129: Citrix Session: Introducing the new Citrix strategy and product innovations – Part 1

Mar 17, 2023

Over the past few months, you may have heard about some significant changes to Citrix. Most notably, Citrix Systems went private in September of 2022 and became a business unit of Cloud Software Group.

Now, naturally you’re asking yourself, “What does this mean for me?” And honestly, that’s a fair question. After all, tech companies are restructuring and merging at a regular occurrence these days, and it often doesn’t alter much from a customer perspective.

However, in this case, Citrix going private means many positive, tangible changes are coming to our customers. With this new structure, the Citrix business unit of Cloud Software Group now has the flexibility and autonomy to focus on our core strength: providing an enterprise platform for app and desktop delivery. And that doesn’t just mean Windows apps. We’re evolving the platform itself to support and secure the growing number of enterprise web and SaaS apps critical to your business.

Host:  Andy Whiteside
Co-host: Bill Sutton
Co-host: Geremy Meyers
Co-host: Todd Smith

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Andy Whiteside: Hi! Everyone! Welcome to episode. 1, 29 of the citric session. Every host, Andy White Side today is march thirteenth 2,023 got my panel with me. I’ve got the

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Andy Whiteside: Bill Sutton, of course.

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Andy Whiteside: Glad to have you, Bill. How’s your weekend? Pretty good weekend. Very relaxing. Nice to be here

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Bill Sutton: relaxing weekend man, what’s that all about? Yeah, it happens every once in a while

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Bill Sutton: one of it was relaxing. Let’s put it that way. Yesterday was relaxing, so I don’t even spend all day at a dance recital

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Andy Whiteside: Hey, I’ll use this to to this integral horn real quick. I tell everybody about this. I’m super proud of it. It’s one of a couple of things. So we you know. I’ve I’ve got 4 weeks in a row going down to the beach 4 h drive, getting the as integral townhouse ready for us to use company wide.

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Andy Whiteside: Maybe even some partners like these guys on the call here.

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Andy Whiteside: I’ve been working my butt off. I get home every night at I leave it Friday night. Sometime I get home late on Sunday night, and

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Andy Whiteside: I took my third truckload to trash to the do this this morning. It’s it’s i’m ready for the relaxing weekends. I’m trying to say

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Geremy Meyers: where you can just go to the beach and just be there. It’s kind of what you’re looking for.

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Andy Whiteside: Yeah.

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Geremy Meyers: yeah, yeah. So that’s hopefully, one of many things we can offer as a per. So if you’re listening and you want to work for z tech, or at a company that

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Andy Whiteside: buys mountain houses. Now condos townhouses and offers those up to his employees. This is the this is the corporation for you.

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Geremy Meyers: Oh, man! So I mean I knew Folly Beach was in the Carolinas. I didn’t realize it was just south of Charleston. That’s awesome. It’s awesome. What a great spot

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Andy Whiteside: it’s got, beach and entertainment, and big city all in one place. It’s amazing.

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Geremy Meyers: That’s awesome.

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Andy Whiteside: Well, that was a voice of Jeremy Myers from a cloud software group. I almost said Citrix Cloud software Group. So

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Andy Whiteside: that makes up a what netscal or citric share, file, zen server, Anything else. Good. Co: To go? Yeah. Oh, all the tip cuts not, too.

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Andy Whiteside: What’s the what’s the hottest product within Tipco, you would point out

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Andy Whiteside: to the rest of the group what should they know about?

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Geremy Meyers: Yeah.

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Geremy Meyers: Well, man, we talk about this. Yeah, don’t worry about it on the spot. That’s all right. I’m working on the sales place. Yeah, yeah, this is what you got. Well, let’s ask. Well, let’s ask Todd Smith number 2

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Andy Whiteside: Todd Smith, number One. Who was that

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Todd Smith: Todd Smith? Number One was a product manager for our gotomeeting product line. He was based out of California. So he was here first when we we.

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Todd Smith: because I came into Citrix through artists. So I had an ardent’s address.

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Todd Smith: and when they came up with a naming convention of first name, dot last name, and they realized there was another Todd Smith

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Todd Smith: already in the gal. So I got Tod Smith 2 and promptly within about a year and a half of

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Todd Smith: us all being together, the original Toddsmith one left.

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Todd Smith: and but because he was a product manager they never disabled his

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Todd Smith: email address. So I got stuck with Todd Smith to

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Todd Smith: as a yeah.

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Andy Whiteside: as a legacy. So so for those of you listening, Todd Smith has been around Citrix for a long time, and is very well on it. Citrix, however, because he was the second Todd Smith at Citrix. He was Todd Smith, Todd Smith, too, and I bet the Todd Smith

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Andy Whiteside: no number that citrus got a lot of email that wasn’t his

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Todd Smith: We used to. Yeah, we used to transfer emails back and forth about what what landed in the wrong inbox. But he is certainly the most not I’m not, certainly not the most famous Toddsmith, because the most famous Todds is also known as Ll. Cool, J.

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Geremy Meyers: Real name is James Todds.

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Geremy Meyers: This is, explain so much. Your knowledge of

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Geremy Meyers: 19 eighties Hip Hop. I’m. Gonna stop there because that encompasses a lot

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Geremy Meyers: for you. What do you and ll have to exchange Gmail emails that came in to you that was supposed to go to him and vice versa.

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Geremy Meyers: Well.

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Andy Whiteside: do you? Yeah. that could be interesting.

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Andy Whiteside: We should have our just on Todd. He’s a really interesting guy just like

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Geremy Meyers: we’re calling big data. He just knows everything.

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Geremy Meyers: He knows everything, can you? So here’s a Here’s a phone, one Todd. Do you know what year Citrix acquired gotomeeting, which was expert city. That was the name of the

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Todd Smith: 2,000 and

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Todd Smith: 6, 2,005, 3,000. Not Marie.

