Some products sell themselves. Others require a bit of hand-holding. Cloud sits somewhere in the middle.
On the one hand, every customer has heard the growing cloud chorus and knows that many in their industry are already onboard. At the same time, cloud raises difficult, sometimes scary questions for organizations and IT teams. It’s up to cloud partners and technology advisors to find answers and help their clients separate myth from reality.
We spoke with several of the most successful Citrix partners about the biggest concerns their customers raise about cloud, and the most effective strategies for responding.