to Citrix that i’m using workspace app on my local machine.

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Geremy Meyers: I’ve got enterprise browser, I mean. It’s baked right into it, easy to launch, and i’m hitting all these internal websites that have in the past required me to fire up a desktop

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Geremy Meyers: or hit a VPN.

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Geremy Meyers: And so you know that requirement goes away. And so it just is so simplified. It’s a local containerized browser, so I can provide all security that I’m used to with my virtual environments, and i’m just applying that to

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Geremy Meyers: you know my women’s asset. So this is your enterprise. Browser is running locally on your machine, leveraging the local resources of the hardware.

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Geremy Meyers: and we’ve gone to Google and I don’t rely on admin templates and group policy madness to make it work? No, no, in fact. But there is because this is, you know, this is a citrix published browser. There is a config service that you can leverage

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Geremy Meyers: to configure the hardware. I mean to configure the browser itself

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Geremy Meyers: on the flip side. There’s just policies you can turn on as well, you know again, water, market copy, and pay spreading restrictions. Things like that. It’s all part of.

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Andy Whiteside: and I can choose when I have. So somebody goes to, you know, like integrity cloud.com. It’s my workspace. If I want to use their local, you know consumer Grade browser will be fine, but if I want it to be in a sandbox world, I could go in the browser a secure browser service, but if I want them to be in a pseudo controlled sandbox on my machine, using my local resources.

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Andy Whiteside: I can do that, too.

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Geremy Meyers: and it’s a light way. It’s fast, and it’s pretty impressive. Actually.

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Bill Sutton: bill thoughts on this. Bring it all together for situation. Yeah, I would. I would, listening to Jeremy. He was basically hearing all the points that I would have made but one of the things you know that I really like about this is the policy element, and the fact that we don’t have to leverage gpos and

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Bill Sutton: and we can. You know we can restrict we can. We can say to a, to an end. User You can access salesforce and

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Bill Sutton: work day and other apps, but they have to be done from the the Enterprise browser. You can’t do it from your local browser. If you want to go to Facebook. It’ll kick you out to the browser service kind of the things that you guys have already said. But you know, putting it in specific terms. It it really gives us the ability to

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Bill Sutton: to manage and and secure those Sas apps that historically, we’ve done by publishing a browser via Citrix. Right?

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Andy Whiteside: Yep.

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Andy Whiteside: Yeah. So I guess 2 comments from me 3 number one at a high level. Citrix gets it. They’ve gotten it now that they’ve changed their model to work more with partners and focus on the tech

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Andy Whiteside: that to me allows us to now go execute together. On this. I was with someone last week, former Citrix employee that said how sad it was that Citrix was failing and going away, and like

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Andy Whiteside: I mean, I didn’t argue with them. But like hey, if they accomplish what they’re actually saying they’re doing now. They get back to our roots. And what you’re saying is, you know whoa Citrix is actually old Citrix brought back to reality.

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Andy Whiteside: And that’s where you know we partners customers are going to benefit from that.

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Andy Whiteside: It really is a a brand new day, but we have all the legacy stuff the good stuff to bring forward with them.

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Andy Whiteside: I would I would also highlight something to highlight on the screen here, and that is, without needing a traditional VPN, that for the people they could hear my voice.

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Andy Whiteside: And please Don’t, get mad at me for challenging on this. But if you have users still using a VPN in 2,023. You are doing it wrong, and if you would like for us to have a top conversation with you around. That, or maybe you believe it, too, and you need help supporting, you know. Have those conversations with your leadership?

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Andy Whiteside: No one in 23 should be using a browser, they should be using a digital workspace with micro micro. Excuse me, no one in 23 should be using a VPN. You should be using a digital workspace with micro. VPN. Technology is built into it

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Andy Whiteside: and secure browsers.

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Bill Sutton: Great

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Geremy Meyers: It’ to be more.

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Andy Whiteside: Well, guys, I appreciate you guys cover this topic with us, excited to see if we can pull this off

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Andy Whiteside: and help customers continue to move forward

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Andy Whiteside: in a world where there’s a lot of noise and a lot of competition and citrix, just like with the Api conversation a while ago, is just one of those solutions that can be part of the overall solution doesn’t have to be the whole thing by itself.

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Todd Smith: Yeah.

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Andy Whiteside: all right. Well guys anything we didn’t cover that you wanted to bring up.

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Geremy Meyers: We covered all the bases. We’ll see who this time next week, but we know who was the final next Monday night.

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Geremy Meyers: It’s Monday night. Okay.

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Andy Whiteside: So if you’re going to be the ideal disrupt. We’re hosting a party Monday night.

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Andy Whiteside: Do you watch the game and give away some free stuff and hang out and have some drinks, and

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Andy Whiteside: we’ll see you there.

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Geremy Meyers: I love it. I’ll see you guys there.

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Andy Whiteside: Awesome.

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Andy Whiteside: We’ll do it again next week. Maybe maybe not, or they’ll be so busy. It’d be nice to be one in person. But

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Geremy Meyers: I don’t know if I ask you too much. I’ll be like.

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Andy Whiteside: yeah, I see you then.

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Geremy Meyers: Alright, so you guys guys.