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Todd Smith: And when did Citrix acquire 8.

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Andy Whiteside: Okay, that would make sense. Hey, let me try this real quick. I don’t want to go back. This can be funny and we’re not. We can’t talk about this one long. We could, Todd. What here did Citrix acquire? Gotomeeting?

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Todd Smith: 2,003.

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Andy Whiteside: What year did they get rid of? Gotomeeting?

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Todd Smith: Oh, boy

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Andy Whiteside: just make something up

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Todd Smith: 2,000 and

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Todd Smith: 1892,019,

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Geremy Meyers: 16,

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Todd Smith: 60, not long ago.

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Andy Whiteside: And what year did this pandemic happen that if citric still on gotomeeting. It would have been like the greatest thing that ever happened to the company.

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Todd Smith: Oh, well, yeah, that would have 2,020. Yes, we would have. We would have quarter the market even more on remote work. especially if it was an integrated system.

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Todd Smith: Yeah, it would have been not.

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Geremy Meyers: We can see the future we could. I could do well in a lot of areas.

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Geremy Meyers: and that would have been huge

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Andy Whiteside: about the same time. So anyways, we’ll go to see him, and as we’ll disrupt that, I meant to ask him about that last time I saw him, just to see all that went down. But.

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Andy Whiteside: man, somebody screwed that one up.

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Geremy Meyers: Hmm.

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Andy Whiteside: Well, speaking of direction, our

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Andy Whiteside: our topic for today i’m going to read the

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Andy Whiteside: actual titles. I don’t get it wrong.

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Andy Whiteside: The blog we’re viewing the title of it from Calvin, Our friend Calvin Shoe, over at the Cloud software Group. Calvin’s been a really good friend of ours, all of us on a call here, and and and our customers too, for a long time his

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Andy Whiteside: his blog from earlier, maybe last week or so introducing the new citric strategy and product innovations. it would have been great to have him on. We’re gonna do the best we can to cover it.

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Andy Whiteside: Todd Smith, too.

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Andy Whiteside: Been around there a long time.

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Todd Smith: By the way, I’ve got I’ve got 2 new and 2 new email addresses to add to the collection. It’s a Todd Smith

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Todd Smith: that cloud.com and Todd Smith with a missing D somewhere along the way in

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Todd Smith: at Tipcocom. So yeah, it’s a combination of that

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Andy Whiteside: that second one’s horrible. But the first one cloud Todd smith@cloud.com. That’s easy.

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Todd Smith: And I I believe there’s an there’s an email for out there, tiny at Ardenscom, that still comes back to me.

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Todd Smith: That’s what we’re gonna try that out here while we’re on the show.

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Andy Whiteside: So Todd, Why did this block. What’s Don’t go into the details of it? Why was it to come up?

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Todd Smith: Yeah. So a couple of things right? So so the first and foremost is to help. What kind of

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Todd Smith: share a little bit more about the vision, about where what we are and what we’re doing. Kind of talks a little bit about the relationship that we have with our

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Todd Smith: umbrella Company Cloud software group and the citrix business unit specifically

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Todd Smith: and really kind of talking about our reinvestment and focus on

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Todd Smith: making better products and innovating where we need to, but also making sure that there’s a lot of continuity and parity between

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Todd Smith: what customers have been used to with the on-prem stuff, and then what they’re looking for in the cloud.

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Todd Smith: So let me call some out here. Something up. Yeah.

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Andy Whiteside: So this is all about the citrix business, you this isn’t the netsc other separate business, Citrix netscal, or sheer files in server, so on and so forth. This is the Citrix direction message coming from Shredar

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Andy Whiteside: and Calvin

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Todd Smith: correct?

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Geremy Meyers: Well, I mean, that is true, Andy. This is a citrix. Be you focused blog here. But if you were to listen to the nets together, be you, they would tell you a lot of the same things. Which is it’s a hybrid. It’s a hybrid world, right?

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Geremy Meyers: So you know.

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Andy Whiteside: But I’ve called that out because I really wanted I i’m probably probably gonna have the same podcast and just do it with the netscule guys on our other podcast with the networking. It sort of citric session.

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Geremy Meyers: But yeah, that makes sense. That’s a good call. Very good call.

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Andy Whiteside: So, Jeremy.

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Andy Whiteside: continue to pontificate highlight. Why, it was important to call this out.

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Andy Whiteside: and and i’ll ask you to address what i’m seeing a lot of which is foot about where Citrus is going in all this.

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Geremy Meyers: Well, I mean so I think, generally speaking, as humans, we like black and white, right? We like

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Geremy Meyers: Either everything is on Prem or everything is in the cloud, you know. We like to decide what it’s going to be, and pick a language to run with it right? Because it turns out. And you know we’ve had

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Geremy Meyers: these cloud conversations with customers for a long, long time, but more focused, probably the last 6 or 7 years where it’s landed. This hybrid right? It’s.

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Geremy Meyers: You know the the minority of customers will land in one or the other. It will be a mixture of both, even if you’re primarily on Prem, and you need a single use case to live in a cloud. That’s fine right, or you’re primarily in the cloud. But you have certain use cases, maybe resources that need to live in a private data center. That’s okay to ultimately.

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Geremy Meyers: very few customers that we talk to unless you’re relatively simple and small.

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Geremy Meyers: You’re probably going to land in a mixture of several spots. It’s going to be very gray, and that’s just the truth of where it has landed. You know

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Geremy Meyers: this is what it is.

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Andy Whiteside: So

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Andy Whiteside: the blog was written to try to get all this out there.

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Andy Whiteside: Big part of it is understanding that customers have a journey that’s going to be hybrid. It’s going to be in the clouds. It’s going to be on premises.

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Andy Whiteside: control planes that work with both, but allow you to pick which one you choose, and then go the other direction. That’s kind of the messaging.

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Geremy Meyers: That’s a lot of it. I’ll take it a step further. I mean, if you’ve heard any of your centric sales counterparts talk to you in the last 2 or 3 years. One of the things I told you is all of the investment and features and functionality is going into the cloud service.

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Geremy Meyers: and that has been probably largely true. What’s different now is a lot of functionality is being invested on premise as well. So things that we haven’t talked about in a while we’re gonna hit on this in this blog post here storefront, right? So that’s been something that largely hasn’t changed outside of meeting Lts. Our requirements outside of just updating for security. There. Hasn’t been great leaps and like functionality and storefront in years.

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Geremy Meyers: And what you’re gonna see is that is changing. Not just that. But you know we completely retooled studio. So, citrix see bad studio. When we move that into the cloud it’s completely retooled. It’s entirely HTML 5. It’s snappy and functional, not in the not Mmc. Based.

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Geremy Meyers: We’re going to move that on prim as well, so you’ll have that web ui complete refresh on prem as well. So i’m not going to steal the thunder here. But the whole point is, you know, that messaging around all of the functionality and features going into the cloud. It’s just not true anymore that we’re investing equally across both. Now are there things that are easier to roll out in the cloud absolutely. But

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Geremy Meyers: you know we’re still going to have Quarterly releases You’re still going to see things that roll out on prem, and some of those features are not going to be.

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Geremy Meyers: Small evolutionary updates are going to be pretty pretty neat features that come to an on-prem environment

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Andy Whiteside: so build the things that Citrix did over the last couple of years to kinda I don’t say force, but lead people into the cloud by default. Strategy

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Andy Whiteside: in hindsight.

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Bill Sutton: Still a good thing. Yeah, I think it’s still a good thing. I mean it to help drive the direction that we’re seeing. Now to bring a lot of that functionality and and simplicity on prem

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Bill Sutton: and enable the same. You know the same experience whether you’re working in the cloud and on-prem but I I think I I suppose, that Jeremy and Todd. I won’t put words in your mouth, but you would agree that a lot of what’s been done in the cloud is what’s what’s going to make its way

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Bill Sutton: on Prem.

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Bill Sutton: although there will certainly, and has certainly been stuff on Prem. That’s made its way to the cloud. But you know, Katie, to the point you just made Jeremy around, bringing some of the storefront.

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Bill Sutton: bringing more parity between storefront workspace, as well as bringing more parity between the management layer of the cloud and the on premise management layer. These are the the web based studio which is already technically in. I I think it’s a preview in the latest Cr.

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Bill Sutton: you can. You can install the web studio with your on-prem release. So the point is, I think the cloud has definitely benefited

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Bill Sutton: all the way around. And now it’s now the the point where we’re gonna really bring true feature and experience parity to both places.

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Geremy Meyers: Well, i’ll go a step further, bill, and tell you that one of the things that we’ll cover in this log is something that has never existed on Prem. Actually, that’s a little bit of a lie. It’s existed in some

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Geremy Meyers: other form. We’ll get to this. I’ll be very cryptic about this, but it’s never lived on prem, and we’re taking it, and we’re going to move it on. Prem: so it’s an option that we’ll that we’ll definitely integrate with storefront to all these things, and but we’ll get to that. So there’s a lot of adjustment. Now.

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Geremy Meyers: Yeah, so Andy, Answer your point. There is a lot of investment and it’s not superficial investment in you know, an on-premise environment.

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Geremy Meyers: because let’s face it. There’s customers who just can’t go to the cloud. And that’s what we’re saying. Is that’s okay, you know we’re gonna continue to support and invest in that on premium product as well.

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Andy Whiteside: How about this? There’s customers that can’t legally, technically. and there’s couple of customers that just have the perception that they can’t or shouldn’t, and whatever their perception is, is probably their reality. Therefore we gotta be amenable to it.

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Geremy Meyers: That’s true, and you know, I think if you look at the licensing just to cut taught off. But just if you look at the licensing, you know, I think the messaging says

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Geremy Meyers: some of it’s just a a pace of change. So that was a license that just let you migrate

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Geremy Meyers: whenever it makes sense, whether it’s a compliance issue where it’s a warm, fuzzy issue, you know. Whatever the reason, you know, the license allows you to do both

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Geremy Meyers: at your own pace or never. You can choose to stay on privilege if you’re like.

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Todd Smith: Yeah. And and I think I I think, to the other point along this discussion that you know we.

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Todd Smith: We made some assumptions, and it in a true product, life, cycle.

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Todd Smith: perspective. We made some assumptions about how quickly people were going to go, jump to the cloud. And things like that.

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Todd Smith: We got some feedback from customers saying, hey, we’re not quite ready, or we can’t, because of regulation regulatory issues.

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Todd Smith: or

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Todd Smith: that, hey? They’ve got a bunch of legacy apps that aren’t quite cloud ready as well. So let’s kind of

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Todd Smith: Let’s provide some feedback, and

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Todd Smith: we took that feedback to heart, and came back with, You know this, this current iteration is

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Todd Smith: returning back to more of a hybrid approach on our on everything, from licensing to the tools that we use to manage the environment, to the ways that the users access the information and access to systems.

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Todd Smith: So you know the the whole, the whole lifecycle, is

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Todd Smith: it? It’s kind of shifted a little bit, but at the same time, you know it’s for the it’s. It’s based on feedback directly from customers.

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Andy Whiteside: Yeah. Well, I think we’re gonna talk about some technical components. But last week we covered the universal licensing. Todd, you want to just give me the 30 s recap on what universal licensing does.

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Todd Smith: Yeah. So so universal licensing is basically allowing you to run

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Todd Smith: the workloads as well as the services, whether anywhere right, so they can be run on-prem. They can be run in the cloud. They can be run across multiple cloud providers it really is. It’s a. It’s a extension of the Bring your own licensing model, right? We’re going to.

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Todd Smith: We’re going to allow you to run the services where you need to run them

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Andy Whiteside: right.

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Geremy Meyers: Yeah, it. It’s a couple of things just to add on on top of that who gets it. Number one minimum order is 100 seats. Ccu: 250 seats user device, and he, he went above that

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Geremy Meyers: can go get universal licensing. If you are a customer today that has 1,000 seats. Then, as a part of your next renewal, you will be transition to universal licensing. So you’ll get this

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Geremy Meyers: when your next your next turn.

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Andy Whiteside: Okay.

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Andy Whiteside: So let me get that right. 250 on the user device license 100 on concurrent.

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Andy Whiteside: You have to be that high before you can go to universal, and then above a 1,000. Next time you go to renew your perpetual you’re going to go. You’re going to be traded up to this set of. but we’ll talk about calls later. But you’re going to be forced to go to this

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Geremy Meyers: Correct.

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Okay.

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Andy Whiteside: Bill, recap on last week in this section here. Any questions, comments, thoughts about universal licensing. Now you’ve had a week to digest it.

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Bill Sutton: Not really, I mean, I I think it’s a great move on Citrix’s part to make this this, this ability to leverage both the cloud and the on premises, environments as well as the shift down to 250 for

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Bill Sutton: for the or 100 c. To use for the initial purchase. So now I you know we covered this pretty well week or 2 ago, so I would encourage listeners to go back and listen to that podcast.

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Bill Sutton: If they haven’t already.

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Andy Whiteside: All right, let’s get to get Techie Here, Jeremy, how come to you. Storefront is getting more than a face lift. What does this section mean?

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Geremy Meyers: Well, I mean, we’ll talk about the face. Look real quick. Let’s be honest. Storefront looks a little dated. I still remember when I got, you know, pretty fired up about the new releases storefront and look pretty pretty slick, but it’s been a few years. Looks dated. So your new Ui zoom like a lot like workspace.

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Geremy Meyers: some new features, a way to filter and kind of show things is gonna look a lot different. I would say a lot different, very intuitive. It’s gonna be very familiar, but it is getting a a refresh. Secondly, this is a lead into what we’ll see later in the blog post. But there will be a way to integrate secure private access

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Geremy Meyers: into on-premise storefront. As well. So we have a lot of customers where secure private access is a really good use case and fit, you know. Essentially, I have

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Geremy Meyers: a couple of different ways to leverage it. You know. How do you provide seamless client with access to internal web apps, you know, through we’ve got this through workspace in the past.

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Geremy Meyers: Now you can do this with storefront on-prem without, if you guys remember, I guess the universal gateway feature that was on the desktop, or the ads very similar. But this will also do.

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Geremy Meyers: I’m. Assuming. So this is where this is not been released, so how the few the full feature stacked, or I got us. I got to assume

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Geremy Meyers: you know, VPN. Replace as well.

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Geremy Meyers: but also it adds, app protection for on-premise, or with storefront web, so any of the apps that you’re publishing out through storefront, that you would be using storefront web. For now you can enable that protection for. So if you’re not familiar with what app protection is.

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Geremy Meyers: It’s a feature that you got a lot that will basically protect against screen scraping. So if you’ve ever been, and I’m probably a huge offender of this I’m in a webinar some data that I want to grab. I will screen grab in a heartbeat, so I don’t lose it. There’s some things that you might not want screen grabbed, especially if it’s sensitive

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Geremy Meyers: that protection protects against that

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Geremy Meyers: same thing for keystroking. So type in a password. You happen to have a maybe a key logger inadvertently installed on your machine.

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Geremy Meyers: That protection will protect them against that. You know what makes it to the key logger is going to be some sort of obscure. you know. String of characters, not what you typed in is the point to protect against that as well. All of those features will come into

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Geremy Meyers: sort of fun as well. It’s pretty slow.

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Andy Whiteside: and in the world where security is up most important, even if you don’t realize it, Mr. Customer. things like that matter a lot, and if you’re going with your own premises direction, you still need it.

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Andy Whiteside: Therefore

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Andy Whiteside: Citrix is making that conducive to your need.

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Geremy Meyers: You know, I think the other thing that really is worth pointing out here is, this: can all be done. So we’re talking about storefront, which is the customer managed storefront, but from a client perspective, you know, we’ve got citrix workspace app.

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Geremy Meyers: and if you have not seen the Citrix enterprise browser. It’s a chromium based browser that provides a lot of the same single sign on things like that. Into these web apps it is

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Geremy Meyers: is is pretty slick. It’s gonna use a different word. But okay, the Pg.

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Geremy Meyers: it’s way overdue a chromium base with pretty much everything. Yet it’s managed in such a way that doesn’t require you to do a bunch of gpos

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Andy Whiteside: that may or may not align with enterprise needs

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Geremy Meyers: correct it. It runs locally. It leverages, local resources. So you there are certain web apps that just are not very good hosted on a maybe a

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Geremy Meyers: you know, hosted Desktop, i’m gonna use salesforce lightning. Because we use that a lot.

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Geremy Meyers: It’s a it’s a resource hog. You run that through Enterprise browser, and it’s leveraging your local machine resources. To do it awesome.

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Bill Sutton: And you got the goodness of all the security elements that we have available to us. You know that you just mentioned Jeremy, and theory

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Bill Sutton: with the enterprise. Browser. Not to mention, like Andy, said the whole. your benefit of being able to control

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Bill Sutton: control it without having to leverage gpos, particularly when you’re dealing with distributing workforces and people that might be using by O. Devices. What have you?

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Andy Whiteside: I I I love the fact. I still run into customers that are allowing access to content that’s internal through a published browser. But I also got to think, man, that that’s been around since the nineties. He not thought that there might be a better way, and to go back to Citrix and ask but

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Andy Whiteside: part of the

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Andy Whiteside: experience there is that the success of the published browser through Citrix Legacy. Citrix has been such a good thing for people. They don’t even look for alternative ways to do it. They just

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Andy Whiteside: keep doing it the same way, which is a good and bad thing.

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Geremy Meyers: Well, you know, there’s a there’s a another conversation to be had, maybe on a security podcast. We do one day where we talk about where, even though both of these technologies exist, when does it make sense to continue to use a published browser? And what does it make sense to leverage the enterprise browser? I think there’s some security, maybe some endpoint scenarios that we need to consider. But yeah, yeah, it’s.

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Andy Whiteside: or or the Browser Service Enterprise, or the Browser Service Bill. This, this, this storefront conversation. Did

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Andy Whiteside: anything else that Jeremy miss, that you want to call out or ask about.

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Bill Sutton: Nope.

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Andy Whiteside: Todd. Same thing. Anything in this section. It’s a big and big important move for Citrix to not, you know. Force everybody to the cloud

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Andy Whiteside: by investing in storefront to be covered. All

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Todd Smith: Yeah, I think we covered everything. I I think the the one thing to kind of reinforce is that you know, for customers who

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Todd Smith: who want to remain on Prem.

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Todd Smith: you’re not losing out on any features and functionality that we used to, that we had introduced with the web.

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No.

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Andy Whiteside: you know we’re gonna keep talking about some of this stuff. I I just want to highlight don’t get overly excited about going back on premises, or moving to on premises, or making your next move to stay on premises. You should be considering these things as a service. However, if you have a legitimate on your legitimate, not just some perception or reason why.

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Andy Whiteside: then the option is going to be yours all right. Next Next next section title could be first web web studio also coming on from Explain Web studio a little bit, and then explain why.

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Andy Whiteside: having an on-prem makes

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Todd Smith: an important

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Todd Smith: so so similar to the conversation we had with Storefront. Right? So we introduced, you know, the web studio

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Todd Smith: much different. Look and field in your traditional Mmc. Based console that we used to be studio.

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Todd Smith: and really what we did is we we were able to bring in, not only change the look and feel.

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Todd Smith: but also changed some of the way it interacted with some of the other services that are out there. So you know, leveraging that modern experience as well as being able to connect into a lot of the Apis that are commonly available.

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Todd Smith: So that’s one thing, and that’s going to have a huge impact on the administrators.

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Todd Smith: and being able to make sure that you know there is feature parity when it comes to the studio itself.

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Todd Smith: The second

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Todd Smith: big pieces, you know this automated configuration tool

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Todd Smith: which allows you to sync between your your sites. Right? So you build. You know, a site based on specific rules, or it’s a backup data center to that part of your Dr. Plan being able to

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Todd Smith: sync the the configuration across those multiple sites is critical. That’s that that’s functionality. We’ve added in there.

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Todd Smith: and and I think probably the biggest one is bringing in the auto scale features. They’ve traditionally been, you know, for the the see bad customers right, so virtual apps and desktops being able to leverage auto scale.

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Todd Smith: to

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Todd Smith: help manage the overall cost and performance for for your environment. So, being able to bring those things into a

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Todd Smith: consistent single pane of glass per se, and have it look

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Todd Smith: very similar to what we but everyone else is used to.

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Andy Whiteside: So, Todd. You talk about other scale? That and I might be sure. But in this article, and I will come to it if we do. Maybe you want to hit on it the ability to integrate the the third party, the hyper scalars the public clouds.

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Andy Whiteside: is now back with you on premium version we talked about last week. So

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Andy Whiteside: that’s why it’s important to have this can consistent with you whether you’re on prem in the cloud. Absolutely.

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Geremy Meyers: Yeah. So there’s 2. There’s 2 scenarios, too. It’s not even if you’re using. You’re just on-prem and

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Geremy Meyers: you know you want to connect to a you know, a cloud resource location that’s true. But I mean, listen. If you’re an on premise customer and you flip to subscription licensing. you get this feature. Now, I mean you can publish to a cloud that kind of unlocks for you, and so

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Geremy Meyers: I mean you can. I mean, this needs to be a feature that’s in this web studio. Let me just make sense.

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Andy Whiteside: Yeah.

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Bill Sutton: Bill thoughts on this. This is the auto-scale feature of this, in my view, is one of the biggest things, I mean, you know obviously the

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Bill Sutton: the the common looking feel of the of the web studio. It’s much more modern, obviously, and for those that have gone to the cloud is familiar, but those that haven’t gone to the cloud. I think it will be familiar because it’s. You know it has a lot of the same

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Bill Sutton: options in it that we had in the Mmc. Based console. But I do think I do agree with Todd here that the auto-scale feature is probably one of the biggest benefits of bringing this

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Bill Sutton: on Prem and I’m. Looking forward to allow, you know, having customers be able to leverage this.

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Bill Sutton: particularly when they’re when they’re orchestrating workloads that are in public clouds.

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Andy Whiteside: Yeah.

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Andy Whiteside: Because let me see you real quick. So I keep bringing this back to the idea that still most people should go with the as a service options. I’m just gonna go around to all 3 of you and ask this question: what what are the what are the what would you estimate the percentage to be

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Andy Whiteside: that should go cloud versus on premises, Todd, If you had a 100% to work from.

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Andy Whiteside: what would your spread look like.

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Todd Smith: So

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Todd Smith: I work with a lot of government accounts as well as a lot of healthcare accounts. So my spread is going to be still very much on prem heavy. But every single one of my Government accounts, all in most of my health care accounts have

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Todd Smith: have some type of

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Todd Smith: directive issued by their leadership, saying, we have to look at

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Todd Smith: cloud options right

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Todd Smith: as we provide more and more solutions that improve security or that get, you know, as the security folks are getting a little bit more comfortable with moving to the cloud. I think that percentage is gonna go

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Todd Smith: good swing more in the favor of

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Todd Smith: online or or on cloud based solutions.

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Andy Whiteside: Jeremy, what’s your what’s your estimate?

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Geremy Meyers: I’m gonna cheat and say 80, 20, right? But I will say that 20 probably falls into the bucket. The Todds talking about right? So I mean, if there’s a compliance issue that

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Geremy Meyers: whatever reason requires you to be on prem

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Geremy Meyers: in terms of like a control plane.

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Geremy Meyers: It probably makes sense. But you know, at the end of the day we look at the compliance that we have now, I mean, we have sock to auto reports that cover a lot of basis for a lot of customers. We have fed ramp, moderate certification. Now for Citrix Ds: I mean, those are big deals, and I’ve had customers. Tell me that when the government checks off on it, then i’m going to be okay with it. Well guess what we’ve had moderation for over a year now.

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Geremy Meyers: or moderate for over a year now. So a lot of customers are coming around, but you know ultimately, and I had this conversation with the customer this morning. What’s dragging their feet is, we want to do this, but we need to have a call next Thursday with our security and Compliance department. So

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Geremy Meyers: just

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Geremy Meyers: customers are hypersensitive about the security piece to this, and they’re just trying to check all the boxes.

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Geremy Meyers: and I think if we can get there, and if we, by the way, we have a lot of that information out on our website. So if you go to the Citrix Trust Center you can find a due diligence packet. You can find the sock to report. You can find all our certifications. Iso fed and ramp. All these things are out there. A lot of them require an nda click through to get access to, but

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Geremy Meyers: that’s what we’re sending out to a lot of these organizations. But you know, for the most part i’d give it 80, 20, even better, you know. Maybe 1,910. Yeah, I think i’m finding use cases where it could technically work, and would be a good fit, and me to all the check boxes. It’s just security and compliance tend to be the piece of dragon feed.

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Todd Smith: So it’s the backup. Sorry sorry, but to to back up Jeremy’s point about the the compliance, especially with, like Fred Ramp and

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Todd Smith: some of the the Government specific options. You know we have a we have a Gov. Cloud instance as well. That’s

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Todd Smith: that is managed by it could be managed by Citrix. It could be managed by an authorized third party, or it can be managed by the customer directly.

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Todd Smith: and that runs in a secure azure tenant.

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Andy Whiteside: The bill. You’ve heard those 2 guys.

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Bill Sutton: It’s a cool aid bill. We are the Kool-aid. Well, I want you to be the voice of reason here. Yeah, I would. I was gonna say 70 30, but I think I probably cheat and say 75 25,

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Bill Sutton: and the reason for that primarily in 2 things: First, what you’ve already said around security and compliance. Those are key. But the other thing that I’ve been reading a lot about is cost, and customers that have gone to the cloud all in and discovered that the cost

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Bill Sutton: over the over time has been more than they expected.

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Bill Sutton: and I’ve read a lot of articles lately in CIO Magazine and other and other publications that I’ve searched for on the web.

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Bill Sutton: most of them reputable that that are doing reverse cloud migrations. In other words, they’re starting to bring workloads back on premises, leveraging, you know, hci technologies that can give them a lot of a lot of bang for their but on premises. So I I think I don’t think we’re going to see a wholesale shift of folks leaving the cloud and going back to on premises. But I think there’s enough concern about cost as well as security and compliance

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Bill Sutton: that i’m. I’m less likely to go to the 9 10 number if that makes sense. But, Bill, I think Todd and Jeremy answered it in terms of the cloud Control plane services. If I limit your response to the control plane services from the cloud, not the actual workloads. Does that change your number? Yes, it does obviously give me that number more like 9, 10,

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Andy Whiteside: 92. Yeah. So the ninety- 10 boat. Yeah.

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Bill Sutton: So you were talking about where the workloads run then a different. You know a lot of them are going to continue to run on premises, in my view.

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Andy Whiteside: So 90% of the work, not the the control planes, not even going forward. Yeah.

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Andy Whiteside: should be in the cloud unless you’ve got a good valid reason. Not some fud that you’ve come up with or somebody’s putting your head. Yeah. And I think we need to. We Probably there’s probably an education to customers that that can be that can be done better, perhaps.

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Bill Sutton: and helping them understand what the control plane sees in terms of data, you know. Is it just metadata? Are they actually seeing usernames, or they? You know they do. They have the ability to intercept data because we run into that a lot with with customers that are really concerned about security. Well, what is

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Bill Sutton: what is Citrix able to see. And and really sometimes it’s tough to find that data or to convince them we have to bring folks like Jeremy and Todd in to help us convince them.

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Geremy Meyers: which is scary. Because if you gotta bring me in to talk about security, that’s not a good day.

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Andy Whiteside: This next section talks about providing faster case resolution, talking about data, right data and the ability to access services quickly and manage those services. So Jeremy is this talking about with the on-prem version of storefront. You now get some of those benefits you were limits to. By using the cloud

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Geremy Meyers: of course so not particularly. I mean. So this is more hitting on the Citrix analytics for performance service, which, by the way, can tie into an on premise environment. So storefront the Ddc. You know, on premise control plane. But

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Geremy Meyers: there are some insights around just baselining your environment like what’s normal. So if you call up and you’re saying, hey, things seem slower. Well, that’s very subjective, right? It’s lower compared to what. And so as a part of the performance platform, now

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Geremy Meyers: we can baseline what you got, and then a lot of your future data is going to be based off of or compared to, what you’re based on line data. Looks like, you know. By the way your bike could change, and so that will constantly get updated as well. But ultimately, if you’re trying to, maybe be fairly objective around. You know what performance looks like.

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Geremy Meyers: you know, this is more than just the ones and zeros. This is the ones and zeros compared to the last time you looked at once and 0. So that’s sort of the baseline feature.

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Geremy Meyers: No, I would be remiss.

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Geremy Meyers: This is not what you ask, Andy, but I would be remiss if I did not point out that there has been a significant investment

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Geremy Meyers: and technical support, which is kind of what the how this whole section starts off on. So we’ve invested heavily in technical support, frontline, engineering, frontline support, I should say

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Geremy Meyers: so. Granted, that takes a little while to roll out, but that will get better. But ultimately that should dovetail into. If you’re running the analytics platform, you have more visibility into your environment outside of what director gives you, but more baselining over time, more experience profiling over time. So you know, even though you’ve got machines that are up, you know. How do you know it’s good.

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Geremy Meyers: you know. So I think that is the other attempt at performances, understanding what a good experience is. and putting that in front of you, and then showing you the metrics behind. What makes that experience good, whether it’s latency or uptime, or how long does it take to log in? You know there’s a lot of there’s a lot that goes into that.

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Geremy Meyers: Those are mouthful.

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Todd Smith: And I I think the big thing that that Jeremy just kind of talk about is, you know, being a little bit more pervasive

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Todd Smith: without being

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Todd Smith: without impacting the user experience about gathering some of that baseline information. I mean, think about the old days when you do networking stress tests

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Todd Smith: where you would identify a couple of locations to launch videos or

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Todd Smith: I. I I work for a company where we used to stress test the network by playing half-life across the network and see how much impact, because that was the that was the biggest

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Todd Smith: network pig that we could find

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Todd Smith: that in moving files back and forth across the network, just as a way to do that baseline, the problem is, if anyone was trying to work during that time would kind of inhibit their ability to

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Todd Smith: be productive.

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Todd Smith: The whole analytics aspect of it is gathering things, you know, very

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Todd Smith: pervasive and and and unobtrusive method to be able to gather that information and and analyze it and be able to turn around and say, hey, you! You’re starting to see some problems that could be occurring here

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Todd Smith: and be that trip wire instead of having to wait for someone to call the help desk in that and report that there’s a problem.

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Andy Whiteside: Yeah, I Ideally, the real data is what we really want to be looking at. And if we want to simulate some

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Andy Whiteside: scenario where we’re trying to blow it off the charts. That’s what like a login via size for after hours.

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Todd Smith: What? What? What? What’s your pick now, Todd, what would you say

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Geremy Meyers: is the biggest.

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Todd Smith: I I think so. I think 2 of the biggest ones are are transporting large files.

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Todd Smith: you know, like up uploading movie files or uploading video across there.

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Todd Smith: The other one is multi-session video

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Todd Smith: conferencing 10 teams tends to be very

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Todd Smith: intensive. Yeah.

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Todd Smith: yes, yeah, we we we weren’t going to use that word. But yes, there can be

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Todd Smith: well known

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Todd Smith: products out there. The other. The other thing that’s that’s happening is just the overall.

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Todd Smith: You know the the multiple browsers that are being opened on an endpoint, and then it’s all being pushed back into the data center.

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Todd Smith: you you could see situations where you know a lot of the data is originating. A lot of the traffic is originating or being consumed by, you know.

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Todd Smith: like a Youtube Channel being open on a browser someplace.

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Todd Smith: It’s not going to show up to Youtube. It’s just gonna show up in the browser traffic.

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Andy Whiteside: all right. So I think what I’ve realized based on the time. This is gonna be a 2 partner. No doubt we kind of do that coming into it. Let’s let’s try to cover. Let’s see, partner integrations. I kind of want to stop.

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Bill Sutton: Oh, okay, this is in place. Yeah.

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Geremy Meyers: or we could stop. One likes around, too. But you like a Cliffhanger.

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Todd Smith: Yeah.

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Andy Whiteside: Yeah, let’s try to code. I don’t want to sort these next couple.

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Andy Whiteside: So

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Andy Whiteside: todd you

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Andy Whiteside: trying to explain to your grandmother to change the citrix and what they mean to customers, partners. integration partners. You know. Citrix ready partners.

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Andy Whiteside: How would you do that in that 47 floor elevator ride that you’re getting ready to go down

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Todd Smith: so explain to my grandmother.

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Todd Smith: Alright, so so I gotta. I do a real just bear with me because it’s going to actually be part of this

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Todd Smith: I When I was in college, I got an opportunity to go work for the Mbta, which is Boston Subway system, and I happened to be living with my grandmother’s time when it was in college, and she answered the phone. It was the recruiter for the for the job offering.

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Todd Smith: and she said, oh, that’s awesome. He loves to ride the trains.

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Todd Smith: So somehow I got a technology job out of my grandmother, saying that her grandson loves to ride the trains. So

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Todd Smith: it it was very, very appropriate to do it. I just had to bring myself back to a time where somebody called, and the person that was home, answered the phone with a cord attached to it, and took a message of importance and a dial rigor. Yeah. So yeah, it it was interesting times.

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Todd Smith: So I think the

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it’s.

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Todd Smith: I think the biggest thing is, you know, explaining

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Todd Smith: you. You almost have to treat it like You’re explaining to someone I I would say, explain it to a 2 year old or a 4 year old. But the 2 and 4 year olds understand the technology a lot better.

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Todd Smith: I think the biggest thing is around. You know

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Todd Smith: leveraging resources that you don’t own, and leveraging resources, and having access to services that you don’t have to manage them. which means I don’t have to go the

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Todd Smith: responsible and educated on all of these things. I’m. I’m consuming it as a serve right, and it’s it’s it’s something in equated to something that they know.

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Todd Smith: Hey, you know what I could be a shade tree mechanic and fix my car in the backyard. But there’s certain things I want to go to a a a auto shop for, or in some cases I want to bring it to a dealer.

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Todd Smith: Right? Let the most appropriate people in knowledgeable people manage what they’re what they’re trying to get working or get fixed.

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Andy Whiteside: Yeah.

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Andy Whiteside: and and give them

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Todd Smith: the tools.

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Andy Whiteside: including the hand tool versus the pneumatic tool.

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Andy Whiteside: Yup, that they need right if they need to take a a tire iron or a you know, a a wrench of some type and take a wheel off. Let them have that versus thinking. Everybody just needs an airrench.

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Todd Smith: Yep.

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Andy Whiteside: even though they’re inch. 90 of the time or more is the right tool.

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Geremy Meyers: amazed myself how to bought that one back.

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Andy Whiteside: Dear me, okay. Now you got so Todd to explain it to his grandmother. How would you explain it to let’s say customers.

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Geremy Meyers: How do I explain it to customers? Wow!

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Geremy Meyers: Oh, I mean that the it buyer is a little bit easier, so you know usually what I tell them is

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Geremy Meyers: something related to reduce. We’re reducing your spend somehow, right? So a lot of customers are trying to figure out how to save less, I mean, save more money by just putting their workloads, putting their resources or looking. They’ve been told to go look at Cloud. They’ve been told to look at a data center, and there’s a lot of complexity

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Geremy Meyers: around how you manage access

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Geremy Meyers: and applications across all these different locations, whether or not. It’s a data center where there’s a cloud, whether it’s a website, right? And these are all these different ways to access things. Number one, we can centralize it, make it easier to manage. Number 2 can have to save money right, and that usually gets the attention of most folks. Now, granted they usually go Well, Can you do the back of the napkin math? And

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Geremy Meyers: you know, I’ve got enough customer examples at this point that we can do it.

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Geremy Meyers: But yeah, that’s really what it pulls down to. How do you make it simple? And how do you make it cheap or

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Geremy Meyers: so

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Andy Whiteside: so here, if I if i’m so. Yes, what you just said plus, I would also say, hey, Mr. Customer, Mr. It Bar, we heard you.

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Andy Whiteside: and so we’re making sure we make concessions that we think this is still better for you. But if you have to have it on premise, then we’re on premises.

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Bill Sutton: We’re listening to you, and we’re going to try to help you there, too. Yeah.

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Geremy Meyers: Exactly. Yeah.

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Andy Whiteside: So. But i’m a you for a loop. You’ve got to explain it to partners, and i’ll just say you have to explain it to you. Integrate employees to make it easy.

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Andy Whiteside: How do you tell them what Citrix is doing here to

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Bill Sutton: but this strategy well, I mean when it comes to explaining it to employees or partners. It really kind of a a lot of it relates to what Jeremy just said. which is give providing customers choice.

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Bill Sutton: you know, or you know they they can leverage the cloud. They can leverage it on prem. You know Most of my team, of course, understands this stuff pretty good. But with this, with this new licensing concept of being able to have one license that allows you to move between, or as part of both environments.

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Bill Sutton: I think that it’s really just a matter of choice.

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Geremy Meyers: Yeah. Well, i’m gonna steal this one a little bit, because we talk about this one with with integrity all the time is, I mean Listen, Citrus the citrix. I only

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Geremy Meyers: you know my what I get compensated on, obviously just relates to Citrix and what we sell here. But and this is cut sort of a time to next week, maybe the cliffhanger. But you know this entire business is built on all these solutions that make sense to a customer. And so how citrus can integrate in with.

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Geremy Meyers: You know what you guys are talking to customers about is pretty important. You know the fact that you know. Listen, You’ve got his integrity. I mean a service. Now, practice. You know. How does this tie into what you’re doing there? You know You’ve got a new tanks practice. How is this tie into what you’re doing in new tanks, because ultimately.

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Geremy Meyers: you know. And this is what I love about. Integrity is, you guys are in front of the customers really talking about the bigger picture than just Citrix right? And so it’s important for us to make sure that this is what we’re doing. Is we’re integrating into all the things that make up

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Geremy Meyers: you this integral solution. So

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Bill Sutton: you know you. You’re an octa partner. You’re a service. Now, partner, you’re a newutanics partner. I mean the list goes on how we tie into that. That’s important. And I think that’ll be the lead in to our next part of this right partner. Integrations

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Geremy Meyers: Yeah, correct.

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Andy Whiteside: Yes, to me Citrix is a product, and there’s several others. But Citrix is the one we’re talking about here, and one of the leaders in the space that if you adopt it appropriately, which most people don’t, they’ve limited it to what they knew from the nineties, and they’re stuck there to adopt it appropriately. You’re adopting a strategy, whether you realize it or not.

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Andy Whiteside: Speechless.

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Geremy Meyers: speechless, speechless.

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Andy Whiteside: Well, guys, the we will wrap it for this week. We’ll come out with a part 2 for next week, and we’ll start talking about the other things like partner integrations, guys. I appreciate it, which we could have Calvin on my my fault totally. I should have even invited me, probably would have come. But nonetheless, I think we’re doing a good job covering, and I think it’s good content for people to consume, and if they want to follow up.

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Andy Whiteside: you reach out to Todd, Jeremy Bill, myself via Linkedin, for example, and we’ll get you more people to talk to if you need it. guys. With that we’ll put it on hold till next week.

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Todd Smith: Thank you. Excellent.